okay so erm before you start a_[S3]

yeah

erm i will _0 so who is missing

yes _1

i wanted to show the _0 the commercials _0

yeah _50

so er _1 i do n't know _2

mhm

yeah

shall we start shall we wait _2

yeah

f_wo f_ist f_die

who is missing _25

f_sie f_telefoniert f_ich f_glaub f_jetzt f_schon f_laenger f_weil _1

bad luck

f_du f_musst _4

okay _0 so let 's see the commercial _2 it 's in er it 's in czech _33

did you understand

@@ yes @@@

of course

okay now erm

@@@ hhh

this is of course an p_animatic _0 stor- _0 animated storyboard this is not a final commercial _1 it 's only for te- _0 test _0 er reasons that it 's like this _0

mhm

in machine we move _0 like er f_uni f_wien _1 okay _1 so erm _0 maybe have an _0 something in english as well _1 erm that would help you to understand erm _1 the _2 ah let 's see if this is in english _2

excuse me _32

okay _1 so it 's basically it 's a modern trend and _0 good for it _0 these are the _0 messages not more _2 and we say _0 by the way it 's environmental friendly _2 okay _2 good _2 so _0 this is basically what i had to say _2 now it 's up to you do you need the

yeah

p_beamer _4

yeah

erm _2 have you received my er critique brief format because it was replied from you that you are not xxx the office have you

er i have it _0 i have here

yeah

okay _1 good _5 i 'm to sorry for the very late but _0 your question was like xxxxxxx

you er

he was here i think

arrived together with the s_eu commission _1 european commission arrived today _0

ah therefore you were late

@@

no _2

in the s_vip area @@@@

it 's on _1 not but now _1

erm _0 yeah only the _2 to find _1

if anything

if any _24

@@@

why i could find it

f_ja f_ja f_immer f_so f_kurz f_und f_dann f_springt f_er f_wieder f_um _0

no i can find it _0 er did the same again

erm i would i would close it and open it afterwards _2

because

so what now _1

er now _1 fun- function s_f seven _3 yeah here _0 this one _3

yeah _14 erm yeah

hhh yes yes _0 it 's here

okay _2

oh good _3

okay _0 so i will sit there _1 if you do n't mind _1 okey-dokey hh i would like to take you brief through the er i 've been thinking because _0 i think that _0 er at the level of evaluating of the a_[org5] proposals in the countries it 's it 's important to understand what was really _0 what the agency was asked for _0 i think that _0 reference documents always should be created brief _0 er because this was really originally what agency was asked for at the original level _0 and er i am think that this should be valid also on the country level _0 so that 's why i would like to start with the creative brief highlighting the mo- _0 the most important elements of the creative brief which _0 er i mean for me was the most important when _0 thinking about what offer a_[org5] er er came to us _0 er as a proposal hh er then we will switch and talk s_pr concept and s_pr contract er er s_pr program template because _0 we agreed er working with the a_[org5] that someth- something like a manual of p_executional elements will be accepted across the hh _0 er across the region and the countries will have _0 kind of _0 flexibility of choosing the elements from the manual _0 when thinking about the program for every single country _1 then we will go to the s_pr budget which is erm _1 i think that 's sensitive topic

hm

er then s_pr communication er the key elements of the communication which are not finished yet but i have er at least er _0 i 'm going to show you whatever i have _0 er potential issues are a part of the communication _0 then we will go into the a_[org5] responsibility to let you understand what was the _0 split of the responsibilities between regional and country and what we you can expect from the _0 agency on the _0 regional level and what is the exclusive responsibility of the a_[org5] in the country _1 hey _0 er then we will agreed something on er hh what i think are next steps for timetable which we should probably think _0 er of and er i will _0 i have for you the s_cd that _0 we call it toolbox whatever was _1 er _0 any documents which might be of interest of you from the legal perspective from the s_q and s_as perspective message trucking or whatever _0 our presentation is on the s_cds i put it everything for you so you will have a kind of library of reference of thinking of any problem which i xxxx _0 er in the meantime when working on the project _0 okay _1 so let 's have a brief of objective as i said _1 er the tool er elements which _0 end up to be very appro- important in this project _0 were er the following one was _0 we _0 been thinking that we are together with the advertising communications should _0 educate consumers _0 hh er and the fac- er second things which we 've been thinking about because this project is kind of risky one _0 at least _0 erm we 've evaluated as er _0 kind of risky erm project we _0 been thinking that _0 er in front an advanced addressing polemic er arguments from the perspective of governments er from er from government and non-governmental organizations _0 and this is a point which we have _0 to think about er when thinking about s_pr program _0 so one is _0 s_pr communication the other is stakeholders _0 stakeholder to address this big questions but _0 er when the questions are addressed the best things is er _0 is probably to involve them _0 so er _0 later i will show you that _0 we 've been thinking about how to involve er stakeholders _0 to let them communicate _0 next to us that _0 this project is important this is the right thing to do _1 er assignment _0 as we said _0 er strong educational _0 elements against consumers should be a part of the s_pr program and in s_pr pro- program proposal which in agency was asked to come with _0 and then _0 erm a communication platform that says er which are including false stakeholders and _0 led them to support us with our project _2 hh the target audience was er assigned as as housewives very very _0 very very wide _0 because this is everything erm basically the same consumer who use our a_[thing1] but it 's even more complicated because it 's not _0 premature _0 user it 's just user of a_[thing1] so _0 er very wide one _0 also government and agencies s_ngos _0 er _0 were er are target audience for the s_pr communication _0 hh and of course er media _0 media via which we would like to achieve consumers and also governmental non-governmental _0 er organizations _0 er this is an abstract from creative brief which you probably have noticed this is _0 all about er the _0 the the er the consumer what consumers might think _1 the big issue is what consumers might think about our project they might think _0 basically _1 that they are cheated because they get _0 less powder _0 for the same amount of money _0 so there is a _0 high risk of overdosing _0 er _0 at the process of _0 switching from one to another a_[thing1] _0 and in the process of learning how to use new a_[thing1] _1 er which arrived just arrived on the market _0 just in one step _0 so suddenly overnight and w- _0 we will er wake up in the in a new situation when _0 there is only or _1 in the short period of time the only _0 a_[thing1] very much concen- much more concentrated _0 on the market _1 okay so er this is the reality we have to face this is the the the the biggest risk from the perspective of consumers _0 and _0 probably consumers ' organizations as such _2 er key messages erm _0 key messages _0 this is er _0 another things which we have _2 er _1 how to say there is _0 always er d- discussions around because on one hand _0 the key and major message which we would like to _0 be transferred to the consumers that our a_[thing1] _0 are er thirty-three per cent more compacted _0 and v- _0 via this _0 are more convenient for the _0 for in in usage _0 okay _1 but on the other hand _0 er the point is that by the way _0 this is an environmental _0 aspect in this so _0 our a_[thing1] will be probably via this reduction will be _0 probably will be via this reduction _0 er more _0 environmental friendly or _0 no a_[thing1] can not be environmental friendly a_[thing1] are _1 er less harmful from environment _0 am i right

good okay

yeah _0 so and er _0 in this communication we have to find a balance because on one hand this is _0 er very _2 tempting to use this environmental messages _0 however but on the other hand _0 we as er producers _0 will be not credible why we are using this environmental messages _0 so er the communication should be erm _2 constructed the way that we as er producers _0 will be saying _0 just basically about _0 er thirty-three perte- per cent p_compaction _0 which is more convenient for the consumer in usage _0 on the other hand our st- _0 potential stakeholders _0 supporters should say about any environmental messages which might be _0 at the by the way _0 so a- i- _0 and it _0 there is a hel- there is a chance _0 and erm _0 potentially hope that _0 this two messages will somehow mix in the perception of the consumers _1 okay _1 so _1 key messages _0 is major step to a reduction of the environmental impact across the whole europe by promoting and p_encoring the reduction of chemicals packaging and ener- energy saving production xxx in use _1 this is very primary but it 's very tough for us to to defend it _0 so compact a_[thing1] provide more convenience by using less a_[thing1] to wash the same amount of laundry this is _0 a key message for _0 for producers and for the a_[org4] _0 okay _1 the second key message is _0 that _0 the first will happened _1 so the changed p_compaction is the major step to a reduction of environmental impact will alwa- only happens and the second will only hap- _0 only happens that the consumer will get more convenience _1 er when consumers will adapt new habits when washing _0 meaning _0 will _0 use er aqu- appropriate dosing _0 thirty-three per cent less _0 will fill up the machine up to the _0 er er will not wash with p_underfilling condition and will use _0 recommended low temperature _0 because then there is possible energy saving which is the beauty behind this project also for consumers _0 okay _1 any questions so far _4 am i talking too much

@ _3

okay _0 special consideration by thinking about s_pr program _0 one is _0 that we do n't really want to talk as producers _0

n-n

this is an industry _0 er initiative this is a_[org4] this is national association _0 er project _0 and we as er as producers _0 erm _0 may talk _0 or should talk only with _0 er when approached by media basically we would like to keep it on the level of industry this is an industry move _0 it 's not a_[org1] it 's not a_[org2] it 's industry it 's common decision _0 hh er _0 though are providing _0 consumers with some conveniences and _0 erm reducing the impact of a_[thing1] upon the environment _0 so

mhm sorry _0 but erm _1 hh is there _0 in in other countries _0 in my country it 's not like that but er is there a possibility to have some people _0 on er industrial level or er in my country it 's still _0 a_[org1] a_[org1] a_[org2] or a_[org3] people

this is central yeah but this is association

in the

there 's nobody out

all about _0 i mean

yeah but just it 's _0 changing the the margin or or or er

yes but it it happened also in a_[place1] i mean we in a_[place1] we have a director or _0 secretary or whoever of the national association who is completely independent person okay but _0

well

this person is more like a _0 i would see him _0 like administrative _1 i mean ooph _0 okay so whenever it will er go to saying to i mean to stood up erm behind this project also that for the project _0

mhm

er probably one of the _0 industry member will do it _1 probably a_[org2] or a_[org1] @@ i mean this is n't sure _0

yeah

hh but under the label of association

mhm

so saying we 'll _0 i mean _1 media knows about you whatever you were saying so if you present yourself as association member _0 okay so media will _0 pretty do the way they and an- this is all about and _0 association _0 is _0 consistent of er many industry members so _0 at the end of the day members will speak but on behalf of the association and on behalf of the whole industry and the whole group of _0

mhm

er er i mean for example erm if you if you did a press conference _0 you would probably have the director of the association there _1 and then you would _0 have _1 somebody from a_[org2] somebody from a_[org1] somebody from _0 a_[org3] or whoever i do n't know _0

with journalists

but with journalists from a_[org1] so

of course their chairman would be the guy of the association _0

yeah but he is from a_[org1] _0

yeah okay in in in in th- that case it 's _0 yeah _0 then _0 at least you need somebody who is from a different company yeah

yeah but this person is really as a_[S3] said er i do n't know an administration guy and he is not _0 willing to _0 or able to _0 to speak for _0 for us it 's just er _0 kind of background or _0 platform for us but not er _0 possible to to communicate this project in any way _1 if their decided in case of letters but not to to speak out er _0

mhm

like

and who will be deliver the product from a_[org2] side _1 there will be a special person dedicated to this project but the question _1 will be or not _0

no

no

a_[org2] is having one person for everything _0 for s_pr for er s_rnd for marketing for everything

could that be that the case for

because x xx there do nothing _2

yeah but s- there must be somebody from a_[org2] then it 's it 's

i

hm

it 's it 's this guy he 's he 's bo- mister a_[lastname1] or whoever that no _0 not a_[lastname1] _0 is it _0 yeah is n't this guy who knows

no it 's mister a_[lastname2] _0

ah mister a_[lastname2] okay then it 's mister a_[lastname2]

he is doing everything but er he 's he 's like i mean i 'm doing three things altogether and i 'm not doing anything _0 you do it _1

hh yeah

that 's the situation we are a_[org2] country and a_[org2] 's doing nothing so _0

hhh well we are a a_[org2] country _0 sorry for that @ @@

mhm

yeah but

@@ come on but _0 if you say we are a a_[org2] country then i 'm sorry i have to say hey no we are not @

that that 's that 's what was said

no it 's according to something

a_[org1] has a major market share in in a_[place2] _0 and and this is important _0

yeah but

of course but er according to some project er er agreements that the country signed by the

@@

a_[org2] country

er like er somebody is leading the project in the country _0 that 's what i meant by this er a_[org2] country

yeah

and er there are some other countries where _0

okay

a_[org1] is the leading company

right in fact we decided that a_[org2] _0 leads the project in the country in terms of _0 of involving the association _0 this was p_specifilly de- specifically done _0 because a_[firstname3] a_[lastname3] from a_[org2] is a_[place2] and he _0 made the presentation to the a_[place2] association _0 in a_[place2] language _0

mhm

which is easier _0 for him than _0 for me for example _1 therefore we decided he would do that _0 now _1 in the association _0 if _1 a_[org2] can not provide us with somebody who can _0 take the lead then of course we have to take the lead

yeah

that 's it

it 's not hit hit _0

yeah

okay so yes _0

okay _0

so _0 in this case we are the lead but i would involves mister a_[lastname2] _0 from a_[org2] in a press conference he has to sit there

yeah

at least if he does n't talk _0 no problem but he has to be there

@ okay

mhm _1

er _0 it just ends up that i 'm writing everything i 'm correcting everything but mister a_[lastname2] he 's just you know like er _1 giving me the tasks to do it _0 ts hh _0 xxxxx

it 's probably more likely to _0 you do n't let him this

okay erm may if you just discuss this with a_[firstname4] @@@@

yeah yeah sure but er _0

yeah

a_[firstname4] is also upset by this _1 it 's not only only the er the s_pr it 's also the marketing a_[firstname5] a_[lastname5] is doing everything in marketing

mhm _0

hm i know that _1 but it 's another story i guess okay

okay that 's it _0 the- the- then i think of this situation the i mean the crucial would be for s_pr program who will be the primary contact person for a_[org5] _0 okay _0 hh if _0 xx xx xx xx with the help of er i do n't know xx or whoever _0 he will establish yourself as a major person for the a_[org5] contact probably it 's mister a_[lastname2] or whatever who will have nothing to do because everything will just be _0 er not not past through him but directly to you so you will have to _0

mhm

of course you will have to make it work and you will have to make a decisions hh but _0 at least it 's will be not that you were asked by mister whoever

yeah

it 's from a_[org2] _0

mhm _0

okay so hh _0 one of the things it 's st- the the most important still _1 no matter w- which company we are from we are an industry representatives here and we are to speak on behalf of industry _1 er _0 consequences we do not mention that 's _0 for sure _0 and erm _2 okay and we do not mention any specific x competition if i mention because one _0 this is one of the risk of this project that we _0 are working as a industry er on one common project we _0 exchange er between each others a competitive p_informations _0 and it 's important to _0 reassure external audiences that _0 it 's not against the law that this exchange of competitive i- er information is _0 hh with the help of external agencies like research market research institutional whatever _0 and er that we will not try to hh erm _0 you know _0 erm p- push others from the market for example because we agreed on something between two three or four companies on the markets _2 er what is very important especially _0 i 'm sorry _0 i have to _0 xxx _5 this is my daughter sorry _4

@@@ it 's all right

erm _1

who caused one @@ @ _2

and _0 er so especially in the situation when we have _1 er when there is _0 no independent person from the association side no secretary no director _0 it 's important to have the stok- stakeholders on er _0 right _0 next to us during press conferences and the occasions to communicate _0 the project to the external world _0 so that will be someone who will say next to a_[org4] next to producers _0 who at the end of the day this national er national associations _0 who will say that this is right thing to do _0 yeah and independent expert if anything happened _0 also would be a nice idea to have _1 hh okay hh so this was agency was briefed like that was briefed also with the budget we will switch to the budget er points later on the s_pr program assumption was _0 that _0 as it was settled by the one regional s_pr agency what _0 will be with the project _1 er across the whole region _0 er the countries which were er to be er covered with the project is at the end of the day sixteen however _1 er it will happen over a the time of two years _0 but not _0 regionally in spring _0 in spring we will have coordinate _0 six countries

seven or eight _0 seven

eight eight eight

eight yeah _0 how many countries we 'll have

a_[place6] a_[place1] a_[place5] a_[place7] a_[place3] and

xxx

mhm

yeah yeah hh that there will be er that agency will come up with one regional concept about centrally develop p_executional manual for elements which can be done on the level of countries _1 and as this regional concept is to be _0 accepted regionally by the a_[org4] _0 er then there will be an adaptation of the project on the country level _0 er with the p_interagreement with local national associations _1 er that the project will be _1 tailored to the needs of three erm _2 three different sizes countries let 's say the most important countries like s_t one will be a_[place5] _1 er a_[place8] a_[place1] _0 the growing number in fourth one _0 then there will be s_tu two countries and s_tu three countries and depending on that _0 will be the the project will be bigger or smaller _0 and then there will be one central budget which _0 has to be enough for the whole _0 er program _0 okay _0 now we have this s_tu countries _0 i have listed just only those who participate in this spring in april _0 starting the project in april so a_[place5] a_[place2] a_[place8] and a_[place1] is s_t one countries _0 and s_t two is a_[place3] a_[place7] _0 a_[place4] and a_[place9] _1 yeah _1 okay _2 thank you _0 so i have to switch to a_[org5] presentation actually _23 so _2 so this is the concept which agency finally came with _0 and we have accepted _0 er _1 the concept is _0 clean up your laundry habits _2 hh er okay from the principle of feng shui i will leave it because i think that you have read it before so er _1 why _0 we have agreed on this concept because _0 i think that the next slide gives you all the rationale behind _1 because we are really er the problem was _1 the one which i have mentioned at the beginning how to find _1 the balance good balance _0 er _1 between two key messages which we have _0 one message which is how to educate _0 consumers that they have just dose differently and use different washing habits accept different washing habits _0 on the other hand how to _0 er how to _1 provide general public with some environmental messages is ap- _0 when appropriate if appropriate _1 and how to mix it up _0 everything under one common umbrella _1 so the _0 concept which agency came finally with clean up your laundry habits we thought that it 's _0 wide enough _0 broad enough _0 which will _0 allow us to talk about trivial things like _1 er dose thirty-three per cent less and at the other hand _0 also _0 including from the perspective and from the _0 er stakeholders ' messages like _0 this will give us some environmental benefits _0 as well _1 so clean up the laundry habits it 's _0 it 's the concept which gives us the both opportunities we can have a press conferences for _1 er _0 l- light-hearted er _0 woman 's media _0 as well as for the _0 general media _0 with the participation of stakeholders _0 having the same umbrella concept and _0 can living with this concept so this was the reason why we have _0 accepted it because we thought that this _0 gives us the _0 flexibility _1 to _0 tailor the message depending on who is talking to whom _0 yeah _3 hh so as it was in a brief _0 agency was thinking about the concept from two perspective one is consumer focus so _0 this communication w- will be more light-hearted _1 er focus more key messages like for consumers like convenience like modern trend _1 and _0 er on the other hand _1 un- under this umbrella will _0 we will incorporate _0 stakeholders ' communications _0 which will probably be more focused about er potential environment benefits behind _0 the a_[thing1] p_compaction _5 okay _4 core messages us again ag- a- a- _0 again accordingly _0 for the consumers _0 talking about convenience _0 compact a_[thing1] are convenient less a_[thing1] are needed for washing _1 er compact a_[thing1] are the latest step in the evolution of household lan- er household laundry _0 supporting _0 we will switch to more _1 er _2 i do n't know how to say to more environmental things _0 like compact a_[thing1] can help you help the environment _1 less packaging less _0 chemi- _0 chemicals less energy in the process _2 and _1 more like this _2 okay _1 so this is a concept _0 of the s_pr communication now the question is now we are coming to the point when the question is _0 how many tools we have _1 and _0 what we can do on the country level what are the activities which agency has proposed _0 to be part of the communication or to _0 cons- _0 or to create the communication at the end of the day _0 okay _0 hh first the stakeholder research and dialogue _0 er _1 it was said also in the creative brief which we _0 er you will notice when you will look it through carefully _0 that we have agreed that _0 before we start s_pr communication we will do on the country level stakeholder campaign _1 we as a national association so we will as a national association approach _0 potential stakeholders _0 who can be our allies _1 er potentially hopefully and also those who can be kind of our enemies or our opponents in this initiatives _0 to understand better _0 who is like to play which role _0 in the when the product is launch _0 to understand the problems to address the potential issues may have hh _0 and also during this proce- process to recognize those who will become our stakeholders ' supporters _0 agency called that in the presentation champions so _0 who will be those stakeholders who we will invite _0 to _0 stay _0 er to stand up _0 next to us during the press conference for example saying that this is right thing to do it 's has _0 many _1 side benefits for environment for society so let 's do this let 's help the _0 industry to do this _2 er _0 agency erm basically _0 it was said that agency will not be responsible _0 for this stakeholder campaign so national associations and members of national association _0 should approach the key stakeholders personally _1 and once the _0 champions _0 is recognized the champion is given to the _0 corporate _0 to the agency and _0 to a_[org5] and a_[org5] _0 works with the stakeholders _0 then _0 how to involve the stakeholders into the _0 communication _0 er of the s_pr program _2 hh however it may happen in some countries _0 that er you might need an a_[org5] support i think _0 in the stakeholders ' dialogue and er _4 f_dankeschoen _2 er _0 in the stakeholder dialogue _2 so er _1 especially is important because a_[org5] _0 has done er initialed research _0 on the markets _1 trying to understand _0 the potential stakeholders we have _0 in the countries and what they think about the project _1 hh so _0 i think _0 did agency deliver the stakeholder research _0 at the meeting

no no

no no

okay _0 i think that a_[firstname6] _0 did n't want did n't want agency to deliver this _0 knowledge _0 personally i have asked my agency in a_[place1] to deliver _1 their knowledge about potential stakeholders _0 which was er results of the initialled research upon the a_[place1] _0 er market on this topic _0 so you have probably you can ask agency _0 to come with the n- with the presentation not only the general concept er but also the results of stakeholder campaign _0 stakeholder research _0 they did something like a few months ago

they promised they would send it er presented this first er _0

okay

concept _0 regional concept it was not _0

yeah

mhm

on the local basis

okay

and er so they should find out the stakeholders but not going to meet them _1

mhm

yes

in the project

i mean this was basically the thinking _0 i mean especially for the countries where a_[org2] is strong _0 because basically a_[org2] has relations yeah _0 they have many peoples working upon external relations _0 at least in a_[place1] there is something like that person is doing nothing else but working upon the er stakeholders different kind of stakeholders _0

yeah

hh so i can assume that _0 they have stakeholder in a_[place1] so i would really love _0 to rely on the _0 relations _0 already existing relations _0 er _0 they might have but it does has to be _0 the true for every country _0 so it depends so from that perspective i think that in a_[place1] whatever agency has done at the beginning because they did this research _0 trying to prepare themself for the development of concept i mean to understand what 's are the risk on country levels _0 few months ago a_[org6] did the research on every country _0 so they have some _0 thinking behind they know some persons or er at least organizations _0 and they can share this knowledge whenever is appropriate _0 i do n't think that erm _1 i have to need them very desperately and their relations because i have very well developed a_[org2] @ but _0 er but in the countries where _0 a_[org2] is not active maybe agency should be _0 will er engage a little bit also in the stakeholder campaign _0 okay

but here or in a_[place3] _0 there were er already on the first meeting some stakeholders er _0 mentioned and er the guy from a_[org2] _0 already got er had a meeting with the bureau for chemicals _0

you did

under the ministry of health and er _0

yeah

from a_[org1] we are visiting the consumer association _0 in a_[place3] we somehow divided _0 er this

the responsibilities

the responsibilities for already _0

okay

known and existing

and who will go to this consumers your s_rnd guy _0

er no me and marketing er

okay

woman _0 and er we are promised the a_[org2] guy will send us the presentation

mhm

he he used in _0 in his network

yeah yeah yes

so _1

j- just a question from my side was it like really that they had to do it in every country this _0 stakeholders research _1 because has told my a_[place8] agency they did n't _0 know at all that they will had to take part in this project _1 and they were even a- you remember i was writing to you

yeah yeah _0 i remember _0 i mean

mhm that 's the a_[place6] the a_[org5] he has no

in a_[place6] a_[org5] does not exist they were working with an alternative now

mhm

a representative yeah _0 company is not an not an xx _0

no not new now okay mhm _1

but li- i mean there 's i contacted the agency and they were like they are s_pa er a_[org2] agents s_pr agency _0 and they were like even talking about interest of conflict and being slightly resistant to corporate _0 so they for sure have n't done any researches on that and they did n't know anything about a_[org4] _2 so this pf

mhm

i think that the the the point is that _0

mhm

there was probably a kind of agreement _0 on the top level between a_[org5] and a_[org6] to work _1 up on this project whenever it happens _0

mhm

but the negotiations with the a_[org4] were rather long _0

mhm

but i do n't think that they involved _0

er a_[org1] _0 more _0 into the process

mhm

but

and before this er letter of xx was not signed before we did not accepted the final brief _0 i know that today there is a teleconference a_[org5] has teleconference with all countries _0

mhm

er in the project of the spring so i think

okay

so i think yeah

i know that also the me- the countries have a meeting _0 like a_[place4] this agency had last week meeting with a_[org5] _0 like centrally _0 so they are working now but like yet for sure it 's not done yet _1

okay

like this steps which you talked this is just i wanted to plant there 's it

yeah that 's

in june i was informed by a_[firstname7] a_[lastname7] who is leader of this project from the a_[org5] side that _0

mhm

today he has a teleconference with all countries

okay

mhm

aha

to give them the presentation to brief them to talk to whatever yeah _0

mhm

i do n't think that they will create er the location to meet all those people together like we could afford i do n't th- i would n't expect them

no _0

but at least teleconference and er somehow he 's responsible whenever it does n't work i mean they have to be p_moneyed because _0 as _0 as an agency who received this project because is a network with ac- er across across the region _0

uhu

uhu

we should really push them _0 to work as a network without having er any _0

okay

mhm

i mean not accept any apologies or whatever they have to work as a net- network this is the beauty to have them yeah

hm

mhm _0

okay hh so er _0 ba- basically again having hhh er talking about the _0 erm _0 all the knowledge it 's i- which is behind this project _0 i mean the a_[org4] and ma- members of a_[org4] when i talk at a_[org4] i 'm always thinking about the a_[place13] and the

mhm

the the p_headquarter when i talk in national association i 'm talking about the association in the country just to _0 make you _0 hh understand because we also er always have such a problem _0 hh so a_[org4] _0 done _0 a great job an- i mean and the and the members of a_[org4] _0 did a a erm a huge job already _0 thinking about all this scientific aspects of the project thinking about the hh er life cycle analysis thinking about the s_q and s_as messages about the legal opinion on the project so all erm _0 potential risk which are _0 how to deal with this risk _0 everything was done _0 at the level of er a_[org4] _0 without really incorporating a_[org5] in the process of thinking _1 okay _1 er i think that this was somehow right because _0 because this project er was to be accepted on the a_[place13] level with the european committee was _0 briefed also on this project and so on so forth it was really really a political thing _0 hhh er _0 so those documents are _2 some of them are completely ready some of them are in the drafts _1 n- nevertheless you will get _0 all of them here in this s_cds _0 so you will get _0 everything what is about this project the project description _0 scientific dossier so from the _0 scientific perspective _0 what 's going on about this p_compaction _1 er this xx er memorandum which is _0 very legal _0 f- fifteen pages of legal _0 deliberation _1 behind the project what is legally accepted what _0 can be legal risky _0 and how to deal with this potential issues hh so _1 er i think that also a_[org5]- we we _0 i have to _0 make sure but i think that we also at the end of the day we share this information with a_[org5] _0 so a_[org5] _0 from some perspective and from _0 at certain point _0 should be really _0 able to talk about _0 those problems _0 but only at the country level _0 we decided that _0 if a_[org5] is going to _0 manage issue management _0 they should use all those documents and communication pattern which was developed within the a_[org4] _0 and they have to adopt it on the country level only _0 so they were not working yet upon the central s_q and s_as and probably they will not _0 work _1 n- n- no one is acce- er expecting them to work upon this regional s_q and s_as _1 but in the other hand er there are needs to adapt this those s_q and s_as for the _0 er country _0 purposes every single country purposes _1 because of different kind of stakeholders to be engaged in the campaign and so on so forth _0 this is already a_[org5] responsibility _0 okay _0 so they will warn

so we should develop local ones

sorry

we should we should develop local s_q and s_as _0 with a_[org5] together _0

er _0 y- _0 kind of _0

yes

i mean _0 again there is a ooph _0 like with working with different companies there is _0 erm _1 different thinking behind what s_q and s_as are and what are not okay _1 there is a discussion between a_[org1] and a_[org2] what are really s_q and s_as _0 a_[org2] position okay is that s_q and s_as is more like bunch of information background information about the project _0

@

okay

mhm _0

okay they are _0 d- difficult questions _1 but the _0 they are not whether that difficult quest- what questions which probably should happened _0 and might happened _1 but the answers _0 behind those questions below are _1 like a library what can be said in this situation not ready-to-go answers _0 they are more like when _2 ooph talking about interviewing communication media training for the case they love to use a document which they call message truck _1 i have those documents for you as well and i will show them to you and it will really depends on you what you would like to use the documents which er _0

hm

er a_[org2] call message truck

we message house @@@@

they have _0 we have message er house they call it message truck and message truck is the it 's _0 er _0 we will c- we 'll come to this or you would like to have _0 more like s_q and s_as _0 things hh but the th- both _0 things are really parallel and they _0 like _0 comprehensive to each other _0 so i th- there _0 they should not be in those documents _0 er contradictions internal contradictions _1 but _0 okay er this is something which you have _0 er really digest by your- by yourself i mean i can not really help you i can provide you those documents that those are drafts _1 er but er then you you _0 with your agency depending on the really _0 characteristic of every country and cultural differences of all that countries and consumers ' understanding _1 maybe _0 this s_q and s_as have to be done some additional questions ma- may may come like _0 er with this _0 s- s- sul- sul- sulfide whatever the things

phosphate

phosphates

phosphates whatever _0 hh er in your countries so er _0 okay _0 so but this is something which we do not probably _1 er discuss on the regional level _0 this is something which is to be done on the country level _1

okay

okay hh so stakeholder press pack er _0 yeah _0 they call it stakeholder press pack they call it press pack which will go _0 er together with the to to a co- well a company _0 er press briefing for general media with the participation of stakeholder who will support and saying _0 this is right thing to do _0 okay _1 hh so a_[org5] regionally will develop _0 kind of press pack a blueprint like a masterpiece _0 to be adapted on the country level _0 so you will get something and based of this _0 you will have to develop your own press m- press kit press materials _0 okay _2

things which okay agency is thinking that we should do _0 the same thing across _1 different countries _1 er like er to do then a survey how consumers behave _0 er _0 how they are the washing habits _0 but in more light-hearted way _0 something which is proper for the communication for woman 's _0 media _1 hh and but try to collect _0 to get a data _0 the same data from different markets from different countries _0 so to make this way to make it very attractive for media and to sell it _1 as a news and behind this news by the way _0 thirty-three p_compaction it 's coming _0 thirty-three per cent comp- p_compaction is coming _0 so this is n- agency er general idea _0 we did n't see any execution any erm _0 i mean er _0 yeah _0 okay _0 very general question as you can see _0 if you can clean up er one area of your life what would it be _3 i mean _0 they go really into very light-hearted things _3 personally i d- do n't really understand the beauty of it i think that we have to wait for the execution _0 and and more _0 specific proposal of the agency the beauty is for sure _0 that this is a unique occasion to have _0 er a data which _0 can _1 erm _2 compare _2 our consumers in different countries _1 okay _0 but the question is _0 which questions will be asked _1 and how credible how for which money @@ _0

how yeah

and yeah

er so _0 it wo n't be for sure xxx or whatever _1 so er because it 's too expensive _0

no

so the question is how we can really _0 how _1 whether this th- th- this this _0 this data will be really really very very _0 very attractive we 'll see _1 okay _0 the issue management good things about is _0 that agency er within the agency f- _0 fee _1 all potential issue management 's things are included so whatever it happens from _0 agency is to work _0 with and support us with the issue _0 management without additional _0 er remuneration without the additional agency fee _1 so er hopefully it wo n't be necessary but if _2 w- we just have it within the fee agency fee _1 hh er i mention because it was n't that obvious at the very beginning of the discussion with a_[org5] so this is one of the successes of negotiations _0 that we 've got they support _0 just for free whenever it 's appropriate _0 and this as we sai- as us as us er as i said _0 at the level of a_[org4] this regional level _0 the biggest _0 documents communication documents like message truck _0 if you like _0 like s_q and s_as _0 like scientific dossier like l- legal erm er like legal _1 er description of the project and so on so forth _0 those documents were developed and are ready _0 more or less _0 some of them more some of them less _1 however on the basis of country _0 how to tackle with this _1 every single _0 issue which com- _0 which might come _0 this is responsibility _0 of _0 er a_[org5] to take care for on the country level _0 and to _0 deliver and provide us with the er substantial support in any issue management which may happened _4 okay _0 so this is it _4 so hhh having said that _2 there was _0 an intent of like letter of intent signed _0 between er a_[org4] and a_[org5] on the regional level _0 which says that er er agreed scope of _0 activities for a s_t one country so this biggest countries which is a_[place1] a_[place5] _1 a_[place8] and i have forgotten _0 hh er like you have here _0 yeah _0 and a_[place2] of course is _0

ah

press conference briefing for general media _1 er three press releases altogether for national trade and consumer media _0 two interviews with a_[org4] _1 or with any stakeholders if appropriate _1 so agency is responsible to _0 to have _0 to place one _0 or two interviews _1 er a_[org5] will identify role model and use it appropriately _0 erm through the communication to _0 to to to the media and general public _1 hh er consumer press briefing with role model if appropriate _1 will happened _1 two to three _0 interviews with role model will be placed _1 media house _0 partnership will happened _0 attitudinal survey will happened _0 local expert opinion piece _1 thinking sociologist or psychologist _0 if the results _0 results of atti- _0 attitudinal survey are to be somehow supported or _0 somehow erm explain to general public we will need someone who will say about it _1 so er it _0 can not be us it has to be some expert a psychologist or _1 sociologist this is _1 er all about

is this local expert _1 it 's local expert it 's just a _0

yeah

psychologist

this is psychologist or sociologist to give an an opinion _0 on the results of attitudinal survey _0 as as appropriated

aha so it 's correlated

this is correlated one to each other _1 and on buying issue management _0 okay so this is corporate activities for s_t one countries

how did you _0 specifically come up with this split of the countries _0 because for a_[place6] it 's like that one country is

f_genau

a_[place8]

yeah _0

is s_t one and the second one two other are in s_t two

i mean

this was decided by the erm _0 train and marketing task force at the regional level i think

quite strange _0 yeah _0

but _2 regional level you mean _0 what is regional level like locally or

i mean the the task force like _1 there are _0 a_[firstname3] a_[lastname3] from a_[org2]

i mean i 'm glad for it because this is the first time _0 like it 's really the case than a_[place6] is divided _0 the first time this is the reason i am _1

mhm

er i mean because it was _1

hm

i 'm not sure whether it was not also suggested by the agency that a_[place8] is especially _0 sensitive of the environmental things _0

they are more sensitive they are more sensitive

more than more than any other a_[place6] countries that 's why _0 although not because of the size but because of this environmental _0

hm

hh issues which are a xx host

in general sensitive as _0 yeah _0 you could be right _0

that 's why the a_[place8] was was

our compensation

mhm

was positioned _0 like _0 i mean separately

mhm

and er _0 out _0 versus the rest of the countries _0 okay _1 s_t two a_[place7] a_[place9] a_[place4] a_[place3] _1 it was agreed that that will be press conference er press release er for that general media interviews with a_[org4] or er stakeholder representative and issue management so not too much _1

consumer role _1 normal _0 xx

nah

xx

no

no

no _2 hh er because of the money _1 basically _0

mhm

okay we 'll come to the budget in a minute _0 s_t three _0 was will be just covered with the press releases _1 and issue management if _1 appropriate _1 okay _3

s_t three are a_[place10] a_[place11] _1 a_[place12]

those country _0 er _0 do n't know when will happen _2 the xx _1 a_[place11] was i i do n't remember exactly but _0 some of the countries are again _0 s_t one _1

yeah

okay i _2 er a_[place12] for sure is s_t one was recommenced

is s_t one _0

a_[place12] was recommenced as s_t one

mhm

a_[place11] i think as well _0 i 'm not sure but _1 we should to _0 i can check _0 okay we 'll check it together _1

okay

where 's the letter of intent

they know the information they rather pollute _2

ah yeah _0 there is the letter of intent for sh- okay

a_[place1] f_und a_[place2]

this is spring _0 the latest xx a_[place10] a_[place12] were s_t one a_[place11] was s_t two

okay _0 in the next in september okay

yeah and somewhere _0 somewhere and no one knows exactly

yeah

er so okay because i did n't invite er them here _0

yeah

mhm _0

but it 's okay

yeah because it 's it 's it 's it will start in september _4

it 's done in september

mhm

okay _3

okay _1

and that 's it _0 from the presentation of a_[org5] _1 yeah _2 okay something like that _1 any questions comments _2 mhm _2 no _2

are we going back to er _1 what are the next er the next parts of the presentation because i i may have some _0 questions but i 'm not _0 hh sure maybe you will talk about it later on so _1

it 's occasional yeah but _3

erm i mean _0 my basic hh er my basic thing is _0 that i do n't know _2 where is er the end of let 's say mandatory arguments _0 and where is the beginning of what we can _0 er up- update or adapt er locally _2

mandatory

because er sometimes it can be in a in con- in a contradiction _0

mhm

with what is what is really decided _0 we can not say a different way _1 so that we will get er the _0 press releases and some some _0

mhm

s_q and s_as or some things from questions and ans- possible answers hh but er _0

mhm

the question is how _1 how much we can _0 change it _1 what is the level of er _0 our _0 creativity on the local level it can

i mean _1 okay _0

put in

at at the end of the day _1 the objective is _0 not to generate any risk on the country level _0 so _0 i would say that whenever it appropriate to change s_q and s_as _0 or to change the answer _0 because for the country it will be better _0

mhm

i would change it _1 i mean just mind that we _1

okay

hm

can not _0 speak on _1 as a company that we have to talk as an association that we should convey the message of thir- thirty-three per cent _0

mhm

as the primary message for us

mhm

that we can also mention by the way environment but we as a a_[thing1] company are not very credible _0 talking about environmental production and er from the perspective of a_[thing1] _1

mhm

so we can _0 say that er _0 w- we are trying to be _0 to provide less impact _1 to the environment via this project _1 but if then is er necessary to adapt _0 because the situation _1 i mean it really forces to _1 i would say this is _0

mhm

our responsibility from the country just to act appropriately to the situation well _0 i would n't be i mean _1 okay _0 s_q and s_as s_q and s_as who did s_q and s_as _0 s_q and s_as did a_[firstname6] and me _0 ha ha @ so _0

@@

trust me _0 but _0 i if you think you know better just do it better _0 okay

hm

i mean _0 er even in some cases when you will look _0 via through our s_q and s_as there are sometimes two options of answers because a_[firstname6] was very much er _0 convinced that he is right and _0 i had different proposal how the answers should be should be answered so there are already some _0

mhm mhm

to some questions are _0 er m- different answer moreover to one question there is no answer yet @@ i mean you will _1 think about the answers because hh _1 okay no _0 who did s_q and s_as _1 a_[firstname6] and me _0 yeah and a_[firstname8] a_[lastname8] _0 you know you remember a_[firstname8] yeah _0 so a_[firstname8] also i mean look it through and probably we 'll have to _0 look it through hh more er _0 but _1 basically _2 i think it xxx but not that much _1

yeah i mean

what are the salvation to charter of sustainable cleaning that we were talking _0 here on this this room with a_[firstname8] a_[lastname8] _1 some time ago _1

i mean

are we _0 er er if er er if i 'm s- if i 'm _0 right we did not do anything in in that respect _0 or we did it _0 did did your country do anything about this the charter of sustainable cleaning _0

n- no

does anybody knows about it

i mean

so we ca n't argument on this

er my association did _0 er posters _0 from the charter of sustainable charters and then there were this is the last things which was _0

mhm

yeah

no _2 yes _0 yes _0 m- _0 together with this er new regulation of a_[thing1] regulation via european commission yeah _1

yeah

so i know that we did _0 er leaflets _0 and we in er my country and we did posters _0 this was done on the level association

yeah

and the questions _1

we did nothing

i _0 have n't seen any press release about _0 from the association side but _0

yeah

m- m- it might be that it happened

mhm

okay but i was not very much involved at the time in the work of association so i do n't know _0 okay hh what it has to do _0 i mean this is nothing in common however everything is in line _1 one of the question stakeholders _0

uhu

er in s_q and s_as _0 and w- we are trying to answer that this is basically has nothing to do but basically it is _0 everything together this is _0 the same digression of getting of _0 achieving more sustainable er _0 sustainable _1 washing or er

mhm

more sustainable industry _1 er this is all about _0 so this is _0 like another proposal another er another er activity which is not _1 interdependent _0 but it 's _0 next to _0 yeah nothing _1 i mean whether it 's _1 okay coming to the budget _1 _3 budget is hh er three hundred thousand across the europe _1 this is a budget which _0 agency _1 er _0 a_[org5] _0 will get _2 er for the project _1 majority of money is to be paid in january still in _0 at the end of january _1 a huge amount of money is to be paid still at the end of january _0 so _1 whenever our costs _0 connected to the project _0 agency is to be asked _0 to think about the costs _0 because agency got already money _1 there is no intention to pay anything on the top _0 from our _0 country budgets _0 to the project because the projects is to be done within that budget _0 which is to be managed by the agency _0 who got already the money _1 so if any questions like _0

hm

travel costs and whatever _3 agency of course _0

so we ca n't even save money _0

okay

over sometime if we skip some of the er activities _0 we ca n't save it because it 's already paid _1

this is really tough questions @

ah i guess it 's true right @@

this is a really tough question yeah _0 okay _1 this sentence _0 i mean er _0 because _0 okay _0 i also okay let 's maybe start with the second slide _0 there is a split _0 which is er in the letter of intent _2 how much is agency _0 fee and how much is p_executional costs on the country level _1 okay _0 however _2 this contract was _0 er _1 negotiated _1 basically _1 er

if for the sake and for the

hm

for the quality of the project _0 which will not happened

mhm _0

so personally i would not rely on it _0 okay _1 er _3 so we will have to live with this budget _1 or i do n't know what _2

erm _0 this is _0 also _0 together with the _0 er _0 external fee or or external costs for _0 this erm _0 survey _1

no i don-

for this survey or

yeah _1 erm _0 i mean the the the ooph _1 even _0

i have n't

er _0 even erm erm okay _2 before the letter of intent because _0 we started with the er i mean be very honest the agency we started talking with the agency from the list of activities till this menu which was set _1 this menu was _1 the price for every single element _0 was _0 proposed by the agency _0 so and it was said that _1 s_pr er er erm so media briefing will _0 cost _0 agency fee of two thousand and a half _0 thousand _1 then something attitudinal survey will cost agency fee of four thousand euro hh that er er media house partnership arranging media house _0 er that publishing house partnership _0 will er cost agency fee three thousand euro something like that _3 hh but somewhere _0 during the process of the the okay _0 and _1 when started _0 with this agency proposal _0 we ended up _0 with the agency fee _0 which consumed all total budget _0 for the project _2 okay _1 so then _0 it was negotiated _0 that the agency fee _0 will totalled something like two hundred _0 twenty thousand _2 eighty thousand was saved for the execution _1 and this is the results of this negotiations _2 so somewhere in between erm _0 i was discouraged to talk back about how much of agency fee for every _0 given afford of the agency _0 because it will ruin what was negotiated _2 okay _2 and i do n't know _0 the risk is only like that _0 that at the end of the day agency will say that the budget of eight thousand eight hundred is finished _0 and you can do nothing _0

mhm

but our fee is our fee and thank you very much dear a_[org1] _0 a_[org2] and whatever _0 okay _1

ooph

which probably happens _0 i don- i 'm not going to be very optimistic i think that s_t two and s_t three countries are save because in t- er s_t three countries there 's nothing to happen basically _0 in s_t two countries whatever is happens _0 this four and a half thousand _0 euro will _0

ts

cover the costs _0 i think so _1

it 's er

yeah sorry but who decided this it 's _0 for me it 's _1 crazy _1

er er the truth was _0 we could accept this or we could go country by country with the agency _1 and a_[firstname3] and a_[firstname9] were afraid to _0

mhm _0

okay _2 they were afraid to go without the agency _0 we have to accept this or we would be without it _1 when is is is the the last letter of intent was signed when _1 er _1 between _0 christmas and new year eve _0

okay

okay

mhm

till the very end _1 on thursday before christmas

mhm

we had still discussion with the agency and negotiation with the agency

mhm

with agency yeah mhm

so they were keeping our suggest to the very very end _0 and the guys were afraid

mhm

to _0 give up the agency _0 so we had _0 at the end of the day we had to accept it _1 i mean i would shoot the agency for that _1 because i think that _1 we are on the lost position _2 we can not negotiate any penny from the agency _3

do you think _0 it should _0 make sense to then speak with _0 their _1 mother house _0 with personal xx _0 in this case _3

ooph _3 i mean this contract is still not signed _0

because they

mhm _0

contract is still not signed

because a_[org7] is our global agency and hh _1 it _0 the _0 i know this project is not a a_[org1] project but i think we _1 er _0

i mean it 's

s- suggested the agency and maybe we can

i mean that a_[org2] is somewhere in between there where this g- i mean

mhm

mhm

no one will er accused us that it was us who give a_[org5] because a_[org2] er somewhere in between _0

yeah yeah yeah

yeah

we 've been thinking about er maybe more creative ideas from other companies _0 we 've been thinking about maybe do you know any other _0 er network of the agency who we could be _0

mhm

i mean er p- pitched between _0 a_[org5] and maybe someone yeah

the question was the _0 that there 's a network

i thi- they had no ideas

mhm

a_[org2] has asked they had no ideas

mhm

so no one will sue us that it was us who proposed a_[org5] _1 no one remembered this okay

mhm

the point is that the _0 budget _0 wa- is spent basically for the agency fee _0 because if they start to negoti- if they receive a budget like three hundred thousand _1

mhm

and _0 come up with the first proposals which consume all the budget that 's for the agency fee _0 so whatever is negotiated it 's okay _0 so we end up with the agency fee at the level of two thousand twenty _1 er two th- er two hundred twenty thousand

mhm

eighty thousand for the _0 p_executional costs _1 which is pf _0 so now what we can do it 's _1 add _1 money _0 from the country budgets _0 okay if several companies will er _0 give something _0 i think that maybe this is way because _0 at the end of the day _0 how we can equip the budget on the on the central level i think that this is what really _1 agency thinks about because at the end of the day there are only _1

mhm

mhm

four _0 or maybe this eight one hundred sixty one countries now

erm

the three _0

yeah seven

no one point

i thought s_t one

no no no no no no but now at this one two three four _1

yeah the first

five six er the and six

yeah

yeah

six _1 okay six _0 so maybe if we could add something like five five hundr- er five erm _1 _1 er fifty thousand another fifty thousand into the project _0 er there will be money for the execution agency will be very healthy with the agency fee and whatever yeah _0 or th- and at the end of the day agency will be very healthy it will x have more xxx _0

how does it work for the marketing campaign _0

marketing campaign is something different because _0 er there were just only er money for the er _0

they are xxx

central money was just only for advertising development _0 then country has to split the costs according to the share of what is the market share from the marketing budgets of every single country _0

and for the

mhm

so there is not central budget for the marketing things _0 at the regional level just only for s_pr _1

hm _0

a_[S3] _0 who is the person _0 for example in a_[place5] _0 who knows all the details of er this agreement er with a_[org5] _0

i do n't know _0 you will be the only one probably or maybe a_[org2] will brief the persons

@

no

no i 'm not maybe maybe a_[org2] is projected there in a_[place5] _1 i i i was n't involved yet _1

you do n't know

so i i know that from a_[org2] xxxxx

it depends how a_[org2] i mean from a_[org2] also i mean it was the s- the same story it was said er a_[firstname6] from a_[place3] a_[place3] who was working about this project from the a_[org2] side from the very beginning _1 on our side for the corporate communication from our side was a_[firstname8] _0 i joined in october or something _0 they were active few months n- earlier okay because the agency _0 i joined at the end of october hhh er agency was briefed already in september or _0 or not or

in september yes

in september the beginning of september

in august were the pitch _0 there were the first pitch in in in brussels _0

yeah

and in september was then a concrete briefing _2

and who is the project leader _0 the general _0 who _0

er of other _0 but of what _0

by a_[org1]

for a_[org1]

mhm

a_[firstname9] is er pro- pro- er is er leader

no

and is he

a_[firstname9] is the leader of the project _0 i wa- i joined just only for corporate communication things

for

s_pr

mhm

but _0 from _0 a_[org1] _0 at the very beginning it was a_[firstname8]

mhm _0 a_[firstname8]

from the very beginning a_[firstname8] was from the very beginning and _0 basically i think that from our side she is the leader of the corporate communication but really hh _0 negotiation was er _0 paying _2 nowhere

it seems quite chaotic _0

@

what

it seems to be the s- the situation a bit chaotic _0 nobody knows

it is _1

yes

i mean er _0 everybody 's knows but there is _0 no i do- i do n't know how to say i mean agency was very clever i mean agency

it was clever and the agency there is xxxx

agency was very clever in this situation i mean _1

the agency will steer this _0 this project _0

sorry

the agency will steer _0 this project

an- er this is the beauty of this yeah

but _2

so _0 we er

i think it 's not a disadvantage because i think it 's very _0 difficult _0 to steer _0 between companies

yes

so there 's a_[org1] there 's a_[org2] we are a com- _0 this is the competition normally and i know a_[org4] they are working together but hh i think we need a neutral _0

yeah

and the company it 's

partner

yeah _0

we need it yeah

yeah

yes but er we we need it to have _0 erm to know _0 er what are _0 what are the agreed _0 er main tasks _1 of the agency _0 what are the obligations of the agency _0 and what are our obligations _0 who knows _1

no this is clear

what do you mean with the obligations

wha- what xxx what what are what are _0 the _0 the next steps _1 we have to do

this is here in this _0 presentation

yeah but is this

i mean _2 that 's th- er _0 ooph

do you have a working group _1 this s_pr working group _0

no

should be at er your national association _1

maybe

maybe _0

maybe _0 i do n't know anything about it _1

someone from your s_rnd department sh- should know of it know about it

how xx can be there and and s_rnd you know can be a part of _0 part of the _0 xxx per cent of the s_eu and with the _0 national association

mhm mhm

yeah

they should form also that _0 they should form the the s_pr group as well _0

this is the

no _1

maybe has to ask her _2

if _0 if this if a_[org5] does n't have a _0

xxxx

representative like official presenting the a_[place6] can we change companies because a _0 very first thing that we check out from the _0 yeah from asking is that they are extremely expensive and nothing cr- nothing good _0 @@ _0 so like can we somehow _0 affect this choice of the representative company if th- if they do n't have it like this

no

officially always _0 set _0 representative company _1 or this is clearly a_[org5] 's choice whom they are choosing

i mean this is a_[org5] choice _0

and we can no way affect it _2

hhh

if they do n't have it like er really there _0 like a_[org1] has a_[org1] like you know this _0 this kind of _0 choice xxxxxx

yeah i mean _0 a_[org5] _4 promised us _0 to have a network across all countries _1 promised to work within tha- tha- that ne- network _0 i do n't know _1

mhm

i mean in a_[place1] there is a_[org5] _0 in a_[place2] in a_[place5] there is a_[org5] offices _0 like this

yeah we do n't have this is the reason i 'm like like _1 maybe there could be p_waked u- way out to some other because _0 we had p_represesentative a very good _0 agency a_[org8] _1 s_pr agency

yeah erm a_[org8] would be also our partner now for _0 corporate communication i have a meeting end of january with with

so maybe we can use them instead of this

er it 's not a_[org8] it 's another _2 er maybe it 's a_[org8]

but it 's under a_[org9] basically you know _1

no ooph

not under but together

it 's another c- er we sear- we are searching for a agency for a_[place6]

mhm

and our need is that the the agency can work in all three countries _0 together

but a_[org8] could _0 because they are working with representatives in all three countries _0 and they were very successful in all three countries

then it is a_[org8] one _0 er i will have a meeting end of january with _0 a_[firstname10] _0 and with all the _1

uhu

yeah with the agency for us _0 for a_[org1] _0 but maybe

for a_[org1] but this is for future but er what about this a_[org4] maybe then _2

the question is _0 this agency has to _0 be connected to our network xxxxx a_[org5] _1 the question could be if this agency can work also for the a_[org4] project this is the question yeah mhm _1

can be that yeah okay

yeah exactly

maybe we can s- _0 hopefully find it out whom we should address because it would be more easy to work

i can check this i can ask _0 er

a_[firstname7] _0 a_[firstname7] a_[lastname7]

a_[firstname7]

a_[firstname7] _0 first to say that we will work _0 there with _0 this agency and not with their

er can you write down me _0 the agency which you like to _0 we can xxxxxxxx

but i will send it to you i 'm not sure if it 's a_[org8] _0 if i have to _0 check this in my email _3 cos a_[firstname10] first _1 sorry _3 yeah first a_[firstname10] er _0 suggested it and then f_sie she checked it they are not possible to work in three countries but

i will just _0 go between it the the between struggle _1

yeah

okay _3 coming back _0 agency what should happen now _0 agency should come _0 with the proposal _0 how to make this project _0 er on a xx level _1 on the country levels _1 what _0 they propose to make for the country _0 country

this are this are the agency 's er obligations these standpoints

i mean those are only _0 those are points for _0 er s_t one countries _0 yes

yes _0

and they should come with the proposal for the money they have _0 what they propose to do _0 with whom _0 how _2 and what are and so so forth okay _1 er _0 once again _1 wishful thinking of a_[firstname3] a_[lastname3] when negotiating was _0 that no matter how much it will cost _0 agency will do _0 all points _0 which were negotiated _0 okay

is it in the contract for them _0

mhm

the contract is not realistic yet _0

mhm hm _0

today the guy who is supposed to make the contract will come back from _1 i addressed this my _2 my concern _0 that it will not happen that agency will not give up any part of the agency fee for the sake of xxx of execution _0 i addressed to a_[firstname3] a_[lastname3] and he said do n't worry we will try to er make it more clear in the contract _0 to make it more understandable for a_[org5] _1 that _0 more important is _0 not the split _0 which you have here _1 but the split _1 erm which was in the _0 erm agency presentation _0 what is obligatory _0 mandatory for s_t one country _0 from the agency _0 is supposed to deliver _0 all s_t one country elements of the program _1 not thinking about the money _0

mhm

this is wishful thinking _0 on our side _1 what _0 how it will end up _0 i 'm not sure _0 i 'm very worried that agency signed that for eight thousand eight hundred money because _0 our celebrity will cost you four thousand

mhm

er one press conference will t- cost you another three thousand _0 you have one thousand left for which we can do pf _0 and this will be end of the story _2

er i do n't want _0 a celebrity _0

you do n't want celebrity

yeah because i do n't it 's not effective _0

okay

in my country

@

in our country okay when i talked to another agency agency said that celebrities _0 i mean it 's _0 out of date _0 this does n't work any more _0

mhm

and not for sure in a_[place1] _0 are not credible _0 they would not suggest to do so _0 so

yes to have but xxxxxxx

a_[firstname11] a_[firstname11] _0 @@@@@@@@@ _0 f_die a_[firstname11] _0 a_[lastname11]

we tried this with the a_[thing2] _0 girl you know _0

yeah

er deep into the water and this

the south african

yeah and and _0 xxxxxx and so on and it never worked

mhm

mhm

never worked _0 erm so it 's stupid

mhm

okay

mhm _0 mhm _1

so erm

it could be anyone on the picture _0 dozing a a_[thing1] _0 into the _0 it could be anyone any lady any african lady _2

mhm

hm _0 so _0 okay so if we still are not sure how _1 to win the four hundred thousand for the celebrity right _0

yeah

yes

er _0 but i i read somewhere in in the brief that er _1 s_pr campaign should er _2 should start like one month before and not _0 three is it

nah nah no

is it within is the timing within the budget _1 is it said _0 like er

erm okay so _0 another erm _2 painful things which _0 er is not in the presentation _0

we should ask if

which is not

the controlling @@@

not in the presentation so er when erm _0

because it

final presentation for a_[org5] came there was erm s_cps over the x of schedule so when needs to be done what and _0 till when _0

mhm

ended up _0 started something like in january and ended at the end of april _1 okay _1 so i 'm supposed to have on tuesday erm tomorrow _0 meeting with a_[firstname7] i 'm going to ask him _1 that we will switch again according to the creative brief _0 so agency will start working _0 i mean the execution of the program will _0 agency will not start working _0 but execution of the program _0 program is to be launched one month before _2 and

no _0 er _0 i can not reach and i 'll get back to the other 's meeting _0 because a_[firstname7] is out of office _0

mhm

a_[place8] office

mhm mhm _0 we 'll think about it so _1 the s_pr program will start _0 one month before _0 and will end till _1 p_mid- _1 p_-june i hope _0 at least i hope yeah for the period of three months _1 but do n't think that this is _0 anything we can do _4

but within these three months or four months or whatever _0 they have to fill in these er

yeah those this elements

er

but if they do n't _0 they have to deliver it in july _0 august september _2 they have to _0 i guess _4

_0 tough question _0 i do n't know

or in in in in other words erm _1 i guess i 'll have to check how good _1 is the relationship between the a_[org5] _0 erm _2 agencies in the countries _0 because _0 i can go to to our _0 agency or a_[org5] and would say just _0 you have to do this _2 no matter when _1 or

mhm

better _1 sooner the better _0 but you you won- it is agreed that you do this this this and that _1 and then i 'll wait if they come after me to _0

yeah but they

er be- er beckon and say oh-oh _0 this is not agreed _2

i mean _0 what i would propose

can or can not i propose

yeah but what i would propose i would try to push _0 for all elements to be executed which agr- which a- which agreed _1

mhm

and _0 look what happened _0 and see what happened _0 this is also what i 'm going to _0

mhm

that in the letter of intent is said that _0 those things are happened _0

mhm

and we will said _0 whether a_[firstname3] a_[lastname3] very optimistic was right or _1 me and a_[S1] are right that it wo n't happened as _0

@@

as a_[firstname3] a_[lastname3] thinks that it will happen okay _1 so _0 er i would try to push the agency and er look _1 what happened _1 the feedback is important in the meantime we w- we should sign the contract and i hope that in the contract should be something more specific specific said _0 going into the direction that no matter what agency will deliver the quality what was _0 and all the points which were _0 agreed _0 okay because at the end of the day just only a few countries which are really _0 tough here in this game _1 erm _0 so _0 by the _0 time being i would push agency for everything to happened _0

mhm

within three months or whatever _0 does n't really matter

but they start to work now _2

erm yes they are they are supposed to come for the meetings _1 okay _2 no maybe not _0 yes i think that _0 with er this week or next week we should have _0 at the national associations _0 meeting with the agency _1 er invited the agency at least _0 like it happened in a_[place3] how it was _2

mhm

agency came

of course _0

with the presentation which i have shown

maybe was n't mentioned yeah the same one yeah

there was any feedback from the _0 national association from the members _0 from other companies _1

actually there were some topics er we discussed about who will erm _1 come _0 up with a press conference who is going to _1 to be the _0 p_hostman of the press conference so there were some topics on _0 where is the red link er with _0 s_pr and advertising together _0 with this label _0 will it be also in s_pr market concept _0 we w- we were having some _0 some discussion on this er _0 special topics yeah _0

but not yet er about the stakeholders _2

not

no _0

not yet and what was the next _0

no

that was er

and what was agreed _1 that agency will come back and what they will come back and have kind of in their presentation within two weeks _0

the the specific a_[place3] media _0 yeah

three weeks _0 when

erm we are having the next meeting on tw- twenty-third of january until then we should have also the information on the _0 er discovering of the stake- stakeholders er non-governmental organizations er _0 mostly because these governmental organizations are here _0 and we are al- already doing this over _0 er mister a_[lastname6] was _1

mhm

that er one year already we are going to speak

you are going to the s- consumer _0 mhm

er or yeah _0 or _0 i i would er want to ask for the presentation so i c- i can compare it with er _1 a_[org2] guys one

no but this is ju- only one presentation

the only presentation there is okay

this is the only one presentation so all documents are ass- are assured _0 the s_q and s_as which you have i have received on thursday from a_[firstname6] a_[lastname6] so _0

mhm

okay

everything what is circulating _0

mhm

assuming that this is very last version _0 is common between all er at least a_[org1] and a_[org2] _0

okay

mhm

one more question er before erm _0 we had a presentation of mister a_[lastname12] and he told us if i understa- understood him correctly _0 that er laundry sustainability project must not be linked with compacting _0 and _0 er this working group has er _0 erm named _0 this er project like er _0 direct translation _0 er compacting a_[thing1] project _0 so it must not be _0 named _0 like _0 project of com- _0

we ca n't na-

compacting

we ca n't name it sustainability and we ca n't name it compact so how we should name it @@@@

so

i have here this problem because when i 'm going out to this organization i i have to present it _0 in a_[place3] language _0

mhm _0

i i believe we should avoid this compacting word _0 compact _2 word or

@@@

maybe we also have to avoid sustainability

i think also _0 sustainability 's m- more positive _0

yeah

i think it 's more logical

it is but we ca n't do it _0 because it is environmental and we ca n't do it

okay

okay _0

practically so we _1

mhm

erm _0

all the project documentation is named a_[org4] sustain ability or a_[thing3] sustainability project

sustainability

sustainability

politically correct is talking about sustainability _1 er there were of course discussions also at level of _0 construction of the concept of the project whether it 's er necessary to talk about sustainability especially that in our c- er _0 i mean _0 the sustainability concept _0 is not very popular among not only western europeans _0 but also in the eastern eur- even less popular among eastern europeans so whether sustainability really means anything to anybody in our countries _1 the bottom line is that not _1 but this is politically correct _1 yeah _0 so er so th- everybody decided to be on the level of sustainability _0 sustainability is politically correct th- this is one of the project which erm is still popular is the sustainability concept as such _3 we should not talk about p_compaction _0

no

er _0 if i understood er

xxxx told us

correctly

a_[firstname9] said something about

yes _0 because p_compaction has er something to do with the producers you know _0 and we are _0

we wanted er to go from the industry

it can give also the p_supercompact

go to the consumer

yeah yeah

which we do n't want to _3 which failed in some countries try we tried _0 so for examples in p_supercompacts like a_[thing4] and stuff some tablets in er nineteen

yes yeah

but it failed _0

yeah _1

and er if we talk _0 directly about compacts it can involve _0 thinking about these _0

hh so what then we have to talk about _1

which is not

@@ _0

any ideas _1 because i do n't know that _3 no i do n't know _0

dosing @

about dosing _1 no it 's it 's

convenience of dosing _1 i do n't know _0

but i have problems with the core messages because i think it 's er are similar to _1

what

that er _1 er the first core message is that compact a_[thing1] are the latest step in the evolution of household laundry _0 i can not be true _1 simply _1

mhm _0

because evolution is not finished _2 in case of compacts

yeah and it _0 and it it is for me it is also not a key message yeah _0

xxxxxxxx

can not be true _0 it can not be core message _0

it 's for me it 's

this

i mean

a very important step _1 er a new step a new

yeah but the the most

the most modern step or er or something or

the most modern

okay we 'll come to that _0

but not the latest _0

mhm

and the second one is _0 that compact a_[thing1] are convenient _0 because of _0 less a_[thing1] _1

i mean _1 er you 're addressing exactly _0 the problems which we have i mean er there is _0 very difficult is _0 really to prove _0 that this project has something to do with the convenience for consumers

yes but it 's simply not true

it _0 it 's simply does not have nothing to do with the consumer with the convenience for consumer _0 okay because the only convenience for consumer which you can find is that _0 someone will carry _0 fifty-three per cent less a_[thing1] in the bag _0

is that really xxxx very convenient

coming back for supermarket _0

yes

yes

this is the only convenience which may happen _0

th-

yes

which is so trivial _0 that do n't even try to talk about it _0 @@@@@@@ i mean _0 this is a mi- a major problem in this project _0 because we are not to talk about environment because a_[thing1] are not environmental friendly

yes

okay hh _0 er we should erm _0 m- moreover we can be _0 we can be x that we propose something to consumer which is against their convenience and benefits _0 we should find in this project _0 er consumer benefits _1 okay because then we will have a problem with european commission that we do something _0 which is against maybe the consumers so we should _0 i mean _0 as a standard _1

but

industrial move yeah

yeah this is sort of one one thing that we _1 er p_catched as er _0 as something really good for consumer er at least in our country _0 was that er we claimed somewhere there that er erm it is like five per cent less _0 er of electricity you use

yeah

but mister a_[lastname12] told me _0 that it is not true it ca n't _0 er logically be true because you just er use the same _0 er _0 washing program _0

washing

your er you use in your _0 washing machine hh the same machine _0

the same machine the same electricity

you just put a less of the of the powder which er _0

yes

a_[thing1]

can not influence that _0 you _0 save the electricity _0 it would be great if we can s- claim it because electricity is becoming more er expensive

we can

okay it depends on what

but it 's not true _0 it is in your official er presentation _1

okay so

no but erm erm the beauty is like this _0 that _0 basically er this p_compaction _1 er _0 can produce _0 er major energy savings _0 but in the process of production

yes _0 and not in and _0

and transportation

not in the household

mhm

not for consumers

at the er consumers ' end _0 it might produce savings _1 but only under the condition that consumers wish _1 er avoid p_underfilling _1 will wash in the _0 lower temperature _1 and will correct dose _2

and then in the end of the day they will not wash i do n't know three times per week but only two ti- two times per week and and at the end of the year it is _0 minus five per cent is it like that

something like that _1 yes _2

okay _0

that 's why this is so important _0 we will come to the message truck _0 i will sho- show you now the message truck _0 which is stakeholders no this is not this one _1 hh er yeah _1 okay _4 it 's not finished _1 so in this sense where it 's something _0

hm

what we would like to say for example our _0 a_[thing1] has the same _1 er our a_[thing1] has er the same efficacy so _0 w- wash _0 get the same _0 quality perfor- performance of the product _0 using thirty-three per cent less of powder okay _0 let 's assume that this is our key message _0 then we go up and we say that compact a_[thing1] bring in convenience and performance _0 yeah _1 we as a producer can talk about performance _0 we can talk about the quality of our product because we can say _0 as a producer that _0 er a_[thing5] and _0 whatever _0 er has the same _0 quality _0 the compacted form versus the one which was previous- _0 previously on the market _2 because the er nation- national association a_[org4] _0 a_[org4] can not say that _1 because producers can change the formulation _0 behind that move _0 which is unpredictable _0 er this i- this is responsibility of every single industry member _1 player _0 to secure the quality or or _0 and performance of the product _0 wide p_compaction or not to do this _2 if we are going to secure _0 and _1 confirm our our erm performance of our product we can set in the center that _2 no matter of the p_compaction our a_[thing1] wash the same got the same performance yes _1 then we _0 start to talk _0 to consumers we as a producers about convenience less space at home about less weight to carry few choices in stores _1 wash the same amount of laundry _1 energy er save money by saving energy in water _0 but it will happened _0 only if _0 and we er go now here and the on the _0 erm left-hand side _1 if correct washing _1 er if you acc- er _0 if you wash correctly if you accept er correct washing habits _0 which are _0 dose correctly _0 wash at lowest recommended temperature _0 fill up your machine _3 consumer will no go- _0 will got _0 will get _0 will have no chance to get any benefit behind this project _0 if not accepting _0 a completely new washing habits _0 those three ones _1

why we do n't stress this smaller amount of er washing powder _0 you get the same performance _2

we can stress it _1 it 's our choice this might be in the middle _1 we _0 this _0 could be our _0 point of entry

this can be this can be a good message _0 for the consumer

yes _0 this can be our point of entry this can not be point of entry of communication to the industry because industry as a whole _0 can not confirm _1 that the performance of all _0 washing powders will became on the market the same _0 but we as at a_[org1] _0 can say to our consumers _1 we compact it but our a_[thing1] are _0 erm er as good as it what used to be before _0 got the same _0 completely the same performance _0 are _0 more compacted _0 are co- more convenient _0 give you a chance to save the money _0 but _1 when you additionally accept the changed washing habits _0

save the money

which are on your left-hand side _0 and then you go to the right-hand side and by the way _0 this is good for the environment for the society _0 because in the whole production and transportation process you can save even twenty per cent of energy _2 okay _0 for example _0 because this is something _0 those numbers you will find in the scientific dossier for example _1 they claim something like that _1 yeah less packaging waste _0 this will be something like ten per cent waste _0 less a_[thing1] this is obvious less pooling biodegradable organic materials _1 okay _2 and _0 at the end of the day we can say that we have our stakeholders that there many others who support us and are going to say that this is right thing to do _0 so this is a message truck _1 whenever a question will come _0 this is one of the answers you should end up _1 because this is key messages _0 which we would like to convey to the _0 to the public _1 yeah hh _1 er _2 this message truck in the i- in the industry _0 situation looks little different i- _0 something different in the middle _2 this thirty-three p_compaction i have entered by my- i mean i added _0 by myself because a_[firstname6] did n't _0 a_[org2] did n't talk about this thirty-three per cent _0 compacted product they told just only about the sustainability which is _0 brings benefit to consumer society as a whole okay _1

mhm

what does it mean _0 thirty-three per cent p_compaction

so i was wrong there is xxx in sponsoring _1

yeah

but still _1 erm erm very much the same i mean the the _0 the message truck is _0 except this middle part which is different we can be more specific _0 we can con- _0 reassure our performance of our products _0 here is just only blah blah blah for the benefits but which benefits _0 we are the same _0 at the same truck _0 what is they now x laundry less space at whole less _0 to carry _0 okay but erm erm some savings but it will happen only if on the left-hand side _0 you can adapt this new washing habits which are at not avoid p_underfilling _0 er dose correctly lowest temperature _0 _0 on the right-hand side _1 by the way this is very good for the environment _0 and we have many supporters which are _3 mini _2 yeah _1 something like that er _2 and this is stakeholders ' message truck _0 to the consumers _0 so what _0 the stakeholders can say and here is the difference because stakeholders will push really _1 or we expect the stakeholder to s- push _0 the message of an on er of this environmental messages _0 so _0 they will say that this is right thing to do _0 because this is benefit for the country benefit for society benefit for consumer because this is environmental benefit on the left-hand side _0 energy saving less packaging hh _0 so there are _0 most focus of this environment _0 okay _0 but this all will happened _0 or will happen in a stronger if consumer will accept _0 new _1 habits _0 of p_washings _0 this is on the _0 right-hand side _0 yeah _0 so they are again talking about the dosage dosing about the temperature about other filling _0 and things because at the end of the day _1 er _1 really a lot of things has to be done on the household level on the consumer level _3 this can give really us er a benefit but _0 erm erm the consumer has to changed _0 to get a maximum out of the project also on the _0 every household level because _0 industry can really save _0 energy _0 er save water save whatever but if consumers wo n't do this _1 what happened _0 really _1 okay _2 and that 's it so _0 this is _0 er i mean the beauty of the message truck i do n't know er er _1 okay this is not finished yet @@ _0 but at least

er like this is

give you understanding of _0

mhm

how it looks depending on who is the originator who is the _0 the end consumer of the message truck _0 here is also the message truck _0 of the er the g- to consumers s_lsp what is s_lsp _0 i do n't remember _0 i mean this _0 a_[firstname6] is very sophisticated er anyway

@@@@ @

good _0 so this is a_[org2] work _0 basically _0 yeah this is what i 've showing you so i p_stealed everything from a_[org2] what i can and i share it with you _0 @@@@@ _0

@@@@@

but this is _0 okay _0 so with message truck coming back _1 so _0 this is really key message portfolio you will see _0 when you will go _0 individual because we can not do it one by one by you through s_q and s_as you will see _0 that we are trying to come back to this messages _0 erm having in mind different questions which might happen not probably not everything of them but _0 basically somewhere we are trying to end up or _0 with the consumer benefit or _0 with the environmental benefit or with the supporters _0 or with the additional erm washing habits which consumers have to adopt _1 somewhere end up _0 answering any questions which might happen to xx i mean _0 nasty question we trying to end up with the positive key message which we _0 which we have _1 okay so delivering on our importance suggested se- sequence so _0 up _0 then left _1 right and bottom _0 so this is the sequence hh with relevance to who is the message originator and who who is the message addressee man of communication whatever _0 okay _0 hh er _0 this message actua- _0 er took us through by basically _0 to summarize _0 who is going to talk a- about this project with the general public i would say that _1 one hand there is an association _0 okay _1 association industry is talking about the project _0 is launching the project _1 it 's good to have someone _0 next to us like a stakeholders _0 who will say _0 this is right thing to do _0 okay _1 er _0 this might be _0 role model starting any stakeholders _0 talking from _0 role model who maybe we do n't like that much _0 but ending up with any environmental ministry which happen ministry of health _1 consumer organization whoever _1 who will be appropriate person to _0 to support us _1 we can talk just only if asked by media i can not expe- i can not imagine that media will not ask _0 companies one by one _1 that 's why it 's so important to have a common message truck _0 by all companies shared _0 common s_q and s_as _0 at least as a base _0 for further deliberation _0 that 's why we exchange each within the companies all documents which exist _0 so whatever i have _0 delivered i mean i have developed i share with a_[firstname6] wha- whatever a_[firstname6] did is shared with me and a_[firstname8] whatever it was a_[firstname8] thinking she shared with us _0 just to make sure that at least within this key players of the market and the majority markets are a_[org1] and a_[org2] _0 we are able to to say in the one voice _0 okay i think that to- _0 today or this week a_[firstname6] _0 is doing with his organization the same what we are doing here so he is briefing a_[org2] guys _0 on all those er all those er project elements which we are trying to cover now _0 with the same open questions no no- not resolved which erm erm erm we have because _0 okay _1 er anything else here _0 not yet anything else i do n't know

but the communication of this all this messages so _0 if we do n't agree about the common usage of i do n't know _0 whatever s_pos is with the working group _0 so we do it _0 alone is it allowed then

i do n't think so _1

if if we can not agree _0 if somebody is _0 against

i mean _0 er _0 one thing is whether it is _0 i mean _0 i think that _0 erm _0 how to say _3 no company would i mean _0 the sense of investing if any _0 activities is probably to share the costs _0 because then you get a scale _0

mhm

yeah _0 so erm the _0 i mean beauty is that we can share the cost we have the bigger scale we can say that we all as a industry _0 so i can not imagine _0 that one company will do _1 on behalf of a_[org4] something which the others wo n't decide to do _0 at least or _1 okay you wan na spend money on this just spend but we have to know _0 what you produce so all s_pos is probably _0 no matter if er everybody 's decided to spend money on them _0 but all s_poss at least should be _0 agreed on the national associations ' level _1

hm _0

to have just consistency of the communication

mhm yeah

this is what i think i mean the beauty er the i mean _0

mhm

the ideal situation that everybody 's will agree on _0 certain things and that we will share the cost because then

mhm

mhm

but if not i do n't know how it happened _0

okay

at at least in a_[place1] i know that we have advertising _0 and probably will have print _0 for sure not billboards _0

mhm _0

i think so i mean there is no support for billboards at wi- _0 at least within a_[org1] and _0 a_[org2] did n't come with the billboards campaign proposal until now so i _0 i do n't think that will come still

mhm

yeah _0 leaflets were not discussed yet _0 no one will _0

no one will

nobody came with the idea i 'm going to come with the idea on tuesday yeah _0 tomorrow _0 because we

what about web pages _0

what

what about web _1 internet _2 is there going to be at least some information on a_[org4] erm _0

okay

i do n't know _0 the web was not covered hh _0 could be a good question _0 i do n't know _0 no one was thinking about

because er journalists may also refer to you know which i think

do a_[org4] has a page _0 do a_[org4] has a page yeah

yep

yes yeah

yes

of course _0 i think that they will have the _0

but really every country

haeh

every country every country

i do n't _0 maybe the main country i i _0

mhm

had a look on it and they had different _0 coun- -try sides i have to check this

erm it 's a question of er _1 if they have some of their press releases on the

yeah of course normal they have the press

a_[org4] dot _0 p_org or something like that _1 then it has to be _0 in line with what we @@ what we communicate _1

i mean but er _0 any

it has to be er _0

any press releases which are going to be er _0

hm

erm issued er erm during the the run of this project _0

mhm

will be originated by a_[org5] _0 okay so at least this blueprint this master _0

mhm

press release will come from _0

mhm _0

er a_[org5] who will share it _0 with the _0 organizations _0 for adaptation _0 so at least the core _0

mhm

should be more or less the same _0

mhm

then of course depending on stakeholders depending on role model depending on anything else _0

mhm

this will start to vary _0 but key messages _0 should be er _0 somehow in synergy _0 only er or at least only because _0 there will be one master press release done by a_[org5] _0 regionally and share it with the organization with the network _0

mhm

hh er then _0

mhm

yeah _0 hh erm _0 okay i think that er i 'm going to s- _0 erm tomorrow i 'm going to have a meeting with a_[firstname7] _0 and one of the things which we 'll try to discuss will be er s_cps meaning what is to be delivered _1 on the regional basis by when _1 all those things which are necessary for our national network

mhm

for the country network _0 to work with _0 has to be delivered _0 a_[thing4] _0 a_[thing4] has to be delivered like _0 i should i have here

some timelines you know _0

timelines yeah _0 so _0 okay we do not have yet timelines _0 this is only because _0 the s_cps which a_[firstname7] _0 included into the presentation ended at the end of april _0 i do n't want agency to end working _0 end of april _0 once we launch the product _0 the the initiative on april eighteenth will be impossible okay

mhm

pf

so someone is trying to make us stupid _0 but i do n't think so that we will agree at least on this yeah _0 so erm this one erm erm this is one of the reasons why this presentation do not incorporate any s_cps because _0 i mean to smooth the process i said a_[firstname7] okay let 's get rid of the s_cps charts _0

mhm

we will discuss it on tuesday so on tuesday _0 or maybe during the week _0 i should have some information about the s_cps on the regional level

mhm

i do n't think and i will try to discourage a_[firstname7] try to work upon s_cpss on the country level because i do n't think it 's necessary _1 i mean _0 i think that every country will do _0 more or less _0 i do n't know they would like probably to hh _0 work s_cpss for the countries _1 like a master _0 master s_cps maybe something i did for your orientation _0 what agency was asked for under i mean from the p_headquarter _1 hh but i do n't think we had really to _0 keep this _0 on the country levels if you think differently _0 yeah if the national association had different er thinking i _0 i think that a- at least s_cps can be changed _0 maybe not key messages but at least s_cps yeah _1 hh okay _1 er potential issues _0 there are many potential issues which you will find in the s_q and s_as

so s_q and s_as _0 one of the er the way of of _1 yeah this was my version _0 if you have something _0 er slash one it was my version so this is to recognize a_[firstname6] answers my o- my answers _0 so question number seven this is a proposal of my answers to question number seven a_[firstname6] has something different okay _1 hhh what is the benefit of the project _0 okay and this is er an attempt _0 to put into the answers all this key messages or all message trucks element which we have on that review like the use of environmental impact of a_[thing1] consumer convenience washing correctly meaning new habits _2 thanks to which we can save energy water and a_[thing1] also in the households _0 something like that _0 okay _1 so but you will have something like er forty questions _0 er in the s_q and s_as documents _0

@

so this is _0 er new li- _0 nice library i can assure you

a_[S3] sorry this are questions er for the company or _0 to the industries

not for the xxx for the industry

for the industry

this is for the xx

no the the company never appears _0 i think

no never no never

never we never talk as a_[org1] yeah _0

or only if we are asked for it

if we are asked for it

if you are asked for by media that okay do you know about the and what you did

yeah yeah

mhm okay

so we trying to _0 erm i mean _1 convey all the messages which industry conveying plus _0 some additional which industry can not do like about the performance that our products _0 this compacted are the same _0 good performance and quality as _0

mhm

it was before

but _0 as we decided in a_[place3] that the spokesperson for the industry will be is a_[firstname6]

yeah _0

means _0 he is

he will talk always as a i- as a national association

yeah yeah

yeah yeah

never like a a_[org2] _1

yeah yeah

yeah

mhm _0 we agreed _0 on this yes some kind of and those questions are meant for _1

yeah

questions

yeah but _1 er mister a_[lastname13] should also know this because some maybe he he is asked personally what do you think about the a_[org4] project then he should also _0

okay

then

yeah

have the same _1 er wording then yeah

cou- yeah

yeah _0

exactly so _0 i mean _1 the _1 the approa- a_[firstname6] approach is that s_q and s_as _1 this is like a background _0 that s_q and s_as should not even be translated into local languages _0 i mean do whatever you want this is approach of a_[org2] approach okay that s_q and s_as i took s_q and s_as as we usually treat s_q and s_as ready-to-go answers okay you never learn by heart this answers _0 because it 's impossible but at least to give you _1 erm _0 _0 give you _0 the the the the feeling how to escape from the very tough questions to the to g- go be back to the message truck okay _0

mhm

they think that this is _1 also such an experience for _0 someone who was provided with s_q and s_as this is kind of experience this is kind of media training for the person _0 but really _0 what the only _0 the the only things which person can _0 really grab understand and stick to is message truck because it 's one page there _1 no one will remember how to answer thirty or forty questions tough questions which were in the s_q and s_as _0 so what is important is important to have message truck _0 all the s_q and s_as were _0 tried to be answered _0 having message ground truck agreed okay so _0

mhm

so this give you a feeling how to escape from _0 uncomfortable points to the more comfortable for you points

mhm

something like that _1 erm so at least this is approach of a_[firstname6] i think that practical one this is practical yeah but at least s- some attempts how to answer the t- tough questions and h- how to escape _0 from the toughest uncomfortable xxx to the our key messages of the message truck _1 but you have _0 i do n't remember thirty-four questions there _1 hhh okay a_[org5] responsibilities _0 this is basically _2 so regional concept and plate program development on the regional level _0 yeah _1 this is what agency has finally delivered this is what _1 on this blue background with the blue background this is what agency hh er proposed us _0 there were more slides i _0 erm i cut few slides so the proposal of a_[org5] was little bit longer but _0 the essence is there _0 okay so they did it _1 hh providing local n- network on the countries level as a_[S1] has mentions _0 this is important in _0 in case of such a _0 comprehensive project with many different stakeholders with man- i mean many different companies _0 xxxx having one agency who will trying to p_synergize the communication _0 across the whole region _0 will be really an asset _0 so this is something which we expect from a_[org5] to have a network _2 local country-tailored adaptations of the program _0 this is what is going _0 and should happened on every country level _1 er in cooperation with national associations so at the at the level of national association w- which might means that it would be you or it would be you and one colleague from _0 a_[org2] _1 hh a_[org5] should propose a plan _0 how to adapt the regional concept and one and elements of p_executional el- which p_executional elements they will do on the country levels _1 budget management _0 as i was said agency got the money _0 agency got the majority of money end of january and should not ask ask for any money correlated to the budget the question it 's _0 whether we can really work up on the split which was suggested by the agency _1 meaning can we really _1 have a chance to get _0 something from the agency fee and put it into p_executionals _0 if not _0 we have to live with money which was in the letter of intent and _0 that 's it hopefully not _1 hh but the budget managing basically is on the agency side however we knows the numbers _0 so it might be _0

hm

sorry a_[S3] but they have a controlling _0

er

you get a monthly report of them and yes and and @@@

yeah of course

yes of course they they they promised to yah _0 sure _1

@

but the so _0 okay _1 but the question is _0 should we talk about because if we start of the money _1 then i do n't know how to make it because _1

yeah

whenever _0 they are going to deliver _0 all points _0 which are in the menu _1 i do n't mind how what they spend _0 okay but i think that at the end of the day they will come _0

yeah

i understand yeah

with the _0 with the money to me _0 that they do not have money for the execution _0 yeah

okay

so at this at this point we sh- probably we will have to start talking money with them but if not i i i would personally propose to

mhm

it 's okay yeah

mhm

push them _0 to do anything what is possible _0

yeah

do n't asking about the money

yeah

because agency got the money on the regional level it will be _0

yeah

yeah

i mean _1 i will try at least i i make a nice try or if not _0 i will have to start talking about the money but nice try is _0

no it 's

mhm

there is

is probably essential at the beginning _1 hh okay program coordination this is what er also agency promised that they will coordinate across the whole region that will erm erm i mean _0 try to care about the synergy across the region and er among the countries _0 and for sure agency is responsible for the execution _0 issue management as i said at the very beginning in the a_[org5] proposal was that er erm a_[org5] will be paid extra for the any issue management what happened on the our _0 level _0 so for the every one hour _0 of work additional one hundred one er euro @@@@@ hh so okay this was negotiated so issue management and is within the fee _2 x and achievements assessment meaning _0 every _0 every month they are suppos- i mean _0 a- again _0 i think that you should try to _0 er set it on _0 every country level how _0 often you would like to see an agency how often they will should come with the reports every _0 two weeks every three weeks every one one every month i do n't know it will depends _0 it you _0 you should do it on your own _0 according to what you think er will be right _1 for your agency and for the country and for the project which you are going to run in your country i mean

and _0 a_[S3] and monitoring it was mentioned i think er i believe er _1 they will have to be provided

they will also

yes

uhu

for sure i think as well _1

this issues management er _0 does it _0 what actually is _1 erm wha- what is covered by _1 for example is er _0 issue of phosphates now that is really _0 becoming er quite er _1 important in the project _0 is it also covered in in in this _0

yes

yeah

yes whatever is related _0 whatever is hot getting hot

mhm

with the correlation to the project _0 whatever you are asked because this project is running is part of the game _1

mhm

so for for sure for example we will we we will not probably have this _0 phosphate questions in our s_q and s_as and we would not expect them _0 but you for sure and this is role of the agency to give a nice recommendation how to deal with this problem

mhm _0

okay

cos it 's also they are paid erm because _0 i chose them as agency for a_[org1]

yeah _0

and they are paid with a monthly fee for a_[org1] _0 and now they will have a fee for a_[org4] but it is the same work _1

this is the same

no

no it 's not it 's not the same work

in some

in some in some cases _0

yeah

it 's the same peo- the same person _0

oh yeah it might happened that this is the same person _0

and er so this is the biggest part of our work in the first er _0

but it 's another project

first few months of er _0 of the year _0

a- er attention _0 er you ca n't use your budget f- your corporate communications budget for a_[org4]

yeah i know

you ca n't use it yeah

i i just i 'm afraid that er erm _0 agency will use this _1 as getting er some er er _0

no they ca n't

big amount of money from one side from the other side and then

what they do with the money it 's it 's not our problem yeah they have to deliver for you _0 for the corporate communication for a_[org1] _0

yeah

and they have to deliver for a_[org4] how they mix it up and _0 make apart it 's _0 not our problem

mhm

as long as they are again only according to the plan and according to expectation on the whole projects

yeah

but

but if they

er if they try they ask then you can say and sorry _0 this is different budgets yeah

mhm _0

you got your money al- already _0 from a_[place13] _0 yeah _1

mhm

yeah _2

okay _0 so hh _0 a_[firstname7] a_[lastname7] and i give you this name because it might be important because during talking with er with your partners in your countries they might call this name _1 he 's the leader of the project from the a_[org5] _1 unfortunately located in a_[place1] @@@ so this is @ really _1

@@@@@

really shitty job @ so he is here and _0 he is er _0 coordina- i mean _0 development of the concept of the p_executional manual development of the _0 er of some elements of those so-called blueprints like press releases like survey _0 because if it has to be across the countries it has to be _0 coordinated or decided once _0 at the _0 the very beginning _0 maybe maybe a partnership but this is something which _0 er he said maybe yes maybe no but for sure coordination _0 er for su- for sure program p_budgetings all questions on program bu- budgets w- will come back somehow to him _1 hh er and cooperation with _0 association and marketing task force are xx xxx or whatever _0 yeah _0 local a_[org5] _0 program applications execution recognizing stakeholders corporation _1 er budget management _0 er corporation with national associations _0 and results assessments _0 of course _2 clippings should be clippings all this yeah _0 but this is results assessment _1 this is kind of results assessment yeah this _0

mhm

and this understanding _2 next steps _1

xxx

we are coming to the end now _0 i guess _1

yeah

thanks for that @ _0 okay _2 so _1 be the members of the working groups in the associations for sure _0

yeah

for whoever was not _0

@

till now _0 has to be _1 then _0 i think that this week and ne- next week should be this kick-off meetings for the agency _0 er i think that this objective which was set for the a_[place3] meaning that agency will come and will try to brief all _0 national associations ' member about the project is right because _0 i know about the project now you know about the project _0 maybe someone else from a_[org2] will know about the project but in the association there are many others members _0 which have no clue about er what s_pr is er _1 about at all _0 not kn- kn- thinking about _0 they have no idea what 's really s_pr program for for this project means _0 so i think that this first meeting should be like kick-off meeting to brief all members of national association _0 with the general concept _0 giving feedbe- p_feedbacking agency on what we think maybe _0 talking about stakeholders is appropriate for sure _0 in some countries _0 er where a_[org2] is maybe not that active with the regulations _0 and _0 er asking them to come back _0 with the m- proposals of _0 country-tailored er plan _0 s_pr program _2 something like _1 january _0 erm erm for i- i- _0 another two or three weeks we should give them probably yeah and _0 that 's it _0 this is what _0 should happen _0 er in timings er just for the next month _0 yeah _0 then of course the corporation will depends on who should _1 be the direct reporting line for the agency because this is again so- how you how are decided in _0 was no

all old members

ooph

directly xx x x

it won- it wo n't work _0 i mean it wo n't work i mean i i think that it should be one _0 the m- er i mean _2 the most two persons _0 who will really work with the a_[org5] because it 's never works _0 in the group with more than one two persons

but then they will be stronger the stronger ones will be a_[org2] and a_[org1] because all the others er _0 some of the trade er er came _0 to this meeting er some of them were not er _0 er

invited

er were _0 did n't know _0 about the project yet and er _0

then what i _0 what i would suggest i i mean of course _0 national association should be _0 should have the _0 erm a_[org5] program presented at some _0 period of time okay to get a p_comparance of all members of national association _0

mhm

but i think that this has to be something agreed already between a_[org5] a_[org1] and a_[org2] _1

mhm _1 i believe it will _0 work like the _0 work like this but

i think that it should be like this and then

it was so funny situation because erm all the others were looking so sadly so that a_[firstname6] to- @ er t- told to them so _0 er er _0 you all have the possibility we all have this _0 possibility to talk directly to a_[org5] so _0

yeah but i think they

at the end i believe er a_[org2] and a_[org1] will be

yeah yeah yeah yeah

the most active part it was

maybe it was political a political move yeah

mhm

i believe it was

yeah _0 it was but at the end of the day probably one or two persons and no more because it will never work _0

yeah

okay _1 this two person has to decide what is right for the country and just _0 er let the agency work because otherwise we will be in the middle of nowhere _0

mhm

mhm

i mean with all those people giving feedback _0

mhm

never-ending story the same was

yeah i know this from a_[place14] _1 from the association _0 normally they send it to all members but then they send all back their _1

yeah

statements and it 's for me it 's

it 's

horrible yeah

it 's horrible

but erm yeah

it 's political but er er i would if possible i would i would try to avoid to giving the chance to all those people who do n't have _1

ridicul-

you can not

er _0 who do n't know what is s_pr really to give them a chance to feedback all press releases for example

and

i think more or less the _0 s_pr -related persons who should do this no- not the s_rnd

yeah

yeah yeah

they they can have _0 with the arguments but i think _0 to _0 bring it to the consumers it 's the _1 task of the s_pr men

you 're right for sure _0 this is like er in a_[place1] it was the same i never worked with the association before we have this mister a_[lastname14] with _0 who was from s_rnd who was er active member of _0

mhm

er association a_[thing1] association in a_[place1] _0 and once this project started _0 i mean with the nice kick _0 from the a_[thing1] side i was invited for the meeting so _0 yeah _0 i think that this _1 we just has to because this is _0 the the the the beauty of this project _0

a_[S3] i 'm not sure i 'm _0 understanding this erm d- d- did you think about er _1 erm a_[org5] should present the _0 the concept to _0 all the members

i mean _0 at this meeting of task

like of s_rnd and marketing and others

i mean _0 who will be at this because for example er tomorrow we have in a_[place1] a meeting of the _0 national association on this project _0 there will be for example media _0 plan _0 covered _1 maybe it 's something about advertising xx _0 i i mean er _0 media plan okay media plan

mhm

whatever whatever media we decided to choose

mhm

and there will be s_pr _0 there are two topic agreed that within the group

mhm

who are _0 the people interested to the association with this project _0 two topics will be discussed _1

yeah mhm

that 's it _0 so who appears will discuss _0 who will not appear will have no decisions

mhm

but everybody who are _1 somehow was established as a working group _0 worked for the a_[org4] for project there are representatives of _1 we have a_[org1] a_[org2] a_[org10] a_[org11] _0 because a_[org11] is someone important _1

mhm

a_[org12] does not appear because w- with two per cent of the market they are not interested er _0 in in er they do n't wan na _0

mhm

they xxx _1 there is a_[thing6] _0 this baby a_[thing1] _1 but i do n't remember _0 who else _1 and probably that 's it _0 yeah

mhm

so those people are going to appear _1 on the next meeting _0 and those people will have a chance to hear something about the regional concept for s_pr program

mhm

and they are to say _0 yes _1 this is something which we want to happened

mhm

but if we formed already the s_pr group then er we can discuss it with s_pr

no this is not s_pr this is a marketing task force _0 this is a if a_[org4] four task force this is called a_[org4] four task force _0

but if we if we have the

x

but if we had s_pr group let 's say _1 then er we can discuss it within this s_pr group and er i 'm just afraid of a first meeting with er too many people who ca n't _0 too much discuss @@ _0 discuss it they had a p_pre-information _1

you know that

they had a pr- er th- the whole group had a _0 p_pre-information

and how many is in the whole group how many

the er the whole group is er _0

huh

er _0 like s_rnd group and marketing group _1 and the s_pr group _0

mhm

this is it three groups altogether _1 this is the _0

ooph

i mean they should be probably briefed on the concept _1

that 's it

yeah but maybe later on _0 maybe the first would be that the meeting i think it 's maybe better to meet er _0 only with s_pr people _0 to make it clear and then only _0 to pick s- _0 some _1 some small part to tell them this is going to this and then and not _1

i mean er they started this on your side i think i mean i will go with er presentation to the whole group _0 done by a_[org5] on the regional concept and kick off _1 let 's come back in two weeks time _0 with the proposal but then i would _1

yeah

probably i would _0 prefer to get something f- i mean to agreed o- what they _0 want to present in two weeks time

mhm

not to be surprised in front of th- of others so i probably wo n't let a_[org5] to present something which i will be not happy with _0 just because if everybody starts and i start to _0 question agency in front of others it wo n't be politically correct and it wo n't bring any benefits to the to the results of the of the meeting

i know that 's

that 's what i wanted to es- _0 erm escape

yeah yeah _0 so at least you should be _0 in line with the agency to be able to support or defend somehow agency _0 and your th- your thinking via the agency or _0 er agency via your thinking _0 because otherwise _2 yah

mhm

okay _2 so _1 on the one

p_mid-march p_mid-june _0 this is what i said _0 i think that the program sure lasts _0

mhm

i mean the execution of the program p_executional elements of the s_pr program should be p_mid-march _1 p_mid-june _2 assuming that the advertising _0 started on april eighteenth _3 yah _1 this will be the s- er three months of time of agency engagement _0 s_pr program _2 running _0 mentioned in creative brief _0 if so i think that this will be _0 something which i _0 would like to _1 have a look with a_[firstname7] a_[lastname7] _0 i do n't know whether you agree on this or not you would like to have something different later _1 end-march _0

well i do n't think it 's the first _1 eighty ninety per cent we can say it in september but maybe there are some like _0 add-ons er during during that period of time but er it will be an only small percentage of _1 what is issued _1 in the media _0 i think september rea- is realistic

september by september _0 they wo n't do it by september _1

yeah like this assessment we are talking about assessment of the results

what

ah results

yeah

ah yeah results september this is okay

yeah

but how l- l- l- let 's this er program execution

oh _0 yeah

is this p_mid- _1 p_-march _0 maybe june

end _2

end-march _0 end-june _2 but we have er _0 to have in mind that in the creative brief it was said that this is three _0 er m- months of er _0 program execution

mhm _0

so we should to the three months because they will not work _0 longer @

mhm _2

if i di- if i did a ceremony _0 which we agreed at er _0 should be er as soon as possible for _0 signing of the of the licence agreement _0

yeah _0

then we go er for beginning of er or first half of the _1 february _0

do you want to _0 make it _0

very important

i- in public

yeah

publicly

i want to make it public because of erm _0 er getting er the small companies and private labor producers and so on and retail pa- er partners on our side _0 so this should be their communication _0 why they should come _0 and sign it _0 as soon as possible _4 but _0 it can also change because of this phosphate issue it

yeah

it depends

yeah _1

because i 'm not sure if we get er enough er along _0 three er third parties er _1 people on our side till till this er february _1

uhu _1 hh i mean _0 er er we will have also decide the issue xxx but i do n't think that we will go to media p_participations _0 that will be just only ceremony for the participants _2 so it it wo n't be correlated with the announcement of the project _2

mhm

because i would like to make this announcement having _0 on my side stakeholders _0

mhm

who would already say _0 yes _1 let 's do this _0 let 's whatever it 's er let 's do whatever it takes _1 er to convince consumers to educate consumers _0 because this is right thing to happened _1 to our environment to society to our _0 saving that energy xxx

mhm

yeah _0 so i would _1 probabl- we will have the signing ceremony but we will not go to make it _0 make it public event with the participation i think xxx event yes but not with the participation i think _0 okay _0

mhm _1

okay _0 so those are attachments with i promised at the end so you have sustainability licensing agreement because as you know the erm _1 the company 's _0 er getting er

that version _0 okay whenever it 's er ended up the working of all in and when i have a final one i will send it to you of course _0 hh xx memorandum this is this legal _0 briefing of the legal _0 erm _1 er legal looking at the project with all _0 potential questions and issues which might happen with some suggestions how to _0 resolve this questions and issues _0 hh p_executional guidelines for n- er for national association and local _0 task force _0 final okay _0 so this is a document that you will find _0 what you should do at the level of national association in terms of marketing and in terms of _0 s_pr _1 okay so this is an official document _0 which was issued _0 for your understanding hh er presentation for national associations _0 of the sustainability project _0 template presentation of national associations of the presentations probably which used a_[firstname9] to brief you on the pro- on the project _1 er s_pr campaign will be final _0 this is what i have sent you also via email but you have on s_cd as well s_q and s_as this one which we have discussed with erm different version of answers for the same s- questions _0 take whatever you like _0 hh er s_pr scientific dossier final and summary one page of summary of the scientific dossier so _0 all library which _0 was created upon this project you will get hh _0 have a nice dream _0

@ _0 thank you

and the press release will _0

will come _0 over time _2 no not yet come on xx

i am because i am this er february x you know i 'm not in march i 'm in february

okay so when you would like depends xx weeks _1

media briefing _0 we we have planned it for

first week of january

start of march _2

okay start of march end of february _2

or p_mid-march

i _0 i r- the first plan for the ceremony is ninth _0 ninth feb- er ninth _1 of february _0 february the ninth

ninth

yes

yeah who decided this _1 because i ca n't

the association _1

yeah but i mean i think they should also coordinate _0

who should do this

with the plan

but this is the _0 this is the first er erm _1 first draft o- or first proposal of this er date _0 but of course er er everything depends on when we get the the information _0 if we do n't get the information hh but still we are depending also on er the min- the time of the m- the minister of environment because er _0

yeah

he is most probably on our side and he can also speak on the ceremony _0 he can be the the er the person who er gives us support _0 er in that case his er _0 er time is very limited and we can not _0

yeah

change it every _0 every three days _1 so we have to pr- prepare at least some er _2 some ideas of the of the date we can not _0 change it every time

yeah that 's not the question but the question is _0 er _0 to start _0 a- _0 -ccordingly to the plan _0 yeah to the _0 the plan of the agency be- _0 otherwise it 's a problem if you do n't have any tools then you ca n't work

all we all m- _0 we already know what we _0 we wo n't be we already started with a lot we did a lot of working without the agency because if we _0 waited on the a- the agency then _0 we would have the progra- the _0 the whole project sometime in the summer _1 or something because we _0 er it is it was not our fault that _0 all the agency er erm _0 thing was so _0 so late _1 so we already did a lot of work we already er _0 picked up some s_ngos which are r- relevant and so on _0 and we also had to do it because of the phosphates issue because _0

mhm

there the _0 erm _0 really _0 really erm a lot changing the _0 position of er the industry _1 because on one side we want to say that er we do something good _0 on the other side or _0

mhm

or big producers like a_[org2] and and a_[org10] are coming back to to phosphates _0 so they will tell us if we are crazy @@

mhm

at the end of the day _1 that we are not er credible _1 that is _3

mhm okay

so it 's it 's like er _0 we want to do a- as as erm _0 the best work we can do _1 but at the on the other side er it can fall into the water _0

yeah but on th- on the other side if there is a creative brief that agency will gets to work for three months period _2 if you start in february you have agency by _0 may ninth

ouch _0 hh

and thank you very much because the agency will say come on _1

i do n't think erm _0 it can happen of course but erm i do n't think they will _0 at least in a_[place2] they will do it like that _1 i w- i will go into xx

because they are fresh yes you are right they are quite fresh and they

yeah and

they just started and they all _0 they have all the reasons to show themselves

yes _0 you 're right yes

mhm

mhm

okay _1 okay but basically _0 basically i will try to make er er _0 agree that _0 agency will start working like p_mid-march _1 with some exceptions which might happened _0 yeah

mhm

till p_mid- _0 p_-june _0 yeah

mhm

basically _0 okay _0

mhm

xxx to do it _2

okay _1

good _1 that 's it i 'm sorry

that 's it so

i 'm sorry that 's it _0

that 's it _0 do you have some

any questions _1

maybe we can discuss this also _0 during lunch _2

i want to

cos the canteen

i wanted to ask you for some

@@ _1

advice _0 sorry for saying because really we are in the situation that er _1

@@

we do n't know what to do _2 so _4

what 's the problem you _0 you were in _0 er i mean the ministry promised that _0 no the producer promised to _1 escape

er the ministry ministry of environment promised that they will er sign the er phosphate xx _1

when _0

during last year every time they er

okay

cancelled it because er ministry of agriculture did n't want to do it _1 er because they have the right _0

but

to er to to have a veto on that

but why they had the

because erm

was xx x

they have good relations with the er local company called a_[org13] _1 which is

okay

producing phosphates _0 they are really small but they are a_[place2] _0 and they have er they are in the region where big er er erm _0 unemployment is _1 so er _0

they producer it also a_[thing1] they produce also a_[thing1]

they have all the reasons

they pr-

yeah they local a_[thing1] _1

local a_[thing1]

but er there were some connections with the _0 personal connections with minister of agriculture _0

jesus

it 's er _0 high politics _0 and erm _1 er at the end of the day we found out er _0 last week _0 that er there is no er _1 that minister of agriculture will not stop them now _0 probably _0 they w- they do n't have the er the reasons now because er the minister has changed hh _0 and er _0 now we wait till minister of en- environment comes back from the holiday and say if _0 they really signed it _0 or they not si- signed it or _1 because already there are er _0 erm articles in in the newspapers that minister of er environment is er not er doing anything to hh erm _0 to provide a bit of phosphate ban and so on and that er phosphates are damaging er are causing this this er water plants and water plants are _0 damaging er people 's health _0 that is equal _0 like phosphates er e- equal a_[thing1] equals er erm er water plants _0 equals er the

but there is no x

damage of the health

but there is no s_ngos who say because at least what what i 've heard in a_[place1] is that they are depends on an _0

equal

s_ngo a different _0 erm perspective _1 erm a rough evaluation of the of the impact of a_[thing1] phosphates er upon the environment is like _0 two _0 up to twenty per cent so only five _0 up to twenty per cent something between five of twent- it depends on the on the

yeah we all know that

on the x organizations

but there are

only _0 this amount _0 er getting _0 is getting to the environment the _0

mhm

because of the a_[thing1] the rest because of the the fertilizers

yeah _0 we we know that

yeah but the problem is that er during er last _0

so

i do n't know number of years _0 we were all of _1 er _0 we were _0 forbidden to to communicate about phosphates

yeah

just on a react-to basis _0 and since we did not communicate it er _0 before _0 nobody er changed this _0 view _0 that of er _0 there is the _0 commonly shared view that er a_[thing1] are the most _0 problematic for the for the er er on because of the phosphates hh and er it is er _1 it is my belief that it is due to our lack of communication in the last years _1 and now if we wanted to do something it will be too hard to change it now _0 because it is widely shared _1 that really a_[thing1] are

that a_[thing1] are responsible responsible number one _0 yeah

responsible for

yeah number one responsible _2

but it 's not true

it is not true but everybody thinks that _0 so how will you will we hh change the opinion of people media er s_ngos and everybody

mhm

yeah but that was the

it was the reason why have the phosphate-free _1

through several months

they have not change _0

mhm _1

yeah a_[org1] is out of it but er hh _0 er because we can always say erm yeah we are

we do not have phosphates

we do n't have phosphates but er the credibility of industry _0

for years now

which is behind this project _0 is in question because er a_[org2] and a_[org1] either are g- going back to phosphates _0 because it is cheaper for them it is _0

hh

easier because er everybody er around the countries are _0 producing phosphates and a_[place2] was er the only island without phosphates _1

but er but _0 it 's really not the er industry i mean _0 er this is the ministry _0 step _0 the ministry move which has to happened _0 will be the ban signed or will not be signed yeah _0 what happened if the ban is signed _2 a_[org2] and a_[org10] will cope with wi- wi- will aligned with this ban yeah _0

yeah and but it has to b- er it has to be also for a small producer producers which have problems with the with this phosphates er change because they do n't have the money to change the chronology or _2 that 's the problem _0 the smaller ones the local ones

if your minister want

do you think that minister will she signed this ban or not

it is er _0 unfortunately it is not only up to minister it is only up er it is also up to other ministries which can er give the veto to that

@

yes _0

mhm

because of some _1

whatever xx xxxx

xxxx

mhm _0

xx _0 xxxx _1 but either is not bad _3

er well now _0 the public realizes that there is no ban _0

and they wanted to have that

and now there is a big _0 big open open question of phosphates _0 hh and then we come with the with the new issue that can really be _0 quite easily lost _0 with all the phosphates issues _0 that have that aligned _2 because now the public is er bec- erm _0 learning about ph- that phosphates are possible _1 and since er it was er _0 several years a program about phosphates then _1 it is erm _1 yeah a big issue for them _0 you know _2

okay _2 but so _1 maybe we discuss i have reserved in our canteen a place _0 a_[S3] @

yeah hh you did n't know @@ @@ my favorite place @@@

it 's until two

it 's until two o'clock open @@@ _0 but it 's only until two o'clock so we have to have yeah

okay let 's go _0

@