business meeting at a food company

Suchergebnis

Gesamter Bestand

business meeting at a food company
|

hello _0

hello _1

nice to meet you _1

hello i 'm a_[S4] nice to meet you

how are you doing _1

thank you very much

mhm _0 thank you _0

xxx hello _0 a_[S4] yeah nice to meet you _1

mhm

thank you

mhm _5

f_so f_gruess f_gott

f_gruess f_gott xxx

f_x f_mich f_da f_zu f_ihnen

f_genau

xxx _0

f_wo f_sitze f_ich f_denn f_da f_oder f_was

f_ja _3

so you just arrived from

yes just from arrived from er _0

from

frankfurt

pa- paris _0 via frankfurt _0

paris

it 's a little warm in here right xx

yeah but it 's very windy outside so it 's

it 's quite

aha _0

it 's okay

do you mind if we take out the jackets or

yeah sure _8

from frankfurt _0

actually we start from paris _0

actually

but _1 to _0 to er frankfurt

f_ja _1 but you you were not at s_ism _1

not er i already told a_[S5]

yeah _0

in my pr- _0 in my pres- previous email _0 er our company policy _1 er we made decision that we will _0 participate _0 er s_ism _0 o- every other year

every second

f_ja

every second

every second year f_ja _3 so _0 frankly speaking y- you know already a_[firstname1] is _0 is not here

he 's on vacation

he 's on vacation this week f_ja _0 skiing _0

okay _0

yeah because if you know this week is is er _0

so er

school holidays

mhm _0

so he 's taking his _0 his children

mhm

for for _0 for some skiing _0

so regarding er _1 s_ism er next year we 'll definitely be there

mhm _0

but _1 since we decide to attend every _0 second year

f_ja

but _0 er every year we come to er _0 europe _0

mhm

because in er frankfurt we have another big er _1 sale for er the _0 the home _1 er domestic er er _0 products like er

chocolate _0

no no no

and the er xx

tableware

aha _0

kitchen er accessories

mhm

because we 're _0 we are distributor for _0 for the new a_[org2] 's knives _0

mhm

also er

and that fair was in frankfurt

f_ambiente

the fair is in f_ambien- er the- they call it f_ambiente _0

aha

er two thousand four _0 er but we should be there er every year because _0 about four five of our principals are there _0

mhm

so _1 either myself or mister a_[S2/last] or even boss _0 should be there every year

okay

we 'll try to take that opportunity visit _0 a_[ORG1]

mhm

if you do n't mind _0 for the year where where we do n't visit _0

perfect

@@@

er s_Ism so _0 basically we can _0 er meet every year _0

mhm

either in s_ism or we visit here

perfect

sounds great

of course either er a_[firstname1] or you you meet with a_[S5] or _0

yeah

i will be glad to

a_[S3]

@@@@@ @@

@@@@@@@

@@@@

right _0

visi- visit us er _0 whenever

a_[firstname1] was there last time in

march

la- last march

f_xxx f_xx

yeah

f_ja

x xx _0

mhm

sorry gentlemen to interrupt you i just forgot to bring you a coffee _1 you wan na have _0

er yeah coffee would be

okay

would be a good idea _0 would it

did you hav- did you have lunch yet no _0

but i

but we did we did er put put er i also _0

yes

appreciate your time because _0 just kn- knew that _1 your office hours _0

oh that

finish two o'clock in the af- erm afternoon

in this in this job there is no office hours

@ @@@ @

@@@

we do n't have office hours

@@ @

ba- bad for you

@@@

right

we are we usually er even friday we work until _0 six

f_ja _0

we assume that er _0 here in austria _0 people work as _0 we do xxx

f_ja not really we are a little lazy

@ @@@@ @

@@@

do you work on _0 on saturdays also no

no no _0

not _2 all company er _1 bi- bi- er takes off _0

mhm _0

fri- er saturday but _1 company like us is a xing company _0 we er do n't work sunday saturday _0

mhm

but most korean companies still many of them are open half day _0

f_ja

mhm

yes _0

mhm _1 so maybe first of all please let me introduce myself

okay

erm _0 i 'm in the company for _0 the the seventh year now _0

okay

xx x

erm _0 i used to be _1 responsible for south-east asia

er _0 meaning er you know thailand indonesia singapore malaysia philippines _0 and australia _1 and also in in europe some countries like northern europe and southern europe _1 and since er a_[firstname1] is taking more and more er _0 management responsibilities in reg- in regard of _0 marketing and and er _1

mhm

and management within the house erm _0 he gave over the responsibility also for _0 the northern part of asia

mhm

except for japan

mhm

er _0 to myself

mhm

and _0 beginning of this year er _1 er we hired also a_[S3]

mhm

who will

hm _0

basically it will be _0 together that we that we er _2 are here for you for your

mhm mhm _0

er for your markets _0

mhm

so whenever _0 in the future you will er basically communicate to the _0

mhm

two of us _0

mhm

erm _1 the only thing is that erm _0 since we have never met and a_[firstname1] is not here

mhm

there was a past history and the knowledge

mhm

erm is basically

a_[S5]

you get through

in a_[S5] 's

a_[S5]

@@ @@

in a_[S5] 's hands because she _0 probably knows more about the history and wha- what _0

yes yes _0 exactly

what used to be _0 and er frankly speaking i also am not _0 too familiar yet or too much involved yet er _0

mhm

erm _0 into _0 korea

mhm _0

that 's why _1 maybe we will have also time to first of all _0 speak about your company

mhm

in order for me to get a _0

mhm

get a picture to know y- i mean _0 we have to come to korea anyway

mhm

to to to _1 to get deeper _0 in- involved in the market but i appreciate your your visit as a kind of first erm

sure _0

erm let 's call it _1

mhm _0

restart since last year was not the the _0

mhm

the best year er as i saw in the files maybe we can also talk about that

sure _0

erm _1 f_ja and then we will present you also the news for this year

mhm

of course _0 and _0 when is your flight _0 at _0

our flight is _0 seven twenty in the evening

seven

seven twenty yeah

so we should be at the airport _1 at the latest _0 five thirty

five

no _0

no _0 even later six

seven six six thirty

okay six thirty

it 's a small _0 it 's a small airport

mhm

so _0 it 's not it 's not frankfurt

yeah i was there okay @ @@@

@@@@

@@@ _0 you 've seen it basically where you _0 came out that 's the whole airport there

yah that 's the er _0 actually second time but er i _0 forgot that i have to walk _0 to the terminal _0 from the er from the airplane

airplane

okay

okay @@@@ _0

@@@@

@@@

@@ okay

there 's no

right

there 's no

yeah

right _0 right

for the

yeah

the next connected

a very very small airport

i know _0

and you 're going to frankfurt _0

we have to be er to be back at frankfurt _0

and then _0 frankfurt _0 or xx

three nights in frankfurt and er

oh another three s- still the fair or

yeah

be- because fair started actually er

yesterday

yesterday _0 but our whole team _1 except us except us

er today

toda- today they er fair starts

aha

a_[org1] is very important for us so we decide to skip one day

okay

the two of us

wow

@@ @@

another _1

seven _1

five people

seven _0

seven people _0

mhm

wow

from our company it 's er they arrived er yesterday _0

so and you do n't

we have to join them tonight _0 about ten o'clock

poah _0 so you do n't have any jet lag or so

haeh

jet lag

because we arrived er paris _0

i am er in europe for

yah yah er wednesday _0

okay wow

w- we are in paris for two days

but what 's what 's what 's er the weather like _2

paris _0 cloudy windy

yah

yah and all rain

and in korea _0

korea when we left it was minus _1 about _2 three four

three four

wow

so you also have snow there

yeah sure

it 's freezing

yah

yeah _0

of course it 's pretty fun also

not as much as _0 er here but er we do have _0

yeah

four different _1 seasons you been to japan _0

no er no _0

you 're mostly in er _0 south-east asia right

i have been only to countries in south-east asia yeah

w- w- which one

erm thailand malaysia indonesia singapore philippines _0

thailand xxxx

vietnam

people over there _1 come to korea for skiing _1

really

yeah

and i

wow

@@ @@@ @ _0

@@@

a- a- then ou- you understand er what the what the weather like er in korea _0

yeah but _0 korea does not have any skiers in the world championships yah _0

but we hosted _0 world

yah right

yeah

world cup ski event

right _0

we do n't have a great player but we do have good nice facilities

there 's a

@@@@ there 's a world cup place

right

okay _1 the giant slalom is taking place in korea i think _0 yeah _2 it 's always in the morning _0 you have to get up in the morning to watch that race

hm _0 so we were also

so would you like anything

not _0 this time

not this time @ @

not at at at the moment er _0

okay

we 'd also tried to get er _2 to nominee er to to be nominated as the er _1 host country for _1 er winter olympics but we _0

lost to

mhm

vancouver actually _0

mhm _0

vancouver

yeah in

canada

in canada _1

one of our _1 provinces

two thousand and ten i think

yes _0 yeah

yeah

mhm

because it was a big er opportunity for them _0

yeah because

that 's big province _0

austria was competing also for _0 having the olympic games then salzburg was

oh really

er really

mm _0

so we also lost

next player

mhm

@ @@ @@@

it was just the same

we 're in the same boat

@@@ @@@ _0

@@@

erm and _0 since when are you distributing a_[thing1] _0 in _0 korea

er _1 i think it 's good _2 good three years xxxxx

xx ninety-nine

ninety-seven ninety-eight

xxx xx

ninety-nine _2

it 's either

ninety-nine or

ninety-eight or ninety-nine yeah

ninety

ninety-nine _2

okay _5

ninety-nine _0

and

yeah _0 and l- let us

like milk

give you some _0

f_ist f_die f_milch f_eh f_genug

mhm

background

f_x f_xxx f_xxxxx

mhm

of myself and mister a_[S2/last] as well as our company

mhm

just as _0 as you _0 mentioned we have to _1 know each other a little bit better before we er

@@ f_xxxx

f_xxxxxxx _0

erm

sorry _0 xxxxx _0

i i joined this company _1 nineteen ninety-six

thank you

okay _0

but at the time i was _0 responsible logistics _0

mhm _1

er a- and i took over this er _0 management _1 early two thousand _0 january two thousand two

mhm

okay _0 erm _0 and the company started _1 consumer good business _1 er er nineteen ninety-five _0

mhm _0

er with _2 one or two er international brands such as er _1 er _0 a_[ORG3] writing instruments _0 you know a_[org3] _0

mhm

and we we we have some pet food _0 from states _1 those are _0 those were the two er items we start with then we added _0

mhm

er as time goes by we added er some famous brands like _1 a_[ORG4] _0

mhm _0 which you still have _0

which is er a- at the moment the biggest _1

mhm

revenue contributor _0 okay _1

really _0

yes this year _0 i mean revenue not the _0 bottom line

okay @@ @@@ that 's what i thought because oth- _0

@@@

xxx x _0

this year

actually the federal budget starts middle of the _0 year till the _0 second _0 er sept- _2

september

september to er august

mhm _0

and last year _1 er _1 this year it w- was of about _0 eleven million s_us _0

mhm general xxx

this is our sales

okay

yeah _0

also the the kinder surprise egg _1

no no _0 er sur- surprise _0 kinder surprise no

okay

because of _1 f_xxxx _1

f_xxxx _0

we we er actually tried to to to do some activities in this area but sav-

mhm

er the infant _0 safety

infant safety issue

yeah

really

mhm _0

okay _0 so the- there is no kinder surprise egg in korea okay

no no

they have a _0 a_[org4] is not _0 at the moment is not interested

mhm

because you know it 's _0 coated with chocolate

right

inside is a plastic

like a small

capsule with a _0 very small toy _0

right mhm

mhm

so children can _0 er eat that toy

swallow er and that caused some _0

right

some safety er concerns

mhm

erm _1 anyway we do n't have er

okay

kinder surprise _1 er s- _0 so let me continue we had er _0 we added a_[org4] then we added _0 xxx a_[org2] _0 knives

mhm _0

er we also er a_[org5] _1 from germany

mhm _0

er _1

x _1

and other some er _0 other household ware _0

do you have different divisions like a confectionery division and a

yes _0 yes

mhm

so er a_[org1] is belongs to _0 er on a _0 lem- let me put this way _2 i 'm _0 responsible _0 the whole operation

okay _0

the consumer goods _0 as well as logistics _0 for logistics _0 we have a separate company _0 called a_[org6] logistics

mhm

xxx _1

a_[org6]

yeah yeah

a_[org6] logistics

mhm

and mister a_[S2/last] er _1 i 'm bit er er we we we sh- share our functions

xxx

mhm

i 'm more for er _1 er p_strategitic planning as well as _0 er business relationship with our principal

mhm

er in the meantime mister a_[S2/last] he 's the vice-president of consumer goods _0 er he 's more of the operational _0 er side

mhm

so _2 in most cases he _0 make his own decision

mhm

okay but any stra- strategic decision he er _0 discuss with me

mhm

because i have another responsibility for logistics company _1 i have to look er into there er _0 a_[ORG6] korea er was founded er nineteen eighty-nine _1

mhm

okay

mhm

but as i mentioned our consumer good business started nineteen ninety-five

okay _0

okay _0 er we started our business with er _0 some p_technologic products _0 still we have _0 erm _0 technology business unit the a_[org6] group er is _0 er _0 made of three big _0 swiss _0 trading _0 cooperations

what does a_[org6] stand for

yeah

so all those three were merged er _2 in a time of time er span of of three years

mhm _0

so first merger was between a_[org7] and s- er a_[org8]

mhm _0

that was year two thousand _1 one

mhm _1

yes

ah there it stands anyway

mhm _0

hm _2 i do n't know

then er this a_[org8] a_[org7] group merges with er a_[org9] _0

mhm

er er last year _1

and now it 's a_[org6]

yeah

mhm

no no the year is two thousand two sorry two thousand two

two thousand okay

mhm

now it 's formed er a big _0 corporation called er a_[org6] _0 now it 's the the largest _1 er _1 trade- er trading er house

mhm

er in the region in the region means in asia

mhm

whole asia

mhm

okay _1 er _1 about forty per cent our _0 forty per cent of our our group revenue comes from _0 consumer goods and logistics

mhm _0

about hh _2 twenty-five per cent from our _0 er health care _0

mhm _0

so our competitor is like a_[org10] in swiss

mhm _0

and the other _0 remaining er thing from our er xx ingredient _1 er chemical _0 and er technology _0

mhm

okay _0 but again er consumer good is the biggest portion of our _0 group activity

mhm _1

er back to korea _2 hm i joined this company as a logistics manager _0 in nineteen ninety-six _0 and took over _2 er management er responsibility _0 january two thousand two _0 okay _0 he joined er june two thousand two

mhm _0

er my background is er _0 marketing _1 and i er _0 joined from a_[org11] _0

mhm _1

he joined company er he used to work for _0 a_[org12] _0

mhm

the korea mobile phones

right

oh yeah

he worked for a_[org12] _0 a_[org13] _2 and er some local er importing company selling _0 distribution company selling er er _0 cosmetics

mhm

that was his last _1 position

mhm

okay er

from cosmetics to sweets _1

@ @@ @@

@@@

but we w- actually we handling so many _0

right

different products _0

right

er _1 for _0 cn- _1 confectionery _0 food items er we have two _0 divisions under him _0 one is called _1 er consumer food division _0

mhm _4

a_[S5] probably you have er our old file introducing our _0 our company you can refer _0 later

i have i 've certainly have

but

yeah i did n't bring _0 er that one _0 since it 's possible

xxxx x the file _0

s_cg is consumer goods

could be

mhm

yeah under s_cg there 's a _0 consumer food division _0

mhm _0 that 's food yeah

yeah mhm

er there we have two brand _0 er one is a_[ORG14] _0

mhm _0

the other one is er you know a_[org14] chocolate

f_ja f_ja

from er swiss _0 the other one is er a_[org15] that 's a probably second largest _2 second largest food manufacturer er from states

xxx

x in one

is that of september two thousand and two

hm yes

have you one

i changed xx

a- anyway i 'll _0 send you by email a most updated er company presentation _0 when we go back okay

mhm _1 mhm it it _0 sorry

mhm

er it would be nice to have the the corresponding er _0 person

whoever is in charge of

okay we will do that

mhm we will do that yeah

we 'll do that

is that possible

sure sure

okay

thank you _1 f_xxxx

mhm

f_xxxx

f_xxxxxxx

f_xxxxxx _0

a_[org15] is the er american company _0 which owns more than _0 forty or fifty er international brands _0 er h- like a_[org16] _0

a_[org16]

no no a_[org16]

a_[org16]

a_[org16] tomato ketchup a_[org17] _1

mhm

hhh yeah so many a_[org18] peanut butter

mhm _0

er you know the american foods

right

yeah _1 i er and s_ccd is er _0 er consumer confectionery _1 under them er we have er a_[org1] and a_[org4]

mhm

okay that division is headed by _1 a_[firstname2] a_[lastname2] _1

mhm

f_kennen f_wir f_den

i 'm not sure _0 well not personally unfortunately

yah yah

mhm

he joined our company er last year

mhm _0

erm

last year _0

june

yes

what is he division manager or a product manager or

he 's a division manager _0

okay

yah he 's a division a_[firstname2] a_[lastname2]

a_[lastname2] _0

and er before he handled a_[org1] _0 a_[org1] was handled by _0 mister a_[lastname3] _1 er mister a_[lastname3] was here er last year with _0 with us

mhm

a_[S5] right

mhm _0

now he er when we s- _0 launched this a_[org15] and a_[org14] last year _0 we decide to _0 er move mister _0 a_[LASTNAME3] _0 the previous one _0

mhm

to take over the _0 new responsibility for a_[org15] and a_[org14] _0

okay

okay _0 and er by erm _0 you know a_[ORG4] and a_[org14] is er somewhat _0 competitive _1 in some sense _0

mhm

so it should be s- separated er w- was the _0 conditions er we agreed with er a_[org4]

mhm _0

so there is now under mister _0 a_[LASTNAME2] the a_[firstname2] a_[lastname2] _0 and under mister erm a_[lastname2] is er _2 marketing staff er we call the product manager _0 er for a_[ORG1] _0 is miss a_[lastname4] _0 a_[firstname7] a_[lastname7] and so a_[firstname2] a_[lastname2] and miss a_[lastname4] is two _1 persons _0 at the working level _0 er who could be your counterpart _0

mhm

okay

daily _0 correspondence _1 er whatever actually given to them _1 but _1

do we know them

im-

yes actually

okay

not not personally erm

but on email contact we have _1

we 're glued

@@@

on way

that shall change

on the on the way to here from the airport i already told a_[S5] that _2 for s_ism two thousand five er we 'll have _0 these two _0 to attend

mhm

and if possible _1 er we 'll also send them _0 of course with your with your er arrangements _1 er like you did for bring other people this year _1 er we 'll as- ask them to visit here to

mhm

look around factory because it was really _2 helpful for us last year _0

right _0

er after we visit here we _0 we can er er _1 know much much er better than _0 before

yeah of course and y- you know the

yeah yeah

the persons you know all persons

because we are yeah yah

did you go to hungary also or just you know

hungary

no not to hungary

what was in hungary

f_na there is our plastic factory for the dispensers

er no no no no

time was too short unfortunately

mhm

so _0 we 'd like to here x

but visited we visited nice places around a_[place1]

we did a_[place2]

yeah

mhm

we visited a lot there @@

@@ @@

f_ja f_ja

and i i _1 i learned that keppler is from a_[place1] @@ @@ @@@

keppler

oh keppler f_ja f_ja

@@@

johannes keppler right

@@@@ @

f_voll f_arg @ _0

how do you know keppler

then

know him _0 @@ @

yeah s_cdd means cons-

do n't know it either @@ @

@ @@ @

consumer durable division where we have er a_[org2]

mhm _0

er a_[org5] _0 a_[org19] _0 a_[org3] _0

mhm

and a_[org21] a_[org21] is a swiss er _0 pressure cooker _0

mhm

okay _0 s_fld stands for er fashion and lifestyle division where we have er a_[org21] _1 ladies ' _0 p_scuffing _1

hm _0 okay

for a_[org22]

for

a_[org22]

mhm

aha okay

@ @@@@@ @@@ @ @@

very very expensive product _0 then eighty per cent for a_[org3] the er woman 's hair act service

yeah

mhm _0

then we er recently started _0 a watch _1 imported from swiss _0

mhm

the _0 the a_[ORG9] is very famous for watch distributor _0 they used to er distribute _0 er a_[org24] _1 a_[org25] _2

xx _0

er m- many others er product

mhm _1

then er we also have _4 er

a_[org26] _1

the s_fs f_xx _0

full service

full service _0 where we have er a_[org26] _0

service

mhm

coffee from germany so we sell machines _1 beans _0 coffee beans filters _2 w- we 'll do some er bakery er er er m- m- _0 material er sooner or later _0

mhm

the last one is our duty-free team _0 where we also sell some product _1 to the duty-free shops downtown _0 in flight _0 er _1

a duty-free shop downtown _0

okay

downt- er the there 's a duty-free shop in downtown like hongkong you know if you go to hongkong there 's a duty-free shop at the downtown _0

yeah

mhm _0

also in the airport _0 right

mhm mhm _0

and also some based our duty-free items in international flights _0

okay

mhm

so we handled a_[org3] and er a_[org23] _0 the fan accessories _1 th- through our duty-free er operation _0

mhm

that 's about our er organization _0 er overall _0 sales turnover this year is about _3 hh one moment _1 xxx _3 it 's about _0 thirty-five million _0 s_us _1 for consumer goods _0 total

mhm _2 quite an impressive operation _1

our whole group a_[org6] is about er they own about _0 sixteen thousand people _0 er all over the world mainly in asia _0 and er and in europe _0

mhm

including australia and er new zealand _1 and er the turnover is _3 hhh f_xx _0 f_xx

f_xxx

f_xxxx _1 f_xxxxxx f_xxxxxx

f_xxx _2 f_xx _2

it 's about _0 four hun-

er five hundred _0 million _0

hm _0 f_xxxxxx f_xx f_x f_xxxx _2 hh maybe _3 always _0 difficult to convert

five

five billion _1 five billion _0

it 's about four billion s_us company

mhm _0

four billion s_us dollars _0

quite impressive _0

er a_[thing1] f_xxxxxxx _0 i understand some other countries in the asia _0 we handle a_[thing1] _1

really

pardon me

some _0 some other region in a- a- some countries in er indonesia _0

f_ja _0

s- i i i s- thought some of our affiliated company handles a_[thing1] no _0

indonesia

not in

we are the only one

yeah i had once a meeting with a_[org9] in _0 in singapore we were talking about _0

yeah

vietnam _0

mhm

because er they are somehow affiliated with _0 the a_[thing2] 's distributor

yes yes yes

in vietnam and we want _0 we contacted them then for _0 but it actually it never really

okay okay _0 i totally _1

worked out

understand

well _3

okay _2 quite impressive and you started _0 with a_[thing1] ninety-nine _0

yeah ninety-nine ninety-eight either _0

yah hh

sure

and actually the development was _1 pretty good with a very good year in two thousand and two _0

mhm

and last year was _1

er last year was not

disaster

not satisfactory even _1 to ourselves _0

yeah

and we brought some er _3 presentation material _0 for you

mhm

it 's okay

@@@

we 'll we look together

we always share

@@@ _2

and if you allowed me about _0 let 's say _2 an hour we can go through because

mhm

it gives you er as as the contents shows you

yeah _0

the market overview er what was the korean ecommu- economy looked like _1 in two thousand three and er its outlook for this year _2

mhm _0

then er we can go over to er _0 year two thousand three business review

mhm

mhm _1

what was our target and what was our achievement _0 and what was _0 the problems _0 and what actions we _1

mhm

er took

okay

and the last _0 last one is the business plan fo- plan for this year

mhm

our objectives and strategy _0

mhm

an- er and w- we do have some s_a and s_p er summary

okay _1

is it okay that i _0 go with this presentation okay okay yeah mhm _4

please _0 please f_ja

er _1 before we start erm _1 page twenty-three is missing _0 okay but it 's not _1 that important thing _0 er of c- and there 's a _0

mhm

we made some _0 er _1 cohe- correction _0 here and there

f_ja

because we _0 really er ran out of time but _1 my plan is to send you the er finalized one _0

mhm

er right after we go back _0 via email _0

okay

okay _2 i er _0 like to have your _0 understanding _0 i 'm at- page four _1 er this is e- our economy situation _0 from year two thousand two and also the forecast for this year _0

mhm

as you see the top _0 line the er er _0 s_gdp growth _1 er last year was really bad from six point three percenta- percentage of _0 per cent of er year two thousand two er _2 in the last quarter of ye- year two thousand two _0 er most of the economy -ic er institute they forecast the economy will be quite okay

mhm _0

in year two thousand three but actually it turned out to be _1 er not as good as er we expected

mhm

major er _0 cause could be er _2 there 're some but er _0 sars was also not the major one like er to er to other asian countries like er china hongkong but _0

mhm

yeah yeah

korea was also bit er _1 influenced

mhm _1

because we lost lot of er tourist _1

right

mhm

they know- they

then also the conflict with north korea right _0

there was also our _0 continuous conflict _0

yeah _0

of course it is international _0 concern of their er nuclear development

right _0

that also er _0 a bit _0 impacted _0 also there 's a erm erm individual _1 credit crisis that means _0 the government to er _0 government used to _0 er _2 be er _2 the er _0 you know government used to _0 er allow _0 bigger spending _0 for er es- especially the young generations _1 to revive the economy but actually that t- turned out to be a _0

mhm

wrong decision because people _0 er spent too much money without proper planning _1

okay

that bring er

they could 've bought a_[thing1] _0

mm @@

@@ _0 @ @

that actually brought er er _0 that er crisis

mhm _0

for each individuals _1 so y- _0 the young generation used to have er _2 five or six different credit card _1

mhm

they spend the money _0 when the bill comes _0 they use the other credit card to

yeah

pay that one

yeah

like a chain reaction so that you could _0

right

you know she has to _0 pay _0 er the the last money anyway

right

yeah with interest rate

right _1

so er also the _0 the korean er _0 politics _1 any er government er policies for economy _0 was not that effective to er solve _0 er deal with the problems _0 but that was what happened year two thousand three so _0 er that really result in er _1 i- less confidence among consumers

mhm

so they do n't eager to spend money because _0 future is a bit er _0 er not clear

mhm

yeah

excuse me how many people live in korea

er about forty-five million _0

forty

it 's forty-five million

forty

forty-eight forty-eight _0

poah

f- forty-five

forty-five

really _0 wow _1

@ @@ @@ @@@@ @@@ _2

@@@

wow

xxxx

wow

in s- south korea or _0

in south korea

in south korea _0 north korea we do n't know exactly how many because they _1

poah

right

many of them starve to death _1 but er we believe that there are less than er about seventeen to eighteen

mhm

million _0 er if the their government keep _0 feeding them _0

wow

forty million _0

but they 're also our future consumer you know when we get er unified

right _0 right

yeah but that will take _0

@ @@@@@

a couple of years right

nobody knows exactly when because has been _0 that situation for _1 half century already

mhm yeah we have i mean on a small scale that _0 kind of situation here in europe _0 with cyprus _0 cyprus is an island also the turk- and and the greek side yeah

er yeah sure turkey yeah turkey and greece

mhm

and _0 the the greek the greek side is now joining the european union

but

i know i know

and now they are discussing about very fast to get reunited _0

mhm

but our situation is more er

yeah yeah i know it 's more difficult right yeah

historical

and more difficult

right _2

er _2 our economy er w- we rea- we wrote _0 read very int- interesting article xxxxxx

yeah _0 right _1

i just _0 t- just took the magazine from the aeroplane airplane

@@@@ @@@@

@@@

without er _0

permission _0 @

without any er notification _3 er this article er is about erm _1 the concentration of economy into metropolitan _0 capital area

mhm

okay _3 okay hh _2 roughly sixty p- over sixty per cent of our economy is er _0 concentrate in the capital area _1 which causes a lot of issues and problems _0 you know seoul is _1 city of _0 about _0 twelve million _1 people

twelve million

yeah _0 a bit smaller than er beijing i think _2 erm _0 it 's very _0 it 's quite _0 quite large _0 city _1 er with a more than one million cars on the street _0

i would n't have thought that

poah hh _1 wow _1

okay _0 er anyway that 's the center of our _0 economy culture _1 politics _0

mhm

so basically er _1 any occasion _0 er _0

and also sales _0

also sales especially _1 for the imported products like er _1 a_[THING1]

mhm

er our sales er i 'd say _0 three quarter _0 more than three quarter _0

mhm

seventy-five per cent _0

mhm

is consumed in er metropolitan seoul area

mhm _6

so that also has some implication for our distribution coverage _0

mhm _1

er so far we er concentrate in er er metropolitan seoul area _1 anyway let me let me go through

f_ja f_ja

okay _2 er _1 year two thousand two our _0 er gross national income er _0 i think this is per per capita _0 it 's about _1 well _0 f_xxxxxxxxx

f_x

w- was about ten thousand s_us _2

okay _0

er _0 before economy crisis which occurred ninety-seven er _0 we really we could reach _0 twenty thousand s_us very easily _0

mhm

but actually that was our our _1 our _1

mhm _1

hope _0 er because of exchange rate er now we expect that we will reach on a again twenty thousand s_us _0 within the next two two _0 two _0 two to three years

mhm _1

unemploy-

u- unemployment rate is quite stable er it 's about

three per cent _0 but no- er because last year _0 economy was so bad _1 there were many er _0 er people _0 who could _0 not find job after _1

a higher education like college or university

mhm

mhm _1

the trade side _0 er our export er however interesting thing is the our export _0 actually recorded heist _0 er quite recently _1 so er _0 the main _0 er items was er _1 automobile _0

mhm _1

and er

xx mobile

the mobile i mean the the _0 s_it _0

mhm

especially the er _1 er er communication er

mhm

we sell a lot of _0 a_[org12] mobile phone er item

mhm _1

erm so we have some er surplus _2 trade trade er surplus _1 consecutively from year two thousand two we also expect some er this year _3 er exchange rate _1 against euro _0 this is bit er issue we have at the moment _0 er our _2 korean won is er depreciated _1 er _0 substantially because the euro _1 er is very very strong

mhm

okay _1 er it was fifteen thousand er sorry fifteen hundred fifty _0 almost fifteen hundred er _1 hh third quarter of last year it was about _0 thirteen hundred _2 twelve something _0 twelve hundred something i mean _1 so within er _1 three or four months time _1 the euro er _0 went up almost _2 twenty to twenty-five per cent _0

mhm

that also er is a pressure for us _0 to _1 to maintain er our position

right _1

that 's a bit _0 our

but

economy okay

one fourteen s_us dollar euros _0 are n't we now at one _2 twenty-seven already

uhu _2

haeh _2

maybe

this is if you look at this is a

it 's different

s_lg economic research institute referred to november last year so

aha i see

year two thousand four is more of the er forecast

but that

forecast

mhm we have

yeah not the actual

yeah

mhm

you have to change that because _0 one euro is _1 one _0 dollar twenty-seven _2

hm _2

so this is not er the real er number but a forecasting number back back to november okay

forecast

mhm

you have to change that

yeah _3

one dollar you get _0 at one euro you get one dollar twenty-seven _0

right

right now at this time _3

er page five is the er _4

i think is the descriptive er part of what i have just explained _0

mhm _1

okay er _8 i think that 's just a repetition of what i have just explained _0

right

now i 'm pages _2

some more water

yes

yeah _0 f_xxxx @ _7

i 'm on page seven _0 with some er _1 comparison chart _2 between er year two thousand two _1 and year two thousand three _2 there is a result _0 er _1

mhm

the unit here is er _1 coffee no _0 unit here is er _1 er that 's _0 skin card _0 based on skin card _1 er _1

so the the dispenser not the _0 candy _2

dispenser

dispenser _0

er _1 average monthly sales _1 year two thousand three was _1 about twelve thousand five hundred twenty-three _2 however this is the minus sixteen per cent _0 in terms of growth rate compared with er year two thousand two _2 okay _0

mhm

and this chart shows you _0 er what has been er wha- what was the er our monthly fluctuation _1 as you see there 's some peak in april _0

mhm

because we have children 's day

mhm

right _0

like _0 i think japan also has a children 's day i do n't know whether it 's may or _2

i think yeah _0

yeah but er children 's day in korea is er fifth of may _0

mhm

so april we do er some peak sales _0

mhm

er for the pr- pr- preparation of er _1 er may fifth which is the children 's day _0

do we have children 's day no

in japan _0

no we do n't have

you do n't have a you do n't need a children 's day

we only have mother 's day

children 's birthdays

er every day every day @@

it 's children 's

children 's day every day

every day is children 's day

-ren 's day

right _0

@ _0

@ _3

you have mother 's day _0

yes

but er we have

father 's day as well

father 's

where is the father 's day father 's day also

yes

yeah o-

sometime in june _0 and mother 's day in may

we have _0 we have just one parents ' day _0

hm _0 good

nice as well

so you do n't have to make a double spending

okay

@@@@

@@@

right

but normally i have to say _0 mother 's day is celebrated _0

mhm _0

and father 's day is

is _0 missed most

much less

ah @@ @@@@

it 's not that important

it 's always the girls that get celebrated

@ @@ _2

er _1 also i 'd like to make c- comment that er _1 a_[firstname1] was _0 he visited korea _0 er _0

march

march sometime in march _1 er and we had a very er good discussion _1 er and er we agreed to _0 do some active er activities _1 in convenience store _1 er but er i shall explain later but _0 that _0 we d- actually we did _0 to to try to list our i- er product _1 in in con- convenience store but actually _0 that was n't er successful _0 because we have lot of _0 returns _1 er from convenience store that means _0 the a_[thing1] _0 er in korea _0 in convenience store _0 was not successful as we planned

in what packaging _0

erm mo- mostly _0

x _0 xx

skin card

skin

and xxx

what twelve _1

f_xxxxx _0 xxx

yeah _0 yeah yeah _1

of course i- i- i- if we talk about _0 convenience store there 's very _0 limited erm shelf space _3

and the _0 the xx xx is er twenty _1 twenties _0 age of twenties _1

of er yeah

yeah mhm

and mostly female

yeah _2 so you need to have the right er general fortune

so because s_cvs the mo- frequent visitor of the s_cvs _0 is the er generation with age of

yeah

hm okay

twenty

mhm

so it 's not a loca- i mean place _0 for the children to visit _1 buy a_[thing1]

yeah

okay _0 so a- anyway it was er _1 a good learning from us _0

it did nothing _0 have to do with the packaging _0

no _0 of course there was er some pricing er _1 pricing er barrier _1 erm _0

in convenience store _7

convenience store we 're talking about like convenience store is like a_[org27] or

yes

yes yes yeah _1

mhm _0

er _0 but let me continue _0 if you look at _0 the monthly sales starting from july _2 up until even november _1 we 're really er our performance was not _0 good com- even compared with the year two thousand two _2

mhm _0

er _0 that was also er er convenience store is _1 is part of this result _0 because we pushed a lot _0 and actually it it _0 the convenience store did n't _0 er sell off to the consumers then it really _1 come back to us as a a return goods _0 and also there 's some _0 er postpone- _1 postponement of er delivery from your side so we had some _0 little little bit of out of stock situation er

for four months or what

not four months but er _0 er

i think it was just one time er _0

one time

one time d- _0 one time delay yeah

mhm

anyway _0 that _0 with a er _1 the _1 that was not major er er contributor for er thi- this poor performance that er er that 's what happened er last year _0

mhm

in overall sense _0 okay _0

yeah bec- in the last minutes of meeting there was like in convenience stores a hundred fifty of six hundred fifty a_[org28] stores carry a_[thing1] at the moment a_[org29] will be the next approach total five hundred are targeted

yeah

mhm

mhm _2

erm _3

f_xxxx

is _0 so we are s- _0 still in the a_[org28] stores

xxx _0 yeah _0

yeah

yes _0

in hundred fifty of six hundred fifty or

i do n't think so maybe _1 hm _0 at about forty to fifty per cent of a_[org28] _0 xxxxxxx yeah

fif- fifty per cent so it 's more than

three hundred

yeah

i- i 'll give y- i 'll i have er

f_ach f_so

more detail information _0

okay

yeah in the later chart

mhm okay

okay _4 so er if i _0 summarize _1 what we have _0 achieved _0 in two thousand three _1 er by product er category _2 erm _3 the value here is the million korean won _3 er _1 our general target year two thousand three was about _1 we will increase about forty-seven per cent compared to year two thousand two in terms of value _0

mhm

but actually we ended up with _0 hundred thirty-four _2 so it is minus twenty-one per cent _0 in value _1 er

yeah but from our side it was minus seventy per cent how is that possible _3

xx _4

from two thousand two turnover to two thousand three _0 minus seventy

you mean the our purchase

you know xx

right

yeah also this _0 xxxxx

f_ja f_aber f_ich f_rede f_davon

f_ja f_ja

seventy per cent

seventy seven zero _0 per cent

mhm

er skin card _1 was minus sixteen _1

mhm

and refill was minus fourteen _1

mhm

and in practice we started er _0 quite reasonable _10 we started into active product from er october er last year for the xxx

mhm _0

er _2 so the er sales achievement is quite poor _0 meantime we spent actually _1 er over thirty-eight per cent _0 of our budget for the s_a and s_p _1 which is the er our target was _1 twenty-seven but actually _0 er we 'd _0 used up er _2 er twenty-seven million but we used about almost thirty-one million _1 so we spent about _1 er _2 fifteen per cent more _5

what did you what what what excuse me

s_a and s_p _3

f_xxxx

n-n

xxxx

of twenty-three per cent _0 of your sales you spent in s_a and s_a and s_p

yes _4 hm _1

because our sales is quite low

okay

yes _1

right

@@ _2

right _3

if if you look at the top line our original target was _2 two hundred fifty million won _0 er but we achieved _0 only fifty-f- -four per cent of our original target that 's why _0 the percentage wer- er s_a and s_p percentage _0 against sales

mhm _0

almost more than double _0

right

from ten point eight _1 of our _0 plan to _1 twenty-three point two as a as a actual _0 okay _6

hm _6

and the interactive _0

interactive we started only er started from october two thousand three _0 okay _21

okay

yeah yeah

xxxxx _7

now er by character _2 er _4 the er _3 let 's look at the one by one loony toon _2 er may er account for nineteen per cent of our total sale _3 simpson is twenty _2 er _0

mhm _0

walt disney eleven _2 and mister bean fifteen _0 jungle book twelve i and the others are quite er

mhm _1

er the minor _1 okay _2

hello kitty _2

hello kitty is er _0 five

but _0 because that was successful all over asia _1

mhm hm _0

and we had targeted also fifty thousand pieces

yeah that was our original plan _0 yeah because hello kitty is quite well known _1 quite known in korea

yeah

right f_na all over asia

yeah

mhm

that 's why i _1 kind of wondering why

i li- er i have to check when we started a- the _0 response from the cons- _0 consumer is quite good

right

i think we started late

probably we s-

late yeah

we launched it quite late

because in hongkong we got the a_[org27] listing because of _0

mhm

erm hello kitty right _0

so in summary the er er _3 three major _1 er figure _0 character _0 is loony toon _0 er walt disney _0

winnie-the-pooh

and er jungle book _2

winnie-the-pooh _0

yeah

no winnie-the-pooh is just seven _1 mister bean er _0 although we _2 pushed a bit

xxxxxxx xxxxx

but actual uptake was not achieved _0

mhm _0 okay _0

also _0 the children _0 they do n't know _0 much about mister bean

mhm

okay _1

and simpson _0 figure

simpson _1

yeah but mister bean was n't

the children does n't know

was not planned anyway right _0

xxx

xx _2

w- what _0 sorry

mister bean was not planned anyway to be launched

yeah yeah

as far as i see

exactly _2

actually the only thing i

actually we sold it but many of them are returned

right

mhm

okay _0 so _0 uptake was not good

mhm

xx xxxx

the other three loony toon _0 walt disney _0 and jungle book are still steady seller _2

loony toons

yeah of course _0

loony toon walt disney and jungle book

walt disney

excuse me do you have for the different assortments always one bar code right _1

er _0 one bar code for all assortments

yeah _0 it 's always the same bar code for all assortments

yeah for _0 one dispenser plus two refills it 's the same bar code _1

okay

as far as i know _1

er we got in hello kitty again the response is so far er so good _0 so er we have some er _1 some some er expectations _0 for hello kitty er of course i 'll give you more er details of our learning _0

mhm

from last year especially the er what _2 we have to _0 er do for year two thousand four _0

mhm

but hello kitty was a bit er early to say but it looks like _0 it will be quite successful _0

mhm

er character _0 okay _6

mhm

of course this er share of _0 business and variation is based on value i 'd have some _13 okay the _0 next one will be quite er more analytical _1 over er _1 on our sales _0 result _0 per _0 distribution channel _1 okay _3 so _0 we have here _0 convenience store department store a_[org30] _2 hypermarket like er a_[org31] a_[org32] _2 a_[org32] is local one _0 and also _0 general trade _2 er bakery shop we do we do not have any er _0

mhm _0

sales outlet _0 and special outlets here er is like er _1 er a_[org33] a_[org33] er is the family restaurant _1 owned by a_[org34] _3 okay _0 so if you look at er s_cvs _2 there 's a _2 er _1 increase from may _1 the sales er increased from er dramatically from april to may and maintained _0 er quite a good number _2 in june _1 july and august then dropped dramatically again from september _0 and october november even december there er is some minus number _0

mhm

er it it is _0 as i mentioned _1 er when _0 a_[firstname1] was in _0 korea in march we agreed that _0 we have to do something for the s_cvs _0 because we thought some opportunity there _0 so we really push _0 so we listed products _0

mhm

after _2 couple of months _1 when there 's no er uptake _0 occurred _0 the s_cvs head o- head p_headquarter _0 asked us to _0 er return er the the collection of return goods so that 's why why the number looks quite good _1 for _1 almost four months _0 then all of a sudden _1 the number dropped dramatically from september all the way _0 to the end of

and that 's for sure the packaging with the _0 plastic _0

i think so _0 f_xxxxxxxx

but why would we launch this _0 this _0

f_xxxxx

this packaging _3

it was a skin _0 skin p_wobbler _4

yeah

this one _0

yes this one _0

and the packaging

yeah yes your present one yes right

cos usually for the for the convenience we have that that licensed impulse carton that 's why i 'm wondering _0 why _0

f_vielleicht f_war f_er f_zu f_breit

why _2 why you _0 went with the _0 the plastic _0 tray

oh _0 okay _2

because this plastic tray usually is not the _0 best packaging _0 since er it 's very _0 difficult to merchandise if you take it out you will never

yeah yeah f_xxx

f_xxx _2

f_haben f_wir f_ueberhaupt f_noch f_einen

f_xxx _0

f_nein f_xxx _2

f_ich f_weiss f_nicht _4

we we get one sample of that impulse carton

well if you go to er _1 s_cvs there are _0 p_multi-layers of shelf _0

mhm

okay _0 er to put _0 this kind of _0 high _0 display _0

xxx

yeah so is it on hooks in the _0 in the s_cvs or _0 is it in the _0 in the cartons

it 's in shelf _0 but _0 x

it 's lying in the shelf or or

it 's lying on the shelf

aha

and the shelf height _0 is quite limited

mhm okay

okay

so _0 the best location for this is a top shelf _1

okay

the top shelf is really tough _0 to get

mhm

we have to com- _1 compete with er the others

mhm

er where er which also want to that spot _0 to have that spot

sure sure

mhm

unless we have some _1 good reference _1 of sales

right

they do n't give _0 that spot to us so _0 many cases _0 cases we end up with a in the middle or or the bottom

mhm _0

then this _0 because of the height _1 er we fetch we u- _0 er actually in most cases should be er without _1

xxxx

so that 's why we use the plastic er which is er this this low low item

mhm but _0 again _0 that i understand it right _0 the products are just _0 lying in the shelf they 're not hanging on a hook _0 they are just lying _0 in the in the shelf _0

f_xxxx f_xx

f_xxxxxxx f_xx _1 f_xxxxxxx

f_xxx f_xx

this one _1

aha this one you have

yes _0 we made er _0 maybe around _0 september _0 or october _0

mhm

f_xxxxxxxxx _2 f_xxx

f_xx f_xxxxx _5

here you are _1 on page seventeen _3

xxxxx

ah yeah _3

xxx _0 xx xxx

mhm

yeah _0

and this _0 is the presentation for the convenience stores _0

er convenience store as well as supermarket

supermarket

for multiple purpose _0

mhm _4

we made about _0 three hundred

there are so we made this er this er _1 er display maybe around _0 oct- maybe october or november

mhm _0

so _0 we are now starting _0

hm _3

because we realized that the _2 visibility of this product is really important

right _0

and er in many cases _1 the location er the a_[org1] product _2 is found _0 is er is a mid- _1 middle er mid- m- _0 p_mid-level of the shelf or the the the low _0 the lowest _0

mhm

where the visibility is really where visibility is really er low _0

right

and so we decide to _1 make this kind of a special er display _0

mhm _0

so we can er _2

it 's there

yeah

you get it

that one

yeah

this one you know

mhm _0

yeah yeah _0 so we can er persuade er the er s_cvs store okay

mhm _5

f_xx _0 f_xxxxx

mhm _4

er the ne- er department store _2 er i just see er there 's some peak _1 in april and october _1 and december _0 er we _1 learned that depart- at er for the department store _0 distribution _0 er only _2 the children 's day and christmas there 's er some peak but _0 o- other than that _1 the sale is just _1 er quite stable and low _0 okay

mhm

a_[org30] _1 er during month of may till _0 september there 's er almost none because _1 we had to concentrate _0 into s_cvs okay _1 so the- there was some trade-off between s_cvs and a_[org30] during the month of may _0 till er august _2 but _0 from november _0 there 's er some er sales again _2 er by that time we er concluded that s_cvs is not a _0 a best _0 er solution for us _1 so we change our er _3 distribution er target _0

mhm

more to

er _1 where _0 also we _0 fight _0 for shelf space _0

mhm _0

but _1 these er local products _2 which is not exactly same concept as er a_[THING1] but _0 some candies with some er toys _0

mhm _0

selling between five hundred to six hundred korean won _0

mhm

whereas our retail price is er fifteen hundred so it 's only one third of our price

mhm _2

so hh we sold a lot _0 with some promotion activities in hypermarket _1 but hypermarket we have to _0 fight with _1 local product with a very er _0 low price

mhm _7

er _0 general trade xxxx _3

xxxxx

the general trade is the the _1 candy shops

tra- traditional _0 channel

traditional channel _3 er a bit looks for sure quite a fluctuation there _3

but so far we had in all _0 channels _0 increases right _0

in total _4

so er _1 we see some er potentials in hypermarket and general trade _0 okay _0

yeah but those twelve per cent in s_cvs does that mean _0 we increased _1

twelve

twelve per cent in s_cvs

no no that 's the er

general

oh it 's general share

yeah general business

okay

again er the major contributio- -butor _1 in terms of _0 er value _0 er among our sales _0 outlet _0 are _0 those two so hypermarket and general trade

mhm

with er thirty-seven and _1 thirty-one per cent _2

general trade er _1 you sell directly to or wholesalers or

wholesalers

to er

wholesalers

to wholesaler _0

mhm _3

and it 's true that there was some change of our organization er last year _2 er if if er a_[S5] remembers well er _0 as i er explained to er mister a_[S4/last] er earlier today _1 that we changed er _1 division _0 manager from mister a_[lastname3] to _0 a_[firstname2] a_[lastname2] _1 a_[firstname2] a_[lastname2] took over er as of _0 september first was that september _0 first of october

er augu-

september okay

but in the meantime of er august

yeah he was a product manager _0 er used to be handled by a_[firstname5] _0

mhm

before a_[firstname6]

from _0 before a_[firstname6] er

yeah a_[firstname6] to a_[firstname5] a_[firstname5]

a_[firstname5] yeah

there 's er some er frequent turnover _0

yeah xx

for the product manager for _0 er a_[org1] _1 we did in er less than one year time _1 from a_[firstname6] to a_[firstname5] then now

a_[firstname4]

a_[FIRSTNAME4] _0 a_[lastname4] _1 er so that al- that was also cos erm

xxx xx

not smooth er internal _0 er operation as well a- as well as understanding of market

right

to be true

to be frankly with you

f_ja f_ja that 's _0 that 's clear if you change the _0 product managers _0 frequently then _0

yes _0

cos everybody needs time to get into the business and once he 's into _0

that 's yeah

another change so

mhm

but this one is now _2 a_[firstname2]

a_[lastname7] _0

a_[lastname2]

yeah

a_[firstname2] a_[lastname2] 's divi- division manager

division

f_ach f_so f_okay

and a_[firstname4] a_[lastname4] is the er the er product manager

okay and f_sie _0 she 's here to stay _1

@@ _1 f_oder f_auch f_nicht

@@ @@ @ @

f_oje

is she not

oh-oh _0

oh-oh

we _1 appreciate these two a_[firstname2] a_[lastname2] and a_[firstname4] a_[lastname4] it 's really _0 er er important er _1 staff of ours

mhm _0

er and w- they are really _1 er dynamic _0 and challenge _0 er for their er success because _0 those teams are also _0 er handles er a_[org4] and a_[org4] is really _0 successful brand er we have _1 okay

mhm _5

and a_[firstname2] a_[lastname2] knows the er a_[ORG1] very well because er _0 er he has been in _0 england for _0 from _0

he was raised in er england

in england so

with er also

it 's a big friend there right

yes right @

he knows er

@@ @@

a_[org1]

@@ @@

from his childhood

from his

@@ @@

childhood okay

childhood dreams

right

so she 's very sure @@@ to to promote er the a_[ORG1] business

xxxx

mhm _0 okay _1

the next one is er _1 our _0 year two thousand three sales _0 by er major account _2 er the s_CVS _1 we have _0 three major _0 a_[org29] _0 and er _0 a_[org30] which is owned by a_[org35] _1 and a_[org36] _0

mhm _0 so a_[org27] is not there _0

a_[org27] no

okay _2

er _1 a_[ORG28] as you see we did very _0 actively from _0 february _0 till er march _0 then we start to have some _1 er continuous return _2 same as a_[org29] _2 and a_[org36] _0 xxx xx _0 xxxxxxxxx _0 think it was n't _0

xx x xxx xx _0

hm _0 and and and er a_[org36] which we started may we _0 er could n't sell more _0 to them _0 while we have n't started to receive returns which is not a good news again _2

mhm

er _0 among the department store a_[org37] is our major _0 client _2

erm _0 excuse me

yes _2

and approximately _0 how many outlets do they have _1

which one

a_[org39] _2

i think two _1

two

department department store yeah mainly in junct- main _0 department store in downtown _1 junction yeah _1

then _3 a_[org29] approximately five hundred _2 or _0

a_[org31] will be the next approach that will be xxx

f_xxxxx f_xxxx

f_xxx _0 f_x

well that 's the er _1 total number of their _0 shops

mhm

but i _0 did n't bring _0 how many we actually listed _0

mhm

because _0 that does n't _0 automatically mean that we cover _0

all

all of their er shops you know _0

their

their shops many of them are loc- _0 located in the er _1 p_out-seoul _0 in some er regional area _1 where our product er is not _0

yeah is there like a a _0 a central listing and you del- deliver the product to central warehouse

yes

yeah

yes yeah

and there

is a p_planogram

mhm

in the shop

sure but er _1 their head office decide _1 the merchandising of _0 each er _0 so every store does n't have a same product because of the

mhm

purchasing power _0 and er the purchasing pattern is _0

right

somewhat different from er _1

yeah

those stores

mhm _4

then a_[org30] _1 er a_[org38] er er is the the major one _1 hypermarket _0 er a_[org31] _2 and a_[org32] er those two _1 other

how many _0 how man- _0 know how many a_[org31]s there are _1

probably about

thirty-one thirty thirty-one

thirty a_[org31] f_xxxxx

not _0 not all of them

again not all of them er have a_[org1] products

really _0

no _2

okay

and a_[org32] is about _0

sixty-one

sixty-one stores _2 er maybe i- it 's worthwhile for us to _1 give you _1 how many out of those _1 er er stores we we listed

mhm

maybe we can give you er

like how many

yeah

s- stores of each chain there are and how many

mhm

yes yeah

yes yes _0

yeah

we will give you detail _1

and because i r- i read here in the _1 in the last minutes of meeting from a_[firstname1] _0 wi- _0 the meeting with a_[firstname1] last year

mhm

with ha- a_[org39] _0

a_[org39] yeah

a_[org39] super _0 the full listing in forty-nine stores _0 still exists _1 but there has not been _0 any sales this year _0

hm _1 aha _0

so i guess we lost that listing f_oder

so tha- that was er year two thousand three _1

yeah last march _2

report

right last march

and erm _0 okay _0 i 'll check _13

okay

one moment

sure sure

just a moment _1 only the sales in a_[org38] according to the level of listing in a_[org39] _0

no sales

no sales for forty-nine supermarkets _0 oh the listing exists but there er was no sales

hm _5

the full l- _1 listing exists _0 but there was no sales to the forty-nine supermarkets

mhm mhm _4

f_xx f_xxx _0

f_ja f_wir f_haben f_eine f_listung f_aber f_das f_produkt f_ist f_nicht f_im f_markt

f_ja f_super _1 f_also f_das @ _1 xxxx xx

yah can you check on that please

yes

yes _1

okay

so _0 er then general trade and er specialty market er _1 have some contribution there _0 again _1 er _1 also we _0 can learn from this _0 statistics _1 that hypermarket _0 and _1 general trade _1 er accounts for _0 more or close to seventy per cent _1 is it seventy _2 yeah about sixty-eight per cent of our total _1 er sales

of course what _0 would be interesting here would be the comparison to the previous year

mhm

okay

like in what chain _0 did we

mhm

increase decrease _0 i mean is the problem in one _0

mhm

chain or is it like _0 through all the chains

mhm _25

er _3 on page twenty-eight we have _0 that _0 that much _0 detailed level but we have some summary of er _1 comparison

mhm _1

mhm _6

not in store but the sales _0 number of number of stores okay anyw- anyhow _0 we will er _0 provide _1 the information you _1

mentioned

cos then we can really see

yeah sure

sure sure sure

in what chain

mhm

happened what _2 and m- _0 if it 's _0 minus that means returns

yes

yeah _1

so poah

yes _2 a year _0

so that means a_[org38] for instance they got the last delivery in april _0 then one two three four five months _0 no delivery _0 and then they returned _0 the april delivery _0

mhm

i think a_[org36] we started listing er from no

no a_[org38]

er a_[ORG38] okay

oh a_[org38] yeah

yeah yeah yeah yeah yeah yeah _0 because for _0 for one two three four five months _1 er we fight with them _1 we persuade them okay le- let 's see and wait and they 'll

mhm _0

they keep calling us _0 hey mister xx

i have to tell you we focused on the hypermarket and general trade

yes yes

mhm _0

that 's that 's another reason _0

yeah _0

but start to receive the er return goods from october _0 quite a lot _2

wow _4 hm

okay _3 page twelve is er just a _0 graphic _0 of er our top five clients _0

mhm

a_[org31] a_[org32] a_[ORG32] is a local er hy- hypermarket _2 a_[org38] a_[org36] and a_[org29] _3

mhm _0

okay starting from page thirteen _3 er what _0 er those er _0 we listed _0 what _0 we saw as a issues _1 and er what was the action we _1 took _1 to c- _1 to er correct our input _0

mhm _0

er we saw _2 some issues of a _1 l- very low consumer uptake _0 even we _1 successfully listed our products in er s_cvs

mhm _1

er and that _0 are _1 again the visibility _2 er based on the location of the er our products _0 on the shelf

mhm _1

and and a lack of er our _1 investment in promotion _0 of course the er _0 in- er investment should be justified by the er er sales but er _0 we saw these too as er _1 major er _1 cause _0 for this very low consumer uptake

mhm _0

and er _1 the actions we took _1 er is the er _0 a_[org31] is a good example but we er _2 tried to do some annual program with a_[org31] _0 for ongoing display merchandising _2 and we er developed _1 tool _0 store fit er size rack er which er _0 i er showed the

mhm

pictures on page twenty-eight _1 and also we called it wire rack _2 so that was a bi- er that was our er s_a and s_p er _1

seventeen

page seventeen

mhm

oh yeah pa- sorry page seventeen

mhm _0

we produced about three hundred of that _1

of those _2

yeah _3

yeah i i _0 i drink a lot @@

@@@

keep talking

get thirsty

right @

good _3

er _1 we also _2 did some consumer promotion for the festive season here means _0 festive m- here means the er children 's day _0 that really er paid off er as we saw in the er _0 in the statistics _0 and er for their _1 brand awareness er _0 activity _0 er we _0 last year actually we had a plan to _0 launch our home page

mhm _0

er but _0 still er we will launch er very soon this year but _0 actually _1 actual er home page set was set-up was not _1

mhm

completed _0 last year _4

mhm _0

due to er poor sales er our distribution _0 coverage was actually _0 in some area _0 was er reduced _2 er _1 the major re- reason is the er we could n't generate critical mass _3 erm and also _0 there 's er one time _1 er forecast and shipment er was not smoothly _1 er er support _0 our business

mhm

because of a partner _1 er forwarding

again er er the er that 's from our side er we we give er _0

er the cause of this er er issues

mhm

all right _4

the action _0 o- er done is a key account management program we asked er a_[firstname2] _0 to set up er some program _0 with imp- _0 the the important er _0 key account _0 to develop some annual program _0 for ou-

what is an annual program _0

it 's a yearly _0 based _0 program

f_ja f_ja i mean in regards of assortment in regards of placement or in regards of erm activities _0

xxx

or in regards of price-off promotions or _1

f_xxxxx _2

erm mainly the activities _0

promotion activity

promotion activities yeah

tastings or

yeah _0 like er tasting but er _0

and

the most im- important thing is the display _0

mhm

so we made the a_[firstname8] rack _0 er so this xx yeah _0

so this this clown or

yeah

aha

in a_[ORG1] we do _0 those kind of er _0 erm display

actually i 've got pictures er er

mhm

next page _1

not next to erm

yeah

so on six

page sixteen

sixteen _4

mhm _3

f_xxxxxx

er it 's not easy to maintain the a_[firstname8] rack in the

yeah

er hypers- _0 hypermarket _0

mhm

right _0 so

haeh _1

because a_[firstname8] rack is _2 too unique and quite visible

yeah _0 right

but

mhm

placing this one in the middle of the _0

tra- traffic is not really easy job to

@@ _1

right

maintain you know

mhm

mhm _0

anyway _2 er _2 we also er _0 trying at the moment _0 to develop some new channel like a family restaurant _1 where p_childrens come _0 er there with their parents

mhm _2

and also er new product launch like _0 kitty hello kitty we as i mentioned the response is _0 is quite promising _2 er of course we should er maintain our _0 human resources _0

mhm

to do a accurate forecast _0 and _2 communicate with the er a_[place1] _0

mhm

to er er to get the _1 er the right supply er in time _0

mhm

or on time

so at the moment we have a _0 order in our house _3

n-n

now _1

i do n't think at the moment _5

f_was f_ist f_denn f_das f_eine f_palette f_oder

f_x f_xx

you have order _1 received _1

no no no i do n't think so

f_xxx @@ _0 f_xx f_x f_xx _0

f_nein _0 f_sag f_nein f_weil _0 i do n't think so mhm

yeah because we still have er _2 er _0

f_xxx f_xx f_xx f_xx

stocks

mhm _5

okay _0 from page fifteen er _2 these are the er activity highlight _3 er may last year er we _2 did some promotion activity _1 the theme of the activity was happy children 's day

mhm _1

okay

er the er the value we achieved er through this _0 activity was _0 twenty-three million korean won _0 and activity er was that _0 er _0 point of sales the _1 the production er _0 we we we actually d- made some prod- product of a pure s_sm _0 like a balloon _0 display rack _0 p_wobbler

mhm _2 mhm

and this was er _0 through the _0 thirteen _0 hypermarkets _2 er we t- we took the indoor promotion like we give a _0 free er giveaways _0 free balloon _0 and also we did some _0 buy two get one er r- refill free _0

mhm _2

the picture is as you see _0 x there

mhm _1 xxx

another activity er _1 we during the summer the theme was welcome uncle a_[firstname8] _0

welcome uncle a_[firstname8]

mhm _0

er so we got a_[firstname8] rack and poster _1 er we did activity er in twenty hyperstores _0

i think about _0

er of a_[org31] _0

thirty

i think in twenty out of a

mhm _0

thirty-something out of er _0

our

two thirds

yeah two thirds _2 so in the picture you saw some _0 a_[firstname8] rack _14 last one not

xx xxx

but not the least _0 least _0 is the er _0

mhm

er we 've developed this _0 er wire rack _2 to improve our er the visibility of the _1 product _0 especially in the shelf of er _0 er limited space _0

mhm _1

er _2 we r- released these product in the local supermarket _0 as well as individual children 's _0 stationery shop _1 but started er almost the at the end of _0 last year _0

but m- you know that _0 you could _0 have those racks also from us _1 i mean i do n't know if you b- _0 if you buy it cheaper _0 in in korea but

f_xxx f_x

x x xx x x _1

i think that 's _0 cos it 's i _0 x _0

do you have a similar one

here bigger

hm bigger _0

xxx xx

should have again xx

ours _0 wide _0 i would have thought _0

maybe yours is a little bigger than

wider

mhm

erm yah mhm yah mhm yah

yah this was the problem because it was too wide

mhm

yeah

mhm

yeah wide

so i i said you will visit korea anyway but er

@@ @@

right

you know er _0 getting a space in the s- _1

f_na that 's the same everywhere in the world getting space in _0

in a supermarket

it 's like a _0 battle _0

the only

@ @

the only thing here i mean it 's a very nice display but

mhm _0

i 'm not sure what the p_licenser of hello kitty _0

@@ will tell us _0 or

p_licency

the li-

p_licenser

the p_licenser of hello kitty because i think that 's a hello kitty dispenser

there and i 'm not _0 i 'm sure that this is not approved by

what

a_[ORG40]

a_[org40]

mhm

a_[org40] and if there is like simpsons _0

mhm

on a a_[org40] erm

mhm

header card

that means _1 hello kitty should _0 a- always _1 er _0 display with a _0 hello kitty only _0

f_nein u-

f_nein usually

display rack

usually every material needs to be approved by the p_licenser

aha

right

so every

yeah _0

every logo layout needs to be approved

hm okay

if we do n't have the approval for that and somebody from a_[org40] goes into a a_[org31] _0

mhm

and sees that there erm dis- _0

that there is er

but _0 ours does n't have a a_[org40] er the the kitty _0

simpson

mhm

picture

yeah it has the _0 kitty dispenser in the hand _1

where _0 which one _0

er the

yeah the clown

a_[firstname8]

the clown _0 this one is a _0

it 's a kitty

is a hello kitty dispenser

dispenser

the

you mean the _0 the clown

i mean it 's very nice but if a_[org40] sees that _0 @

er @

so we are in trouble

would n't like it @@ @ er

okay

i i know what you mean

it 's the same with those racks they are beautifully done but we should get an approval from the p_licensers first _0

mhm

aha

because

you know we get approval

the problem is not the product but also the _0 display in it too uhu uhu _0

right

xxxx

excuse my korean

and so what what _0 what _0 would be the proper procedure _0

the proper procedure

er at this moment _0 surely er

f_na the proper procedure is because usually also with those racks _0

yeah

er you basically have er _0 a_[ORG41] and a_[org42] _0 er on one _0 kind of display

mhm _0

the the the general rule is every kind of printed material

containing a licence

hm _0

needs to be approved by the p_licenser so the proper procedure would be _0 you send us the _0 art work we have to get in contact with p_licenser

mhm

all right

they tell us erm what needs to be changed so usually it is quite a

and they give the approval

yes on our own

mhm

a long

mhm

erm _0 procedure sometimes

hm mhm

sometimes we _1 for instance in _1 in thailand where there is _0 millions of copies of licences and

mhm

i see picture _0

hm _1

because

yeah

we m- might face problems you as well as us because we are the lis-

well

mhm

er in the first place

we are we have the contract

p_licenser

in the first place we do n't like to cause any er conflict

mhm

yeah i mean

er in terms of _1 er licensing er

right

issues

i mean on the other hand of course it 's _0

you have you spent _0 you invested a lot _0 to a_[org40]

right

and er er i _0 fully understand that _0 you do n't want to _1 cause any trouble with them

yeah bec- er we can not because _0

i know _0

they will sue us

i know

all right well hm _0

er when we go back _0 we will immediately _1

send this _1

mhm

to you _0

as a sample

mhm

and please _1 check with a_[org40] _1 whether this _0 can be acceptable or not _0 assuming that _2 er if if if they say no _0 probably we will have to change _0 the visible _2

i i think they will say no _0 because usually

they will say no

usually every p_licenser _0 er giving the approval for _1 a header card for a display _0 wants of course his licence _0 to be _0 on the display then _1 they will never accept _0 i mean we can _0 check with them but they _0 will never accept

f_xxxx f_xx

er a_[ORG40] dispenser and then _0

mhm

i do n't know _0

mhm

anything else but hello kitty

mhm

on _0 on th- on the

hm _1

i mean this is _0 this is only a small example i mean if you have seven hundred erm _0 or three hundred how many

three three

three hundred we produced three hundred

if you produced three hundred and _0

mhm

you have it in the stores since when since a couple of months _0

only er one and a half month

x months

yeah then _1 i think in that case we should not wake up any _0 any dogs by going now

xx x

now since it 's in the

okay

in the trade

yeah _0

now to the p_licenser and ask for permission because if they say no you have to remove everything

mhm

i think that 's _0 for three hundred displays not _0 not relevant

mhm

but maybe we can agree in the future whenever _1

sure sure

you put any kind of display so _0 or do anything _0 even if you place and ad in a in a _0 comic _0 magazine _0 and you lo- you y- y- _0 you use the licence _1 everything basically needs to be approved except _1 if it 's images of our products i mean if it 's the _0 if it 's a _1 donald duck dispenser _0

mhm

you show _1 that needs no approval if you if it 's a product

i know

product is er

like but but if it 's like the the _2

like this one _0 for this one we needed _0

mhm

four _0

yes

four approvals from because it 's four different p_licensers to be on that kind of

mhm

of leaflet

mhm mhm

f_ja so maybe in the future we _0 we can we go the _0

mhm okay

the correct way _0 please

so er _1 that means we better change as soon as possible _1 before any _0 a_[org40] people see that _1 and initiate some _1 unpleasant er _2 hh power of action against it

yeah i wou- i would say since _1 according to the figures _2 erm _1 you _2 you should put _0 a_[org40] characters anyway on there because they 're very _0 very successful

mhm

so i would _0 suggest to put hello kitty _0 on the display _2

but er the problem is _0 this _0 a_[firstname8] rack holding _0

right

a kitty right

right _0 so basically it is _0 not allowed

mhm _0 okay _0

but i hh i mean i _0 i do n't know if if

half

what is the chance that in three hundred

yeah

the year it is

mhm

shops of

mhm

somewhere in korea that

f_xxx f_xxxxxx

f_xxx f_xxxx f_xxx f_x f_xx f_x f_xxxx f_xx f_xx f_xxx f_x

xxx xxx

it 's like a insurance you know

pardon me

it 's like an insurance you buy _0

right

the chance you _0

right

got in the accident is really really low

right

only for xxx just

and you buy

any insurance yeah

yeah

whatever this er licensing should xx we better do something

right right so

mhm

f_sie f_koennen f_ja f_das f_fuer f_einen f_anderen f_spender f_nur f_muessen f_sie f_halt f_die f_xxx

yeah if you take again an unlicensed

f_xx f_xxxxx f_xxxxx

character like

take it as a

santa claus here

@@ f_xxxx f_xx

what if _0 a- anyway we we we could do some _0

sticker

producing some sticker _2 to cover this er

to cover yeah cover _0 hm

this er

kitty

hello kitty

mhm

but with some

some kind of promotion _0

other

er writing or something

right

yeah

or a

we we 'll do a

price tag or something

yes right

we 'll find out what we can

yeah i

yeah

mhm

but it it is very good er good er _2 er good advice

mhm

from you okay

and please in the future always _0

mhm

okay

yeah yeah

be careful with _0 using licences

right

x a bit _0 unprofessional from our side

@@ _1

n- yeah i mean i i see the good intention but _0 y- i also see the risk of _0

sure sure yeah

of the p_licenser _4

if we so- produced about _0 thirty thousand

right @@

@@@

@@@ @ @@@@

then then i would be sweating by now @@@

horrible

@@ @@ @

@@ @@ @@

anyway i anyway

i would please call immediately

@@@ @@ @@@

@@@

and we 'll do something about that _0 okay _4 now er _0 i 'm on page eighteen _0 f_pardon yeah _0 page eighteen _0 these are the summary of our learning point er _1 er from year two thousand three operation _2 er what we have learned er as a first _2 the _0 the product use _0 product use here means that _1 we have to show something about a_[thing1] _0 to to er _0 put _0 put some _1 er there 's a _0 character called _0 digimon _0 digimon is japanese er you know di- digimon _0

mhm

right

digimon yeah

mhm

yeah _0 it is quite trendy character _1

still _0

yah

hm _0

and er our competitor local competitor which sells er not _0 exactly the same concept but a _0 product with some toy figure _0 they 're using er digimon

mhm _0

i believe they er _0 pay a lot of er licence fee for that but _0 er this kind of _1 er _2 figure can be dramatically grow er awareness and volume _1 er in this regard we believe _1 er kitty _1 hello kitty which is quite world-famous

mhm _1

er can be accepted in the market _2 but er we believe _1 er we _1 want a _0 series of _0 kitty _0 i mean kitty figures could be er _1 er different figure probably you have _0 i have n't look at this er new channel yeah yeah okay

we 'll show you the

the news later on

then er dis-

in terms of distribution er _2

f_xx f_xx f_xxx f_x f_xxx f_xx

we believe the modern trade especially the

xxxxx xxx

s_cvs _0

mhm

is not _0 people _0 keep collectible products er which is a_[thing1] _3

f_na f_ja if _0 if i m- may erm _0 make a comment there

mhm _1

the _0 impulse channel _0 erm

impulse channel

the impulse channel or the s_cvs er channel _0

mhm

is very much er _0 licence-driven _0 meaning _1 if it 's _0 in the impulse channel _1 the licence is very important _0 i mean nobody would _0 buy _0 a_[thing1] there they just _0 see hello kitty or whatever _0 and then erm _2 that is a i think a very crucial point _1 of what licence _0 is in the s_cvs

and if you had for instance

just a thought _0 last year mister bean

in the _1 convenience channel _0 then _1 i would say _1 that might be a reason that it did not work if you had _1 erm hello kitty for instance or any kind of movie er

topic which is hot at this moment

yeah

like _0 this year for instance a spider-man movie comes out

mhm mhm

if you have _0 the spider-man characters

mhm

in the shops

mhm _1

and you can profit from all the _0 the m- the the the promotions of the _0

mhm

of the movie and the merchandising

mhm mhm mhm _0

then _1 i am sure and i see that in other countries that the s- the s_cvs erm _0 channel

mhm

the impulse channel _0 works but it 's very licence-driven if it 's the wrong licence _0 you 're out

yes

mhm _0

and i guess that happened last year that it 's j- was just _1 i would assume it was mister bean and mister bean was _0 not _1 very

mhm

let 's _0 let 's call it not very popular

er _0 that 's exactly w- what we m- _0 meant as a product use

right

okay _0 and of course er should be very timely _1 okay our experience last year

jungle

jungle b- jungle book

mhm _0

er actually launched _0 er after _0 two or three months _0 of a real _0 the movie er sold

movie _0 movie was erm _0 from last of february something

mhm

and _0 about xx

the product was available was sometime er

june _0 ma- may or june

may

yeah that is of course

so peoples already forgot

@@ @

right

so the the the the the peak of er

right and that 's

jungle book

that 's what i meant er by the l- licer- having a licence _0

yeah

mhm

yeah

a popular licence at the right time

right _0

and then it _0 also works in the impulse channel i 'm sure

yeah

also movie should be successful

right

@@ @

@@ @ @@

right

so it 's like er speculation

right

right yeah but that 's er _1 also kind of our job and our risk _0

right

also a risk _0 to find out what will be popular next year

mhm

i mean that 's

i thought is er speculation no

@@ @

right and sometimes you have

and also mistakes

sometimes you have a hit and sometimes not really so _0

mhm

we have to admit mister bean was not really a hit and erm

i mean you mean the er _0 the overall market _0

right

general trade

aha

oh really

general mister bean was not really a hit

mhm

personally i like er the mister bean er very much

yeah me too but

@@@ @@

and s_et was also _1

i do n't know if you had s_et dispensers but s_et was also

probably we did yeah really _1

yeah

not a hit

yeah

okay

okay _4 er now er talking about target _2 er _0 kids are no more _0 gullible than adults perhaps even less so they 're

xxxxx

excuse me er _0 gullible i 've never heard that word what does that mean _0

p_gullabry more like that

@@ _0

f_x a_[firstname5] f_xx

gullible

gullible gullible _1 yeah gullible means _2 not english word _0 but like er greedy _0

erm

er oh oh no no no _0

f_xxxx _1 sometimes i i 'm _0 i 'm bit confused

hm _0

@@@

have you ever heard it _0 that word

yes yes

yeah f_na then we look it up in the dictionary does n't matter _1

mhm

i 've nev- i _0 i 'm just curious because i 've never heard it

erm i 've heard it but _0 i 'm not sure

gullible i i 'm not sure but e- either greedy _0

mhm

if i 'm correct or _0 easy to be deceived _0

mhm

mhm _3

okay

gullible _2

if i 'm right @ @@

mhm

@ _0

but w- why should we d- _0 deceive

xxx xx

deceive kids

perhaps

anyway

x xxxx _2

i will look it up

oh yeah i think it easy to be influenced

quite unfit for small children

yeah

or easy to be deceived i think yeah and er gullible er _0

mhm

so that 's why it says _0 their intake of advertising

mhm

is _1 reception of advertising is

xxxxxx

mhm _0

is larger than any other demograph- er demographic group

mhm _1

okay _0

mhm _2

anyway _0 sorry for er

hm _2

no no it 's just sorry for my

@@ er

no no no no

i 've just never heard it

mhm _0

it 's bit er quite american er

no _1

now er er _0 this is s_a and s_p spending summary for last year _2 er by agreement er _0 a_[org1] decide to er contribute _1 ten per cent of our xx we purchase _1

mhm

that is that is the er made contribution _2 so er er _2 year two thousand budget _2 er which is s_atl is er above the line hm er means mostly er advertising and _0

mhm x

public relations

yeah _0

okay _1 and below the line is er mainly our promotion activity _0

mhm _0

er our t- _1 s_a and s_p budget target is twenty-seven million korean won _2 okay

mhm

er our budget _1 according to our budget we decide to _0 do most of er spend that most of _0 fund to _1 promotion activity which is er below the line _1 as you see there _1 er above the line which is advertising and _0 promotion only _0 accounts for er _1 six per cent _4

mhm

for the total _3 but actual _0 we _0 we er used about

xxxx

aha

three per cent er in er s_atl and ninety-seven per cent of s_btl _2 so actually we spent _0 about fifteen per cent more _1 than our budget target whereas _1 our er sales reduced _1 twenty per cent of er our actual _1 compared to two thousand two _0 even _0 purchase amount is dramatically er reduced _2 to minus seventy per cent _1 er in terms of our _0 xx we purchase from er your side

mhm _6

okay _4 so er

so- sorry that 's that 's in korean currency _1

yes

mhm _3

we get _0 actually actually y- you get you know that 's _0

yeah the problem of course we have there _0 since our _0

mhm

turnover to you

mhm

decreased by seventy per cent

mhm

er we have a _1 a minus _0

mhm

with the ten per cent erm _0 s_a and s_p contribution now _0 of _0 one thousand euro _4

yeah _3

i mean that 's the materials we have sent to you

mhm

mostly the a_[firstname8] a_[org1] racks _0

mhm _1

and the wall displays _2

yeah _1 f_xxx f_xxx f_xx f_x f_xx _4

so you spent er almost one thousand euros _2 er more than the

mhm

right

the the w- _0 what should be the er

mhm

proper target i mean the the budget

yeah

right yeah _1

mhm

yeah because _0 yeah because they _0 our turnover decreased by seventy per cent and therefore

turnover

mhm mhm

yeah

i clearly s- i clearly see your _0

we need to know what the

your point

yeah

mhm _3

i drank almost one bottle

@@@

@@@ xxxxx

@@@ @@@@@ @@

and and _0 no _0 no need to go to the bathroom yet

okay

@@ @ @@ @@ _2

@@@

like a camel

@ @@

@@@ @@

right

hm _3 f_xxxx

mhm _2

well er _0 a_[S4] i i _0 see clearly er your your er _1 concern but er _0 last year was our _1 our er _0 performance was really er unsatisfactory yeah

right _4

so let 's look at er _2 this year _0 business plan _3 probably you can give us some er _2 comment _0

mhm _7

er _1 actually this _0 presentation material is prepared by _0 of course a_[firstname2] and er a_[firstname4]

mhm

and they _3 created some _1 some er _2 jargon do you know the word jargon _0 s_jargon jargon

@@@ @@

s_j

s_jargon _1 jargon

f_ah f_ja _0 f_ja f_ja _0 f_ja f_ja

jargon yeah _0

mhm

s_imc okay _2 that 's integrate marketing communicative

@@ _0

wow

quite look- looks _0 something huh

right

@@ @@@ @

quite impressive

quite im-

@@@

@@@@@

er this _0 s_imc is er _2 er targeted i mean they made er four er components _1 advertising brand news _1 promotion and channel and _0 and the the ultimate _1 objective is to we have to build _2 a brand awareness path _0 otherwise _0 will be quite er _1 diffi- difficult to _0 be successful in korea _0

right

okay _1 so _0 now the _0 sales target _0 we have raised _1 hhh _1 very er aggressive one er this year _0 compared to actual not the _1 even er y- year two thousand two but _0 er in terms of value _0 this year we er targeted _2 sixty _1 three per cent _2 okay _1

that 's p_in-market p_in-market growth

growth

p_in-market yeah _3 there 's a project xxx

that 's er project er we had er

er i-

it will become the er xxx xx xx xx

mhm

f_dankeschoen

at this moment we could _0 we did n't bring any purchase plan

mhm

er with us because _1 we 're in the process of er figuring out _2 how many returns and we we have to er _0 consider into this _1 er target anyway we will su- we 'll give you very shortly okay

you want some

mhm

okay _1 erm _1 the most of growth _1 most of growth will be in er in er refill _0 of course er skin card is er _0 thirty per cent _0

right that 's some _0 excuse me _0 that 's something i _0 i noticed here when i _0 i i saw the pictures with all your promotions _0

mhm _0

i do n't see any any refills _2 on any _1 on any of this _0 displays here when you have the _0 the promotions _0

mhm _0

like the happy children 's day _2 i do n't see any refills or the _0 welcome uncle a_[firstname8] _2 i also do n't see so this is _1 i would say at least one row if you place a clown display you should

mhm

should be _0 refills

mhm _0

okay _5 okay we 'll take that point

yeah _6

and to achieve this er _2 sixty-three per cent growth _0 over er _1 year two thousand three actual _1 for this year _0 er we have planned to spend _1 about forty-two _0 million korean won which is about thirty-five per cent _1 more of the er of the er what we have spent last year _1 for er s_a and s_p _0 er er er this will er _0 be about _1 about twenty per cent of total er er _0 sales _1 okay

mhm

again er we _0 expect that we would _0 get _0 your contribution of ten per cent of our _1 actual we purchase which will which we _0 we will er provide you shortly _0 for our purchase plan _10 er it will be _2 early _0 early march okay _0

what

the the figure for the purchase _0 figure bec- because _1

f_ach f_so

we we 'll be back _0 we 'll be back er _1 at twenty-eighth _2

end of this month

er not twenty-eighth _0 twenty-seventh

twenty-seventh mhm _0

i 'll be back in in the office _0

mhm

so i need _0 couple more days to er to review in detail _0 then we 'll give you er our purchase plan _0 for year two thousand four

right because

yeah without that _0 xx

you can not really calculate what promotions you can have

xxx

of course you should _0 you should have that number to to _0 plan your your your part _0

right

okay _4 okay _0

and i hope we have a _2 seventy per cent increase then this year

@@@

@@@@

after a seventy per cent decrease

@@@@ _2

our marketing objectives _2 are made of three _2 points er increase distribution coverage level _1 and also enhance er consumers trial and repeat _2 and also er successfully launch new product items like the _1 er hello kitty and _0 the others maybe er you will show us _0 er right after my presentation _0 you plan _0

mhm _3 _1

f_xx f_xxx

mhm _3

okay er the subsequent _0 pages _2 are about our sales strategy as well as our marketing strategy _7 er w- we ha- we will _2 execute some product visibility program _2 to er display in merchandising _2 in er promotions for both trade and consumer _1 and and developing rack _0 not er not no- only develop but er er _0 using er a_[firstname8] rack xxx a_[firstname8] rack and er point of project calling _2 i 'll just skip all the details _0 so it 's not important _2

a balloon p_wobbler _1

i just _0 have a question _0 a balloon p_wobbler _2 p_wobbler

i think balloon _0 can not p_wobbler that 's a balloon p_wobbler

okay right

hm _0 @ balloon p_wobbler _6

and er we have to regain some p_dispution in the in the er some _1 er little bit probably s_cvs _0 not in the big er scale but er we 'll try again _0 as well as the er because _0 we developed er _2 this er _1 wire rack _0 with fit size _0 to the not only s_cvs but al- er not only hypermarkets also the s_cvs _0 er _2 so department store _0 hypermarket _2 special is also wholesaler _4 and new channel development for _1 fancy shop fancy shop means er er independent or chain shop where they _0 se- sell _2 fancy things like erm accessories _2 or er _2 xx items _0 for kids _3 er family restaurant p_resumation and amusement park _1

mhm _4

and our _2 marketing strategy is _0 basically _1 has two theme which is there er _1 increasing our brand awareness _2 and also we have to do some education _2 continuously educate our _1 er consumer _0 okay to _0

excuse me _0 when you started with a_[org1] did you _0 launch the brand new or has it been on the market for _1 for a longer time

yes

the a_[org1] brand _0

f_xxx _0 f_ich f_weiss f_es f_nicht _0

f_na a_[org1]

f_haben f_sie a_[org1] f_eingefuehrt f_in f_korea f_oder f_hat f_es f_das f_schon f_frueher f_gegeben _8

is was there any _0 distributor before us i do n't think _0

i i do n't know that 's why i 'm asking

i do n't know

we are the first one

aha

xxx

so you have launched the the brand _0 or the product

yes yes yes

mhm

into the korean market

mhm yes _0

it 's not like in japan that it 's on the market _0 for thirty years now

no no

@@ @@

okay

@@ _1

xxx

okay

f_ja f_da f_haben f_sie f_den f_auftrag f_gebraucht

mhm _5

gets of these to our marketing strategy _0

marketing

talking about xxx _1

and also for this er _1 er continuous consumer education as i mentioned earlier we will launch er _1 er internet website _2

mhm

ah which has been prepared _1 since er last year _2

right

yeah er probably you see some urgent er the marked minutes

mhm _0

there that we already started _1 to to develop

discuss about

yeah and discuss and develop

we will let you know the progress

mhm

okay _1 we hope that you could have one _1 er xx

mhm

xxxxxxx _0 xxxxxx _4 i do n't know _2

mhm _1

which was that

erm _1 er xxx for the last part

supply single portions xxx _1

mhm _7

so what what what is your question

hh er what 's the single portion _0 xxxx not the xx xxxx must this xxxx _0

okay _2

or not yet

decided i guess

mhm _2

xxx xxx

xxx

maybe it 's _2 it is probably when you do a tasting

yes

you have the dispenser and let everybody take one

one candy out of the dispenser maybe

exactly yes _1

so why do n't you check on that

yes _9

okay er pages twenty-eight is the er sales target to channel _3 so you see er _1 some change in _2 year two thousand four target er for instance the s_cvs we er see a bit less er activity _3 of course the er the er _1 there 's an increase of our sales target in s_cvs but the _0 the share of the er s_cvs _0 to hold er the total _0 to be bit reduced _0 okay

mhm

twelve per cent to eight per cent _2 then the increase _1 major increase is will be er _0 not major but erm the increase it will be general trade _0 and hypermarket _5 the key accounts _3 er it 's more or le- more or less the same _2

mhm _3 so we get back on the level of two thousand and _0

two

two in the

mhm yeah

mhm _4 but we have ambitious plans when it comes to

general trade

yes

because we should buy some kind of a _0 very selective er channel

mhm

we usually try er and _0 get some _0 general information about the er customized _0

mhm

market

mhm

yeah _3

so if you look at the absol- absolute number er the er _0 the major growth is in er hypermarket _1 a_[org30] _1 erm compared to year two thousand three

right _0

er hypermarket _0 a_[org30] _0 and general trade _12 ninety-five sixty-three and sixty-six per cent er _2 respectively yeah _9

mhm _0

okay s_a and s_p plan for this year _2 about twenty per cent of p_in-market sale _2 of er with forty-two million korean won _3 er _4 to _1 increase brand awareness _1 we 'll spend some money not _0 but the five million is not that big one to do some er _0 promotion and sponsorship _4

mhm _0

and again most of the fund will go to below the line _2 whereas the in-store promotion _1 is the biggest er component _2 of

in-store promo means _1

w- we s- we

something like _0 that or

yeah something like the picture er wi- with er

happy children 's day or

you know

promote yes _0 promote er _1

mhm _2

to the promote _7 yah there is the display rack tray sample _0 er more or less the same er level _12 so er _1 detail activi- activity plan _2 i 'm on page thirty _0 will s- spread over er year round _1

mhm

from march to october _1 er _3 course on online outline we 'll er do some p- _0 promotion activity _1 er _0 f_xx f_xx

f_xx

the the public relations er _1 we 'll make _0 correction hopefully we will make _0 correctly past the new trend _0

@@@@

right

mhm

we should work with a s_pl agency _4 then children 's day _1 we have some er special activity _1 or event like best man contest _2 share your sweet to friend _1 targeting for er _0

more like _0 half

er children 's day and _0 this may is the _2 children school picnic er concentrate during this er season _2

er in the summer er we will do er in-store promotion you know _0 the hypermarket can see er hy- especially hypermarket _0 it 's quite cool inside there because air conditioning the people sometimes _0 rather than staying home where it 's quite

mhm _1

hot they visit er _1 hypermarket _1

mhm

to get refresh and er well that 's the time for us to do some _1 er promotion also _2 and we 'll do some sampling for _2 students who visit amusement park and museum _2 which er usually er which _1 occurs er mainly in september october _0 period _0 for these are total er er of a forty two million er we have a standing now _0

mhm

for example yeah of course this is a plan so _1 er there 'll be some er _2 change and er revision erm

right

of our plan anyway _0 so we will _0 give you _0 that 's it _0

mhm _2 how was the communication anyway last year _1

in what regards _0

in regards of figures er _0 activities

xx xx good _0

yah

you sh- er there was _0 er we accept that there 's some er problem from our side _1 due to a turnover of the er

mhm

responsible er _0

mhm

personnel from our side but _0

mhm

this year i 'm _1 i guarantee you _0 okay

mhm

er my p_coordiner a_[firstname4] _1 will be er more

focused _0

er dependable

mhm

okay

okay _1

because er especially a_[firstname2] _1 er he he does n't have any er _0 communication problems

mhm _0

so er with other er peaceful and i hope he use the same _0 er practice in _1 the er _2 the the attention _1 to to a_[org1] than xxxxxx _1

mhm _1

he can explain what is gullible anything

@@@@ @@ @@

he 's the

right

@@@

i i i know gullible is easy to be _0

er _0 affect- no deceived it is

yeah _2

i do n't think gullible is the right word

mhm

okay

xxx

okay _0

okay the last page is the our activity calendar er _4 theme er usually january march is back to school april may children 's day _1 from june to august summer vacation _1 september october field trip or picnic _0

school picnic _0

right _1

november december is _0 targeted for christmas in there _0 these are the matrix _2

mhm _4

okay that 's about it _3 and er we _0 we er noted down _0

mhm

er whatever you asked

at the

hm _0

er at the requirement erm for us to send you

mhm

for more detail information and er _0

mhm

yeah what _0 thank you very much _0 by the way for that _0 erm what would definitely for us be of course very important is _1 that we get a a plan of _0 purchas- purchases from our side _0

sure sure sure sure

that will be done er _0

but

no later than early march

but please not _0 just in turnover _0 but in _0 carton per product

mhm

you mean detail

yeah

okay

so that we

sure

how many dispensers how many refills

sure sure

yeah

and what the assortment is because @@@ _0

right when

even what of the assortment _1

okay _2

xxxxxxx

mhm mhm _0

any idea

yes _2

but definitely please a quantity plan

mhm

that we _1

sure _5 can you take _0 five minutes break

@@ @

sure

@@@ @@

i have to go _0

yeah sure _0

the men 's room

sure

xx xxx

after two bottles of @ @@

hm hm hm hm _0

sure

you know we all need a stretch

right hh

aha

you also right

some

some people need a cigarette

@@@

@@@@ _2 do you want erm snack in between or

no hh _1

cos i 'll i 'll take me a snack i _0

please go

my stomach is already

ah @@

yes

okay i 'll be back in five minutes _2

you know _0 about plate right _0 and erm

er show you the products _0 show you the product _1

so if you could _0 please provide us with this er quantity plan

mhm

and er with the _2 with the as we said _1 the key account erm _0 matrix _0 of how many _0 stores are there per per chain in how many are we listed

mhm

yeah i know _14

and before we hh _2 go to the news i guess _2 i have one _2 one good news and one

bad news

@@@@

@@ _0

okay _2

the bad news is n't i 'm sure now i am the bad guy because you meet me for the first time but @@ @

why is why why why you th- you think is the bad news

@@@

pardon me @

why you think it 's the bad news you know

because the bad news is that in times of _1 this strong euro

hm hm hm hm _0

we have

erm we

have to increase your price or what

we yeah we still

mhm

er and i 'm sure you have discussed in the previous years er with a_[firstname1] also

mhm mhm _0

erm _0 but we can not _0 the good news will then be that i can offer you

er something _0 that we can somehow erm _0 support you

mhm

when it comes to _1 to the currency

hm _0

erm variations

throughout the year so there _0 we have _0 found something _0 that that i can offer you _2 but with all the the new licences _1 we buy we we have this year four new licences and every year _0 erm _1 at least four or five new assortments _0 er with all the new packaging materials and _0 everything _0 n- new you will see later on we can not _0 maintain the current price level

hm _0

for for korea _0 which we had in the pa- past couple of years _0 as far as i know _0 the last price increase was _1

quite minimal hm _0

yeah it was a a long time ago i 'm sure

er a_[firstname1] mentioned the need already last time but _2 i guess i 'm the bad guy who has @@ @@ to as- _0 to ask you now we need to increase the prices by five per cent

mhm _1

you mean the our purchase price

right

hm mhm _0 hm

right _0 are we

you mean the _0 all s_skus _2 all s_sku i mean all product or

f_na f_ja definitely the dispensers and refills

mhm _1 mhm

not not the the _0 the interactive

or the the fantastic but definitely dispensers and _0

and refills also _0

mhm

since we switch _1 to the new packaging

yeah

from the skin card

mhm _0

to the blister card which is a

we have that one mhm hm

far er more _0 higher value packaging

yeah

mhm

and with all those er changes and and investments i 'm i 'm sorry but we can not really _0 erm maintain _0 the price level

mhm _0

my question is

mhm

the p_in-market prices _0

hm _1

are we at a _1 price barrier or a price point which we should not _1 exceed _1 erm or is there room that you give those five per cent to the

well to be to be frankly with you _0 er we really hoped _0 that we could _0 increase our _0 retail price from _0 fifteen hundred to two thousand _2 okay which is about _0 er however _1 it 's true that there 's a _2 barrier _0

mhm

okay _0 er that 's why we could not increase _0 now it 's really _2 really a difficult period for us _0 if if we have to accept _1 five per cent er increase of our purchase price _0

yep

while we _1 had intention to increase but we could not because of the er _0 the barrier from the er er er er trade _1 and i told you _0 that we fight _0 against _0 cheap local product with a retail value between five hundred to _0 six hundred _0

yeah i _0 i mean with the cheap local product _0 we can never never compete i mean there we are so far away that _0

of course you know i i know

i think with the cheap local products erm we can not really _0 erm _0 m- might

well i i 'm only trying to tell you that we _0 we fight against them

yeah yeah yeah i know

i mean the positioning of a_[thing1] is er really unique _0

right

there is no _2 similar product _0 in the market _0

right

okay so _0 it 's not like selling _0 one of the wine _2

right

er fight against other wine you know

right

but _1 er _1 anyway we 'll see we 'll see er how we can er cope with _1 price increase in good

and in in regards of currency what what we can offer you and we offer that to _0 to other countries that we will _0 fix an exchange rate _0

mhm

erm which is erm _1 one twenty _2 so one erm _2 one euro is one twenty s_us dollars

mhm _0

and _0 everything _0 if it _0 further planned now it 's at one twenty-seven

approximately

mhm

everything _0 above one twenty _0 we will issue as a _0 currency compensation bonus directly on the invoice _0 as a support that you know that you _1 the worst erm _0 case that you purchase the products is at a fixed exchange rate of one twenty

mhm

so that _0 we can offer you as a support _0 in order for you _1 to erm _2 to really plan

mhm _0

your your purchases

yes _0

jus- just a second i i i 'll ask just _0 him about it

anyway okay _1

yah so that currency er offer we made you should kind of er _2 also _1 get some _0 revenues back from that er _0

mhm

price increase _0 and for you i think it would be best er _1

mhm

in order to explain it to the to the trade

yah _1

that we changed the the packaging from this _0

that that 's change in yeah

this lower quali- er quality er skin cards to this higher premium

mhm

packaging of of blister

mhm mhm

so wi- with that i guess your sales force

mhm

should be able to to get that five per cent through

okay _1

yeah

mhm _2

so you wrote mutual

pardon me _0

you wrote mutual news _0

right

well

right

xxx

@ right

xxx

and the same is for the _0 refills _0

right they also come now in blister

refill

yes

ah blister with a blister okay

okay _1

and _19 and what _0 anything else you need that _4 the purchase plan for for this year because otherwise we do n't even know what _4 what to plan _6

okay _0

because we still have the problem with the er one thousand euro overspending

mhm

of s_a and s_p last year _1 so i mean my proposal would have been if we _1 if we reach the two thousand and two turnover _0 this year _0 then we _20 so i i would i would say we take it into consideration still those thou- thousand euros for this year but maybe erm along this year _0 we can er create some some extra budget maybe in order to _0 to have those er those thousand euros then erm covered

anyway the absolute amount is not that big i think _0

from our side

but the _0 the you had minus _0

right _0

that 's the problem

right

you know eighteen hundred

right yeah yeah that 's that 's the problem the m- _0 minus which

yeah

is not covered by the by by turnover

yeah okay sure _4

yah _0 should we ask a_[S3] now to _0 show you some

okay great

news from this year

yah _1

xxx _1

f_bitte _6

okay _4 so our catalogue in the first pages you find the

mhm

hm _2

statistics the production

mhm _1

kind of history _1

mhm _3

different flavours we can offer to you _0 fruit taste sour mix taste and i think _0 cola taste _0

by the way have you ever tried _0 other taste do you have other tastes in the

yeah

cola you xxx cola yah xxx but not xxxxx _2

cola yeah

no cola no _27

so do you want to try the sour mix _1

oh _0

this is the sour mix

oh this yeah we tried last

oh you already tried

last year yeah last year

okay _0

mhm _3

so _0 let me carry on

mhm _0 please

you find there

yeah are we are we going to launch that _1 in in korea this year or _1

anyway anyway er _3 this will include it er i mean the we will erm _0 let you know

mhm _0

in the er _2

xxx xxx

by product

oh xxxx

right because we we said here somewhere to concentrate on refills this year _0

yes

and erm _3 maybe a concentration on refills could be like to have _0 fruit sour cola _0 er at a- at this point i _1 m- maybe it would be also good erm _2 hh i would assume _0 that in _0 all the key accounts we have two products listed at the moment the _1 the dispenser and the the fruit

mhm _0 mhm hm

so there could be also if we say _0 this year we focus also on candies

mhm _0

erm that we _0 pick er one chain or two chains where we _0 get also the cola and the _0

sour mix ah sour ah

sour mix listed

in order to focus _0 if we say focus on on candies this year

mhm _2

perfect okay _0 so _0 on page _0 ten and eleven

mhm _0

we find new assortments coming out this year _0

mhm

hm _0

that 's the shrek two

mhm _0

there 's a movie release _1

shrek was quite successful movie xx shrek two shrek two no

yes

yeah that 's shrek two coming now

when _1

good question _0

mhm _0

i 'll check it

er @@@

coming back spider-man have to xxx

f_bring f_den f_spider-man f_auch f_bitte

ah a_[S5] _0 you 'll check the schedule er the movie schedule for korea _0

yeah

mhm _4

should be around somewhere _1

yeah asia i 'm not _1 not sure _0 yeah the first movie was a a big success _0 and

quite success in korea _0

mhm

and the second one when we see you know on the the licence and licencing and toy fares around the world

mhm

erm that _1 the- there will _0 really be a huge also not just _0 for the movie but also a lot of merchandise

mhm

articles for for shrek two _2 and that 's that 's what i what what i meant for instance once the shrek two movie comes into cinemas _0 to korea

mhm

with the whole wave of of of

promotion

advertisements and promotions _0 you should it 's not a

yeah because is a good opportunity for us to sell

right

with a_[org1]

mhm

even at the movie

right

yeah yeah

right

theater

right

yeah yeah

er so

right after children saw the movie when they come out of the theater they _0

they want this

instantly find _0 the shrek er figures

right

on the racks then they purchase yeah

yeah

yeah _3 and the same is with spider-man _0

spider-man two or _0

a spider-man

spider-man

movie 's coming out

mhm

since this summer

spider-man movie was not that successful in korea

really

no _3 spider-man er did n't erm _1 children know children they know er spider-man

yeah _0

but it was not as successful as it should have _0

okay _3

hulk _2 hulk movie was not successful

mhm

yeah that that was _0 globally that the hulk movie was was not _0 too successful

mhm

while the spider-man movie was very successful

hm hm

so what what we can basically offer _0 is erm _1 either for the spider-man two release to _0 just send spider-man characters in the cartons so that you have only spider-man characters

okay okay

mhm

if _0 you say erm _0 just spider-man is not enough we want to have some kind of an assortment _0

mhm

we can also send you the a_[org43] assortment that would be with hulk and wolverine

mhm mhm _0

yes

so both wi- would be possible we have one _1 one spider-man blister card

mhm mhm

and one a_[org43] blister card so a_[org43] blister card with all three characters

okay

mhm _0

and spider-man blister card only with the spider-man character

mhm

this a_[org43] er this is the wolverine i i think that series of s_x men right

yeah

right _0

er _1 the a_[org43] was not introduced to korea _0

okay

okay _0 i know personally but er

yah _2

you know sponge bob _0

no it 's not known to korea _2

it 's not on s_tv

no _2

it it 's quite famous in europe _0 for sure _1

yeah s_us _0

right yeah _0 so _0 we created a new assortment with sponge bob characters

mhm

as well okay _3 and then the so-called power trucks _0

mhm

this is also a dispenser _0

x a dispenser how big is it

that 's that 's just a picture _0

how how _0 when

just just i can give you

i just think we have got some sample somewhere but

just like this side

hm xx

yeah we try to find samples because _0 at the fare _0 at s_ism _0 everybody loved those

oh really

those trucks yeah

mhm

the shrek movie is on _0 release i mean the current release date we have _0 on the eighteenth of june _0

hm _0

korea _0

mhm _0

eighteenth of june

june

eighteenth of

so you have pro- product already _1 when the product will be

we we have to admit that

available

shrek two will be available _0 in april april _3

okay _0

so @@ april

yeah

tight tight

right

yeah

mhm _6

but it should be then _0 at least on the market

we we should er _0 dispute _0 shrek if the movie is the eighteenth of june _0 should we we we sh- we have to finish _0 er we have to start distribute around _1 p_mid-may

yeah a month earlier

yeah

at least _2

so we should start production _0 beginning of april _0

you have x

hey

you have the same xx

right

@@@@@ @@

just prototypes _0 for for your imagination

erm hm hm

but they have a real body

hm _0

and _0 dispenser function as usual

so and the the _0 the wheels are moving _0

yeah _0

ah it 's moving

yeah i think we get two europeans xxx

they are moving

of course it will be colorful

xxxxx

mhm

of course @

four four different ones

four different this p_tankery _0

four different ones

container _0 like this

yeah

so that 's four four different characters

four different characters

and _0

the price is the same

price is the same as in all right

price xx

yeah the figures

right but when we showed that on s_ism this was the _1 the _0 real highlight

mhm

hm _0

especially for boys _0

mhm _3 this looks like er very sophisticate er _2

that really looks very high quality _3

so where do you source this er plastic _1

that 's one xxx

trucks _0

where do we

where do you source

we source in xxx xx x

from your cz- czech re- er hungary

we pro- we produce it in

hungary hungary

yeah we have er we have one plastic factory in a_[place3] and one in a_[place4]

a_[place4] aha _2

xx xx xx xxx

which is

both neighbor countries of a_[place5] i do n't know if you 're too familiar with the _1 the countries here in europe but erm _3

it it takes you two and a half hours to go there

xxx

czech czech was behind here right czechoslovakia

yeah

hungary as well

down

it 's to the eastern

uhu

@@ _2

this is austria

@@@

@@@@@

@@@

you are here at the moment

yeah

here is vienna

yeah yah

mhm

here is salzburg

mhm innsbruck

mhm

yeah _0

@ _1

here is germany

germany mhm czech hm

here is _0 czech republic

yeah czech yeah _0 it 's er hun-

here here is slovakia

aha _1

here is hungary

hungary hm _4

hungary that 's _0 czech

czech czech

mhm _2

czech that 's slovakia

slovakia okay _2

then there we have slovenia _0

slovenia mhm _4

and here is italy

xxx xxxx _2

slovenia is er _1 used to be russia russia right _0

it used to be former yugosl- _0 former yugoslavia

-slavia _0 former yugoslavia okay slovenia okay okay

mhm

former yugoslavia

and here we have switzerland

mhm _0 hm _2

and _3 with may _0 all those countries _0 will be joining also the european union

ah _0

so slovenia hunga- _0 hungary slovakia czech republic _0

hungary

will also be part of the european union at the moment _0 we have a big _0 order of the european union union _0 and with may we will be right in the middle of a new central europe _0 and our plastic factories is here one in a_[place3] and here one in a_[place4]

right _1

yeah _1

and it takes you two and a half hours to go from a_[place1] to _1 our a_[place3]

mhm _0

totally

countries are not very big here in europe

er by car _0

no forty million people _0

@@@@

not quite _0

except for france _1 spain spain has forty _0

germany big

they are big they have an eighty-five or something _0 eight eighty _1

how how many in italy _1

erm poah _0 fifty

no no no

no _0

around thirty-five

only _1

forty

mhm _2

how big is er austria _0

eight

eight million _1

eight million yeah _0

and in swiss they have got _1

four _0 six _0

four

swiss _1

xx xxxx xx _2

four five yeah

okay

okay _0

okay we continue on the next page _3

very interesting

you will find the _0 the assortments _0 which are available right away _1 the new one is the lion king

lion king x _0 xx hm

this is new to korea i i believe

right _0

hm lion king is very very popular

mhm

yeah it 's a classic i mean

yeah

yeah _1

you you know even the classic there are _0

you know the er

there are good and bad _0

you know the the samples already what they look like _1 fiction types

mhm mhm

different characters

pumba

mhm _0

hey you even know the name _0 oh you read it

er it 's on

@@@@ @@ @

the catalogue

@@@@

yah i er hakuna matata you know @@ @@ @@@

right

that 's the lion

and er

sorry

timo- timon is missing

hm i do n't see him

yeah that one is

mhm

simba

maybe on the rack but i do n't think so

mhm

xxxx _0 simba

mhm

nala nala okay

mhm _3

okay timon is missing

this is er mufasa

mhm _5

so the mickey mouse extreme _0 winnie-the-pooh _0 mickey mouse jungle book two _0 you should know already

yes we all have this we have _0 all this e- except lion king _0

yeah _0 the same with

mhm

loony toons _0 cool loony toons _0

mhm

loony toons back in action _0

mhm

f_haben f_wir back in action f_gelauncht f_dort

f_glaube f_ich f_nicht _0

so back in action would also be new for _0 korea right _1

excuse me _0

back in action er would also be new loony toons back in action _0

action

all is new

would also be new in korea

mhm okay _3

that was also for _0 a movie _0 loony toons back in action which was in _0 like _0 december _3

xxx xx _2

and i 'm not quite sure if we have the new dispensers cos i do n't think that _1

in korea _0

uhu _0

this one

you know here here _0

here

no i do n't think so no no for sure

do n't think

mhm

so this could be a new

f_xxx _0 f_xx f_xx f_xxx f_xx f_xxx

ah there is some reason why why they choose erm _0

uhu

cos they 're angry looking or what

angry yeah angry looking

hm _0

that 's that 's _1 then er we thought that would not draw _1 a good er

mhm

response from er critics

we did _0 drop the xxx like put them on _0 f_dass f_das f_unsere f_sind _4

@ is it just is it just drop donald _0 is it just lack _2 xx xx _1

yes

because of the this is the angry one

yeah and

donald is angry but _0 others are not

pluto is also angry huh

mickey is angry

mickey is mickey is angry

haeh _0

goofy looks dull

poah @@

@@@

goofy looks stupid @

@@@@@@@ @@@

he looks nice

@@@@@@

yeah i 'm just kidding

@@@

hm _6

well actually we 're we 're well _3 we we have different opinions

exactly _0

mhm

we all have a different erm _0 idea _2

but they would give some refreshment for the

yeah

for the xx xx

these are the xx extreme

mhm _2

in the old package _1

hm but _0 mhm okay okay _0

yah they look a bit funny @@@@ _7

but all this will be er blister card yeah

in blister xx formulate what all want _1

blister card yeah

by the way speaking of blister _0

mhm

mhm _0

_0 er _2 the backside

mhm

of the _0 backside the back

back

mhm

@ the back of the blister we print _0 during the production process that means we can offer you now _0

mhm

a complete korean _0 back

so _0 whatever

mhm _0

you want on there

this is your _0 your space

hm _0

if you need ingredients bar code erm

ah f_xx f_xx f_xx

hm hm

f_x

hm _2

f_xxx f_xx f_xx f_x f_xx f_xx

f_xxx

xxx _0

that means er _0 we can _2 skip the pro- process _1 for stick lab- er label sticker

oh you have sticker now

yeah i think so _0 no _0 no no no no we have a printing _0

mhm _0

i 'm sure

x xx _0 you have a special sign xxx xx xx _0 xxx xx xxx should i get the _0

i 'm not sure whether we have a

korean carton _0

yeah please i think _2 we have printing _2 i believe it _1

f_naja but this one _0 the back is now _0 country-specific

mhm _0 okay _1

so you also _1 if you want to have a some kind of _0 promotion here or kind of a premium game _0 hm or some drawing

mhm

whatever we can _0 place on this

mhm _2

so how h- _0 roughly how much space do we we er flexibility we have

the whole thing

whole thing

the whole thing

mhm

is yours _2

mhm _1

the whole the whole thing is yours

xxxxxxx xx _3 this one is

this one for instance is only only for germany this is the german

mhm mhm _0

pack _3 and the same of course here then

mhm _0

that was in former times with a lot of countries and declarations and that is now _0 with only _3

mhm _0

iceland s_is iceland @ _0

mhm

yah

okay

so this is also a big advantage of this _0 new packaging _2

yeah

how many _0

er you mean xxxx _0 xx _0

f_naja we will define one

aha

standard

mhm

back like like one korean standard which we will use

yeah

mhm

our standard

all the time

cos there 's so there 's no minimum er

you have to print something anyway right

w- we print it anyway

okay

we print your order anyway and then _0

mhm

so there is no no p_meum only if you say we want to have a premium game

mhm

like for instance a some kind of shrek promotion and we produce to _0

promotion

to a special one then i know once a year we can do it but usually we use the _0

a shrek promotion

mhm mhm

standard one which you

okay

mhm

which you define _0 how it should look like

mhm

okay _0

i mean your xx would _0 be rel- related to a_[org1] _3

so meanwhile _0 i can show you the loony toons back in action characters as well _2

mhm _0

they will all then be the blister packaging

mhm

mhm _1

f_xxx f_xx f_xx f_xxxx f_xx _0

f_xx f_x f_xx f_xx f_xxxx f_xxx _2

did you send the samples to our team _2

i guess we have to ask a_[S5]

okay _6

hm _2 f_xx f_xx f_xxx f_xx _2

yeah i see cos we already have to

f_ah f_ja

f_dass f_wir f_die f_jetzt f_schon f_haben f_xxx f_xx f_xxx

hm _2 so we all have a

no they know they have already their _0 their own one

f_ja _0

ah but this is old one

f_aber just in case they want to do some special promotion erm

but this is old one because old _0 very _0 very er old leisure _3

is it old one

okay so i do n't have an _0 i have to do package xx

i mean we need to

xxxx

we need to do a new one anyway

yah okay

and there you can update everything which needs to be updated

uhu

mhm

but does this is the old card _0

because it carries are old advert we move er to new location

okay okay then we better

last year

stick those cards otherwise we get _0

confused

yeah once _0 once we receive your next order we will _1 switch to blister anyway in production and then we need to clear all _0 all er declaration things anyway

okay okay

and in regards of _0

these er _0

x xx

new er _0 characters _0

mhm

did you by any chance send samples already or

i just sent the xxxxx _1 er i will show you anyhow

so so we should send you a couple of catalogues i would assume

okay

yeah

mhm

of course catalogues

catalogues and _0

samples

some new er samples

whatever samples we have available

okay okay

x xxx x _0

lion king

xx xx xx xxx @@@ just lion king

and shrek two

loony toons back in action er

then sour mix _0

er shrek as soon as we have it _1

cola

shrek sour mix _3 erm any other assortment

what about the sesame street

sesame street they 're not xx

sesame street _0

because sesame street _2 have some

you know these characters or

yah we have them in

is it popular in in korea _0

i think erm _2

sesame street er _1

so we have a lot of new characters for korea this year

yes yeah

mhm

yah but _12

okay a- anyway we 'll discuss with our team _0

mhm

er can we bring this to xx

of course

sure yeah

of course

mhm

so then immediately _2

xx xxx xx _0

hello kitty you know

yeah

yes

mister bean you know _1

but hello kitty we should definitely put more focus on _0 i mean

more what

definitely

more focus on hello kitty

sure sure

because the target last year was fifty thousand and six thousand four hundred _0 and hello kitty is an assortment all over asia

mhm mhm

very successful so _2 _7

and then you have the baby bugs _2 you should know these already _0

cos you _0

have _0 had _0

mhm

two thousand and two you had _0 the xx

mhm mhm

the bug friends as well _3 and then we have our seasonal assortments _2 halloween _1 characters

erm

as far as halloween and easter _0 there is no

halloween and easter in korea

right

okay _0

and christmas _4 not really

okay

christmas vague but er _0 i do n't think this christmas character er will be a success _0

mhm

yeah

yeah i mean we have _1 so many other assortments

yeah

that seasonal assortments

we have to we have to sell _1

yeah

existing assortments

right _3

okay then we switch to the _0 interactive line

mhm

where we can offer the cool school tool _1

which you have already _1

and _0 coming out this year the _0 sports set _3 which is a _0 stopwatch _1 that has a dispenser function included _1 and _0 also a whistle _0

whistle oh okay _0

yes it has

and the fun xx x x xx

mhm _0

erm _1

six-pack no _0

mhm _2

especially for completing _1 xxx completing

cos this is _0 this is the xx x x x xxx which you ordered last year _0 was a little bit delayed _1

the idea was that _0 because this year there is olympic games

in greece _0 in august

and so _0 for olympics olympic sports _0 erm that that goes very well together that 's why we decided to _0 to create something a sports set _0 because sport will be in the middle of this year the _0

the keyword i would say _0

has a er _2 battery inside _0

it has a battery inside

mhm

because of watch huh

yeah

mhm

or xx watch

electronic watch

yeah

mhm _1

mhm could be x _0

but we do n't have the prototype here unfortunately

no problem _1

and the sp- _0 sports set is coming out in june i suppose _0

haeh _1

f_na april x x

haeh

may

uh-uh

let 's say may

@@@@@@@@@

that 's brilliant we know

@@ _0

yeah p_optimistics say may @@@

okay i 'm on er page twenty

yah _0 within the fantastic line

mhm _2

there are the teddy friends love edition is new this year _0

global issue yeah

mhm x they will arrive soon only right _1

x the whole year

just to have one of these

this will be really nice one for _1 valentine _0

at valentine 's day

mhm

yeah

which just

a subject in korea

really is _0

yah

really big

mhm

really

we launched for example within japan for valentine 's day

mhm

because _0

aha

for chocolate we sell about _4 about close to sixty per cent of our _0 annual sales

poah

hh poah

during valentine

wow

sixty per cent

because a_[org4] is your kind of gift _1

aha

yeah _0

right

so _0 if if this er _2 er teddy friends carries i love _0 but i love a_[THING1] @@

now you know that that it said different things

okay

i love you i miss you

i miss you

choose to be i love you i miss you

ha- happy birthday

mhm

love

oh love

mhm

and i love a_[org1]

@@@@@@@@ _0

that 's what we show to you

okay you can drop this one if you want to

hap- happy birthday

happy birthday is okay

mhm

uhu _1

but personally i love a_[thing1] but er the i love a_[thing1] will not sell within the product x

@@@@@ _1

yeah for the collectors @@

mhm mhm yes

for collect

mhm _4

okay good _0 f_xxx f_xx f_x

mhm _5

okay _3

so the cats and dogs you know already

mhm

okay _10

the change

change is _0 x xx

yes

f_na

yeah it 's the exchange

in the x

er _2 it 's coupons with the _0 like new product

well this is the regular pa- package line and this is the xx line _0

oh yeah mhm

x that

which are the small ones _1

and they are coming out this year

f_xxx f_xxx f_x f_xx f_xxx f_xx f_x f_xx

the p_mini-fantastics

f_xx f_x f_xxx f_xx f_xxx _1

the small one

this is small

yes but first of all _0

yeah

we start with the fuzzy farm

xx going away

uhu

mhm _0

and the cats and dogs _1

will continue _0

will continue the big success of the fuzzy farm

hm _0

yeah

mhm _2

even this _2 candies _0

p_half-size _0

half-price _0

cos it 's a small dispenser it 's a p_mini-dispenser

half-price mhm

i know

mhm _0

er the reason why i 'm interest in is the er _1 the _0 biggest barrier _0 what 's the price point

right

of the full size

mhm

right _0 right _0

but this one is only about eight per cent more expensive so with that we should _0 no it 's less expensive

@@@

but

@@@@@@@@ @@@@

approximately twenty per cent less expensive _0

twenty per cent _0

at approximately twenty per cent less expensive _0

hm x x now

because we saw that also that the price point was too high for the for the confectionery shelf

mhm

yeah

mhm

you can improve it easily _0

yeah hm _2

dis- dis- display er unit looks very very

mhm _0

sensual _1 very _0 cute _2

very cute _0

mhm

this is really exciting for _0

xxx

so-called fancy shops

right

fancy shops right _0

f_xx f_xxxx f_xx f_xxx f_xx _2 okay _0 we 're very interest in _2

yeah but

f_xx f_xxx

the sample 's already in korea a couple of week p_agos _0

f_haben f_sie f_den

already

when was it

er last week _0

okay

sorry _5

yeah and this thing is the funky fizzy tip and fun _0

mhm _0 we are _0

it 's a

hm _0

mhm _1

there 's a lollipop inside

yah _2 mhm

if you open it _3

lollipop

mhm _0

f_x f_x f_x f_xx f_xx f_xx f_xx f_x _1

when you open it _0 you find a lollipop in there

mhm _2

and the _2 funky p_fizzly powder

ah mhm _0

so _0 you have to

very sour huh

mhm

put it your mouth _1

yeah

it 's fun coloring

mhm _0

put it back into the _0

yeah

bag and

mhm _0

and then lick it up

yeah and then

@@@@@

the tongue gets blue _0

@@@@@@ _4

so and inside of this package you find a sticker _0

mhm _1

of different characters of loony toons _1 which is also _0 collectable _0

yeah _2

but i just saw the _1 controversy in a_[place3] _2 y- you know

right right

yeah

mhm _1

but a_[place3] will be in the european union soon

no no that _0 is no problem but

f_xx f_x f_xx f_x _0 f_xx f_xx _0 f_x f_xx

even the candy _1 even candy is made in er made by a_[place3]

mhm _2 f_die f_machen f_wir f_in a_[place3] f_oder _0 a_[S4]

mhm _0 a_[place3]

f_x f_x f_xx f_x f_x _0

f_xx _0 f_xxx f_xxx f_xx

so do you like it _1

yeah _1 the c- candy is not m- made in this _1

factory _0

no in in _1

in our factory in a_[place3]

a_[place3] _0

mhm _6

okay _0

okay the candy animals _0 do we have got something here erm _0 yeah _0

i 'm interest in how it work _1 how you open

yeah i i _0 i show you _0 just a second

you 're getting a sample yeah _11 can i _0

yeah _0 you have to remove the plastic _1

f_xxx f_xx f_xx f_xx _1 f_xx _4 mhm _4

if you manage it _2

xx xx x

f_ja f_machen f_wir f_schon

f_xx f_x f_x f_x f_xx f_xx _5

and then _1 when you watch _0 his left _2

mhm

ear _2

yeah

you have to put it down _0

yeah i know

bit like this _4

and then the candy 's coming out _5 so you have the _0 the hook hook on it to _0 hang on a _0

backpack

bag mhm

bag yeah _5

xx xx x _10

they got different colors

yeah _0

y- you have _0

f_xx f_x f_xx f_xx f_xx f_x f_xxx _0

f_xx f_xx f_x f_x f_xx _0 f_x _2

inside of this

f_x f_xx f_xx f_x _11

x xx xx x

@@@

@@@@@@@

xx xx _0 what

we were

xx xx

ju- just

m- mister a_[S2/last]

@@@

you look very funny with the blue @@@

sh- show us your tongue

erm no @@@@

but then

@@@

but that remains only for three or four days

@@@@@@@@@@ _1

f_xx f_xxx f_xx f_xx f_xx f_xx f_xx f_x f_xx uh this one _0 this one some has issue _0

yeah

maybe because the er label is _1

ah the labelling goes on the _0 i do n't think x xx

the the carton

but it 's gold yeah erm f_wir f_haben f_den f_sticker f_verloren _0 we have a a sticker around the other part

sure

mhm a sticker

a label er a label

mhm

here

yeah around there so you can remove it easily

mhm mhm

mhm

unfortunately i do n't have samples

mhm _0

but all the the decorations on the sticker _0

mhm _0

so if we send the film you produce the korean

mhm right

mhm

yeah _0 yeah

xxx

as a er like a wing huh

mhm

right exactly

okay good _0 because always _0

mhm

that becomes issue

mhm _3

okay

hm _5

this is al- also for a_[place3]

mhm

mhm _8

f_xx f_xx f_x f_xx f_x f_xx f_xx f_x f_xx f_x _0

so the _1 on the next page you find the protocol decline _3 including this formula one race car _2

the dispenser function _0

f_xxx f_xx f_xx _0

f_x _0 f_xx _0

f_xxx

this is new

that was that was created especially and that 's why i found your your chart very interesting _0 for the duty-free channel

hm _0

er to have

several _0 gifts in _0 the duty-free channel

it 's our oldest line

and also for for _0 toy er stores like i do n't know a_[org44] if it 's in korea or not

mhm mhm

but toy stores but mainly for for duty-free channel

hm _5

yah could be

mhm _1

_0 where pricing is not so much an issue _0

x x xx

than in the regular food trade where you

yes

and that _0 er access large a_[thing1]

mhm

giant dispenser right

yeah that 's also for _0

mhm _2

use duty-free _0 is too big

haeh

too big

too big yeah

too big

mhm

too big for what _0

for the shop

for duty-free _1 because _2 when they buy at the duty-free _1 they have to carry all the way _1 er _2

and then they go to xxxx

f_duty-free f_x f_xx f_x f_x f_xx f_x f_xx

mhm _2

because _4 duty-free they er buy this _0 for their _1 outgoing _3 directions _0 you know why i 'm

yah yah _0

but is too big for them to carry _2

well _0 i mean i do n't

this this one erm might be nice but er

thi- this is big one if you have a dispenser function inside here

mhm mhm _2 that 's xxx candies sold erm er in-flight _1

it 's delivered with eight candy rolls

haeh _0

also an option yeah if you have contact to that in the in-flight magazines

xxx

in-flight er maybe in-flight _0 that 's that 's to be that 's to be right _0

ah in-flight yeah yeah

here you 've got the

is it so quite er xxxx _0 xx x _0 xx

too big _0

we 've got that cool bag function

mhm _0

if you if you backwards

ah yeah yeah i see ah

go straight ahead

mhm _3

f_xx f_xx f_x

so they 're packed with _1 eight candies himself _0 package _3

xx xx

yeah what else

w- w- we will try in-flight _2

there 's also the pencil case _0 in the gift line

mhm _0

and inside the pencil case _1 there 's a dispenser _2 which comes together with two _0 candies these are in

okay

okay in _1 in the back of the catalogue you find all the measurements _0 packaging _0

uhu _0

for the _0 candies for di- -spensers

yeah that 's especially important when you place the next order _0 that all the dimensions of the packaging material changes because of the switch to _0 to blister

mhm mhm

so _0 you have to consider by _0 planning _0 er the content of the container that the dimensions _0 of the packaging material is now changed they get bigger _7

so our _0 importing department have to _0 consider _0

increase

that increased volume

right

mhm

right

but they may have to er _1 reflect this into _1 volume _0 er in the container _0

right

mhm

so unfortunately the the di- the disadvantage of this packaging is that we _0 transport a lot of air so with it so it makes the volume

the shipping cost

right _0

mhm

we increase no

right _2

how much percentage you lose in efficiency _2 you calculated

ooph not not really but _0 i guess

not awfully _1

i do n't have a

okay

an answer at hand but it 's _16

okay _0

and we 're _0 the last pages _1 they show us the s_cvs material

mhm _0

a_[firstname8] a_[org1] _3 rack _1 the shelf display _1 wall display _3 and _0 the giveaways and incentives we can offer for you _8 for example the _0 the truck _0

the big truck is different to the other one because this is just a promotion truck not a xx xxx

hm _4

as a present _0

a surprise _0

mhm _2

promotion just _0 for promotion

just for promotion

yeah _0 there is no

no no dispenser fun- function no candies inside _0

@ this is a _2 a truck light

mhm

right _1

mhm _10

okay you find everything _1 in the catalogue _0

mhm _0

described me- measurements _8 so _2 in case of any questions _18 is there anything i can _1 can help you _59

with this catalogue er i discuss without you

mhm

and then we make a new plan _0

sure sure sure sure sure

mhm

if you want to have any more samples or _1

yeah we will _0 send you a sample package

we 're quite nice

whatever we will need samples _1 we 'll contact er

whatever you 'd like

right

our charming staff _1

and i 'll send them to _0

is there anything _0

mister a_[S2/last]

i send the samples to a_[firstname4] _1

is there anything special which _0 should be included into the sample _0 any product you want to have for sure _2

we put everything in

i will i 'll i 'll provide you everything

yeah yeah put everything yeah

okay

everything okay

the whole xx

yeah _1 for idea

merry christmas

right

merry christmas

@@@@@@@ @@ @@@

erm

one is an xxxx

love edition xxxx

one one pallet per item

@@@@@@@

a sample

@@@@

@@@ _0

f_die f_xx f_geben f_wir f_ihnen f_noch f_dazu _0 f_okay _0 f_ja f_und f_was f_haben f_wir f_noch _1

well obviously we saw a very er _0 interesting series of new product _1 and er especially have to _0 do some _1 erm _1 maybe assessment from from our side _0

right

it 's too early to _0 give you _1 so this is really success _0 successful item on there but _0

mhm

i really saw some erm _0 very _2 progress _0

mhm

yeah i mean the change from er last year 's _0

right

er _0 product

yeah and it had it had it had also been some kind of erm _0 lack of communication with the changes within your

mhm

organization with the changes here so

uhu

maybe we can see this meeting as a _0 new start a restart for

sure

mhm

for more communication more _0

mhm _0

more planning together

mhm

we will also come to korea what i what i kindly ask you is _0

please

er until september or so _0 last year we received on a monthly basis a stock and sales report _0 for us to also follow _0 to be somehow involved in _0 in success or not success of of the korean market _0

mhm

so i would kindly ask you to send again on a monthly basis _0 the a stock and sales report

mhm hm yeah _0

maybe with some note what happened in this month like for instance we had a very successful promotion in a_[org31] or whatever

mhm

or _0 sour candies are listed through the organized trade

mhm

@@ @@

some good news

@@@@@

okay

yeah _3

and also of the bad news and _0 something like last year that you _0 are out of stock because we can not deliver we should not _0 i do n't know what reason it was but _0

mhm

that is something we will avoid from our side

okay _2 any- anyway the er _1 i said communication er it 's quite er important _1 er especially the er during the change of organization er _0 both sides

yeah _0

your side also

right

mhm mhm

my side also _3

this year is going to be big success

hopefully yes we we should

mhm

yeah _10

again er i really appreciate er _0 you 're _3 er our great er patience _2

erm _0 when _0 last year or

@@@@@@@@

er _0 i wonder what er a_[firstname1] er told y- you _1 your team er h- how to express your concerns in erm _2 interest in in clear er _2 the er appreciated is er our poor result er _0 but i really er _0 thank you _0 for your patience _0 but er _0 again this is this this is excuse but er we really had a hard time to _0 keep er the previous er employees _1 erm

mhm

unfortunately _1 er _1 product managers er all of them er _0 er they left _1

mhm

for er their own personal er interest or other _0 opportunity _1 but that does n't mean that our company _0 er is _1 er _0 less interest to them of course it 's true for them but er our company is er _0 getting _2 bigger and bigger not only er the sales turnover but the _0 yeah the bottom line is er _0 improving _0

mhm

er _1 p_overally er this year we _0 we er er _0 expect more than thirty per cent growth _1

if you have in total last year i _0 got the picture _1 for your company last year only reflect in a_[org1] or all over _0

mhm

your business _0 the decrease of sixteen per cent or was that just

some some part _0 decrease

mhm

some part er we increased _0 okay it it 's our job to _0 make a_[org1] _0 in the group of successful

@@ right

yeah

because _0 er _3 even in other product cato- category like er _0 le- let me give you example the a_[org2] 's knives _0 every year we we er grow a minimum twenty per cent _0 but _1 tableware a_[org5] _2 another kitchen a_[org26] _0 also from germany same group

mhm _0

actually last year was terrible

mhm

because of economy _0

right _0

so _2 it 's true that _0 not every product category enjoyed growth _0 some of them _0 has to suffer _0

and a_[org4] _0

a_[ORG4] er was _0 we we did quite good

yeah

yeah _0 we did quite good er and _4 it may l- sound strange but er _0 the valentine really er become a fad among

mhm _0

young generation _0

mhm

and er _0 not only er valentine xx _0 er special event like a _2 the college _0 entrance exam _0

mhm

mhm _0

it probably sounds very s- strange but in japan and korea even taiwan i think _0 er _0 entrance exam there 's a entrance exam period

yah _1

and both _0 wish a good luck _2 the young generation they give a kind of present

mhm _0

for good luck

mhm

and er chocolate become a _0

mhm

er good _0 item

yeah _2

so er thanks to those

xx xx x xxxx

yeah thanks to _0 thanks to that er _0 er er the trend

mhm

er our business _0 grew very fast

mhm _1

of course there 's a er _3 our activities which support _2 the success and i i really hope the same thing goes with er a_[thing1] _2

right so let 's see that there 's a new start this year and

needs

yes

you should you should er _0 come to visit korea

mhm _0

feel the er _1 feel the market _0

right

okay _0 er it 's _0 similar to japan _0 a more or less

mhm

quite different from _0 south east asia _0 bit like japan but _0 some things it is different

yeah

okay

mhm

and it 's a it 's _0 korean language is that close to any other language or

no it is very unique _0

so it 's completely er erm you do n't understand any other _0 words you do n't have any other words in common with other languages

we have common in _2 writing _0

mhm the japanese have something

no no no no there is a too _0 historically _0 historically _0 we are influenced by china

aha

mhm

okay _0 and we still use chinese character _0

uhu

in our language _1 but the reading er the pronunciation reading

mhm

the character is _0 different _0

mhm

er japan is the same as as us they have their own language _0

mhm

but they still use lot of chinese character

mhm

okay _0 we _0 have our korean er language develop in _1 fifteen century _0 okay

mhm

and er _0 our language is very _0 phonetically very scientific

mhm

okay _0 for instance _2 how do you pronounce _0 mcdonald

mcdonald

the family or what

mcdonald

the er h- h- how do you how do you pron-

mcdonald

mcdonald _1 american they pronounce mcdonald

yeah okay

okay _1 in korean we can write mcdonald as it is almost sounds _0 similar

mhm _0

japanese language can not _1 express that er the pronunciation

mhm _0

you know how they _0 write it and read f_makudonaldu

sounds spanish

@@@ @@

f_makudonaldu

f_makdonaldu

f_ach f_so

and _0

another

the japane- er chinese f_xxx f_xxx

yes

mhm _0

so well this is just er

right _0

one example

mhm

but er _0 we have our own language _1 which for foreigners _0 is er _0 quite difficult _0 to learn

yeah yah i can believe _0 and

@@@@@@@

i can imagine

and

but we have very simple er alphabet _0

and is there a second language like au- in austria for instance english is kind of second language

well _2 koreans if they er they just go through the _1 er normal education system

mhm _0

we learn english from _1 nowadays fourth grade elementary school

mhm

right _0

until they graduate university you know

so if i if i step into a taxi in seoul i _0 they will

that 's that 's big problem

@@@@@ @@@@

like japan _0 they they and er japan and japanese and us er quite similar

mhm

education system

okay

xxxxxxxxxxxxx

but do n't expect _0 do n't expect you can

okay

do n't expect you can er er communicate with _0

@@@

japanese taxi driver with english

mhm

okay _2 okay _0

but now there is young generation they

mhm

speak er basic english then

mhm

mhm _3

okay then i would like to thank you for coming from frankfurt to a_[place1] for this afternoon

okay

no no problem

it was really _0 an important meeting

yeah

i would say to _0 get to know each other and to bring ou- ourselves on one level again _0

mhm

i really appreciate your time if you _0 came back i 'm sorry that you go back with a blue tongue _0

@@@@@@@@@@

er when do you _1 do you have any er rough rough plan _0 er what when you er going to visit korea you have any er idea

i would say roughly around may

in may hm

roughly around may

may would be er may would be fine

yeah

to both of us because _2 er we have very _0 extensive er business trip schedule until april

mhm mhm

mhm

april again we will be in er swiss yeah

okay

but may is fine

okay

yeah it 's will be around may but

and it will be very very _0 fi- good weather in may

yeah

@@@@@@

okay

that 's why i said may

you know

@@@@@@@@@@@ @@

warm er it 'll be about

between twenty twenty to twenty _3 twenty-four _0 twenty-three degree

perfect

celsius

@@@

perfect weather for _0 store visits

and what about summer _0 you 've _0 thirty degrees also

erm

yeah

more more higher than thirty yeah

no no no

xx thirty

i- it 's like in austria

thirty is quite high _0 between twenty-seven to thirty

so ou- we can combine our climate you 've got the snow we 've the snow

i think weather here and korea

is really the same

is a bit similar but here winter is a bit er long

longer i think _0

mhm

i think

okay

a bit colder i think actually

mhm

but more or less

sometimes in korea it becomes minus fifteen _0 and l- and low

mhm

and lower _2

you 've got the four season

yeah

yeah _2

do n't forget that we have a xx

@@@@@@@

right

right well at at the beginning i thought that we would have some time also for maybe some store visits but i guess it 's time for _0

yeah

xx okay

taking you to the airport anyway i mean it 's not you 're not in a rush but _0 a_[S3] will take you to the airport

no problem _2 our luggage is in the _0 in the er

in the car

car yeah

mhm

is that at a xx car _0

okay

we use the same car

okay

yah then again thank you very much

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https://arche.acdh.oeaw.ac.at/api/171762
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https://id.acdh.oeaw.ac.at/voice/voicepos2-0
voice.xsl

editor
Researchers	Stefan Majewski Ruth Osimk-Teasdale Marie-Luise Pitzl Michael Radeka
Researchers	Barbara Seidlhofer Stefan Majewski Ruth Osimk-Teasdale Marie-Luise Pitzl Michael Radeka Nora Dorn
recording	R3
Publikation	Barbara Seidlhofer, Stefan Majewski, Ruth Osimk-Teasdale, Marie-Luise Pitzl, Michael Radeka
Datenbeschreibung	2004-02-20 Portable minidisc recorder with electret condenser stereo microphone recording R3
Datenverarbeitung	Domain educational leisure professional business professional organizational professional research/science Speech Event Type interview press conference service encounter seminar discussion working group discussion workshop discussion meeting panel question-answer session conversation Used to mark a stretch of speech commonly preceded and followed by a pause or by a change of speaker. A u is, however, not required to be bounded by a pause or a change of speaker, nor does it represent a turn in a conversation analytic sense. At a minimum, a u is some phonetic production or noise made by a given speaker or a group of speakers. Used to mark lexical forms (tokens), but also word fragments, pauses, onomatopoeic noises, spelling, laughter and breathing. w is used with ana and lemma attributes to mark its part-of-speech and lemma. Note that for tokens with ambiguous tags w may contain nested w elements to express alternative interpretations. breathing coordinating conjunction cardinal number discourse marker determiner existential there formulaic items foreign word (non-English speech) preposition or subordinating conjunction adjective, positive adjective, comparative adjective, superlative laughter modal verb noun, singular or mass noun, plural proper noun, singular proper noun, plural pause predeterminer possessive ending pronoun, personal pronoun, possessive pronoun, relative pronunciation variations and coinages adverb, positive adverb, comparative adverb, superlative response particle particle spelling out to, infinitive use interjection unintelligible speech unknown generic verb tag verb be, base form verb be, past tense verb be, past participle verb be, present non-3rd person singular verb be, contracted form verb be, present 3rd person singular verb have, base form verb have, past tense verb have, gerund or present participle verb have, past participle verb have, present non-3rd person singular verb have, contracted form verb have, present 3rd person singular other verbs than be and have, base form other verbs than be and have, past tense other verbs than be and have, gerund or present participle other verbs than be and have, past participle other verbs than be and have, present non-3rd person singular other verbs than be and have, present 3rd person singular wh-determiner wh-pronoun wh-adverb partial word function breathing function coordinating conjunction function cardinal number function discourse marker function determiner function existential there function formulaic items function foreign word (non-English speech) function preposition or subordinating conjunction function adjective, positive function adjective, comparative function adjective, superlative function laughter function modal verb function noun, singular or mass function noun, plural function proper noun, singular function proper noun, plural function pause function predeterminer function possessive ending function pronoun, personal function pronoun, possessive function pronoun, relative function pronunciation variations and coinages function adverb, positive function adverb, comparative function adverb, superlative function response particle function particle function spelling out function to, infinitive use function interjection function unintelligible speech function unknown function generic verb tag function verb be, base form function verb be, past tense function verb be, past participle function verb be, present non-3rd person singular function verb be, contracted form function verb be, present 3rd person singular function verb have, base form function verb have, past tense function verb have, gerund or present participle function verb have, past participle function verb have, present non-3rd person singular function verb have, contracted form function verb have, present 3rd person singular function other verbs than be and have, base form function other verbs than be and have, past tense function other verbs than be and have, gerund or present participle function other verbs than be and have, past participle function other verbs than be and have, present non-3rd person singular function other verbs than be and have, present 3rd person singular function wh-determiner function wh-pronoun function wh-adverb function partial word
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