business meeting about the sales of products

Suchergebnis

Gesamter Bestand

business meeting about the sales of products
|

i 'm working for a research project at the university of vienna it 's the english department

mhm

er which is er looking at english as a lingua franca _0 which is what you 're _0 using today english

what we 're doing today

what you 're doing today erm erm so english among people who do n't have it as a first language but use it as a foreign language

mhm

and we 're again conne- er collecting a huge database of interactions in english as a lingua franca _0 erm in order to describe what this english has for specific features and we 're not really looking for mistakes but we 're looking at the _0 specific rules or the specific _0 erm _1 features that are at play here

okay

so it 's not about mistakes or anything _0 and it 's going to be _0 used for er scientific purposes for linguistics _0 erm it 's aiming for one million _0 words of english _0 erm which is about one hundred forty hours of recorded conversations

hm okay

erm and that will be available as a resource for _0 linguists _0 erm _2 by two thousand and eight probably _1

okay

how p_non-natives talk together

okay

yeah

@@@@@@ _1

@@ u- use the right right wordings and

and

and how they understand each other @@@@

yeah but x

but that that 's really true when we use words which are incorrect _0 normally a- all the people who are not natives they they understand it

they understand it

yeah

they just nod and and that 's it you know _0 although the word is not correct but

true

who cares

yeah

first of all and

or we switch to german

@@@@

yeah right or we switch @@

@@@@@@

so thank you very much @@

no no no do n't switch

@@@@@@

no _0

no no no @

some practice for you no

sh-

yeah ok- o- that could be fine but _1 i i i used to to talk german rather well but er

we could we could confuse them _0

@@@@@@

oh yeah

@@@@@@@@@

yeah just just

@@@@

yeah then we so we just add some german words to the the the english language

the memories

yeah right

okay

would you like to have coffee

er tea please

or water tea

tea

she 's yeah more the

ah _0

f_ja f_ja _0 f_hab f_ich f_schon

we have er blue we have blue tea

f_sag f_es f_mir f_wenn f_du f_noch f_heisses f_wasser f_brauchst

@@@@@@@@@@@@

blue tea

which one

f_sag f_dem a_[firstname1] f_wir f_brauchen f_den blue tea

blue tea

@@@@

coffee

for you

yes please _0

thank you _2

a_[S1] f_sie f_haben f_auch f_noch f_keinen f_gell

switch off my phone

f_nein

f_darf f_ich f_eh

f_gerne f_dankeschoen

you have a chicken

f_weil f_wenn f_ich f_patze f_dann f_patze f_ich f_gleich f_xx

oh my phone not my chickens

@@@@

okay sorry

@@@@ _0

chickens _0 i heard that before _0 chickens _0

f_dankeschoen _0

chickens _0

yeah that 's what _0 a_[firstname1] told me yesterday chickens xx

aha in the back

three chickens in the back of the car

ah yeah

mhm

oh i did n't remember

@@@@@@@@@@@

you did n't hear it

no _0

i was n't listen to that _1 remark _1

@@@@@ _0

xxx to get blue tea @@

yeah yeah @@@@

xxx

red tea is also open _0

wh- which

red tea

red tea _0 red tea _0

red

no red tea could the could the rooibos tea

exactly

red tea

what

red tea could be rooibos _0

rooibush tea

yeah yeah

yeah rooibos

x yeah _1

yeah rooibos _0 could be x _1 f_xxx f_xxxxx f_ja _1

is it allowed to take off my jacket

yes _1 just feel yourself at home _3 a_[S2] as long as you sell enough @@@@@@

@@@@@

@@@@@@

we can take it off

@@ feel yourself at home

@@@@@@@@@@@@@@

milk _0

@ _0 yes please

@@ _2 okay

with gas without gas

er without gas please _3

some more _2 a bit more hm

stir not shake huh

@@@

@ thank you @ _3 so we saw a lot of japanese this morning in er there in in the breakfast room

sure

millions of them

think they all went to the casino yesterday evening @@

yeah

@@@@@

@@@

they were not happy this morning

a_[S2] with or without

the the lo- f_ja f_danke _0

long night

no it 's fine _0 just coffee

f_ja f_ich f_auch f_nicht

okay _2 f_sie f_koennen f_sich f_eh f_nehmen f_wenn f_wenn

f_ja f_ja f_danke _1

f_oder f_wollen f_sie f_mit _0 f_ohne f_gas _1

toilet 's on the erm _0 er toilet erm left-hand x or

pardon me

on left side the toilets _0

yes yes yes

yeah

okay _1

er here

right after the stairs

the stairs up

er the stairs

up the stairs left side

the entrance _7

you had a good rest _2 so far

so far _1 it was a little bit hot in the you know in the hotel room

yeah a_[S4]- a_[S4] said the same

really

yeah

yeah _0

so i opened the window and er

mhm

turned already on the heater maybe

it was

yeah

morning _0

morning _1

f_xxxx

f_xxxxxx

but er _0 well for the rest it was okay _0

mhm mhm _1 and is it very loud there during the night _1

i did n't hear a thing so but i 'm was in the in the inner cir- and in the yeah so we 're in the backyard so _0

mhm

in the back in the backyard

i did n't hear anything so

oh that 's good _0 mhm _0

so er _0 yeah _1 but i er _1 yeah it was warm but er and i also had had er _0 i 'm _0 already suffering _0 three or four days _0 er of a sore throat so y- this evening _0

mhm

at the

mhm

yesterday evening _1 due to the talking yeah

@@@@

@@@@@@@

laughing

@@@@@@

and the laughing

@@@@@@@

@@ i really felt my throat er

yeah yeah mhm

so er _0 but i ta- i took a small aspirin and i think within er

in the morning

within within fifteen minutes i was completely gone so _1

very good

when x when there is such a dry heat

yeah mhm

out of the dry air in in

yeah

the room

yeah

then it 's that 's bad _0

but the beds were perfect in the hotel yeah _0

yah

it 's a good good bed _0 it 's a _2

mhm

very good _0

yeah _2

mhm _0 the agenda for for today will be we will go _0 er through all the _0 er sales review and so on and so on and so on and when we come to the point of er a_[thing2] _0 a_[firstname1] will join us

okay _0

to do er _0 the presentation of a_[thing2] and then afterwards we talk

on baby and the baby sheep

right

@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@

takes just two hours

do n't worry

and

they ask for the door you know

which door

the highlight _0

the door we mentioned the new door

your new door

ah the new door @@@@@

xxxxxx

yeah we also wanted to to have the discussion on which car we are er

@@@@@@@@@@@@@@@

i completely forgot it already

okay

@@@@@@@@@@@@@@@@@@

xxxx

oh by the way this is the new door

@@@@@@@@@

yeah it looks great but @@

@@@@@

and _1 er today we also show you some new

yeah

er products _0

great _0

er _1 for your _0 further investigation or review and then we can _0 see _1 or whether you 'll _2 welcome one or the other product _0

okay

yeah

yeah _1 and and it 's er do you already have an an overview on on er the the licence sheets for er

yeah sure

coming year

mhm

mhm _1 we 've

as well as well

the news presentation we have

mhm

okay great

that for you as well

mhm mhm

it 's

f_die f_machen f_wir f_noch f_gell f_machst f_du f_ja f_ja

f_ja

before _0

yeah yeah

before we start with the a_[thing2]

just yeah yeah _0 because it 's it 's yah _1 when you are doing all this normal business er _1

so maybe also we talk about the plan before we _0 we er _0

we can do this as well yeah yeah and keep a_[thing2] for er _0

introduce a_[thing2]

do i have to close the door or xxxxx

for the last xx

yes please

yes no

we _2

yes please _2 mhm _2

er thanks for the _0 tea _2

the blue tea

yeah

@@ _1

i prefer er _0 f_pfefferminze tea

mhm _1

f_kraeuter _0 f_tee

f_kraeutertee _1

f_kraeutertee _11

this is _0 a sheet i prepared

thank you

yeah thank you

er for you with all ex sales data without erm _0 the er the order for xx which just came yesterday and

yeah

it 's not included here so _1 it 's

a_[firstname2] sent you yesterday an order right er

yes she sent it yesterday afternoon

yeah

and erm she told me that it was very _0

it 's i have it here _4 it 's around twenty-six thousand euros so she ordered er _0 mickey mouse blister heffalump cars best of a_[org2] and eight packs

and shelf displays i think

shelf displays as well _0

yeah

fifty-four _0

because it 's very important to

for the

to get those yeah

scratch and win promotion _2

yeah

no but a_[firstname3]

because xxx for promotion at this moment and there

worked already with it and _0

yeah _0

it should be fine everything but it 's not included here in this file

no okay yeah _2

yeah concerning stocks we talked about it yesterday _1 i think we have to put more effort in er _0 in stock control ourselves

mhm

what we er what we see is er _0 sometimes we make estimations also now on this activity _0 we make e- est- estimations on on okay er _0 er we think that we can sell four hundred er of these er these promotional items _0

mhm

and now finally the outcome is that we se- will sell at least six hundred _0 and

mhm

and when those things occur _0 you normally _0 should have had _0 more than sufficient stock _0 to _0 m- to continue that promotion and now _0

mhm

the- these things happen _0 and then we have to _0 order _0 and of course yeah you you guys have your production time so that will take at least two weeks

three weeks yeah

yeah

yeah two or three weeks so an- and then finally we are ending up without stocks and that 's

mhm

when and you know lost sales where you have out of stocks it 's a lost sales

mhm

right

so er

mhm mhm

so we also concluded already that we have to one of the tasks we are having now is put more even more _0 focus on on er on stocks and and and rotations _0

mhm mhm

yeah to _0 to er to at least er make sure that we do n't face any out of stocks any more

mhm mhm mhm mhm mhm

cos that 's erm _1

i do n't know er i think we 're

have the right level of stocks

yeah and that 's of course that 's difficult because of all the

available

mhm

the the different lines and er i think you 're you 're you 're guys are facing the same problems as we have _0

right

mhm

every day

it 's er

@@@@@@@@@@

yeah every day and and and and accumulated on er

every day

mhm

it 's a play every day

yeah _0 so it 's

incredible _0 mhm

and you never know what

right

how successful er a p_licency will be but er

mhm

mhm mhm

i think it 's wise to at lea- to put more more focus behind it

yeah

mhm mhm mhm

and then that we been doing now

mhm

yeah a_[firstname2]- a_[firstname2] is work- is doing is analyzing it every week _0

mhm

yeah and every week look at stocks and rotations and sales and orders and forecasts _0 but erm _0 especially on the promotional side we have to er to er _0

mhm

get more information out of _0

yeah

out of the market and from the account managers

yeah

mhm mhm _0 and sponge bob is is sold out now or

hm a bit left from standing bags

yeah

we have some

but yeah

i thought er _0

okay

about

twenty-one plus two

yeah three hundred s_sku er

mhm

yeah standard bag

mhm _0 but not a big quantity any more

yeah

but the blisters are all _1 s- sold

mhm _0

yeah _0

yeah _2

okay how could we could through through this meeting erm _0 because i have made a a presentation you can go through it or _0

mhm

do you have your

we can go through it

m- i think a- most of the items er on your agenda will be _0 in here and otherwise we can discuss

mhm

okay then we can we can

mhm

yeah

shall i

go it on it yeah _2

or you you want to discuss the file first _1

we can er also discuss _0

yeah okay

your files and

yeah

and come back to this one no problem _2 thank you _20

thank you very much _4

do you want also an er presentation erm _0 i 've forgotten what your name it

xxxxx

a_[S1]

no that 's fine thanks

okay

i 've printed out that 's one for you

@@@

thank you

@@@@@@@@@@

well prepared wow

yeah

@@@@@ _0

it was very heavy in my suitcase but er _0

@@ _0 but there was plenty of room @@

@@@@@@@

it 's always too less _1 erm well yeah you have also

a_[S2] what what you are seeing here _0 these are our sales to you

i know i know but i 'm checking with my system

mhm mhm

okay

mhm

the the thing is what i found out _0 looking at figures

yeah

what i found out our p_in-market sales is is thirty-five per cent above last year _1

okay

mhm

and but when i looked at the information i 've got _0 from from a buying point of view

mhm

i saw that we were on the same er at the same level as last year _0 but now i 'm looking here at these figures _0 and here i see that we 're not on the same level so i 'm

mhm

now questioning my own er buying er sales figure so there must be something wrong in the system

mhm

mhm _0 so you have

in m- in our system

mhm

you have lower figures than

yeah far lower

this

okay

so er i was _0 that 's also i w- i was really _0 looking into it and i

mhm

i could n't find a solution why the difference was so huge _1

mhm

cos i what i saw is a a growth of thirty-five per cent in market

mhm _0

mhm

and a buying value _1 exactly the same as last year and i could n't match that _0 also not looking at stocks because there was not a big difference in stock level

yeah

mhm

so i was really thinking hey how is this possible and also _0 when you l- look at this slide @ _0 it 's erm it 's not in the presentation but

mhm

when you look at this slide this is the er the absolute _0 sales per period

mhm

so that 's er that 's above last year above last year above last year above last year above last year this one okay that was last year 's _0

they 're just pi- pieces

mhm

er a_[org3] er loading in

delivery mhm

delivery so that was below _0 but again above above

mhm

and when i look then at the

buying

the buying _0 er tha- that 's that 's this _0 and there okay tha- that 's cumulative but

mhm

the indexes were yeah

you know the the indexes are are _0

mhm

o- okay sometimes good but sometimes very worse and and

mhm

i couldn- i could n't match that _0 so but now _0

mhm

er some some

we are above

something something is wrong in er in in er in our system somewhere you know at least in ou- in my buying figures

compared to last year

mhm

mhm mhm _0 no we increased we increased the _1 the buying volume compared to last year b-

yeah

by about sixty thousand _0 sixty thousand euros f_was f_haben f_wir f_zweitausendfuenf _1

yeah because _0 two thousand five we had two hundred and seventy thousand _0

yeah right

in total we see

in total year and now we are on two hundred seventy-seven

in total we see it here and and

yeah

so and we still have

right some

four

x and then it 's

four months to go

october

some

october order was twenty-six thousand so that that 's

yeah

four months left so _0 and and erm _1

and without the order of yesterday and so on

we will probably end up

that 's without er without yeah yeah

yeah

to meet the plan you know so then you can see the growth

yeah

yeah _0

so we have around three hundred now including october order _0 and then still

yeah

november december

november december so

yeah

so we 'll match

you should match the plan more or less

we will match the plan yeah _0

right

this i was reading and think how was this possible and er

yeah

mhm mhm mhm mhm @@@@

mhm

did we do something wrong with invoicing or whatever so er _0

mhm

that 's an er _0 great task for me to check

or did sponge bob duplicate it in the warehouse @@

@@@@@@

because there is xx

it 's a naughty guy yeah so you never know

@@@@@@@@@@@@@@

because

@@@@

@@ they were there for so @ such a long time you know @@@@@@@

@@@

sponge bob in the underwear

@@@@@@@@@@@@@@@@@@@@

yeah right

maybe without underwear

that could have been an explanation to that @@@@@@@@@

yeah we have we have we how have this new item it 's it 's baby sponge bob

@@@

yeah right @@@ the baby the baby

baby s_b baby s_c and baby sponge bob

yes

@@@

@@@@@@@@@@@@

and baby worm

@@@@@ _1 baby born y- that 's

worm

okay worm mhm

worm yeah

@@@@@ _1

okay

okay _0 erm well here you can see er _0 the agenda er i we we will talk about p_in-market sales s_iri figures er _0

mhm

a- activities of er two thousand six _0 er what we 're er are going to do in er yeah next year and what we _0 yeah estimate _0

mhm

in sales x x _0 xx xx _0

mhm _2

erm well on er the this page you can see the p_in-market sales and here erm _0 er you can see in the first table erm the figures of two thousand and five _0 erm _0 till september

mhm

mhm _0

and i have accumulated that to er the total of quarter one er quarter two and quarter three _0 and erm the last column erm are figures of er er on dispensers _1

mhm

mhm _0

and then you can see _0 how many dispensers we have sold er in two thousand five _0 till this moment

but just the first three quarters _0 it 's total dispen- dispensers of the first three quarters mhm

dispensers

yeah _1 erm and the second table you can see er the figures of _0 yeah of the dispensers er for this year _0 and there you can see that we have an increase of er thirty per cent _2 if you _0 er compare _0 two thousand five x xxx

so the last column is two thousand six _0 january to

this er table 's er two thousand six and this one is er two thousand five yeah

f_ach f_so then the this x okay got it mhm _1

mhm _0

and if you erm _0 er should take out a_[org3]

mhm

and the x is much er much higher _0 but er _0 i i think it 's still okay here _2

mhm _1 and are highs i- f_also s_aah is a_[org3]

but i read that

yeah

here

okay

yeah sorry yeah _1 that 's a_[org3]

mhm _3

and i 've made some items er _0 grey or invisible

mhm

er and erm that are the yeah that are the items which are not er dispenser which can also see that er _0 erm that there is higher sales in er fruit er refill packs and also with the _0 cola blisters _0 erm i hope you can er read it because it 's really invisible _0

mhm

@@@ _0

but last year erm _0 we have sold thirteen hundred er fruit refill blisters _0 and this year erm yeah we have sold _0 more than four thousand

four thousand

mhm

but that 's also an high increase hh and i think that has to do _0

mhm

yeah with more distribution and er with er placing in the b- the best place

you had cola as a xxx as well yeah

yeah we have introduced the cola b- er blister _2 or we 've sold till this moment er yeah more than er one thousand erm

mhm _5

that 's our s_sku

the minis they are more or less erm _0 gone

the minis yeah yeah but i think erm

but with the last order you 're you ordered er

small quantity

minis

yeah

yeah a small quantity

from the stand-up bags

from the stand-up bags yes _0

okay

cos i was i was _0

er the

surprised

surprised because erm _0

yeah

during the whole year there was no order

yeah

but i think that hh and

we had a lot of stocks

mhm

still from last year on that product _0

yeah

and you know er when er when we have one customer ordering a product we just order it er it 's _0

mhm

yeah

it 's also our bit of service er to customer so _0

mhm

i think you have er _0 created a new stand-up blister _0

yeah

er which will replace er w- which will replace er the stand-up bags yeah

mhm

the stand-up yeah

the stand-up bag and then probably xxx

yeah

and i think we will yeah we will follow that because er

mhm

er this look is more uniformity the er _0 uniformity in the shelves of the

yeah

mhm

blisters _0 and then yeah we think about er what we will do with the stand-up blister but i think _0 yeah _0 we we can kick it off er _0 can kick out the st-

the stand-up bag you mean

yeah

mhm

the stand-up bag with the minis

yeah

yeah yeah yeah

yeah

i mean

because if if you

the stand-up bag should should fade out

mhm okay yeah

more or less _0

yeah _0 because if we have no stand-up bags any more that 's irrational

no there is no time pressure behind but

yeah

erm

because we probably have enough foil but when it 's

in a few months they just they just faded yeah

yeah

when it 's gone then _0

yeah _0

we 're also x x x not prepared

and what dates er _0 do you want to er kick up only stand-up bags _0 have you prepare er erm one special _0 er event or xx xx or xxx okay

no we will we will

no we 're flexible

right right yeah mhm

in all the countries we can discuss it as as soon you er would like to have them _0

yeah

because to _0

okay

we have to discuss if you er would like to have the same bar code or if you would like have _0 another bar code

okay

depends on your system as well

yeah _1 yeah _1 okay

hm the th- the thirteen per cent increase in in that 's only in blisters so that 's excluding er the refills

yeah

and that 's _0 until _0 september

yeah _0

so that 's comparable figures september september

yeah it 's re- yeah

yeah _2 there 's a double dispenser also _0 but not the dispensers in the a_[thing3] or in a_[thing4] but er

yeah yeah mhm

only the dispensers _3

but in food our main customers are still a_[org4] _1

a_[org4] yes

and a_[org5]

a_[org5] and some er members of er a_[org6] _1

aha okay

and some er er and a_[org7] _1

here

yeah

a_[org6] just in one _0 this this fun meter

yeah also in as an assortment er product but also in er in now in the _0

in shelf

in this test we 're doing _0 this is very successful er by the way

yeah

mhm mhm _0

it 's that fun and food er _2 project

yeah

but you have _0 asked me to print out er _0 our figures of er sales per customer and per part

mhm

there you can see which erm _1

mhm

which clients er _0 erm

and a_[org5] _0 these are are _0 the the the name of the of the shops _0 are _0

yeah

are a_[org5]

yeah

yeah it 's called a_[org5]

okay _0 mhm

and these er but we are we do n't have distribution they are through the head office because they are _0 agai- against mo- yeah via wholesalers

but via a wholesaler

yeah right mhm _0 via the racks

yeah

mhm mhm

and er we have some i think we we have we brought some s_iri figures as well to sh- to _0

yeah

show you rotations

yeah

mhm

they are _0

mhm

er enormous so er

mhm _0 mhm mhm

it 's er

for us _0 and that 's also in the plan for next year _0 for us it 's it 's key to er to get the

the displays

to get displays in

yeah yeah yeah yeah yeah

it 's it 's all a matter of s_pos it 's er dominance dominance dominance

mhm mhm mhm mhm mhm mhm mhm

mhm

no you can not compare the rotation out of shelf and and

it 's here what i what i talked

on on the display

what i s- what i told a_[firstname1] yesterday rotations out of the shelf _0 we see now an increase f- especially at a_[org4] because we

mhm

we got more dominance there we had two _0

mhm

two facings now we in av- we have in average four facings _0

mhm

er and you see the rotation go _0 per store from four to seven

mhm

and there 's every-

per week _0 mhm mhm

per week so there 's everything to do with

mhm

with with dominance yeah with presence _0

mhm

er but when you compare that to a to a to a display where you put a

mhm

a half half wheel in the in the store

then you have twenty and more

the- then yeah more than more than twenty

yeah yeah yeah yeah mhm

it 's i think it 's between twenty and forty er depending on the store

mhm

mhm mhm mhm mhm

so you really can accelerate sales by putting in er

mhm

mhm _0 mhm

these er _0 these old a_[org1] er

yeah right mhm

and a_[thing5] displays @@@@@@@@@@@@@@@@@

you 're right

a_[thing5] yeah

yeah

mhm mhm _2 mhm

hm yeah

these these figures so t- to go back to your

yeah

erm the two thousand and five and two thousand and six figure _0 the two thousand and five is the total year

that 's that 's total it 's it 's total the whole year yeah and the total two thousand six is erm

ah okay

okay

including september

and it 's total year

and that 's total year yeah

and it 's until september

it 's not xx mhm

so that 's _0 three months less

mhm that 's true

okay _1

so and with dispensers you can see that we _0 are already above

mhm

yeah

last year _0 and even on track _0 according to our plan

mhm _1

the only thing is yeah with the a_[thing1] minis we discussed already and a_[thing4] _1 there were no

yeah

no sales of a_[thing4] _2 this year so far _12

with this year there were all sorts of good licence to er _0 of the erm cars was a good licence and er best of a_[org2] i think it 's also er xx good

the cars yeah

mhm

best of a_[org2] it 's

yeah _0

selling quite well _0

yeah

er at least

so far yeah

at least the dispenser development matches with er with our p_in-market sales because when i _0 p_recalculated _0 we 'll end up between one hundred and thirty and one hundred and thirty-five index

mhm

so and that matches with my p_in-market sales

mhm

okay _0 yeah _2

yeah well _0 at least that 's that 's correct @

yeah

@@@@@@@@@@@@@@

ooph

yeah

@@ _1 @@

and it was also er mis- er nearly thirty thousand mickey and minnie mouse _0 in the first line which is for _0 for the santa claus bag

yeah

mhm _0

and the single refills as well

i brought one back with me so i can show you @@@ _0

oh really oh that 's great

it 's in my suitcase but

mhm

it 's a surprise for er _1 a_[firstname4]

mhm

will you dare open it @@ the suitcase @@

erm

@@@@@

the surprising suitcase er yeah and then the second er page _1

yeah

of this file you have all the different _0 assortments so you can _0

yeah

we can check _1 how many pieces of dispensers per assortment you ordered _0 so there was the promotion _0 the x xx promo- _0 promotion and in the second quarter of cars _2

yeah _0

and just open season _0 is _0 left _1

yeah

so far

and my question was er do you know when er they release the s_dvds and er _0

yeah

because the film

ah the s_dv s_d

yeah _0 the film release is in october i thought _1

yeah

the s_dvd no we have to _1 ask _2

that 's open season _1

mhm _1 i saw it product

yeah _4

xx er it 's all with the displays

yeah

fifth of october yeah

in the sixty forty displays

but we can check it then with _10

there i 've point out erm erm the p_in-market sales per customer so

mhm

then _0 i think _1 was interested in that in _1 we can through it but _0 maybe yeah it 's more for you er _0 erm _0 for your information you want it

mhm

mhm _0

i think it 's also _0 perhaps it 's w- it 's also wise just to s- to to send this

yeah every

by er

in advance

yeah

in advance but also er _0 erm _0 digital so that you can make some some sorts on er

mhm

yeah

mhm

yeah

mhm

the bigger _0

ooph

the bigger

@@@@@@@@@

is it too little @ a_[S3] i 'm sorry

yeah @@ @@

a bit @@@@@@

no no no that ca n't be becau- we er yesterday we came to the conclusion that you were still not too old so

yeah

@@@@@

@@@@@@@

but maybe a bit too short-sighted

@@@@@@@@@@@@@@@

these are the a_[org8] members

that your arms your arms are getting shorter or or what is it longer @@

just a_[org8] members xx er hopefully you can we can see it 's er a_[org8] _1 that 's the total organization and here you have a specification of the members of a_[org8] _0 a_[org8]

ah okay _0 mhm

and there you can see

under point thirty-nine

yeah _4 the a_[org9] er

aha a_[org9]

great

great system we 're having no

yeah

poah

mhm

it 's _0 pf _1

so these all belongs to a_[org8]

mhm

yeah _1 which ha- no which have some of those _0 only the the members which are now selling a_[thing1] _1 so you can see erm _2 a_[org9] a_[org4] _1

mhm _1 and then there 's still again a_[org8]- a_[org8] _0

or is this the the total

that 's the total yeah that 's that 's sum of

of these ones

yeah

okay

that 's correct _0

mhm _9 mhm _3 and that 's always in pieces _0 i guess

yeah it 's s_sku _0

mhm

s_sku

yeah

mhm _26

so the biggest client in food is a_[org8] which is an er buying organization okay

it 's a buyer organization and i think they have fourteen members

mhm

and out of these fourteen members we are supplying one two three four five _0 six seven

mhm _0

seven members _0 do have the products and distribution

yeah

mhm _0

mhm a_[org10] is the cash and carry er one

yeah _0 a_[org10] is a cash and carry organization _1

a_[org10] mhm _3

hh but a lot of a lot of things in holland are changing _0 you know the _1 we had this a_[org11] organization

mhm

and it 's falling apart _0

really falling apart they had three formulas _0 now they they sold out er the a_[org12] formula they sold out the a_[org6]- no the a_[org13] _0 hhh _0 and i think from the whole organization that was two years ago it was more than one thousand stores and i think they will end up with

three hundred and sixty-one

three hundred and sixty

yeah

something like that _1 and the rest has been sold to some members of a_[org8] to some a_[org3]- er _0 to to a_[org3] to a_[org14] _0 so they are really erm _1 r- really have are suffering now

mhm

so the yeah a_[org13] will disappear

mhm _0

a lot of changes are now in the in the landscape of er holland er _1 going on with the stores _0 yeah that 's er _1

but a_[org6] _0 belongs to a_[org11]

yeah but that 's now

okay and and they will remain

erm nobody knows but there 's _0

okay

hh i think they they will remain but i they wo n't n- they will not be powerful enough to succeed

mhm

just _0 with one formula or only with three hundred sixty stores so they will _0

mhm

actively search for new p_partnershipping and perhaps where one or two members out of the a_[org8] er organization

mhm mhm

and er _0 you know the thing is a_[org8] in holland _0 is a buying organization as she said she she said yourself _0

mhm

and they have _0 fourteen or fifteen members

mhm

but those members are getting bigger and bigger but

mhm

the also what happens now is that they _0 really come in each others region _0

mhm

in in the older days they had their own region _0 and they were th- more or less they are the the the king of their region

yeah yeah yeah yeah

but now when by by taking over all the the stores from a_[org11] _0 they enter each others re- they mix up

they mix up

they really mix up mhm

so now they have the same _0 buying er buying erm er prices er

mhm

so they know exactly

mhm

what their competitor is doing in their region

mhm mhm

so that that will now or t- today or tomorrow will change _0 and er i think one or some some a_[org8] members will step out _0

mhm mhm

mhm

and then perhaps we will find we will get a new cooperation with a_[org11] yeah nobody knows but that 's

yeah yeah yeah yeah _0

mhm

something will happen _0 cos

but some some kind of concentration will

yeah and and a new buying organization will will be set up i think

mhm mhm

but okay er it 's not for sure but _0 this situation ca n't last forever

mhm

right i that 's not what i what i expect but er _1 hh and x

but a_[ORG3] is still the strongest

a_[org3] and it 's doing very well _0 a_[org3] is growing

mhm

and they started off this price war huh three years ago two and a half two er two and a half three years ago _0 and they are gaining market share

mhm

i think they now have _0 nearly twenty-nine per cent market share

wow mhm _0

and er _0 but er the thing now is in holland that nobody that that that being _0 in the trade and working with the trade _0 er it 's it has never been _0 er er as tough _0 and hard as as er as it is now you know _1 er i talked yest- no er it what i s- last week i talk to a_[firstname5] a_[lastname5]

mhm

er concerning the a_[thing6] er situation _0 and they also confirm that that er _0 you make an appointment

mhm

and you have an agreement with a_[org3] _0 and erm _0 er and you confirm that agreement the day after _0 and then a week later they just say no _0 we do n't have an agreement er we will do things totally different _0

really

mhm

poah

and you know imagine yeah whe- when you 're on the table you have your negotiations _0 it 's also part of er you know you you 've have emotions it 's it 's the m- the moment yeah you 're you always try to seek the moment

mhm

and okay and then you finalize your discussion you have an agreement _0 put it on paper _0 and a week later _0 when they are really _0 then then they sit back _0 look at the agreement _0 become more rational again and say no we ai n't gon na do it _0 and they just _0 wipe it off the table and er and they do it constantly

mhm mhm

so it 's er they dictate now what happens

mhm

what what you also see _0 er especially with a_[org3] _0 hh everyone who now thinks that he can bring in a new brand

mhm

the first a- question they ask _0 er can we get it at private label _1

mhm

and erm _0 and they when you look at er in the in the when you now look in the confectionery shelf

mhm

i think _0 forty per cent of all the s_skus

is private label

is private label _1 and it 's er _0 and it 's only twenty-four per cent of the total sales

yeah

so and what you see is it does n't bring anything

yeah

th- the market is is is is minus two

yeah yeah yeah

mhm mhm mhm

so the market is down

er and it has to do with prices of course private labels are

mhm

a little bit cheaper than brands _0

mhm

i did n't it does n't bring anything

mhm

but yeah they are telling er to the trade hey er this is this is the way _0 the only way to er to differentiate _0 er compared to the er the other er formulas _0 and

mhm

now well everyone has its private label huh a_[org6]- a_[org6] they all they all go into private label

mhm

the- they all have their own private label range

their own private

they all have their private label range

mhm mhm mhm mhm

so bringing in a new new concept bringing in new brands _0

mhm

is getting more and more difficult

difficult mhm mhm mhm

again er especially when when you have _0 let 's say o- o- one product yeah let 's say o- one very strong product _0

mhm

we have one of th- one st- very one very strong product that 's the a_[org15] lollipop _0

mhm

and er i think the moment we we _0 go to them and say okay we change the design _0 they will automatically say okay _0 change the design and get it into my pri- into private label and we ai n't gon na do that because

mhm

doing that means that you will kill yourself because then they will immediately er

yeah yeah yeah yeah

screw you and erm

mhm

but that 's that 's that 's at thi- this moment er the situation everyone i- is i- into private labels _0

mhm

and the brands are really suffering

mhm

really suffering

mhm and do you also experience that the buyers _0 change very often very regularly

yeah

what you especially see in the sugar confectionery area that the buyers change a lot _0

that 's also

but also that the sugar confectionery area is now an area _0 where they er _0 er er only only use let 's say s- starting buyers so not not really

mhm

erm er sophisticated ones with a lot of knowledge

sophisticated ones

mhm

erm _0 and it i think it has everything to do with with the low involvement of of sugar confectionery

mhm

you know it 's erm _0 er when you really tal- when you talk about erm er bread or whatever _0 erm _0 people are always very interested in in in in f- in f- in in f- real food products

mhm

you know it 's there is a real added value in there and sugar confectionery er what can you do wrong huh you know that 's a little bit the feeling

mhm

mhm mhm

mhm

so okay just place a _0 er er wh- when you look at a_[org3] _0 there 's this guy he 's called a_[firstname6] a_[lastname6] _1 he had no experience whatsoever in sugar confectionery he came out of the the the booth er business _0

mhm

and er and he 's responsible for twenty-nine per cent of the sugar confectionery market in holland _0 and he does n't know a thing

mhm

mhm mhm mhm

it 's unbelievable

yeah

and they just hh but okay y- you know what it is huh with the sugar confectionery when you _0 when place a product _0 you sell it _0 yeah because it 's in it 's it 's still ninety per cent it 's impulse

mhm

so er there is not a real _0 yeah _0 added value to er to sugar confectionery and that 's er

mhm mhm

and that 's that 's negative that 's a downside of of er of the _0 or that 's a negative in- er influence on the market because er _1

mhm

yeah selling in a new concept it 's getting more and more difficult

mhm

i i had a erm _0 a discussion _1 er the day before yesterday _0 er we went to a_[org7] _0 and er we have this erm _0 fun in food concept

mhm

and we started this fun in food concept at at erm _0 er at a_[org7] _0 and the results were very positive _1 yeah i think we sold in average _0 er and it was a combination of a_[thing1] _0 with some other novelty products

mhm

a fun meter

mhm

yeah the fun meter _0 and i think we in average we sold thirty euros a week _0 er in sales

mhm

and the rotations were b- betw- between four and seven _0 a week

mhm

and so the result were very good _1 and er and _1 i had a discussion with a buyer _0 er the day before yesterday and er _0 and i told him okay er yeah we tested this _0 er we tested this at at er ten stores and you said in the beginning okay when the results are very good _0 you we would er x

expand

expand to do to do the distribution to t- the one hundred stores

the distribution mhm

mhm

you are having

mhm _0

and then he said no _0 no no no we ai n't gon na do that _0 and i said why not he said because the rotations are too low _1 and i said okay _0 wh- what do you mean _0 er he said no i need at least rotations of all the products _0 of six seven _0 because they are competing with other _0 er sugar confectionery products _0 and then i told him no you see it totally wrong _0 the whole thing is _0 that this sales _0 is additional sales

mhm

cos when you buy er when you when you look at your shopping list _0 you you put down candy there 's not there 's not the brand name so you put down candy _0

mhm

when you 're in front of the shelf _0 you buy a bag of candy and then all of a sudden you see a novelty product

mhm

and you buy that novelty product as well

mhm

you ai n't gon na make a choice between a novelty product and candy

mhm

so you will always buy the candy when it 's on your list _0 and when you see the novelty

mhm

you buy that just for fun

mhm mhm mhm

mhm

okay and automatically the rotations will be lower _0 yeah because you wo n't buy each day _0 er a a novelty product _0 but when you sell the novelty product _0 it 's one hundred per cent additional sales

mhm _0 mhm

one hundred per cent additional sales when do n't place it over there _0 you ai n't gon na sell it

mhm

you know _0 and this guy he kept on looking at me i- i- if it 's all water burning i thought hey er

@@@@

xxx

@@@

and and _1 and i tried to explain it again and at the end i think he understood the message

mhm

but he he still was er _0 okay then er well okay we first have to look further then you know er just er _1

mhm

unbelievable this _0 this perception on on er still well rotations are important and er _0

mhm

and this meter cost money you know and er

mhm

mhm mhm

and _1 a- and when you explain okay it 's additional

mhm

it 's one hundred per cent additional _0

mhm mhm

you see them think _1 er thinking but but at the end

mhm

no action

mhm

you know and okay now we said okay will continue _0

mhm

with ten new stores and we do it just by er we we just do it ourselves so we er ai n't gon na use your logistical system

mhm

we just go do do it ourselves to prove _0 er that we are totally wro- er right _0 and we we add ten new stores to it to er to really come up with er

so you place the goods there

i place the goods there yeah _0

you merchandise

we merchandise the goods there _0

the goods there

and it 's not via their

it 's not via their warehouse

warehouse or via their system

no _0

mhm

and is it just in a_[org7] _0 er stores

it 's just in a_[org7] _0 and we had _0 we had a deal with a_[org13]

mhm

to do it at a_[org13] as well but then _0 er a_[org13] was sold out and er and it disappeared so er yeah that 's a good er it was a good discussion yeah @@@@@@@

a_[org13] will disappear @

mhm

yeah @@@@@@@@@@@@@@

@@@@@@

@@@@@@@

yeah

yeah we have good agreement yes very good agreement we 're also making a private label for a_[org13] and er it 's _0

mhm

it 's a lot of money involved there and now they 're _0 they disappear so it 's er

mhm

@@@@@@@ _0

shit happens

mhm _1

@@@@ _1

but i 'm sorry i in- interrupted you when er _4

oh no no that 's okay

and you have some also for the the the same figures but then in value and yeah i i will give it to you for your er _0

aha okay

mhm

er _0 value system or something like that but _1

mhm

there are that 's the same figures but then in erm _0 in value

mhm

mhm _0

at amount sales _6

what 's good for us is _0 to have the the figures per account so that we can follow each year whether the account is is growing or not so it 's just to to have _2

yeah

yeah you can also see the

yeah

erm _1

and we can also see that in the s_iri figures here you know later on

a rough mhm mhm a rough idea mhm _11 yeah

mhm

yeah

yeah _3 no questions er about those _0 papers _2

i will go

yeah okay you can also contact me later on

through it

later and and

yeah _1

good _0 would take too much time

i think i ca n't read it @@@@@@@@@@@@@@@ i 'm

and you ca n't read it you just can look at it

yeah

@@@

i 'm kidding @@@@@@@@@@@@@@@@@@@@@@

okay

i will sent you by email so you can make a bigger one

it 's actually a good idea to make the numbers very small

@ to make it very small and then

mhm yeah x

yeah right @@@@@@@

okay i agree i agree

@@@@@@@

any question _0 no @@@@@

no hm it 's clear for me

we we 're we

@@@@@@@@

oh i could

even when there is a xxx

@@@@@

next time when they 're asking reports

yeah

make it even smaller you know

@@@@@@@@@@@@@@@

i 'll do that

@@@@@@@@

@@@@@@@

okay @@

er i will i will attend the meeting with a magnifying glass

@@@@@@@@@

to be prepared @@@@@@@ @@@@ _1

xxx xx xx

we 'll say no paper please just

@@@

yeah @@@@@

just bring it on on files @@@

mhm

yeah _2 okay _0 then erm on the next page erm _0 yeah we have er _0 make an estimated of our sales for this year and we think we will end up er with an er _0

mhm

p_in-market sales of er four hundred sixty thousand euros _0 and er

compared to last year we have _0 three hundred and seventy or something _0

i think three hundred sixty

mhm

three hundred seventy

yeah

yeah i did in the _0 business plan at least _2

mhm

at this moment we have er and now we have an er _0 er a net amount so of _0 three hundred sixty thousand so it 's er well

mhm

yeah even

mhm mhm

that yeah for a

more or less the same

four mo- er three months to go and er

yeah that 's a-

just half september

that 's that 's again the thirty per cent er _0

yeah

mhm

plus compared to last year

yeah

mhm

yeah

more or less

mhm _2 that 's very good mhm _1

it 's good

yeah

very good _0

think so

yeah _3

then some s_iri figures _0 erm _0 the first graph er shows you the development of a_[thing1] _0 er within food _0 er from year to year to year

mhm _0

and erm yeah in the in the table you can see the the figures er in your sales and unit sales _0 now we started er _0 with selling a_[thing1] in _0 two thousand five _1 and there you can see that we erm _0 yeah _0 did a good job

mhm

and erm if you now compares the yield date figures er to each other _0 you can see that there 's a negative image but erm that 's yeah that 's because of the l- erm the loss of er a_[org3] er er dispensers

mhm

and _0 erm _1 we were selling er the dispens- in week twenty till week thirty-six er _0 and the amount er of consumer sales was six- er sixty-seven thousand euros sales _0 so that 's _1 that 's the difference between the _0 the figures

mhm mhm _2

but that 's totally food _0 so that 's erm the this i- inclusive erm yeah the sales of a_[org3] _2 erm _0 the second graph shows you the _0 er also development but then only in blisters _0 and you can see that yeah it was a good er idea to _0 to to erm _0 yeah to take over all the blisters and er _0 focus on blisters instead of standard bags

mhm _5

so the yellows they are _0 the dispensers _0

er the yellow one is the the fruit refill

ah no x

the fruit ref- ah the refill fruit and cola okay

yeah

and the blues yeah it 's the fruit and cola one and the other one is the

and blue is

the red one is the dispenser

yeah

mhm _2

now you can see that 's a very positive development yeah

mhm yeah

yeah xxx _6

hm _1

clear

mhm _7 then erm _0 these are here you can see last data of food figures is that er total food

mhm

and er you can compare last four weeks erm of two thousand and five versus the last weeks of two thousand six _0 which are available now

this is august ninth or _0 which _0 x _0 x

twenty-ninth _0

erm which _0 the last thing was something _0 yeah twenty-eight was the second week of july july _0

okay yeah

so you can yeah so you can make a comparison

july august

mhm _3

now if you look at the where the rate of sales xx you can see that there 's an increase of rotation _0 versus n- er last year _3 and if you erm _1 look at the distribution yeah the the difference here is that the yeah the loss of a_[org3] er dispensers

mhm _0

but these are very general figures and yeah it 's _0 i think it 's better to go more in detail or _0 but they er it 's per clients _1 there you can see erm _0 a trend or a development

mhm

mhm _8

on the third line of each table you you can see the _0 that 's the dispenser _0 the a_[org1] f_suikerhoudend f_gestoken f_fruit f_peg f_card

seventeen _0 gram that 's the that 's the dispenser

mhm yes

the seventeen gram yeah

yeah

mhm _0

and if you compare the

and so there is cola and fruit _1

yeah _0

and it 's _0 the fifty-eight it 's the minis i guess

yeah that 's the standard bag with the minis yeah

mhm

mhm _0

and if you compare now the _0 rotation figures er _0 this year for instance er last year you can see an yeah enormous increase in er _0 in rotation that 's erm _0 because of the _0 displays in food

mhm

mhm _0 that 's true _18

hh and according your experience once you get a display er placed

mhm

will it stay there or is it just for a few months it 's it 's very

yeah

yes _0 i i think it is just for a few _0 months weeks

aha and then it disappear

yeah

okay

because when you go to the figure of a_[org5] you can see that the distribution now _0 has er decreased and er so we have to _0

mhm

erm to go back to the stores and erm

mhm

once again

yeah

mhm

mhm mhm

and they inform you when they erm put away yeah it 's just throw it away or i do n't know _0

no they just

mhm mhm

yeah

put it somewhere

yeah

tha-

but there are plac-

that 's also why we said that we have to look more into especially in those stores where where it 's more seasonal _0 that we have to look into the carton ones because the investment in this this a_[thing5] is is er extremely high

mhm

it 's xxx images it 's like in in france no

@@@

mhm

and

yeah they just put it down and and after s- six or eight weeks er perhaps they reorder

mhm

and then after that per- after a period of sixteen weeks they kick it out and then they just throw it in the garbage or whatever

mhm it happens xxxx

mhm mhm

and that 's a waste of money

yeah sure

mhm mhm

so it 's it 's far better then to use the carton ones and erm

yeah

mhm

because when they are gone then they okay

yeah

when they are gone okay that 's it 's made for that

mhm

throw it away mhm that 's true

yeah

mhm

so we 've received er the samples of the carton and they are now standing

ah yeah you received everything yeah mhm

yeah

yeah in our showroom and yeah we 've passed our comment and

mhm mhm mhm mhm mhm

to go

mhm

to food stores and erm _0 yeah _0 er let them see the results of a_[org5] and _0

mhm

try to get a distribution of er those cartons

mhm

mhm mhm _7 right

but yeah that i- it 's triple the sales yeah placing it er in a week in a week 's time placing displays compared to er sales out of shelf _1 that 's thirteen compared to four _0

yeah

so that 's er

mhm mhm mhm _15 and that 's really the average we have in in other countries as well

i mean it

yeah th- three times

if we if we s- yah if we sell out _0 out of shelf _0 compared to the to display _4

mhm

mhm _2

there you can see the the last x of a_[org6] _1 erm _3 okay the the erm _1 the number of shops is er what we already told you _0 around er three hundred and sixty _0 and sixty-five shops are now selling a_[thing1] and that 's erm _0 also through er wholesalers _3

most of them through or all of them

all

all of them i think

through wholesalers okay

a_[org6]

yeah

erm _0 what what we did _0 here is that we went to a_[org6] stores ourselves

mhm

what i told you and also _0

mhm

we went to the wholesalers

mhm about the delivery building

and and and tell them okay _0 we will make distribution _0 er you can make distribution yourself and you have to do the deliveries

mhm

because

mhm

through head office we are not able er to get it through

to enter mhm

and er okay that resulted in er _0 in sixty-five stores _0 that of a_[org6]

mhm _0

er so that 's er _0 yeah i think that 's a good result

yeah

mhm mhm

yeah

the for er _0 for the first year er doing it like this and er

mhm _0

and rotations er _0 a_[org6] er the rotations are a little bit less than in er @ in other stores but er l- l- between seven and eleven _0

mhm

okay it 's er _1 it 's reasonably _0 reasonable

mhm and who is doing the merchandising _0 there _0 the the wholesaler is doing everything

er the the the wholesalers is do- yeah _0 the wholesalers

they are allowed to enter the shop and and

yeah

okay

you know these er the a_[org6] has three hundred and sixty stores i think _0 fifty per cent of those stores are owned by a_[org11]

mhm

and the other fifty per cent i- are independent er store owners

mhm

and so we go to the independent ones

mhm

and the independent _0 store owners are allowed _0 to buy i think between five and ten per cent of the turnover _0 not through a_[org11] organization but elsewhere _1 and so er the the a_[org15] this o- the that 's one of the wholesalers _0 who actually goes to a_[org6] also with other products

mhm

and _0 he also takes our products with him as well

mhm _1

we are now we are now having this guy _0 called a_[org16] _0 and it 's it 's an i think it 's an an er an austrian organization who 's entering the dutch market with their

a_[org16]

a_[org16] _0

you know him

maybe we can ask a_[firstname1] but _1 i 've never heard it _0 no

it 's a wholesaler and he sells all kinds of things now in supermarkets in holland _1 i think he 's from austria _0

a_[org16]

yeah

a_[org16]

yeah _0 a_[org16] _1 okay

it 's s_[org16] or

yeah s_[org16] i think

a_[org16]

aha _0 a_[org16]

yeah _0 but _0

never mind _1

yeah

mhm _1

so a_[org15] is one wholesaler

yeah

a_[org15] is one wholesaler but it 's not only _0 this the here is a_[org15] only mentioned but i i 've a- there 's also a_[org17] xx something _0

mhm

and er there will be a_[org18] xx something but a_[org15] is the _0

mhm

er the one who 's dealing the most with the because we what we also said is that we selected _0 some of the wholesalers

mhm

we wanted to work with

mhm

because when you do things like this _0

mhm

and and when you make distribution in a supermarket and you bring it to _0 er let 's say a more _0 of our less erm _0 er well-organized er wholesaler

mhm

you will lose the business anyhow so er you make hh _0

yeah hm that 's true

so we we selected the three wholesalers in the northern part of holland and erm _0 we want to actively work with them _0 that 's also the _0 part of the relationship _0 you can only do it when you say okay we work actively w- with with with a project like this _1

mhm

and very closely

yeah

mhm _2

our account manager a_[firstname7] a_[lastname7] there is er he has a good relationship there with er

mhm

those guys _3 and also it 's not only the _0 it 's not only er the a_[thing1] displays he is s- selling because _0 he also we we you know we also have this this general rack _1 er where a_[thing1] is part of you know it 'll also also a_[thing7] products involved as well _0

mhm

and he _0 er he made the same deal with er with a_[org15] _0 the with their one one sales rep of a_[org15] that he could actually sell in _0 those general racks _0 at a_[org6] as well _0 so er i think _0

mhm

the sixty-five shops it 's not only the a_[thing1] rack but that 's also some of them will have the general rack

mhm

mhm mhm mhm mhm _0

mhm _2 very good _2

we have to do a lot of er _0 erm _0 teaching er teach the trade that novelties can actually sell _0 and that 's er _0 we have to change the the perception of the the buyers that er

mhm

that it 's not only sugar confectionery which we have to sell out of that er _1 out of the store but that you can sell novelties also

mhm mhm _6

then erm yeah the very good results of a_[org5] and erm yeah you can see the enormous er increase of sales in er euro sales _0

mhm

and erm _0 and you can also see that the rotation is yeah very high _1 twenty-nine week seven seventy-one a week er fifty-eight a week thirty-one a week _1 that 's

a_[org5] is a real family store

mhm

pure

yeah _0

and that 's that 's also what you see on the results _0

mhm

er er _0 rotations of er sixty er @ _0 between sixty and forty a week that 's that 's high

that 's very high

very high

mhm

yeah

mhm _3 and do you have an idea _0 er _0 in how many shops _0 a_[thing1] is _0 in

in forty i think

forty

yeah _0

the number of shops of a_[org5] is four hundred and sixty and erm _0

mhm

the distribution at this moment is ten _1 nine

ten per cent

yeah

and this is direct delivery

or _0

also through a wholesaler

yeah

okay _0

but of course we use these figures

yeah

to the buyer

yeah

explaining okay _0 when you do n't wan na have it in the confectionery shelf _1 in a way it 's fine with me _0 but then at least place one display

yeah yeah yeah mhm

and try it during the season _0 place a display with er two hundred s_skus in it and you will sell it in er in four weeks ' time

mhm

mhm mhm

mhm _1

so and er and that 's additional sales _0 so of cour- we er _0 that 's the good thing about market figures and s_iri figures

yeah yeah yeah to have the proof

yeah yeah

to have the yeah

mhm

have the proof and er that it is that it can be sold successfully _0

mhm mhm mhm

mhm _4

and with these results well go to the other food shops and er _0 and also candy er f- toy stores erm yeah _0 to get er other _0 p_displayses there

mhm _2

and and _0 do you have any idea _0 what or how a_[thing8] is doing _0 perfo- or performing

a_[thing8] has a very poor performance

yeah

mhm _0

they erm

still er still declining or

yeah enormously _1 he er _7 i 've got the _6 hhh this is a _1 part of my business review

mhm

@ this is s_iri figures as well _0 but this is a_[thing8] _0 and they had seven point three per cent market share _0

market share

and they are now _0 on five point six

mhm

and the next periods are getting _0 worse and worse and worse _0 so they are really er going down _1 and er _1 this is our a_[thing7] brand

mhm

when we started one point three _0 two point one _0 so there 's a nice growth and

mhm _3

mhm _5 a_[org20] is doing quite good huh mhm _5

private label is big part

yeah _1

very similar to the s_uk _2 in the s_uk you have more than thirty per cent

are you cold

and every big chain has their own private label _0

no no

mhm

thank you

section as well so

it 's okay maybe in on the backside

yeah

yeah _1

you know with private labels all the products which are er let 's say commodity and that 's wine gums what we talked about yesterday _0

yeah

it 's commodity _0 and why why will you bring it why should you bring it under a private l- of under under a brand

mhm

when you can also bring it in in a private label

mhm mhm mhm

or use a_[org20] because it 's also er value for money er priced

mhm

mhm mhm mhm

but er yeah okay erm _0 a- all the retailers selling a_[org20] y- you you they all want to be different than others _0 so _0 they they only erm they think that the only way to be different is use private labels _1 yeah put their own br- their own name on it er and er hh yeah _0 okay er

mhm mhm mhm mhm

it 's real threat for brands _0

but the price war in the in the s_uk for example is incredible because _0 er _0 i just recently did some store checks and i saw _0 mainly that the gums and jellies are buy one get one free _0 i mean nobody nobody earns money any more

mhm

you know or just _0 take three out of your choice for one pound so _0 it 's incredible and and every shelf was fully packed with with a _0 incredible _1

yeah

price _0 quotation

this er in in in england er the the market is really under pressure

mhm

especially after the n- let 's say the normal sugar confectionery product _0 and it has a lot to do with the f_obesitas discussion

mhm

yeah and also the government now is really involved of of highly involved in er _0 in er in in getting out the i think they even _0

mhm

will start with stamps on the products saying okay this is a bad product this is a little bit better and this is be- you know with coloring

mhm

so communication towards the consumer _0 on how many calories _0 are there in this this packaging

mhm

yeah

mhm mhm

and erm i know that we er that our organization is now entering _0 with a whole new wellness _0 er range

mhm

so let 's say sugar-reduced products products with thirty-five per cent less sugar

mhm

and add vitamins to it _0 or add calcium to it or whatever so _0

mhm

yeah the the taste of the product must be okay

mhm

er reduce a little bit of sugar so that we that the the the calorie contained will will

mhm

be lower

will yeah

and we add vitamins or we add whatever

mhm

so to make _0 er sugar confectionery a little bit more healthy it will never be healthy

to make it a bit

more h-

healthier

mhm yeah yeah yeah right right

yeah but er it 's _0 l- l- l- less erm _0 er less unhealthy

that 's nasty

mhm mhm _1

but the obesity issue is is not that big in your country is n't it

yeah it 's starting _0

yeah

it 's starting _0 it 's real starting and er you also of of er sugar _0 er sugar-free and p_sugarless products entering the dutch market _1 and the the government is is er there is a lot of _0 publicity a- amongst er f_obesitas as well in holland

mhm

mhm mhm mhm

and erm _0 it 's sort of in in england they try to keep the volume on a high level by making er it one plus one activities

mhm

and erm _0

right

that 's the the only reason why they do it

mhm

but in holland we we see also a lot of er _0 er pub- publications on f_obesitas and one one erm _0

mhm

one out of the four children is already too too heavy _0 and i think okay w- w- we as as _0

mhm

we as industry we know that it has nothing to do with with eating candies _0 because in holland we alrea- we are _0 i think at least the last five years _0 on an average _0 er candy intake of six kilos a year

mhm

six point two _0 there is no increase in it _0

mhm

so it 's six point two already for ten years _0

mhm

mhm mhm

and children are getting _0 thicker and thicker _0 and that has nothing to do with the with the calorie intake

no no no that 's

in sugar confectionery it has everything to do with movement

yeah yeah

yeah

mhm

they do n't play they do n't sport any more they do n't play any more they sit behind their the desk behind the computer

yeah

play any more right

mhm

yeah

in front of the computer mhm

and er and playing games

mhm right mhm

instead of going out and er an- and play soccer and er you know and and that 's that 's the m- they do n't burn the calories any more

mhm

mhm mhm mhm

mhm

right _0 mhm

and the whole nutrition not not only the the candies it 's

yeah

it 's not only the it 's er but okay now you know _0

mhm

what they eat the whole day

f- five years ago or ten years ago the government said okay smoking is a bad habit so er everything what had to do with smoking had to kick- be kicked out of the country no advertising _0

mhm

er and now it 's er now it 's that now it 's and then it was _0 er alcohol _0

mhm

yeah

and now it 's sugar confectionery

mhm

so each time they take another se- another category

mhm mhm mhm mhm mhm in a few years it it 'll it will switch to

in a few years

smoking again

yeah it will switch to smoking again or t- to driving yeah stop driving cars and er _0

yeah yeah yeah

mhm

take public transportation or whatever they they will find out something _0

yeah yeah yeah yeah yeah

and erm

mhm mhm _0

we 'll see

there are so many er programs on s_tv er how we can er lose weight and

yeah yeah

mhm

that 's also very popular now _0

mhm

b- because it 's a big problem er

mhm

mhm mhm _0

yeah

and for the for the sugar-free candies it 's then tooth-friendly _0 logo is this erm _0

hh yeah

has this an important issue in _0 in holland

no not no _0 b- the the the that it 's su- _0 i i and that 'll sugar-free is still not important and the feedback _0 and that 's also story y- you know wha- _0 what we are doing on the a_[thing7] is also go more natural try to get

yeah

sugar-reduced products and also add vitamins to it

na-

mhm

yeah

and but sugar-free _0 the disadvantage _0 and that 's a- the in the perception of the buyer as well _0 er ninety per cent of the sugar-free products _0 are not that tasty _0

yeah right

so when you take a wine gum

mhm

yeah

er just a normal wine gum _0

mhm

and you compare that with a sugar-free wine gum

yeah

mhm

the sugar-free that 's always a n- a next taste it 's you know an aftertaste which is awful

mhm

mhm mhm

yeah yeah yeah yeah yeah mhm

and and that 's also what the buyers think and that 's also the feedback you 're getting from consumers

mhm

that 's right

so and er _0

mhm

so the thing is now that people are _0 trying to develop sugar-free candies which actually do taste

mhm

but that 's s- s- still very difficult

mhm

and erm _1

mhm

we have an we have n- we now have an er an er marshmallow _0 a sugar-free marshmallow _0 er and you ca n't taste the difference between the sugar-free one and the sugar-containing one _0

mhm

erm but it 's expensive _0 it 's very expensive

right

there is a

mhm

price difference

it yeah i- it it 's there 's p- price difference of forty per cent

yeah yeah yeah

wow

mhm yeah due to the ingredients of course mhm

you know and then and then you have this consumer price and normally you buy a bag of marshmallows this big

mhm

yeah

for one and a half euros

right

and now we will try to sell _0 a bag of hundred and fifty grams for one and a half euros you know and and that 's

mhm

mhm mhm

hh _0 and there is and then the qu- the big question mark is is is the consumer _0 willing

willing to pay for it

mhm

to pay for it

right right right

and er

maybe a special group _1 but

hh there is also a s- there is aw- there is always a special group who is willing to do that _0

yeah but

on the other hand we also say _1 eating candy everyone knows that eating candy is is erm tha- that it gives calories

calorie

mhm

and everyone knows that eating candy is not good for your he- for your life or for your for your health as long as you er _0

do n't o-

you ca- you can eat candy today

mhm

and then okay do n't eat candy tomorrow go sporting and and it 's and it 's fine

mhm yeah that 's

yeah mhm

and everyone knows that and people _0 actually er _0 it 's still my belief that then that people buy a bag of candy they eat it _0 because they like at that moment and they just fo- they they think

mhm

forget about the rest

mhm yeah yeah yeah yeah yeah

come on er _0 and knowing that _0 then when you when you go in that that thinking _0 er _0 you when you entered in a market you you can _0 bring a sugar- _0 -less product or a sugar- or a sugar-free or whatever

mhm

erm

or sugar-reduced

but do n't put too much _0 er _0 er communication am- amongst there just _1 tell them that it is a good product

mhm

and that it 's _0 of high taste _0 and that you do n't see the difference between _0 er the sugar-containing one and the sugar-free one

mhm

mhm mhm mhm

mhm

er and it 's _0 oh it 's nice to have it it 's also sugar-free

mhm

you know er so you can er _0

right right right mhm

have the enjoyment _0 of of of the of sugar confectionery

yeah

and you do n't have the disadvantage of the calories

of the calories yeah

mhm mhm

and that 's but _0 that 's not the main task of the m- the main reason for buying candy _1 is t- is is people know that it 's not good for your your health but they just like it

mhm mhm mhm

just to eat it

it 's just a a treatment for your for yourself _0

yeah

that 's it

okay today i treat myself and tomorrow i will go out and sport

yeah

mhm

yeah right mhm right mhm _2

yeah _3

mhm _2

then the s_iri figures of a_[org4]

mhm

and erm valid since

good

yeah _0 what you can see here is the rotation is er _0 er much better than last year

mhm

and erm _0 this is er also due that we have advised them to _0 to give er a_[thing1] more space _0 in the shelves _0 and here you can see it yeah that the rotation will er _0

mhm

increased _0

and a_[org4] you deliver direct or or _0

what we did there we

yeah

okay

that 's a member of a_[org8]

yeah yeah

we also we deliver them our he- er a_[thing7] products

okay

also directly and what we

it 's a member of a_[org8] as well aha okay

yeah

and what we told them is you ha- er you have to reduce

mhm

the number of s_skus and also the space you 're giving to a_[thing7]

mhm

it 's better to give _0 a_[thing1] more space _0 so we reduced our own brand the space of our own brand to give a_[thing1] more space

really

mhm

and it has _0 it had everything to do also with er _0 with with the ca- with the fun in food

mhm

er p- project _0 cos when we made the calculation on _0 when you have a presentation of four meters of header cards

mhm

yeah a_[thing8] or a_[thing7]

mhm

where you have place of four meters _0 you 're you talk about forty _0 s_skus

mhm

and forty products

mhm

when you compare that to the average rotation _0 er the average store has a has a er stock level _0 of six weeks

mhm

yeah between six and eight weeks

mhm mhm

and from a from a erm

at least a carton per per product

yeah so and and from a from from a margin point of view it 's it 's it 's a wrong investment

yeah yeah

yeah

mhm

so we said it 's better _0

mhm

not to place er too many products in the store and also just make one facing of a product and not two facings because you do n't need it

mhm

from a from a stock point of view

mhm

mhm mhm

and it 's it 's better for your margin _0 er and it gives you room to get more products in

mhm mhm

and er and at a_[org4] it it works so er

mhm

yeah _0

yeah

little bit lost now on the numbers on er how many stores people are getting but they i know they get more stores

mhm

mhm mhm

every day it 's different

yeah

yeah _4

but i think these are er also good figures er

mhm _1

sales er _1 out of shelves _4

a petrol station

yeah petrol stations _0

wow

yeah and if you compare the _0 er you have date figures erm from this year to last year _0

mhm

you can see enormous growth and it has all to do with er _1 our sales force _0 because s- they yeah maybe continues focus er on distribution and selling of a_[thing1] there

mhm

mhm _0

place displays in er _0 in the petrol stations _1 erm now i 've tried to make a clear picture but er i think failed in this because it 's very f- _0 a fluctuating picture and you can see the first one is er two thousand five er week twenty-nine till week _0

er fifty-one _0 and there you can see that erm _0 yeah that the distribution _0 was er s- sometimes it was okay sometimes it was extremely yeah _0

mhm

it was not not that good _0 and erm if you _0 er now look to the erm _0 er the figure of two thousand six you can see it 's more

quite stable mhm

yeah it 's more stable and erm _0 the distribution is er erm better than in two thousand five and the rotation _0 yeah it 's _0 that 's on on yeah _0 leave it on the same level but i think the rotation er _0 could be much higher and i think for next year we have to make some plans _0 to yeah to do some er _0 promotions in the shops _0 to er to get more er

mhm

to get the rotation higher _1

mhm and this is a_[org21] and a_[org20] or or

a_[org19] er petrol stations

okay

how many how many outlets are this _0 in average _1

erm i do n't know exactly

how many what

outlets

outlets or stores

s- total

ooph _0 in holland i think two and a half thousand petrol stations er ooph seven he- hundred or eight hundred are company-owned er company-operated so _0

stations

yeah

aha

er we are not allowed to go in there

mhm _0

and the rest is independent but within these ind- independent _0 er petrol stations you also have _0 a lot of petrol stations who er hardly sell any er sugar confectionery any more _0 or even _0 quit selling sugar confectionery what you see in holland it 's er _0

mhm

it 's a_[org23] and also other companies _0 they just close their their erm facility on on selling candies and other stuff _0 and they s- they still keep the petrol ar- er the the they still sell the petrol but only with credit cards _0

mhm

you know so there 's still a petrol station but there 's no sales any more and that 's that 's also a trend what er what we see _0

okay

mhm okay

mhm

so erm _0 but the thing what what we what we did comp- er what we changed compared to last year last year we had a lot of activities to wholesalers and also with our sales force _0 but erm _0 we er did not had that much er focus on on presentation and now we said okay _0 presentation is crucial

mhm

so er bring in racks bring in er the the four pin er the pin er displays

shelf displays

mhm

and erm _0 er and also m- c- try to get distribution through head offices on er on er _0 petrol

yeah

fun in petrol er concept _0 which er is also er _0 working well

yeah _0 for a_[org21] and a_[org19]

yeah

mhm

yeah we have place in the fun meter

yeah _2 you know it 's it ha- er it has everything to do with er _0 with the put your product in danger of being sold thing

@@@

and that 's er

@@@@@@@@@@@@@@@@@@@ _6 mhm _3

yeah

mhm

er now here you can see in erm _0 in global overview of the activities er for this year which we have done here and erm first of all the assortment which er kind of licences we had er during the time _0

mhm

erm _0 yeah the the new t- er top sign er the scratch and win promotion and _0

mhm

erm _0 the introduction of the the cola erm _1 refill _0 and er you can also see the have a continuous focus of our sales force erm _0 yeah on a_[thing1] _1 and _1 erm yeah many times you will _0 place some press releases in trade force

mhm

to get more attention to a_[thing1] for the _0

mhm

for the buyers

so you will you will repeat the scratch and win promotion in

yeah

september

autumn this year

yeah _0

at this moment

so you sta- yeah

mhm

yeah week forty yeah yeah

started already in september yeah mhm _0

we are now packing

with an alarm bell _1

mhm

yeah right

you can see it here

@@@@@@

mhm

because it 's a it 's a nice erm er

mhm it 's quite nice a nice nice gift yeah

mhm

yeah

promotion item

yeah and all the other things they er they sell the _0

mhm

the f_blechschilder or

from

yeah

mhm

the what

erm in holland yeah

f_blechschilder

the f_blech-

oh the old er retro er f_schild okay

yeah

yeah retro designs yeah _0

yeah right mhm mhm

yeah there 's many er nice things the _3 and they do it only for you or _1 i mean x xx yeah

no no no

that 's er they have many many different kind of of licences

okay er _0 yeah

and _0

so i 've now this er _0 f_banduhr

but they obviously like it mhm mhm

mhm

yeah

yeah this are also very popular items i think _0

mhm

yeah

and everybody is happy when you erm

yeah _0 yeah

when somebody gets a present like this one

yeah _1 but they 'll work at more in detail after this er scratch and win promotion _5

mhm

so cola was just introduced in january

yeah

mhm _0

yeah _1 to get everything more focused on the blisters instead of standard bags

mhm

which is the same period _0

yeah a_[S3] told us that i- it was a great taste so we had to do that

@@@@@@@@@@

@@@@@@@@@@@@@@@@@@@@@@

and she knows it

i was fully against it but er

i i just give p_advices @@@@@@@@@@

yeah i was fully against it but they are you know _1

the the ball is in your corner @@

@@@@@@@@@@@

so it 's really it 's _0 a big difference

yeah

and the fruit one is the most po- popular in every er country i think yeah _0

fruit yeah fruit yeah mhm

yeah

definitely mhm

yeah _3 well the first scratch and win promotion er _0 where people can er _0 could er win a race car

mhm

erm _0 na- yeah it it was a good way to get more distributions er in shops and erm _0 the result was that we have sold nineteen er half-round displays and er hundred and sixty er round displays

mhm

so that was a good er _0 yeah there was _0 good results _1 and the introduction of the new top sign er you know it already

and erm

mhm

er i think it 's better for us because it 's er yeah more smaller and communicates better the yeah _0

mhm

what a_[thing1] is _1 erm the a_[org5] erm yeah we 've alr- alr- already seen the the good results in s_iri _0

mhm

and the displays i think we _0 yeah have to go back to them again and erm _1

mhm

place the carton er displays _1 and the a_[org21] fun meter _0 erm _0 no and the fun meter c- er implemented in twenty-five stations

mhm _0

and at this moment they have chicken little and they will _0 change now into er to er cars yeah _2

cars

mhm

you can see a picture where _0 we are now _4 so we al- already have er spoken about the f_vortest fun in food _0 and er now here y- you can see also a picture of er how a_[thing1] is placed er

mhm

er in shelves _0 with all the other er novelty products _1 and erm yeah _0 xxxxx at this moment seven items of a_[org1] er a week _0

but that 's just dispensers no no refills

no they i- in the nice thing is that they n- they er went to er some stores to the store er managers _0 asking them _0 er asking the store owner er can you _0 also tell me where i can find the refills

mhm _0

and we immediately took this up and brought that to the buyer of a_[org7] and said hey i think you have to take in the the refills as well because _0

mhm

people are asking for it

yeah

asking for it mhm

so erm

mhm

so the next step is to bring in the the refill and i think this will be done next week or the week after _0 and erm _1

okay

mhm

you did n't know that then

i didn- no i did n't actually

s- yeah that was new

@@@@@@@

xx xx

yeah yeah true yeah

@ you have to come to austria to

for

yeah @@@@

to get some news @@@@@@@

oh @

you have more news for me or _0

n- perhaps i do n't know

oh okay _1

@@@@ _22

yeah the sales force erm _0 yeah this is very er they do a very big job _0 and erm yeah _0 they p- they place many er displays of a_[thing1] and er _0 also the other products of course _0

mhm

and you can see some figures er _0 and yeah the buil- they built up a good relationship now with all the er _0 buyers so er

a mini- _1

mhm

the p_mini-bag

yeah _1 a refill _2 is it only for our country i thought

yep

mhm

yeah yeah

@@@@@@@ _0 very strange product @@@@@@@

you 're you 're you are the exception of the exception

yeah

mhm

@@@@@@@@@@@

the dutch are different you know @@@@@@@@@@@@@@

always

you knew that

you knew that up front a_[S3]

@ yeah right @@@@@@@@@@@@@@@@@@@

don- do n't blame us afterwards

yeah yeah

i was always very honest about that

yeah right

@@@@@@@@@@@@@@@

and a_[org19] also a petrol station erm _0

but i had a little hope you know @@@@@@@@@ right @@@@@@@@@@@

the

yeah forget it

forget it

when i look in the mirror sometimes i 've hope and then i forget it

yeah right @ forget it @@@@@@@@@@@@ okay _1 @@ _2

a_[org19] 's hun- er hundred and fifty stations er petrol stations and erm _0 we 've also implemented er there an er yeah the fun meter

mhm _0

with a_[thing1] in it

mhm

and erm _0 some stations erm _0 are selling heffalump and _0 and the bigger stations are selling heffalump and chicken little and _0 and there will also a switch er _0 er from chicken little to cars yeah

to cars

mhm

yeah _1 then a_[org24] er dealers _0 erm yeah they had er created a big campaign _0 sorry but i think that 's my phone @

and _0 d- d- do you know the s_rsp at xx

er i thought one point two nine _0 if i 'm not wrong but i can check it for you if you want _0

mhm

mhm _7 and they have got the blisters am i right

yeah

mhm

okay _3 f_ich f_glaube f_eben f_darum f_weil f_xx f_is f_ja _1 erm

yeah they have so many things

is more or less _0 the cheapest

mhm _0

yeah

account _0 mhm _2

yeah

their shops were fully erm _0 full of cars items they were selling many cars xxx xx full of er _0

mhm

of the consumer er

mhm

falls also _0 in yeah in style of er cars _0 xx

mhm mhm

they had many er _0 products of that so er _0

p_licency _3

mhm

erm a_[org25] that 's a holiday park _0

mhm

yeah you can rent there a house er on a big family park i do n't know if you er know a_[org25] but er it 's yeah you can rent a house there m- with your family and there 's swimming pool and a tennis court and a _0

mhm

hh a minigolf and

mhm

bowling center et cetera _0 and er now they 'll erm will start with selling a_[thing1] near the er checkouts near the _0 xx

mhm mhm

yeah the bi- the big displays _0 and er

so they will start or

yeah they will start

they will be placed next week i think

yeah

we were waiting on stock of _0

erm

best of a_[org2]

best of a_[org2] yeah

yeah

there yeah there was one item of best of a_[org2]

mhm

there was one item missing i think _2

er f- from the characters

due to to

yeah there 's one item er which is er

yeah from the characters

yeah

so otherwise it would be implemented already but we are waiting on er on one product

it 's that

mhm

yeah

mhm mhm _4

mhm _1

then the plan er for the rest of this this year _0 erm the scratch and win promotion for er also for our _0 week forty we will start with delivering them _0 and erm yeah it 's er test segment construction erm _0 and now we have created total package with the the shelf display in it and _0 four cartons of er different er p_licency of er _0

mhm

a_[org1] characters er one carton of refills _0 erm yeah _0 ninety-six scratch and win cards _0 as you can see here _0 and er yeah the biggest prize you can win is the _0 alarm clock of a_[org1] _0 and er the other prize are the a_[thing1] dispensers er _0 the standard bags of sponge bob _0

mhm _0

refills are the eight-packs or _0 this

yeah

mhm

yeah with er the eight-packs

mhm _2

yeah _1 for the shelf display

mhm

so they can hang it up

yeah yeah mhm _1

and i think we will sell er five hundred er _0 er package of this one because er yeah _1 we have made a forecast and the clients are very xx about

of the scratch and win

yeah of the of the package er of scratch and win yeah

of the mhm

mhm _5

then the big surprise

mhm

@@@@@@@@@@

xx _4

@ i will do @@@@@@@@@@@@@@@

@ yeah

@@ _0

@@@@@@@@@

@@@@@@

this is a handmade sample

mhm

because the er _0 er s- the dutch well were _2 xx our warehouse er i think this week

mhm _0

and er yeah that 's a seasonal product and er it erm _0 yeah it con- contains a_[thing1] dispenser you can see and also a refill _1

mhm

x xx

who who is doing the packaging for you

we _0 we do it ours- er w- we have p_co-packers who do it

you yourselves

yeah yeah okay

yeah

mhm _1

f_met a_[thing1] _2

yeah _1

very nice

and it 's a success because it 's the first year and er _0

mhm

as you can here it was so er _1

mhm

er more twenty-six thousands er consumer units er of this bag so _0

very nice

yeah _0

and what 's the the consumer price _0 for it

er two point sixty-nine _3

that 's nice _0 very nice

a_[S3] can i take another coffee er

yeah

yes of course sorry sorry

yeah

no no no _0 no problem

would you like to have another tea _0

er no thank you

no _5

have you have you have you ever eaten er f_strooigoed _1

f_stroo-

is is it f-

f_pepernoten

is it fresh yeah that is fresh is n't it

yeah

yeah it 's fresh yeah

yeah _2

can i open it

yeah sure _7

@@ if you can

@@@@@@@@@@@@@@@@@@@

it 's ha-

yeah it 's handmade

it 's a handmade sample er

seams

@@@@@@@@@@@

yeah

so you can open it

but you p_seamed the foil you know

yeah

yeah by ourselves

xx yeah

using it with the

yeah

xxx

oh yeah we 've an- another bag there and er _1

yeah but it 's empty

yeah i know but but for er for er

yeah

o- yeah okay for more of the _1

xx xx xx x _2

right

good quality foil

yeah

yeah it is _13

so that 's a combination of candy

mhm

yeah so er _0 with compressed candy and all kinds of candy

mhm

and and gingerbread _0

mhm

that 's the ginger- f_oder that _0 are these

that 's the gingerbread

yeah

that 's gingerbread

that 's just

that 's chocolate

plain chocolate

yeah that 's yeah _3

yeah

xxxx _1 is very good though _1 but i think it 's a chocolate _7

hm _1 nice _1

@@@@@@@@@@ @@@@

@@@

f_nicht f_gut

f_ja

@@@@

f_ist f_gut _0

it 's kind of s- sp- f_speculaas _0

f_speculaa-

or is it or how do you call that 's an an _0

erm

f_ach f_so f_ja _1 erm _1 mhm _2

like the cookies

we have the cookies yeah yeah

there are at christmas

mhm yeah

like the cookies

yeah

yeah _1 the same _3

peppermint

and all the faces are black _1 for your x

yeah there 's on- there 's there 's one guy

i wanted to ask her

which is actually white that 's santa claus

@ @@ that 's unfair

santa claus yeah

children

and the other ones are er painted black _0

ah yeah

yeah but this is er

that 's santa claus

yeah _0 and this is

and then we have black pete that 's the guy er

f_ach f_ja that 's black pete

yeah

f_genau _1 mhm

but when you undress them _0 the the f- the the shape is exactly the same but @@@@@@@@

mhm

yeah yeah yeah mhm

when you take off the the foils er

@@@@

@@@@@@@@@@@

so we use also them for er for er the the christmas er figures

mhm

yeah that 's exactly the same chocolate _0

and for easter bunny @@@@@@@@@@@@@@@@@ _0

and for easter bunnies as well

mhm

f_ach f_ja f_das f_ist f_ein f_dicht f_piet _1 f_dicht

f_dicht f_piet

it er there is er during this er period of er of the fifth of december there is the _0 the whole idea is santa claus comes into the country _1

mhm

and it gives presents to children _0 and er but before the fifth of december he is already in the country _0

f_dicht f_piet

mhm

and he throws _0 er gifts through the chimneys _0 of the houses _0

mhm

so _0 small children

to the stockings

mhm

can can put their

socks

their shoes

yeah

in front of the chimney but nobody has a chimney an- any more in in holland but okay er

under the chimney

mhm

why bother

then they have a key _0

er sh- yeah and santa claus has a key _0

@@@ a key @

and then erm

@@@@@@@@@@

er @ and

just recently

so this this these are products _0

yeah

who actually er do fit into the the the shoe

mhm

er on the other hand

mhm

that 's true yeah

er f_dicht f_piet means _0

yeah

er th- that 's also on the fifth of january you er you get a lot of presents _0 and er and some of the

in december

on the fifth

fifth of december xxx

of december

on the fifth of december you get a lot of product er presents

okay

mhm

and er a lot of people _0

xxx

add to the present _0 a small er poem

a limerick or

a limerick so something about _0 the guy who _0 gets the products and wha- what 's the use of the product and als- alw- always in rhyme _0

mhm

and rhyming _0 is the same as _0 f_dichten _0 so

okay

and and and and f_dicht

f_dichten f_und f_dichten

f_dichten f_ja

f_dicht

and er

we have the same word

and so we said okay er the the f_dicht f_piet

f_dichten

hm yeah

mhm

is the is the guy

piet is peter

who m- or actually makes all the the the poems

piet is the the black piet

the

yeah

the poems mhm

who m- who makes the

piet yeah

it 's peter

that 's the name the name of er this guy

yeah yeah

so this yeah _0 so we we we more or less invented that there 's one black piet _0

f_der f_dichtende f_piet

yeah

mhm

f_aha

who actually makes all the the

mhm

the poems

yeah

mhm

the poems _0

mhm _3

@ _1 and that 's no and tha- tha- _0 that 's why we put in a letter _0 because _0 this is the letter s_s so you can _0 m- so that 's

mhm

so there 's

find out

that 's the con- that 's the connection to the f_dicht f_er f_piet so the

diff-

f_ach f_so

mhm

and you have different letters in the in no in just

one letter

there are in holland er of course all the letters of the _1 the alphabet are there _0 but you you ca n't arrange that

mhm

because er so we said we take the s_s

yeah

of of x and that 's it

mhm

and er _0 yeah so it 's a good combination of all kinds of nice things and er _0

mhm

yeah _0

and you do this for the for the very first time this year or

yeah

this is the first time

yeah

it 's

it 's mhm

it ha- had with we we already did a lot of a_[org26] _0 products we a_[org26]- a_[org26] is one of our seasonal brands _0 and er and we are always constantly looking for for a new creative added value concepts _0 and so we came up now with er with f_dicht f_piet and we also had another one _0

mhm

erm _0 surprise piet _0

yeah

and we we came up with four new _0

mhm mhm

four new concepts _0 and we went to the trade and they selected two _0 the surprise piet and the f_dicht f_piet and the others _0 we still have erm _0

okay

available but erm

mhm mhm _0 and this is your own brand or

yeah

okay

yeah _1

a_[org26] or a_[org26] or _0 what

a_[org26]

a_[org26] _0

yeah _0 we will change that er this year also because i do n't like the coloring of er the a_[org26] logo _1 it 's er it 's a little bi- it 's it 's a little bit cheap

and does stand f- stand for anything

yeah no

okay

f_entschuldigung

f_bitte _0 mhm _11 nice mhm

yeah

very nice _3

and yeah with seasonal products it 's always a _0 problem to get new seasonal products in because what the trade normally does is they l- they look at what did we did last year

xx i know from my childhood

mhm yeah

yeah yeah yeah yeah yeah

and we do exactly the same this year

yeah

yeah yeah yeah _0 and that 's it

and that 's it and they do n't take the time to really look at new concepts so er okay when you start up a new concept and you sell nearly thirty thousand bags _0 m- _0 yeah as a start

it 's a good signal

mhm

it 's it 's a good signal

mhm

mhm _0

mhm

yeah _2

mhm

and it 's i think that 's good for a_[org1] yeah because you communicate the the dispensers also in er in other stores and er in an another way

quite nice yeah

yeah

mhm mhm mhm mhm

okay erm _1 huh

yeah _3

here you have some cards with the new scratch and win promotion

scratch and win yeah

er they are not the winnings cards hopefully i hope

@@@@@@@@@@@@@@@@@@@@@@@@@

hopefully yeah

xxx xx

hopefully

it 's a pity for you but you do n't have

otherw-

otherwise you have to ship the the otherwise you have to ship the

mhm

any price

yeah right @@@@@@@@@@@

the alarm bell

the alarm clock er

@@@@@@@@@@@@

yeah

the next time when they come @@@

@@@@@@@@@@

@@@@@@

please give me my

this is not a guilty one

gift

my prize

xxx

@@@@@@@ _0

@ _2

erm _0 now we of course er _0 what i already told you they continue focus of our sales force _0 and they er also will erm _0 sell them yeah the scratch and win er _0 package erm _0 yeah

mhm

to the clients

mhm _1

and maybe we can implement a internet site _0 er with a link to xx this year but i i do n't know what the status i think it 's news xx

the st-

the status is yes that erm _0 our whole _1 a_[org1] website is more or le- more or less er rebuilt and er _0

mhm

redid

there are actually three _0 offers er given to agencies and _0 our marketing director is _0 still waiting for the results and but it will be a completely new

i know yeah

yeah

er website _0 and then er the countries will have special links as well so that we _0

okay

special placement for the for the countries that there 's a direct link but _1

yeah

okay

i mean the- they will do it or do we have to er

erm

er that 's not not er ooph _0

create all that

yeah we can discuss about this

as soon as the as the whole page more or less is is done rebuilt everything then er i will contact you and

okay

we will know how it _0

yeah

how it will be planned but it will be more active more er for kids it

yeah

i think it will be divided into parts _0 especially erm targets kids then the more the grown-ups

mhm _0

er where you can find a_[org1] the distribution partners but more _0 more active

mhm _0

than it was to- wha- and than it is now

yeah

yeah i think it 's nice to to to al- to put also game er a_[org1] game or something like that er _0

mhm

yeah

on the internet site

mhm _0

mhm mhm

and there we can also er

because some some of our distribution partners ask already

mhm yeah

cos when just go on a_[org1] that you have the direct link okay how what 's what 's happening in my country

yeah

yeah _0

mhm

at this moment it 's not of the xxx

bec-

and even f_von the language because _1

yeah

you ca n't translate everything in all languages so

yeah _0 great

therefore it 's _1 but i will update you on this

yeah

that 's okay _0

it 's getting more and more important medium huh

mhm

yeah _0 sure

internet

and even the kids they they have access

yeah

and mhm

mhm

especially the kids yeah

mhm

and next year we celebrate eighty years _0 maybe you know it already

eight- eighty years hh _0 and due to this event we _0 refurbish _0 more or less our website

okay _0

and er _2 we also have a _1 kind of concept er _1 for our eightieth anniversary for next years _0 which will presented _0

okay

and this is

during the s_ism

and a _0 haeh

@@ during the s_ism

during the s_ism @@@ o_dədədə o_dʌ: @@@@@@@@@@

yeah

and there 's a special er eighty anniversary logo _0

which will then be on every packaging on every on every pic- e- every blister

on every packaging

okay

and mhm _1

oh that 's good

yeah _0

cos it gives something on on value and quality

right right

there will be international prize-winning game and

if you already exist for eighty years you must be good

mhm

yeah yeah right

okay yeah

yeah and you 're still alive @@@@@

and you 're no that when you 're eighty and you 're still alive it 's er yeah

that yeah right yeah yeah right @@ and you still breathe @@@@@@@@@@@@@@@@ you 're right right mhm mhm mhm

yeah you

you 've done things

in in a good way so

@@@@@@@@@@@@@@

and the whole consumers can go to the international website and they can

right

join the game or

yes it will be a cooperation with mickey mouse _1

yeah

hm competition or

some

prizes

yeah

mhm _1

some nice prizes _0 er were given by a_[org27] as well

yeah _0

okay

that 's nice

mhm _0

trip to er _0 a_[place1] something like that _0

mhm

yeah

a_[place2] at least @@@@@@@@@@

or a_[place2] yeah xxx

something like this mhm mhm

yeah

but it 's yeah i think at s_ism _0

mhm

it 's the _1

and we also get a f- a f- a few dispensers in the old shape of the mickey mou- mouse for example _0

some time to present it

mhm

which could be a good present for for your _0 er clients or for your buyers _0

okay

erm _0 just to make them aware that er _1 a_[org1] celebrate eighty years and so on so

okay _1

erm _1 our marketing director is very deep _0 into this project and and er _0 we are right now collecting everything _0 er all this international _0 erm campaign which we are planning _0 winning campaign so _0 and we just wait for the green light from a_[org27] and so on and so on so it 's really stuck _0

mhm

okay

right _0 in into _0 the middle of the project

okay great _0

mhm _1 f_hast f_du f_etwas f_zum f_herzeigen

the the logo yeah _0 which is on the

mhm _0

on the new shrek blister card _21

it 's a bad thing that you took that one

yeah

cos now i started to eat it

hm _1 sorry that 's your own responsibility

mhm xxxxx

@@@@@@@

@@ _10 do n't take the chocolate @@@@@@@@@@@@@@@

i will give it to you

@@@@@@@

@@@@@ _1 here you can see this _1

just a moment _3

icon

oh yeah here we are

it 's the

eighty years

okay

yeah

celebration _0 l- _0 and and we also _0 will have a erm _1 let 's a_[org1] com _1 website

it will be the new site yeah

mhm

the new site

the new email address actually

mhm _3 and _0 on this website we will celebrate er _0 the the winning promotion

okay _2 is it already existing is it already in the air the the

which which we do

no no no no no no so we 're we 're right really

it 's under construction

yeah right

because if then when the new concept of the website is is more or less er _1 decided _0 and everything is finished then it will change to the new _0

yeah

address as well _2

and all the p_packagings will _0 change f- er only for this year

right _0 right _0 for one year

a special yeah

right

design er

i think with meet _0 the robinsons will be the first

yeah we will start with meet the robinsons with with er

because it 's the first

this this new one

yeah

this will be shrek shrek three mhm _1

shrek okay okay

if we get the licence it 's still not

yeah _4 mhm it 's a nice logo it 's it 's with er link to the re- retro retro

yes it is

yeah

it 's it

retro yes yes yes mhm mhm

yeah

retro yeah

a little bit nostalgic

yeah

it 's _0 the cap from _0 from

from from from our lady

the a_[org1] lady _0

yeah _6

that 's quite nice

f_traubenzucker

yeah that 's nice _2 so there will be an exciting year _0

mhm

next year _2 that 's your holiday _1 picture or @

last year

@@@

yeah

@@@ _0 that 's australia yeah

fruitful surroundings yeah

yeah @@ @@@@@@ lot of water _9

er what do you think about next year erm _0 we think that our er _0 our two most important things er we have to focus on and that 's the focus on distribution and dominance in shops _0

mhm

and er also increase the rotation er by reaching the consumer er with erm _0 yeah _0 activities on the _0 on the floor or _0 erm _0 yeah _0 like activities on yeah _0

and these things x displays instead of the _0 floor displays

yeah _0

yeah _3

mhm

and we think that er with with this focus er we 'll get more er distribution more sales for next year _0

yeah and we are much more flexible because er _0 er _0 you d- you do n't have do to anything you you you just

no because the

uncover it

yeah

and

mhm

and it 's

yeah

do n't have to fill it

yeah yeah

you have the p_crowner

mhm

yeah

mhm

from the

yeah

for the special

mhm

erm _0

yeah

hit the store to er

xxx

no work to place it

in comparison to _0

to the others

you are right yeah to the others _0

to the x display

right _1 mhm

and less expensive _1

and less expensive _0

okay how how do we think we can focus on distribution and dominance _0 er now what have already spo- er it is the switch from the standard bag to the standard blister

mhm

sure

mhm

when you you got the _8 so that 's just the _0 p_non-branded er packaging

mhm _0

and it 's the product _0 but you received a sample so you so you know

yeah i 've received samples yeah yeah

yeah

yeah we saw it we saw it already during our last conversation er when you came over to er to holland

that 's an

mhm

right

mhm

you had one or two er of these products

mhm _0 no this year we started with france _1

standing

in april _0 and er from the beginning of next year we will spread _1 er _0 to all our other partners _1

yeah _2

from the timing it 's actually _0

depends on you

it 's it 's up to you yeah

okay

but i think yeah

it is you you can check it you can even er let us know if you _0 would like to have the same _0 er bar code _0 you currently have for the standard bags _0

mhm

yeah _1

and everything else erm

okay _0 and i will come back to visit you because i 've to er _0

mhm

xxx which clients er do now the

mhm mhm _2

and i think it 's _0 m- m- most easy to start with this then in the first of january

yeah

we can now _0 inform our customers

mhm

yeah

and then er make the switch with our local xx

mhm mhm

this issue _3 but it 's it 's a nice packaging it 's

mhm

very clear and very er _0

mhm

yeah _1

and very good visibility

xx and from the

yeah yeah

mhm

from the space it 's _0 as well

yeah

and _0 and the dispenser can not _0 move and fall so you always _0

yeah

see them from the side _2

yeah

mhm _7 plan _5

erm yes how we how can we increase rotation erm now we think there are different er possibilities erm yeah we were _0 already working on the internet site i think that 's

mhm

very important to do _0 and erm yeah you can _0

mhm

do so many things er with internet and er and we can also er _0 er make a cooperation of a link with popular sites in holland and _0 create games and erm _0 yeah _1 erm what we will do that also with er a_[thing7] and erm yeah are ge- we will get a total package deal there with yeah you you will get a a s_grps for that and you c- you we will get an er _0 er a a_[thing7] game and we will get erm _0 all those kind of things _1 and er yeah we think that 's very good to _0 yeah to reach the consumer because er _0 especially younger children are _0 yeah _0 very _0 used with the internet and er

mhm

mhm _4

so _0 i 'm very curious about the new internet site and then yeah we can a plan for that _2 then consumer activities on the floor _0 er get stickers for free with a popular licence and er _0 you 've also sent me a picture er how we can do that _0

mhm

and er that 's also a possibility _0 erm or a photo competition or a other competition that er _0 children er have to make er _0 yeah a special picture of themselves in combination _0 with a_[thing1] _0 and er the most popular or the most funny er

mhm

er photo will win for example a digital er camera _0

mhm

scratch and win promotion now we have to wait for the results of the second scratch and win promotion but i think it 's it will be very successful again _0 so maybe it 's also i need for next year erm _1

mhm

and erm _0 it 's also an idea to _0 erm _0 yeah to to make some prizes er together _0 or with a cooperation with a_[org27] _0 and maybe we can give also erm _0

mhm

trips to a_[place2] or _0 erm _0 cinema vouchers or something like that _1 then new characters _0 er you 've als- you 've sent me erm

mhm

yeah an overview or

meet the robinsons mhm _1

yeah

do you have er examples of this erm

yes we will show them in the in the news presentation

oh okay

okay

yeah

yeah _2 cos i never heard of a ratatouille _0

@@@

that 's new for me _2

ratatouille is that is that that dog of er of lucky luke or

a xxx rat

it 's a famous rat

and something

it 's a rat _0 a french rat _0

okay _2

yeah

mhm

famous it 's a famous french rat

yes @@@@@@

mhm

hm _0 x xx xxx

who wants to become a a chef you know _1 chef of the cuisine

okay

mhm

a rat wants to become a chef of the cuisine

mhm

mhm _0

@@@@@@

sounds logical

yeah

@@@@@@@@@@

very

a normal thing you know so @@@

yeah right

@@@@@@ _1

then er s_tv we have already discussed las- er last time and er and although it was yeah too early _0

yes

yeah

and maybe we can do it er if we get more distribution er distribution after the food approach er beginning of er two thousand six now hh i thought i

mhm

if we have more budget available _0

sorry

if and if we have more budget available

yeah _0

yeah i i thought i 've sent you this er _0 proposal er by mail er

this one yeah mhm

i 've yeah okay so it is the same as a

mhm

mhm _2

erm now print _0 also a good item er of course at stores and magazines and erm _0 yeah well my question was do you s- have er other promotions er _0 erm _0 yeah _0 of other countries successful promotion of other country which we _0 may can use er for er for half of next year

mhm _6

f_da f_koennen f_wir f_ihnen f_das f_dings f_weisst f_du f_wir f_haben f_ja f_eh

f_ah f_fuer f_die f_aufsichtsratssitzung

f_von f_dem f_marketing f_fuer f_die f_aufsichtsratssitzung

f_genau _0

f_ja f_ja f_ja

because we _0 er

we collected _1 regarding your question _0

yeah

we collected all this success stories from from all our partners _0 because a_[firstname1] needed it er for his presentation _0

yeah

er in front of the board

to the supervisory board

so we can we can send it over to you to see _0

okay

just a a variety

yeah

what we did _0 in the first half of of this year yeah

that you yeah

mhm

yeah

just just to get the idea

mhm _0 yeah maybe it is a good er

mhm

yeah but we we collected this ideas already so we have we have them

okay

that 's great

great

mhm _0

like sharing best practices

right just for sharing mhm _3

yeah

yeah sure

mhm _2

do we still have sponge bob next year _0

@@@@@@@@ the babies

hm we have some stock

@@@

yeah

@@@@@@@@@@@@@@@@@@

and this is first

just until may @@@@@@

it it 's it 's so boring in the warehouse you know

mhm yeah

@@@@@@@@

maybe they have it two and a half year

it 's still on s_tv

in holland

yeah and i think it 's quite popular _0 because even in in serbia they ask for sponge bob in south africa

aha

it 's quite popular but i mean we do n't have the licence any more yeah hm

it 's still there

it 's unbelievable

but _0 you have stock for for nearly half a year

now we have stock at this moment er er three hundred erm _0

cases

cart- yeah cartons _1 and erm _0 yeah the sale is not that high _1 xxxx

yeah okay but

mhm

but er

i think we have to finalize that stock _0 little bit earlier than er than er may

yeah

mhm mhm _0

yeah i think so yeah _0 now we will give it away in the scratch and win packages

yeah

mhm

right

yeah yeah

that 's a good idea

yeah

those things yeah

yeah

mhm mhm _2

mhm

erm now mickey mouse heffalump princess cars

princess there will come up _0 three new characters next year _1

sorry _0

with princess there will come up new three f_also three new characters next year

okay _1

so x it 's still the sort name princess when you order it

yeah

but you will instead of just three er characters you will get _0 six different

six

okay

okay _2

what kind of characters do you know the names of them or

erm yes it 's _0

princess one two three

snow white

@@ yeah

@@@@

four five six

snow white _0 aurora and

@@@@@@@@@@@@@@@@

x xxx

because a_[S3] does n't

@@@@@@@

she does n't like princess at all so

right right

right you do n't

you do n't like princess

and

no _0 not that much so i 'm i really do n't care about princess and you know

i hardly see the difference so er between i hardly see the difference between er the characters

yeah

right

nor do i so i i i 'm i i do n't pay too much attention to it so

it 's

yeah

but the kids like it that 's

maybe it 's _0 yeah _0 more fun for er younger girls

right

yeah _0

yes

yeah that 's for sure

yeah

so i know them but i i do n't know the name _0 is n't it aurora

aurora snow white yeah the the third one _1

aha okay

erm

we have jasmin we have belle we have _1 cinderella

mhm

that 's the only one i know cinderella _0

i do n't know why but

so these are two the the third one er i do n't have a pictures of yet so _0 but they are quite _0 pink _0

who are those _0

think pink

so this is er

@@ @@@@

this is the cinderella

@@@

she has a very small face @@

yeah

@@@@ @@ _0

and that 's the aurora _0

mhm

deborah _0

aurora

aurora _1

hm _1

hm _0

yeah _3

okay _0

and these were the older ones _1

yeah _6

yeah _1

mhm

no it 's aurora arielle and snow white so this is _0 and this was cinderella _0 belle and jasmin _0

never forget it @@@@@@@@@@@

aurora _0 snow white and _0

arielle

arielle _0 ah arielle

arielle

yeah

the washing powder _0 ariel

mhm

ariel @@ yes @@@@@@ _3

ariel

mhm _2

yeah i 've signed the the introduction of the new characters but i _0 yeah that depends also on the schedule which you er have in your mind _0

mhm

erm yeah the whole assortment

so open season you wait until next year you will not have open season this year

erm

yeah _0 yeah _1 or yeah the s_dvd release is er is _0 yeah more important for us than er the film release

mhm

aha _1

that 's cos this year

when is the film release _0 it 's something with

the fifth of october

fifth of october or so

okay

yeah _4

mhm _1

now the display approach er the yellow er _0 er ones _0 you will do that er the first er _0 ones of er next year and we will also repeat that activity of course er after the summer holiday _1 and erm yeah we will do some consumer promotions er two times a year _0 erm around m- march and april _0 and also around september october at the school er

the this is f- scratch and w- kind of scratch and win or what the display approach

er no that 's the

or to s- to just to

cartons yeah to get distribution in food and then er

ah the cartons okay

mhm mhm

toy stores et cetera

mhm _8 mhm

yeah that 's a little bit the first overview for for next year

mhm

and erm _0 we think we er _0 we 'll end up then with the sales of er _1 five hundred thousand euros

then

xxx

yeah

to add all the new assortments which we will present afterwards

yeah

it was very difficult now already to make an estimate on what we you will _0

yeah yeah sure

do next year

mhm

cos you

was not expected

mhm

you n- you need to know more more what will happen when and the phasing in is is important there as well so

yeah yeah yeah yeah yeah yeah yeah yeah mhm

sure

yeah

mhm

mhm mhm

hh but er _0 the whole idea is that we er continue to to focus on distribution and s_pos _0 and try to _0 to activate er the brand even more with with consumer activities and perhaps with some media

mhm

internet or whatever

mhm mhm

to to reach the consumers _0 also on another way _0 and then er _2 i think er _0 now looking at this the f- the figures of this year that the approach we 've chosen for this year is er is working

yeah

and er

mhm _1

yeah _0 some some adjustments here and there and er and go on

right right

definitely

yeah

how is a_[lastname8] doing by the way _0

who

a_[lastname8]

oh i do n't know i do n't wan na hear a thing from him any more

a_[lastname8]-

@@@@@@@@@@@@@

he 's still alive and kicking in m- er

but they asked they they ask us to send some er samples of ca- er of best of a_[org2]

you 're

you 're you 're

you 're all

really

yeah yeah

so they sent a direct email there mhm _0

aha

yeah he he

but he had they er he asked that to you _0

yeah _0

okay _0

really

i think you got it and and you send it to me _0 a_[lastname8] ask er wrote an

mhm

aha

for the samples of best of a_[org1]

yeah

yeah _0

and he asked it _0 to you _0

mhm

and not to us

yeah _1

he 's crazy

@ yeah _0

but now you see how important we are @@ no but that 's crazy i i fully agree with you

the next time when you when he sends a mail like that

i fully agree with you

mhm

please er give him er _0 er

a note

give him a note _0 that you will pass this information

mhm

to us _0

mhm

and that we will send them the er the the er the samples

the samples

the samples okay

yeah

otherwise you 'll be stuck for the rest of your life to mister a_[lastname8]

yeah

because when you send it once

okay it 's not x

it was it was specially er addressed to a_[S3] @@@@@@

er of course it is special to

@@@@@@@@@@

i just forwarded it because

yes _0

he 's

you see i 'm not responsible any more

yes it 's your relation you know with him or

yeah

o_tsək o_tsək

@@@@@@@@@@@@@@@@@@@@

yeah that 's the truth

and a_[firstname9] a_[lastname9] was a pain in my ass _0 at the beginning _0

i thought he was

yeah

at the beginning

i thought he was your biggest friend _0

but then

the update of the s_a and s_p you got i assume xxx as well so it 's clear for you

at the very beginning @@@@

yeah i received this

yeah yeah

yeah it was clear for me yeah _0

mhm _2

@ _0

mhm

mister a_[lastname9]

mhm _2

er he also asked for _1 some items we did not h- have any more or something like that so

yeah a_[thing4] er the the planet erm

and then he wanted to have er _1 i think we made some enquiries and _0 we said that we could do that or yes

mhm we 've sent er him a palate of _0 er ice age _0 i thought _1

yeah

because the or erm yeah we were out of stock of that and it was not on our assortment any more _0

yeah

mhm

and he asked us for er _0 yeah if it was possible of yeah

mhm _0

that he er _0 could get an a palate of er _0 ice age

mhm

and he 's also er

you never know what he does with it

did have the the promotion trucks wha- _0

yeah there 's

were they for a_[lastname8] as well

yeah this wa- they were all for a_[lastname8] _0 and i think he will give the promotion trucks away _0

aha

when xx selling er

so it 's his his own promotion

as an incentive

yeah it 's his own promotion yeah

yeah

mhm

yeah _2

mhm

and he was interested in the arctic planet

mhm _0 mhm

mhm _0

yeah would be good

it 's a yeah _0 that 's only two cartons _0 so yeah i can not introduce er _0 a new s_sk s_sku for only two cartons so _0 that was the reason why

ah just for two cartons

yeah _1

yeah

uhu _0

they 're really interested

@@ yeah @@@@ _1

wow

@@@@@@ two carton

his idea was to give it away _0

to _0

aha

and just to use the the one s_sku to as a present as well

yeah

so maybe we in the future we can _0 erm yeah order it but then get it _0 without a a without a system or something like that but _0

mhm

it is yeah

you are sure just

just to send it over as a sample

as a as a sample yeah

mhm yeah

and that 's it

as a sample and we can just deduct from s_a and s_p and

yeah

no problem

yeah

@@ _1 i please

@@@@@@@

please _0

okay

@@@@@@@@@@@@@@@

@@@

don-

do n't do this

@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ okay @@@@@@@@@@@@@@@@@@@@

you know he

come on

try to m- to make to build a business here er

an- and not to please mister a_[lastname9]

@@ the moment he finds out he will he will _0 ask all the all the time for it

yeah

for samples

@@@@@@

please send me over

@@ _2

can i go er to a for a quick break at the er

mhm

yeah

me as well

for me as well be- before we start with the news @

yeah

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https://arche.acdh.oeaw.ac.at/api/171762
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https://id.acdh.oeaw.ac.at/voice/voicepos2-0
voice.xsl

editor
Researchers	Stefan Majewski Ruth Osimk-Teasdale Marie-Luise Pitzl Michael Radeka
Researchers	Barbara Seidlhofer Stefan Majewski Ruth Osimk-Teasdale Marie-Luise Pitzl Michael Radeka Nora Dorn
recording	R3
Publikation	Barbara Seidlhofer, Stefan Majewski, Ruth Osimk-Teasdale, Marie-Luise Pitzl, Michael Radeka
Datenbeschreibung	2006-09-21 Portable minidisc recorder with electret condenser stereo microphone recording R3
Datenverarbeitung	Domain educational leisure professional business professional organizational professional research/science Speech Event Type interview press conference service encounter seminar discussion working group discussion workshop discussion meeting panel question-answer session conversation Used to mark a stretch of speech commonly preceded and followed by a pause or by a change of speaker. A u is, however, not required to be bounded by a pause or a change of speaker, nor does it represent a turn in a conversation analytic sense. At a minimum, a u is some phonetic production or noise made by a given speaker or a group of speakers. Used to mark lexical forms (tokens), but also word fragments, pauses, onomatopoeic noises, spelling, laughter and breathing. w is used with ana and lemma attributes to mark its part-of-speech and lemma. Note that for tokens with ambiguous tags w may contain nested w elements to express alternative interpretations. breathing coordinating conjunction cardinal number discourse marker determiner existential there formulaic items foreign word (non-English speech) preposition or subordinating conjunction adjective, positive adjective, comparative adjective, superlative laughter list item marker modal verb noun, singular or mass noun, plural proper noun, singular proper noun, plural onomatopoeic noise pause predeterminer possessive ending pronoun, personal pronoun, possessive pronoun, relative pronunciation variations and coinages adverb, positive adverb, comparative adverb, superlative response particle particle to, infinitive use interjection unintelligible speech generic verb tag verb be, base form verb be, past tense verb be, gerund or present participle verb be, past participle verb be, present non-3rd person singular verb be, contracted form verb be, present 3rd person singular verb have, base form verb have, past tense verb have, gerund or present participle verb have, past participle verb have, present non-3rd person singular verb have, contracted form verb have, present 3rd person singular other verbs than be and have, base form other verbs than be and have, past tense other verbs than be and have, gerund or present participle other verbs than be and have, past participle other verbs than be and have, present non-3rd person singular other verbs than be and have, present 3rd person singular wh-determiner wh-pronoun wh-adverb partial word function breathing function coordinating conjunction function cardinal number function discourse marker function determiner function existential there function formulaic items function foreign word (non-English speech) function preposition or subordinating conjunction function adjective, positive function adjective, comparative function adjective, superlative function laughter function list item marker function modal verb function noun, singular or mass function noun, plural function proper noun, singular function proper noun, plural function onomatopoeic noise function pause function predeterminer function possessive ending function pronoun, personal function pronoun, possessive function pronoun, relative function pronunciation variations and coinages function adverb, positive function adverb, comparative function adverb, superlative function response particle function particle function to, infinitive use function interjection function unintelligible speech function generic verb tag function verb be, base form function verb be, past tense function verb be, gerund or present participle function verb be, past participle function verb be, present non-3rd person singular function verb be, contracted form function verb be, present 3rd person singular function verb have, base form function verb have, past tense function verb have, gerund or present participle function verb have, past participle function verb have, present non-3rd person singular function verb have, contracted form function verb have, present 3rd person singular function other verbs than be and have, base form function other verbs than be and have, past tense function other verbs than be and have, gerund or present participle function other verbs than be and have, past participle function other verbs than be and have, present non-3rd person singular function other verbs than be and have, present 3rd person singular function wh-determiner function wh-pronoun function wh-adverb function partial word
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