business meeting about promotion activities of a distribution company

Suchergebnis

Gesamter Bestand

business meeting about promotion activities of a distribution company
|

so you will study us _1

yes @@ i i heard you already know a little bit about what i do

yes yeah just about

yes

erm so thank you thank you very much for allowing me to be here _0

yes _0 no

xx _0 xx _0 i 'm working for a research project at the university of vienna _0

no _0 no problem

okay

and we 're interested in english as a lingua franca

uhu

between people who do n't speak it as a first language _0 and

so er it 's interesting for us to know that we can help _0

thank you thank you

and _0 my son is also at the university and i would like that he has opportunity to to practice somewhere

yeah

yeah it 's

so of course we do n't mind

thank you thank you

and even and even really are glad to help

thank you

at least we 're _0 or something you y- y- you

i take it i i will have a look at it and _0 i 'll let you know

it 's for you anyway

yah _2 special present _0 invoices a bunch of invoices @@@@ _0 erm xx would you like to have coffee x _0

coffee _0 water

erm coffee for me please

erm

coffee and water for me please _3

and language you study is english or it 's english

yes

yes _0 but especially among people who do n't speak it as a first language

n- non-native speakers

non-native speakers exactly _0 and we 're _0 our approach is to _0 find out what _0 there is specific rules or specific features that happen only when _0 erm you get people together who actually do n't speak it a- as a first language

yeah

erm _0 some mistakes it 's like they do n't really matter they only matter if there 's somebody _0

yeah

a_[S5]

present who has it as a first language _0

f_ja f_bitte

yeah okay

so it 's a different situation we 're trying to find out what all the people _0

f_das f_andere f_ist f_ein f_kaltes f_das f_ist f_eines

f_die f_wollen f_sicher f_ein f_kaltes

from different countries erm have in common _0 and what _0 the rules are of because there are _0

yeah

specific conversational rules that you know xxxxx

and how to help to improve huh

erm well it 's not really _0 erm we 're not about improving we 're thinking it 's a very interesting object of study _0 by itself _0 so not really _0 compare it er to _0 what you should say

yes

but what do you actually say and how you manage _0

er the basically the y- y- you 're trying to er study the possibility to have a common grounds

exactly

to make something like _0 an international english

@@@

because i 've heard i i 've recently heard on s_tv there was er in belgrade there was some kind of a conference _0

well possibly

yeah

possibly yes

right

of anglo-saxon speaking _0 countries and stuff hh and they _0 then there is the er english ambassador in belgrade who said _0 now we er _0 we have more english _0 languages we have s_uk english we have american english australian english and an international english

yeah

so er

foreign people speaking english

exactly

foreign speaking people english this is the er the what they call international english

yeah yeah _0 exactly

international

yes

you find as you today you get _0 austrian farmer english

@@@ @@@@@@@

an austrian english

a special version

the f_glocken @@@@@@@@@@@@@@@

@@@

the f_glocken

xxx

you changed furniture here or i am wrong

yeah this is new this is new

no _0 no _0 no _0 no we did n't change anything

the same

what is new

really

the er the furniture no

no _0 no no

no nothing nothing

really _1

i thought it was _0 huh

yeah

no _3 everything remains the same

hh well _2 then we are wrong

no problem

so finally you got a good sleep

but _0 you are not here _0

yeah

yes thank you

you are not here that often _0 that 's _0 that 's the reason

this this this is this is true yeah _0

so thanks

who needs _0

i- i do n't know why but it looks more luxury to me this time _0

for milk

no thanks

it it might be we we were sit- sitting there yeah yeah so it 's a heavier th- th- this side from the

because you sit on the other side @@

aha

yeah _0 well this is a nicer view _0

yah

yeah yeah _0 yeah yeah

that may be a good reason yeah mhm _0

yeah

f_milch

f_ja f_bitte _2

and when we switch on the light in the background even we look _0 better

yeah

you look great

@@@@@@@@@@@@@@@

it 's like you know a holy @@@ _0

@@@@ _0 f_aber f_wir f_brauchen f_schon f_viel f_licht @@@@@ @@ @@@

@@@@@

a_[S4] does n't _0

spots please

but we do

yeah we do _0

@@@@@@

we need much light @@@

f_xxxxx f_xxxxxxx

so basically for each and x

but please do n't study my english because i _0 make too many mistakes

no nobody nobody takes care at all really nobody

no it 's

of course of course but i just say _2

you do n't think i 'm _0 i 'm

er as always

it 's not common mistake but er they are my mistake so many of them

@@@@

@@@

@@@@@@@

@@@

you 've got you 've got er you 've got everything on s_cds and

many _0 many nice pictures

okay

a big pamphlet _0

and even some _1 some photos just from _0 s_tv commercials and stuff _0 they 're _0 they 're not in the report but they 're on s_cds

mhm

so if you want to er to take a look at it _0

i will check yeah

when we started making this report we said we do n't have much to do because _0

wherever

it is just three months

yeah yeah yeah right _0 right right right

and then it happened that we really have again seventy _0 pages

so basically the report is only _0 from end of june until up to now _0

yeah that 's perfect because

because you have a previous line till july _0

the other one _0 we have _0 yeah yeah

no problem

and we used th- th- your pictures for all presentations to _0

well we have some new

hh we have some new pictures

it was part of the official presentation _0

to the board and everything

yes

or it is part still is _0

yeah really

yeah _0

to the board _0

really

mhm

sure

yeah i wrote

yeah yeah you wrote this

as well but also to the clients

we we have to inform them _2 f_schau f_schoen _0 @@

@@ _1

because we have such a good communication with a_[S5] we are _0 always _1 updated _0

@@@@@@@

we always _0 know what is going on

with a_[S4]

er what i said

a_[S5]

a_[S5] sorry i always mix names

she 's she 's _0 is the good girl @@@@@@@@@ hh @@ _2

i wanted to say er er a_[S4] of course

so a_[S6] wanted it to be a very short meeting he said _0

oh that 's nice

yeah okay xxxx ten minutes quick quick @@@@@@ _0 @@@@

ten minutes

just give us a plan _0 for next year

you 're right

so _0 thank you for the report _0 it was a nice meeting

goodbye goodbye let 's go to the _0 hh castle

@@@@@@@@@@@@@@@@

we 'll study it carefully

no- _0 we

yeah thank you for the report and where are the plan figures

@@@@@@@

i- i- in the end

where are the budgets

yeah

@@@@

if he starts from the end

@@@@ _0

yeah

we can be quicker

@@@ _0

yeah we we can start according to _0 your presentation

well er the _0 the only new thing is from er regarding the agencies is a_[org1] _0

hm _0

so we have a new er

mhm

agency

party _0 new agency it 's er a_[org1]

oh wow

we started _0 just in the beginning of sept- in _0 september _0 is the first delivery that came _0

x x x x

a_[org1] has been on the market or this is a new market entry

yes they have been been there

yeah they were yeah

but they were not happy

they were not happy yes

okay

so er we are speaking with them more than three years now

mhm

and they 're _0 they were they

with mister a_[lastname1] _0

yeah and they were trying to er

no no

cos he is the _0 international boss

to save the xxxx _0 because they have the same one in bosnia what 's the name _0

erm a_[org2]

a_[org2] _1 and in bo- bosnia they _0 they are _0 much better i think _0

yes

but in serbia they were very _0 bad because they did n't have an organization to support small shops and also they just released it in big shops and nothing else _1

and

and then we have a_[org3] _0

from germany which probably you do n't know _0 these are _0 chewing gums

licensed

kids ' licensed chewing gums so you have simpsons chewing gums and asterix chewing gums

mhm

and mickey mouse

and mickey mouse but unfortunately they 're not p_barcoded _0 a un- per per unit so it 's only for the erm _0 for the grey channel in fact we can only sell it to the small shops

mhm

and do you do a_[thing2]

no we put it in the report but not with a no we put it

okay because i 'm yah yah okay

okay

we put it because hh it 's in the contract _0

okay

but as as agreed with you we would not do it because of a_[thing2] _0

mhm mhm

and and a_[org4] er the the jelly _0 lollies is just in in and out

er no _0 we it 's er we

or do you s- _0 did did you stop

w- w-

we 're s- practically stopped

we we we did

we we usually did it seasonally _0

okay

mhm

but er they have no licence for serbia _0 so we can not do it any more

we practically stopped

uhu

because we have doing it erm _0 p_unlegally through spain

okay

okay yeah yeah

and now it became er dangerous so we stopped

okay okay and a_[thing3] _0 was more like

mhm

a_[thing3] 's we we 're we we er we still do it

failure

yes

yeah

but it

on a low level

it 's not as it used to be

okay

it 's not so strong

it 's not _0 that _0 you have er do you still th- have the plans regarding a_[S6]

hh no

regarding the erm

regarding regarding a_[thing3] k- kind of cooperation not really it 's

no y- y- y- you were thinking last time you were saying you 're you 're you are going to buy them but

right right right right right right yeah

the the problem is i can tell you the problem is erm _0 it was _0 n- not a clear target of both of us because _0

mhm

er we were ready to _0 to also to invest in the brand because they wanted to have a serious market entry or marked launch in in the s_us _0

mhm

and er we said okay we can imagine that to build up a brand there _0 but only if we have _0 any kind of _1 company linking whatever you can can do and they said no first of all we should show them _0

yeah

what we could do and then @@ they will talk about this and then we say okay it 's no brand so _0 we do n't build up a brand which is not ours

in serbia _0 if it if it would be _0 a_[org5] licence _0 [org5]-branded product _1 it could make a _0 a a rather big impact yeah

it was you know it was in our fantasy no- not just to to to to name the packaging a_[org5] but to make _0

xxxx it 's more expensive

mhm a combination yah yah

a a_[org5] content out of that _0 and er

just go and produce them

this was you know what we have in mind to _0 to also develop that things _0

mhm mhm

but finally they _0 they say they want n- not in the first step they wan na have any kind of _0 of er relation between the companies

just j- j- just as the same product with a_[org5] _2

it would be much easier _0 you think

it would be _0 it would be better sales much better sales hh but if you if you could keep the same price not not giving it _0

it could it could it could even work mhm

as a licence product but just put a_[ORG5] brand on it

hm _2

mhm

for us yeah i do n't know about

mhm mhm mhm

but t- the but the price would n't be the same x xx

yeah if they keep i said if they keep the same price not licensed product just _0

put a_[org5] on it

mhm

mhm mhm

mhm

but even they they had something tom and jerry but it was n't

did n't work because it was too expensive it was licensed and then it was more expensive did n't work

mhm

sure because _0

yeah yeah

and tom and jerry is not er so popular any more

so at this stage the _0 the talks to them

yeah _0

they 're broken okay _1

they stopped

yeah they got stuck _0

yeah

they are not really broken they they got stuck more or less yeah it 's _0

yeah that 's

on hold

er it 's on hold

right

they 're they 're not broken completely but on hold

no i do n't think is it is it completely broken _0

so there are suspended talks

no but er it makes no sense to _0

right _0 but you do n't know what what will come up in in a few years so it 's it 's just simply erm erm

to sit together so far

yeah yeah

so they now they wan na try their way _0

yeah

and if this way is not successful probably they

right

they 'll come back and say okay _0

they 'll come back

yeah yeah yeah

it does n't work like this

yeah _0 we have another idea _0 you do n't know _0

but it 's difficult for them because they are making the majority of their products are a private label _0

mhm

the competition in this segment is very high

yeah

mhm

the prices are down down down

yeah

and erm and to build up a new brand _0

they 're ruined

yeah

from nothing i mean with a_[org5] you have a certain chance but from nothing _0 it 's very difficult

difficult

from scratch

yeah _0

it 's the same we decided to have a_[org5] a_[thing1] and not

mhm mhm

not a_[thing1] a- a- ah yeah yeah yeah _0

any kind of fantasy name

okay _0

that 's the simple thing

hm hm hm

so we 'll see but at the moment _0 they are stopped

and the chocolate eggs is it the small one as well good

it 's very good

it 's good business

it 's good

it 's the it 's the a_[org6] licensed one

yeah yes

yes _0 x xx

that you have seve- several licences

we were n't

but now a_[org7] only has a_[org6] licences

er winnie-the-pooh mickey mouse donald duck

this year

yeah

we have

princesses

mhm xx yeah yeah yeah mhm _0

but yeah _0

okay

but the princesses is the best seller

and if you compare the prices from a_[org7] to _0 to kinder surprise

really good yeah

we are more expensive

are

more expensive yeah _0 at least twenty-five per cent i think

mhm

yeah _2 but _0 the presentation shelf was good _0 very good when we _0 did some store checks last time

erm more i- more than that more than that

you even can see them in japan now _0

f_wirklich _0

a_[org6] licence

okay _0

mhm f_fuenfundfuenfzig f_x f_x

so and a_[thing4] is _0 is missing @@@@@ @@

yeah

that 'll be great

that 's his job

erm

ju- just tell me in which place you wan na put it

yeah all right

@@@@@@@ @@@@ _0

we will find it easily do n't worry for example _0

xx x or something

in the company structure chart we have more vehicles we have more sales force _0 for sure for a_[S6] since last year we have more sales force _0

yeah

and we have more delivery vehicles _0 and drivers therefore i mean

and marketing people

as a result _0 we have more marketing people we have our own designers now _0

mhm

p_merchandisers more than more than last year i think _1

and all in all _0 i mean i do n't _0

you have them all here with their names so

the sales force

no but all in all this is er er it 's about fifty people or or

mhm

that 's good that now we there is also the xx of each item

no m- more sixty i guess

sixty

also with the xx here

wow

yes @@@

the er the thing is that _0 you have _0 the sales force is like thirty-seven _0

mhm

including montenegro

mhm _0

okay _0

mhm

er _0 so er w- this is _0 including the er the key accounts _0

okay mhm

and the salesmen and sales _0 sales _0 sales reps okay

mhm

mhm _1

now every region is covered

yeah and montenegro

mhm

and the serbia _0 and montenegro with altogether is divided in five regions _0 headed by regional managers _0 and then you got field force people _0

mhm

and of course you 've got key accounts taking care of the nation- nationwide chains and also _0 some wholesaling companies which are considered to be key accounts _0 as per their respective turnovers _0

mhm

so it 's

this is a_[S6] something we _0 dreamed about together so the way we organized it _0

that 's right

the the the they were the same like you p_teached me _0 so this is it

that 's right _0 and we started _0 before the

we started before the war

before the war _0

yes and we made it and then we had to stop

right _1

so now there 's it _0 it is like this

very impressive _0 congratulations

mhm _1

and in kosovo you have two distribution

yes

partners now

yeah but with a_[org5] work on with xxxx

yes

wi- with a_[org8]- a_[org8]

ah okay

the other is for a_[org9]

mhm

the only problem with a_[org8] is that they do n't have any kind of logistics so they can not er

okay

not logistics the er

follow the same way

the s_it system

mhm

they do n't have the s_it system to _0 to be able to give us

mhm

yeah the _0

reports and everything

all the the reports and in in market sales and

reports in market reports

yes sale figures and

and it still it 's still it 's still ver- pretty much _0 er er a wild wild west _0

uhu

and there are no chains the only the only international _0 store to be there _0 is a_[org10] under the name of a_[org11] _0 this is the only _0

mhm

and they have one store and other than that you got small shops _0

mhm

i i mean small shops _0 really small shops _0

mhm _0

and what is t- _0 today 's share between the so-called key accounts and the _0 and the field force

yeah we have it in sales _0 figures here

hh well

no no i- i- mo-

okay

xx channel and grey channel you mean

turnover or

turnover yeah

i- in in terms of turnover _0 hh direct distribution x xx direct distribution accounts for forty-nine per cent _0 this is what we deliver directly and we have _0 four thousand _1 close to four thousand three thousand and six hundred points of sale

f_xx f_xxx f_xx f_xx f_x sales _0 f_x a_[org5] _0 f_x f_xx

erm this is with a_[org5] is is is a is a bit different but _0 er i- in i- all in all it 's about forty-nine per cent

mhm okay

is is direct distribution _0 and the key accounts account for erm some some thirty something per cent _0

thirty-five

thirty-four per cent for a_[org5] _0 and then you have the grey channel _0 the grey channel is er forty-one per cent _0 the grey channel is _0 the er the wholesaling companies _0

mhm _0

mhm

so there are distribution twenty-five per cent _0

twenty-five

grey channel forty-one and xx thirty-four for a_[org5]

but for a_[org5]

mhm

for a_[org5] _0 these are for a_[org5] figures is _0 like that

but you have it

yeah _0 but the in in _0

mhm

in in in a_[ORG5] the the _0 the wholesaling companies are _0 selling a lot _0 a lot more a_[org5] than _0 the other products a_[org5] is the b- _0 for us is the best-selling _0 product through the wholesaling companies

mhm

so er _0 all the er wholesaling companies we cover _0 er have a_[org5] listed _0 there is _1 not possible that we work with someone and a_[org5] is not in _0

mhm

and they really like _0 to have a_[org5] _0 all other _0 brands we have _0 come into the question _0

hm _0 mhm

even a_[org12] the i- i- it 's not everywhere _0 because for sou- south se- serbia even a_[org12] is too expensive _0

okay

mhm mhm mhm

because of turkish lollipops _0

mhm

mhm coming from the south

and and and not an- and not known so much like like a_[org5] so _0

mhm

that is always something that they do n't er question about

do you do a_[thing5]

no we tri- we did

we tried but it is

but i- fo- it

really much to yeah much too expensive

so you just do the regular lollipop

yeah

also not this a_[thing6]- a_[thing6]-

xx x s_xxx a_[thing6] no _0 it 's the same it 's the same price level as as a_[thing5] _1

so it 's too expensive for us and the people do not _0

mhm

the concept of sugar-free lollipops

and

yeah yeah yeah yeah

and any interactive _0 er toy of a_[org12] _0

we do a little bit but it 's very difficult _0 it 's very difficult

interact- n- n- the we do

you know do y- do you have the the the photo camera

all this additional stuff you know from the

yes we do but

you will see we have few er few items few different articles

it 's is it does not sell _0 it 's too expensive _2

haeh

a_[org12] for us the core business and i mean eighty per cent and eighty-five per cent of the business the _0 thirteen gram classic lollipop _0 that 's it _0 end of story _0 a bit of s_xxl this is the er the double-sized lolly

yeah yeah yeah yeah _0

yeah _2

just for special events

and and the surprise nothing

w- we do surprise but i-

it 's good

it 's okay it 's doing _0 rather well yes _0 but _2 i mean eighty eighty per cent of the business is the

yeah

lollipop _0

the core business

the core business is the lollipop xx

mhm

the single lollipop

yes _5

mhm okay _1 again impressive _0

@@ _1 yeah _0 li- little by little better and better _2

one day a_[S1] 's company will be bigger than ours

@@@@@@@@

@@@ do n't you think so

it would be good if it would be so

@@@@

@@@@ yeah _0

hh @@

when it comes to sales people it is really @@@

you 're right _1 compared to our domestic market

yes

mhm mhm _1

so this is creative xx xx xx xx _0

mhm

but er

your part @@

we made there

mhm _1

so this is the new x which you have n't seen the the little hangers that we use for xxxx _0

mhm

f_die f_haben f_sie f_gemacht f_damals

mhm

and you sent us this _0 stickers

yeah

actually _0 everybody is asking er about the a_[org5] a_[thing1] t-shirts @@@

did you like yes

when i @ _0 when i showed them in the presentation and i said yeah it 's _0 done by yourself

it would be nicer if they are er designed like the girl from the spot but we could n't do it _0

actually x xx x x

by ourselves so we made those in the colors of the _0 product _1

mhm

lots of flavours

mhm

you have it _0

wow great

you _0 three for you

we have to wear this

different different

this afternoon

one two three

this this _0

sizes

this evening _2 f_schau f_schoen _2

so they are _0 they are orange er back and _0

yeah

in front they are green

it 's brilliant _7 nice _0 very nice _2

it 's more positive

beautiful mhm

xx x

@@@@@ hm _5

yeah they 're colorful and people _0 easily notice them when when we do p_samplings

yeah yeah yeah yeah yeah _0 that that really catches your attention immediately

give it _1

thank you

f_hvala _0

@@@ _2 mm fits

mhm mhm

@@@ @@@@

my outfit today

it matches to your jacket today

mhm

for for _0 for the next s_ism _0 @@@

sure @@ for the party _0

very nice

yah _0

and then the thing here is this poster xx xx x xxx

mhm _0

mhm

action _0 but we 'll talk about this later on _0 this x was made for the street events _0

these are the displays in a_[org13]

sorry

these are the displays er _0 you put in a_[org13]

yes yes you will see them placed x xxx

mhm

well

the idea came because of _0 of a_[org13] but in fact we made more of them _0 and we replace where

er you were also complaining when you were there that if we put it the er checkout shelf it was not er _0

xx x xx

good visual so we decided to make this little _0

mhm

er and in a_[org13] they er allowed us to do so so we 'll try to do it obviously in other _0

hm wow

mhm

er outlets of a_[org14] and and a_[org15]

it 's for _0 it 's for twelve blister cards _1

yes

it 's for _1 mhm mhm _2 six hooks _0 mhm

and the idea is that if they can see in a_[org13] that the turnover is better _0 if we place it like this they will

mhm

er maybe allow us to do it er in other outlets of their _0

mhm

holding _1

very nice

mhm

and it 's implemented now in how many stores

how many _0 a_[org13] you know

forty for- forty-six that makes a total of seventy-two checks checkouts _1

mhm

but we produced two hundred of them

mhm _1

so er we are going to po- position them wherever we can _3

mhm _2

so this is our new van _1

mm wow

y- y- you 've seen the er the punto _0 the small car you 've seen yourselves _0

mhm

mhm mhm

yeah

mhm

so since _0 since we have _0 branded the er the other one the the er the van _0 delivery we call it _0

mhm

er _0

wow who made the design

we do

erm we we did the the the design team yeah _2

f_schaut f_frisch f_aus f_gell

mhm

f_fesch _0

nice very nice

congratulations _0

@ thank you

and this van is is is mainly is mainly in the area of belgrade or or or

it 's again our intention

throughout serbia

throughout okay

yeah _1 we have nine vehicles so _0 we have a schedule er every day to th- er er deliveries but _0 there is no just this van goes just for belgrade i mean they 're all _0 they 're all all over the place _0

a_[S1] when it 's too cold for you just just let me know cos it 's xx x _0

no no it 's okay

thank you _1

very good _0 mhm _1

so now billboards

ah billboards

mhm _0

with more photos _0

the ones we paid two weeks

mhm and you had for

and we had for two two months and a half yeah _1

two and a half

so we have the list here w- w- with with the addresses and and many photos _0 can you see _1

mhm

some of them _0 were sent to you you

mhm

in the first xxx yes

yes _5

but they look good

mhm

they they were really very good and this was also the reason they did n't replace them _0 er

mhm

they liked the lady @@ @@@ @@

they liked the

the images _6

mhm _1 very eye-catching _0

and promo team

mhm

with the bags _0 exceptionally nice _2

@@@

@@@@@ _4

this is in in very city area f_xxxxx street where all the _1 er important cafe _0

mhm

pubs are

mhm

mhm _5

so we also have a few indoor billboards that you have seen _0 yes

mhm

this we visited last time yeah in a_[org16] _1

which one

in a_[org16] the petrol station _0 f_die f_ersten f_zwei _0 f_bilder

and the last one is for a_[org17]

mhm

xx xx mhm

f_xx f_x f_x f_xx f_xx f_x _1

mhm _4

then we come to the _1 s_tv xxx _0 a_[org18] which you know

a_[org18] which y-

which you know about everything no need to hh

mhm

mhm _2

this is just a report _1 hh a_[org18] had er made many reports from the even- street events and a_[org19] events we made _0 so not only the regular things _0 from the past but also some new

xx _0 @ _0 @ _2 xxx it 's a nice way there the refills are coming out yeah _0

f_hey f_das f_ist f_das f_das f_xx

a_[org5]

and make a_[org5] _0

yeah

we are _0

this is the older er you you made for russia many years ago

no no no this is _0 this was the international spot

aha it was inter- _0 w- we got it er with the russian er _0 language on it so i thought it was _0 just _0 for russia and it 's great this spot was really great _0 so we combine those two because _0 we do it almost two years now so it 's more interesting for children if we change

mhm

mhm mhm

mhm _0

@@ @ _8

this was _0 a_[org5] a_[thing1] and friends announcement this was _1

this is

you have seen it

no that means

because we sent it to a_[S5] that you liked it

friends is sponsored by a_[org5]

erm by a_[thing1] now

okay _1 wow _1

but also we are presented as i told you _0 er from few days ago we agreed about er big brother and karaoke show

mhm _6

so y- basically the friends you have _0 hh er before the you have the announcing message before the friends start

mhm

five seconds

yeah _0 it 's five seconds then you can see all the assortment then it says something like refresh

but you have it a_[S5]

refresh your s- _0

i have it

you have it

wi- with a_[org5] a_[thing1] refresh your pre- friendship with some kind of _0 thing so basically it says that _0

we did have it now also on the _0 on the xx

mhm

a_[org5] a_[thing1] is _0 presenting you friends hh and then _0 during the commercial break _0 you 've got the er _0 the fi- fifteen second _0

spot

commercial _0 yeah

wow

mhm _3

hh this is also the report from a_[org19] street event announcing

mhm

the action _0

mhm _0

you have it on s_cd as well and then

it was also on s_tv

yep

yes yes _1

oops _0

because of a_[org19] you know many _0 many s_tv impact give this report even in the news

yah yah yah

when we do something like this yes

cos yeah yeah yah yah

xxx xxx

okay _0

this is why we er _0 er decided er with your help to do it er with a_[org19] _0 it was in fact a_[firstname2] 's er er a_[S6] 's idea because you did it here with er a_[org20] or something

mhm

mhm mhm

mhm

but a_[org19] er is the the

the big

the only and the biggest er _0 respective

mhm

organization that people trust

mhm

and of course they have their own er possibilities which we can use

mhm

to _0 to have er attention of the _0 public and it 's always cheaper _0 when we do it _0 with a_[org19] than we _0 when we do it ourselves _0 and that 's why _0 it 's maybe a good idea but we will have the results _0

in six months at the moment this is er too early to say _0 if it really helps turnover

mhm

but anyway er er considering the image _0

mhm mhm

any other image it 's

it 's good yeah

it 's it 's it 's very good

gets a support

and you did it for a_[org5] and a_[org12]

yeah

yes because then it 's easier for us because we er _0 give them one per cent of complete turnover yearly turnover of a_[org12] and a_[org5] _0 which is of course not too much _0 but it _0 helps

mhm

so er we er support the action of a_[org19] called er schools without violence which is er a problem in serbia hh because several kids were killed during last year in the schools _0

mhm

mhm mhm

but not only er that kind of violence but also verbal dia- d- er _0 hh er violence and anything else unpleasant which _0 can be done to children in the schools even hh _0

hm mhm mhm mhm

er from from teachers themselves and so _0

so the action is very er popular in serbia at the moment and _0

mhm mhm

with the money of a_[org5] and a_[org12] they can adapt _0 er schools _0 were they in fact _0 try to do actions so every month we adapt another school and the media _0 show it on s_tv

mhm

okay okay

and then we have a big certificate of a_[org5] and a_[org12] and a_[org19] in the school so the children can see it every day _0 hh and we can do also actions around and then we are allowed to put our posters about a_[org19] everywhere announcing that _0 children can help _0 to children buying a_[org5] and a_[org12] _0 and this is idea that children can help children

mhm

mhm mhm by buying the products

by er

by buy- by buying and because one per cent _0 part of it _0

mhm

goes for the action _0

goes for charity mhm

yeah

very nice idea _0

hh and do you do the p_stickering

and er i have to say that it was yes and it was very difficult to get it because the permission does n't give a_[org19] er belgrade _0

xx xx x x

and serbia but a_[org19] geneva _1

ah with the rulers

mhm

and the stickers

okay

we do the p_stickering

th- this was the action with the ruler but er you will see later on that all the

mhm

products have sticker hhh _0 and so geneva had to approve it

mhm

and it was very difficult because for example they rejected a_[org21] _1 and many other factories _0 if they have some reasons _0 apology or anything else w- er what they can find _0

mhm

against

mhm

so er i- i- it took us more than four five months in negotiations _0 with a_[org19] serbia to have approval from a_[org19] geneva _0 and at last we got it

mhm _0

and this is first time they gave such a thing _0

mhm mhm mhm

so maybe you can do it in some other countries easier now

mhm

mhm mhm

if you find it _0 attractive _1

it 's very attractive actually

mhm _1

it was the first time to give it er to such kind of products which means confectionery or the first time in general in in in belgrade

in serbia in general but if i could understand _0 also er they are very strict with er with confectionery because they _0 consider it er not so healthy because of sugar and everything else but because this is a children program _0

right okay yeah yeah yeah

hh and because it has this nice licences which does n't have anything to do with any kind of violence

mhm

right mhm

and because it has this idea _0 that children can help children _1 this is something that they liked _0

mhm

it 's really good idea

mhm _0

this was developed with the local a_[org19] _0 people or

it was er our idea _0 then we wrote them and er we negotiated with them _0 and then they wrote er our letter and our presentation and what we do for a_[org5] _0

mhm

er for many years in serbia and so on and for course we said that er _0 which is true hh a_[org5] is bigger brand than a_[org19] in serbia _0 people more know about a_[org5] than about a_[org19] that a_[org5] can help even _0

hm yah yeah yeah

their approach and the approach of their ideas

mhm

to create an image as well

and er w- we persuaded them that it could help also _0 the whole idea _0 and in serbia a_[org19] is doing very er big job because er this a country where we really need that kind of charity and help

yah yah yah yah yah _0

so they agreed _1

hm _0

mhm wow

i 've actually brought this with a free x xx x xx xxx

so-called win-win _1

and of course er _0 w- when products are er marked _0 by this _0 maybe this is not t- t- the best way but it was the quickest we could do

mhm _0

hh although they wanted something to be here but it was er it was er _0 too complicated to start quickly with _0

mhm mhm

mhm

hh so we did it for the beginning like this and they said we will have trial period of six months to see if it give er results to us as well _0

hh erm _0 it is easier to _0 to come to any shop with products which have this because stores like to have it and then they er

mhm

mhm hm it 's for the image as well for the store

for the image of the store and then of course they offer it to people _0

mhm

so i 'm so we will see what will happen _1

very good _1

and you started _0 one month ago or

one month ago or something like this yeah so our people went to any shop _0 er to put to the previous stock

mhm

aha the

aha okay

as well er the the stickers and er now in now er warehouse _0 every item is p_sticked er _0 in

mhm

in in in the i- before it it goes

mhm mhm

goes out

out yeah _6 so the newest s_tv campaign that we have is on the nation-

but it 's a very innovate idea in total _2 i mean because you know violence in the schools is not only a topic in _0

mhm

in serbia nowadays

yes

yes yeah

it 's er _0 also more and more _0 even in austria _0

yes

and er that _0 that kids can help kids _0

this this was the idea _0

it 's nice

kids to kids this is the the the main slogan

mhm

because you know in in in the _0 we have in in in austria or germany we have the campaign _0 that you should not look away you know the slogan is do n't look away so if see something bring it up and _0

mhm

and try to help _0 xx

like it happened to my son two days ago he was attacked in greece by some er albanians with a knife _0 hh and they stole his pho- _0 ph- er mobile phone which is _0 not important thing i mean the mobile phone but the fear that er

yah

mhm

yah yah yah

stays in your soul and in your mind _0

in greece

in greece i- in the night and nobody of course _0

he 's studying in greece

it was t- t- t- the the _0 street full of people

mhm

and nobody no-

nobody paid attention _0

mhm

and this was something that hurt _0

mhm mhm mhm mhm

him more more than maybe attack itself

yeah

yeah yeah yeah yeah

that nobody wanted to help _0

so he escaped and er everything finished in er _0 let 's say hhh good way but er hh

mhm

this what a_[S6] mentioned

mhm

that people should try to help _0 this is a problem of nowadays that

right right

right

we mentioned _1 so er the violence in the school er er i- it 's very interesting thing because the violence _0 even in er attitude and er behavior _0 rude and p_unpolite _0 way of erm _0 treatment amo- among teacher and children and children to children _1

mhm

is is is very _1 spread away everywhere

mhm

right right right right mhm mhm _1 it 's getting worse and worse mhm

hh but the idea kids to kids was er i mean _0 that kids _0 can help _0 always er and then symbolically _0

mhm mhm

they could help by not being rude not being aggressive not being _1

mhm mhm

unfriendly to each other _1 but to do something

yeah

mhm mhm

even by a small thing like one per cent of of

mhm

but anyhow it it it _0

buying something yeah

it brings money at the end

_4 so another thing is er national s_tv

hm _2

that we er made er together with them one interactive s_tv video game show _2 but a_[S3] will explain more about this

it 's the erm _0 the game is interactive it 's interactive in s- in the sense that kids _0

xx xx

hh phone the s_tv _0 and then erm _0 they have the the by pressing certain digits on the on the phone

mhm

they move it _0 or they shoot or whatever there is

mhm

so they catch a_[org5] candies on the screen

and they 're flying and they have to to shoot them or to catch them whatever _0 hh and er the er the score sheet _0 when in the end the score sheet is in in in counted in a_[org5] so you had that many a_[org5] _0

points

mhm _0

and also there is a _0 there is a commercial _0 where there 's in in the break _0

which cuts the show

commercial break _0 with with a the a a_[org5] commercial hh and this go- this will go on from _0 it it 's it already go it 's already airing _0

two

two months

yeah and probably two more huh november and december _0

mhm mhm

and if er if it shows nicely than we will er negotiate about next year _0 this is er something which er was not too expensive

yeah _0

that 's why we decided to try with it

mhm

and it 's a it 's a thirty minutes sh- thirty minutes show

yes

together

yeah all together yeah _0

mhm _0

and who erm created this this interactive show

they have it

hm they have it

they have it on s_tv and er _0

they they have it okay

we just asked that

it 's called s-

you just adopted it to

yes

we adopted it yes

it 's something like _0 heros ' islands or adventures or h- at heros ' islands or or or whatever it 's called _0

mhm

mhm _0

so we just er gave them the idea that they could insert _0 a_[org5] candies _0 running _0

on the screen so that they can so they can catch them yes _0

it 's nice yeah

and of course _0 then they have to notice it

mhm _2

and of course it 's national s_tv so er everyone can see it in the whole territory

mhm _9

@@ _0 yeah _1

but we will send you a copy we did n't have it er _0

mhm

from them they did n't send it yet but you will see it we will _0

erm yeah

yeah

send it to you _2

x xx _2

this is the in-store jingle _1 er i- in in a_[org22] _0 hypermarkets _0 y- y- y- you can read the explanation _0 is the in-store jingle that they run it er five times a day _0 between twelve and eighteen hundred er _0

mhm

where the the attendance is _0 at a peak _0

with with a_[org19] they pr- they er _0

and and

mhm

promote the e- the the the a_[org19] product by _0 they tell people by purchasing any of a_[org5] or a_[org12] products you 're helping a_[org19] hh _0

mhm

action schools without a violence in serbia which is very important _0 hh is also to communicate to people that it the action and all the funds raised are spent in serbia

mhm and not going _0 not going outside the country

it 's not

mhm mhm mhm

yeah

it 's very important to tell them that _0 it is something for their kids huh _1

mhm _0

which of cou- which of course gives the image er _0 for a_[org5] that they are not only there to collect money by selling but also to do something for the serbian children

yeah yeah yeah

mhm _2 to have a certain reason _0 the money is spent for

yeah

yes yes _0 yes

yeah yeah and you ha- you have the specific one

mhm

here it 's schools without violence _0

mhm

and you know _0 exactly where the money goes to

mhm

but er of course we have n- n- several erm _0 f_xx f_xx f_xx f_xx f_x f_xxx f_x f_xxx press press _1 press conferences

xxxxx

press conference

press conference we had several press conferences and it 's nice that _0 even the ministry of er er education hh _0 said that a_[org5] is something _0 that always has benefit program for children hh _0 choosing right licences never something which has anything to do with violence like some other maybe toys _0

mhm

hh that can be

mhm mhm mhm

er giving the children idea _0

mhm

of violence _0

so we get we get an educational image then

you see

mhm

@@ wow @@@

@@ _5

because in fact he was emphasizing that there are not too many companies hh _0 who want to do things like this and help and give _0

mhm

part of their hh _0 profit to the charity programs in serbia so hh er this was one o- of of the first _0

mhm

yeah

and he always emphasizes er that he is so thankful about this

mhm _0

you will see some pictures

but it but it 's sure that the money will stay in serbia and not goes to an international

of course

yes it is sure

fund it is sure that the money stays in the country _0 okay

it is sure

yeah

because because really every months they adopt _0 another school

mhm

yeah _0

er where they insert the program

and i think _0 i think two major reasons it 's

yeah

the money stays in the country and it 's for a specific _0

yeah yeah

reason for the kids so people _0 really feel _0 actions when they

reason

yes

right right right right right yah yah yah mhm

yeah

uhu

when they buy something and _2

mhm

and they were very strict about er all the logos and er hh _0 inter-media space and everything we really had to negotiate it very er long because hh _0

mhm

er it had to be sent to geneva they wan- er _0 and the only thing that er we we had to do is that they say _0

for approval mhm

that it 's written everywhere that they do n't erm f_xxx f_x f_xx _0 that they do n't guarantee for the _0 product

the quality of the product _0

aha okay

this is something that we had to

right of course of course of course yah yah yah yah yah

mhm

the erm

somewhere so if we decide after six _0

mhm

months period that we will maybe do it here hh _0

we can print it easily on the backside _0

then it

yes

mhm mhm _2

yes

okay _0

and this activity will last for _0 how many months _0

six months

er we we we agreed one year _0 fi- tr- first trial period of six months hh and then er automatically if we do n't stop it _0 it will go for a year

it 's revolving

mhm

it 's revolving

yeah _0 it 's revolving _0 and er er because _0 we started in the middle of the year _0 and a_[org19] does not want to er they want to do it by calendar years they do n't want to do it by twelve months so they six months plus six month _3

mhm

mhm _7 okay _1 a_[thing10]

s- so you have er er what we have done in press month by month _0

a_[thing10] again

@@@

so in july we had a_[thing10] _0

what 's

the frame _0

this frame was in in in a_[org5] a_[thing1] _1

@@@

@@ _0

very good idea _4

we always give a present to children on _0 sun- on monday at er calendar _0 we always announce some new _1 or er remind them to some more of assortment _0

mhm _0

and you explain here that this er a product for _1 older kids as well _0 because a_[thing10] it 's more or less it 's a _0 a children magazine

yes but they always like to know what is new in fashion

mhm _0

because it 's er mostly a girls _0

mhm

magazine

mhm

oh by the way is that that it 's also a product for children so _1

er for example my son can ea- can eat _0 the whole _0 er the orange

my niece _0 as well she is six

yeah

you you mention that yes

mhm

and she eats the whole package at one _0

like this

poah

and just two days ago i brought her _0 o- one again and she immediately

@@@

yeah i know well so it 's

you know _0 so _0 it 's not only a product for adults

yeah

yes

it is for the children _0

right

the orange one is

they like they like the cute packaging

uhu

and

they like even _0 er the f_sujet or the layout more _0

yeah

in my opinion _0 than adults do _0 because when they see the bear ah the bear _0

yeah

it 's more attractive for them e-

and the taste is not too strong

even

no _0 no

no it 's for the children they vary the taste it 's

it 's very average an average 's taste especially the orange

yeah the orange yeah

right

yeah yeah _2

that 's what the idea because a_[thing7] is also _0 have er a_[thing7] also has a _0 certain target group

an average

mhm mhm

mhm

er of kids

of kids yeah mhm

mhm mhm

for the for their fruit flavours _0

yeah

so we decided to of course give them idea that something like this exist and its fashionable and it 's er candy and it 's

mhm

sure sure sure

could we have it

yeah yeah

and especially in girls _0

for the for for everyone

yes _0 magazine

yah

mhm

for the girls in that age

mhm _0

so in july we also had this _0 teen magazine a_[thing11] _2

mhm

and then we had this er erm ad _0

a_[thing11]

half-half a_[org9] and a_[org5] giving the idea that a_[org5] a_[thing1] is maybe for ladies and this is for men hhh and

mhm

a_[thing11]- a_[thing11] is er by the way a_[thing11] is a slovenian magazine but _0

f_ist f_das f_toll

mhm

this is the serbian edition of a slovenian magazine _0

mhm

so if _0 you knew y-

what does a_[thing11] means

a_[thing11]- a_[thing11] means fuss _1

fuss

fr- fuss

what 's fuss

hm to be in a fuss to be in a hurry

fuss

fuss it 's it 's when when you say do n't make a fuss _0 let 's do n't make a fuss out of it

ah okay

it 's positive of hurry it 's

ah do n't make a fuss out of it

yeah this is fuss

mhm okay mhm

and the er if you 're

but in our jargon fuss means erm _0 i 'm in a fuss but in a positive way i i have to do so many things i i live wild life and you know a little bit

lively very yah yah yah yah yah

i 'm so busy or what

e- e- energetic

i- i 'm so busy i 'm so busy or or

i 'm so busy and so i 'm always in a

yeah

it 's you can also say that a_[thing11] you know _0

aha

whe- whe- when you say i 'm in a_[thing11] that means i 'm _0

mhm

i 'm busy

okay

it 's sloven- _0 it 's a slovenian it 's a slovenian teen magazine so _0

everyone wants me i am so occupied and so on

yeah yeah yeah yeah

you have a new partner from january in slovenia _0 so erm _0 just to

mhm

it 's a teen magazine _0 and _0

mhm

you can do _0 a lot of things _0 in tha- in that in that magazine

it 's it 's also in slovenia but

it is slovenian

ah it is slovenian

this is the serbian edition now they er

okay it is the serbian edition

yeah

and this edition was given er for free _0

i xxxx

on the exit er _0

the exit music festival

concert the music conc- festival so it _0 went to really many _0 hands

thirty thousand l- _0 er thirty thousand copies _0

mhm

the first _0 the first edition

x x xxx

for free

mhm

it came out it just happened that it came out in the period when the erm the the of the exit _0 which is a music festival that what it 's the biggest of that kind

ah yeah then you did a sample sampling of it

yeah we did a sampling there is the biggest of the kind _0

a_[thing1] mhm

in south east europe _0

mhm

and have many people coming _0 from all over the europe _0 and er _0 the- they distribute thirty thousand _0 pieces of it _0 copies of it _0 free of charge _0 to er to all the _0

there 's a handout

t- to all the partip- to all the attendees of of of the _0 of the festival

mhm

and whose idea was this this more or less image of of er of an of an shark

their

this is a_[org23] the agency of a_[org9]

great _2 very good then

for me it 's a crocodile _1

yeah

@ but something

or a shark or even yeah yeah _1

but at least a xx

at least dangerous

for _0 for me it 's a woman

@@@@@@@@@@@@@@@

i ca n't see an animal

@@@@@@ @@

another one they have a similar is er f_xx f_xx f_xx

@@@@@

@@@ @

they have the lightning one _0

lightning

just _0 you see the a_[org9] and it 's _0 on the er _0

aha

on the er

on the boat or

oh no on the pack _0 on the pack itself _0 you 've got some kind of a blue lightning _0 that goes _0 from one corner to the other and it spreads till it 's

aha

but i prefer this one it 's very

s- _0 this one i think they call it they call it the razor

strong mhm

mhm ah the razor okay

mhm

yeah

and the slogan is strongest in the city

yeah

mhm _0 mhm _1

okay so in er hh _2 in july again _0

so we started with the the a_[org19] act- the a_[org19] project _0

xxx

started in july hh so _0 we announced it _0 everywhere so there 're a lot of you will see that there 're a lot of _0 ads about _0 the a_[org19] thing

mhm mhm

a_[thing12] is a professional magazine hh _0 er it comes er monthly so this edition was for july and august _0

mhm

hh so er we gave er _0 pure text and er the whole _0 page ad _0 about this action with a_[org12] and a_[org5]

hh _0

so er on the photo they could see that all the er _1

mhm _0

range of articles er marked by er a_[org19]

sticker _1 and erm _0 the slogan of the poster is unite for children which is in fact a_[org19] slogan _0 let 's unite for children

mhm mhm _2

and in the middle you have the image of the _0 sticker itself _0

mhm _0

and the explanation that er here _0 that er buying any of er this er items they _0

products mhm

they will _0 help a_[org19] _3 hh and then the explanation for the shops _0 that they should have it in their assortment _0 to help

mhm _2 f_skola f_x _0 f_x f_xx

f_skola _0 f_skola _0 f_skola is a school

f_xxx

f_xx _1 difficult language huh _0 @@@

s_lj like ljubljana

ooph _0

haeh _0

s_lj xxx

very difficult

a s_LJ like _0 ljubljana _0

hh now a_[thing13] _0 of a_[thing13] is belongs to a_[org24] media g- media group _0 this is s_uk _0 company and _1 they they have it p- they you have produc- a_[thing13] editions in croatia slovenia and serbia where wherever _0 it 's for professional buyers _0 but c- er contrary to a_[thing12] this one is sent _0 to sixteen thousand addresses in serbia

mhm _0

and most of those _0 sixteen thousand _0 addresses are small shops _0 so basically when you publish an ad like this _0 it 's very _1 it 's very positive for the company and for all the brands

okay

and s- specially for a_[org5] because _1 when a sales rep goes into a small shop and says a_[org25] _1 either they do n't know _0 but the- he then he says a_[org5] they know _0 so it 's very

mhm

mhm _0

anyway this was the idea of a_[org13] themselves that we should announce our company as a company who can er do now a developed er work for the for the _0

mhm

shops we did n't do an- er did n't did something like this before because our net was not completed

mhm _0

hh and now when it is _0 then we _0 decided to invite them to er work with us directly and have the better assortment and the whole er _1 possibilities that er that a_[org25] can give them so this is the announcing _0 possibilities of a_[org25] to the small shops _0 direct distribution wide assortment complete marketing support s_ps material these days _0 things like that promotions tastings that we can do in their shops hh so this was the idea that they know they er can er come to us even if er our salesmen are not there _0

mhm

hh and er not only go to the wholesaling company which hh do not have the whole wide assortment that we can offer

mhm

mhm mhm

and this also says that we have er _0

deliveries _0 to the whole territory of serbia and montenegro _4

by the way in montenegro

give them whole service

yeah _0 the bracel- the the the the bracelets _0

we mention it yesterday

bracelets

they say the- there is one thousand points of sale in montenegro _0 and _0 every single _0 point of sale has a weekly rotation of

@@ _0 of one display

of bracelets _0 yeah

@@@@

incredible

@@@@ _1

that 's fantastic _0

xxx

it is if we could deliver it

@@@@

well

@@@

well _0 a_[S7] just says yes when they have them

@@@@

yes @@@@ _0

when they are there

that 's correct

so a_[org10] again _0 this is a_[org5] a_[thing1] announcement made in a _1 girls ' way

mhm

ah @@@ very nice hh _3

cars _2

yes and the report of er again _1 er a_[org19] _0 because we had a big er _1 announcing er _0 parade at street event er in the street _0 in a_[place1] _1 giving them idea _0 about this new cooperation _9 so er _2 magazine a_[thing5] is very popular _0 because these are young mothers _2 hh _0 and erm _0 we continued with a_[org5] a_[thing1] _0 ads _0 and also with a_[org19] _1

information mhm _4 hhh mhm _5

so this was pure text in a_[thing13] _0 in august _3 then it september again a_[org19] _1 er as an er whole page ad _1 made in er a children _0 way _1 different than er this serious poster that we had for professional buyers _3 f_xx f_x f_x f_xx _0 which says to children _0 give your

give your contribution to a_[org19] 's project school without _1

buying a_[org12] and a_[org5]

violence

buying a_[org12] and a_[org5] yeah _1

give or distribute _6 another 's in a_[thing14] again

mhm _0

again a_[org19] _0

mhm _0

a lot of media p_spendings _0

yeah a_[thing13] _0 a_[org19] _1 at _0 the whole page _4 kids magazine again _4

f_sezona f_lova _0

mhm _3

f_sezona f_lova f_xx

f_xx f_xx f_x f_xx

hunting season

hunting season _3

mhm

@@ _3 mhm _1 f_xxxx _3

so in a_[thing13] this professional magazine again pure text announcing _2 open season _4 and this was er _1

this is a_[org19]

the press conference

press conference but in the government _0 and this is the minister _0 this i- in the middle this guy _1 explaining to media _1 all about the idea _0 a_[org5] a_[org12] and a_[org19] _1 hh and this here is the certification that goes to every school _0 and _0 very big that stays in every school which is adopted with the money _0

mhm

that come from us _4

and who 's that lady on the left side _0 the very left side

i think that

i knew i knew i knew our secretary which i said is very beautiful

@@@@@@

haeh _0 i

@@@@@

@@@ _0

instead of a_[firstname3] _1 no no no no no sorry on the right side

no i mean this i mean this picture

here

no no _0 yeah it 's me _0

@@@@

i have to explain something about a_[org5] and a_[org12] _1 there _0

she 's a_[firstname4] or

a_[firstname4] yes

a_[firstname4]

hm _4

so one day you will be a celebrity _0

mhm

in in serbia huh

really yeah

no _0 not for sure because i i i hate public

@@@@

a_[S1] is already

@@@

@@@ _0

hh no _0 hh _0 hh this is something that they insisted they said please do n't send anybody else but something from the top

yeah

er but usually i er always send our marketing trained manager or er

mhm mhm

a_[firstname4] or some somebody else because i do n't like to be exposed

mhm

@@@@@@@

and i do n't like to talk in public i 'm always o_a: @@@ full of fear @ @ _3

very good _0

so this is the way how we put er stickers on the products

mhm

er i have some _0

if you have some complaints please _0 give us _0

@ @@ please give us _0

@@@

hh so that we can maybe change something it 's very difficult to put it and not to spoil the image of the product not to _0

mhm mhm

cover something which is important

not to cover too much

it 's really

it 's

yes _1

it 's really okay _4

f_xx f_xx f_x f_x f_xx f_xx

and posters _2

posters in the shops in the this is for example the entrance of a_[org26] _0

mhm

small shops _0 we always try to put it wherever we can to _0

mhm _1

recall their memory

who is that guy buying a_[org5]

i do n't know

@@@ @@@

@@@

nobody from our side

@@@@

@@@@@

@@@ _0

ah _0 this is my brother

@@@@@

a friend of a_[S3]

@@@@@@

@@@@@@@@@

er no no really no no no this _0 this is this one

yes

no it 's no _0 no no no

maybe maybe there are someone to do it but i 'm not sure

i am the- this

that they are that they are so careful our bus-

@@@@@

can you can you buy a_[org5] this moment @@@

no no no it 's no- nobody that we know really _2

you just paid him @@@@

you were just waiting to share

@@@@@

@@ @@@

it could be could be that our people are so in- innovative

please go in xxxxx

you do n't know him but you just paid him

if they are so careful i 'm not sure that they

@@@

@@@@@

into this idea but maybe that was _0 hh i did i did n't even notice it

@@@@@@@

but a_[S6] he notices everything

@@@@ _0

so it was er a_[org19] street event completely different from erm _1

the caravan we made before _1 and we used this opportunity to er _0 give attention to a_[org5] a_[thing1] as well _1

and actually our austrian distribution partner they ordered this a_[org5] promo desks _0 from serbia

yeah

actually they 're x xx xx

do you know when they will come

f_xx

they 're they 're loaded _0 the- they 're they 're on their way starting from today so you 'll have them by _0

monday xx

because they saw it in the presentation they saw it it 's our promotion material and they ordered it er from mister a_[lastname5] _0

mhm

@ ha

@ @@@ @@@

and you remember a_[firstname6] he was s_pr at that occasion _0 street event you can see him _0 here giving _1

a_[firstname6]

a_[firstname6] you remember a_[firstname6] with a_[org5] cap on _0 on his head

before befo- _0 after that xx

er ano- another another page again

aha okay

in the corner

in the corner _0 right

ah here

yeah _0 @@

@@@@ _1

so it was a_[org5] and a_[org19] stand _0

mhm

in the street

mhm _4

another page it is er _0 the most beautiful mama contest _0 mama with the child _2

mhm

i was not invited

@@@@

yeah pity that 's i wanted to say this w- this would be something you would like _1

@@@@

you was invited

@@@

this could be something yeah _4 and we gave a special price for er _0 mo- most p_sympatic f_xx f_x p_sympatic more charming

xxxx

@@@ _0

mama

the the most yeah

@@@

sym- the most yeah charming

charming mama yeah _0

@@@@ _6

so er according to some sponsorships we could er we we had possibilities to do p_samplings on some er events _0 to this was er _1 music festival exit in novi sad but we have mentioned it

xxxx _0

but

it 's the biggest of its kind maybe even in europe

in europe _0

mhm

they had like

how many stages _0

hh twenty-six different stages hh

wow

you 've got the

wow

on the tower of novi sad which is a very _0 exciting place

the castle the castle

the castle yes

mhm

castle

the castle it 's not tower but a castle

castle of novi sad

it 's a castle

especially because er a_[S6] like castles

the castle of novi s-

@@@@@@

right

@@@

well actually the c- this the castle of novi sad was built by austrians by maria theresia it was built so it 's _0 and one one of the p_famoust battles between turks and austrians _0 took place there when the _0 how do you call him the eugene of savoy _1 f_eugen s- s-

er f_eugen f_von f_savoyen

erm er f_prinz f_eugen

eugen yeah

yeah

duke

er the duke the prince whatever _0 and the turks _1 er the- they clashed there _0 and _0 it was in the middle of july _0 and the only thing that saved the austrians was that the _0

the europe

n- the and the europe _0 is that _0 because they were outnumbered is that _0 in in the middle of july it w- it started snowing _0 and the turks were not prepared _0 for the snow

li- like complete er wonder

like flo- li- like a wonder

mhm

and since that and

that snow in july it 's never

yeah that 's

it never snows _0 and since that day there is _0 there is a holiday _1 in in petrovaradin which is the er the place of

mhm mhm

where the the castle is _0 and they celebrate that day

so the battle of austrians and turks and snow

wow

and snow @@@@

in july

and so in that place

you know the you know the austrian history much better than we do

so the turks suffered from cold more or less and

@@@@@

yeah yeah yeah

@@@

and they were beaten by austrians _0 austrians serbs whatever _0 the the army _0

all together yeah

the austro-hungarian empire 's army _0

mhm

back then

mhm mhm

and so er and at th- the at the petrovaradin castle _0

there is a music since two thousand there is a music festival called exit

mhm

it 's the biggest in europe i think

biggest of its kind

f_xx f_x f_xx f_xx f_xx f_xx f_xxx f_x

yeah you 've got _0 people performing there like iggy pop you 've got sting _0 you 've got er _0

i do n't know who else i mean all of them and all the bunch of those _0

mhm

n- those modern trendy people

i see

which i do n't _0 know

f_xx s_dJs f_xx f_x f_xxx

and the s_Djs th- th- everybody

and of of course

mhm

they come and stay there for seven days _0 people young people they

yeah

seven days

sever- er er not seven sorry five days

i think it 's not so long

four days but they stay for seven days

yeah yeah yeah

th- the festival is for four days but they come

because they come they come they they have a campus there _0 on the beach they they can swim on in the river _0

yeah

er in the whole night they spend on the in the castle on th- er

xxx

mhm

so it 's er really an event

and during the day they sleep on the beach

o_bɒm o_bɒm

@@@

yeah yeah yeah

and you 've got but you got twenty-six different stages

you have to come once it 's really

in july

something to see yes

yeah

in july

in beginning of july

in july a_[firstname7] a_[lastname7] was _0

he was there a_[firstname7] a_[lastname7] was there this year

he was there he he wanted to see it yes

mhm

we went up _0 even we took even a_[S1]- even a_[S1] went up on the high heels

@@@

because

@@@

no because n- i 'm not joking because you can not

i did n't have hi- high heels

er you did n't er yeah okay but anyway you can not drive hh

@@ @@

@@@

yeah you have to go

you had to go s- er you had to climb

i see

three over three hundred stairs _0 you have to climb through a tunnel _0

mhm

and then you go _0 when you go y- you go up _0 so erm _0 but it 's very modern now you can even buy tickets at the spot _0 and you can even pay by a by a credit card and everything they 're very

mhm

organized

very organized

mhm

and it 's one of the er _0 the things that made serbia _0 known in a positive way

mhm mhm

er throughout europe

f_da f_haben f_doch f_wir f_so f_eine f_folkloregruppe f_gehabt f_die f_auch f_da f_oben f_gespielt f_haben f_xx f_x f_xx f_xx f_xx _0

f_wo

f_xx f_wo f_haben f_die f_gespielt f_keine f_ahnung _2

no idea

f_kenn f_mich f_zu f_wenig f_aus

mhm _1 and this is _0 every year

yah

every year _0 and this is where this er magazine a_[thing11] was distributed

f_kannst f_naechstes f_jahr f_um f_die f_zeit f_kannst f_es f_schon f_hineinbuchen hm

er er this is this magazine a_[thing11] was also distributed we 've we have er been doing this sampling activity

yeah

mhm

trying to pay attention of a_[org5] a_[thing1] to this er _0 carpet of young people

right

mhm

no we will _0 split ourselves _0 a_[S4] will go to the _1 to the music festival

street event mhm

you go to the _0 press conference of a_[org19]

for the ma-

@@@@

and i go to the mummy contest

to the mama contest

the mummy

@@@@@

where do you go to

mama contest

to mummy

@@@ @@ @@ @@ @@@

to a_[thing14]

to be in the jury

huh

yeah _0

@@@@

f_ah f_ja _0

so this is er _0 carnival in f_vrnjacka f_banja city of f_vrnjacka f_banja _1 hh this is now an _0 ethnic er p_ethno

f_wie f_sprichst f_das f_aus

this is f_vrnjacka f_banja

f_vrnjacka

f_vrnjacka f_banja

f_xx f_xx f_x f_xx

f_vrnjacka f_banja

this is the er this is the spa _1 f_vrnjacka f_banja f_banja means spa

xx xxx

spa oh

it 's a spa _0

mhm

or a erm

mhm

or thermal or where

mhm

where the sources of er thermal waters are

mhm

but most famous er

in in serbia is the xx yeah now in serbia

of it 's of it 's kind in serbia and very _0 er many many tourists _0 at this part of the year _0 are there so we er decided to be there on their carnival b- erm and it was international carnival _0

hm _1

with many many visitors _2

and it 's in was in july or august or _0 when did it place

i think it was in july or august

august

f_das f_ist f_so f_wie f_bei f_uns f_in a_[place2] f_das f_strassenfest f_wahrscheinlich f_gell

f_ja f_genau _0 f_so f_was f_aehnliches

f_ja

mhm

f_pflaster f_spektakel

so it

right mhm

mhm

so you can see some pictures _1 on the other page as well

mhm

and it was also sort of er sponsorship and then we have er here the list of sampling activities _0 we have done _0 for a_[org5] a_[thing1] _3 from july till now _1 so the first pictures you see here is er the movie festival in a_[place3] _3

you have many festivals actually

also

yes

very nice festivals

mhm

well the one _0 the one which is _0 very erm attractive for all the westerners i mean to some of them _0 who like it who like the things differently _0 is er a festival in guca _1

mhm

which is the trumpet _0 contest _0 and a festival and the biggest of its kind _0

mhm

but it 's really _0 it 's _0 really party in erm

whe- where is

p_ethno way

in a very erm

wh- where is guca _0

where it 's central serbia somewhere but it 's _0 er y- you can

but it 's more xxxx

xxxxx

all o-

if you know xxx

it 's more african

mhm

oriented

a mountain

no no it 's xx is it

it 's really serbian o_bəbəbəbə o_bəbəbəbə o_bəbəbəbə

the trumpet

aha

okay and the er hh well all the p-

everyone is dancing and they all are drunk

have you ever heard about kustu- kusturica do you know kusturica and the music

@@@@@@@

you know kusturica

erm kusturica kusturica

the time of the _0 the

the

yeah it does n't matter

the film xxxx

the red- er er _0 xxxxxx

it 's he 's he 's the mo- he 's the movie director and er

aha

er he he 's the famous he has famous movies where there 's a lot of _0 serbian _0 p_ethno music involved

i thought you were mentioning his movie that you have seen somewhere

aha

mhm

composed by mister bregovic who is giving who is giving no it does n't matter it 's a big it 's a very big contest _0

okay yeah

and the whole city of guca you have a lot of tents _0

mhm

in the middle of the city _0 and er you can eat a lot of serbian ethnic national food like er f_pleskavica and f_cevapcici that you know and some other stuff hh

mhm

sausages

sausages you have girls dancing on the tables you have er hh er all the trumpet orchestra of

you can sleep here

of this party

@@@@

@@ yeah _0

and this is _0 this attracts _0 a lot of people because

i can imagine

er _0 this is the place where all of your basic instincts could be fulfilled

all

okay

most of them

@@@@

@ @@ well you said all @@@@@

no xx well

@@@ @

it _0 there is a possibility also

okay

it 's most of them

so _0 you mean you do n't have to be shy

you do n't have to be shy

@@@

@@@@ @@@@ @@@@ @@@@ @@@@@

you can you can express

that that 's a party for you a_[S5]

@@@@@@@

y- you you can you can express whatever you want to

right

you can do whatever you wan na be

with with kid

feel yourself at home _0 on the table

yeah

you do n't need to be dressed up

but anyway we

so you do n't have to participate on the press conference instead you do this festival

that 's not that 's nothing for me

@@@

@@@@

@@@ @@

but we did n't decide to erm _0 combine it with a_[org5] a_[thing1] because it 's more p_ethno it 's not so trendy it 's not

the animal instinct

yeah nothing to do with with b- er just just

just p_touristic reason

be- because you said we er or somebody said you we have a lot of festivals _0

mhm

so we edit _0 one which is not here but it 's not for our products @@ you

@@@

we would n't like anyone to er relate _0

any of our products with er

to to

to our folk music

f_xx f_xxx f_xxx f_xx

erm with _0 yah this is good for the beer _0 for

yeah yeah _0

peep- for meat producers for the erm _0 meat industry

f_xxx f_xx f_x f_xxx f_xx f_x f_xx f_x

okay

hm hm hm

so it 's er sampling in central city area of belgrade _0 in the evenings and er afternoons _0

mhm

even at the beach

even on th- at the beach you see if you can see _0 of a_[place4]

mhm

mhm _0 mhm mhm

f_crash f_peppermint f_bombone _0

f_ah f_da _0

and we made it like this

it looks like a_[org9] _0

we made it like

mhm

haeh _0 what _1 which ones

aha

okay _0 it 's on the a_[org11] _2

xxxx

we have our own machine in our warehouse our people do it _0

yeah

yeah yeah yeah yeah yeah

they 're p_copycatting

so this is for the action when we want to put several things together so you have here _0 er refills and er sour together with this for free _0

yeah

mhm

okay _2

the other similar thing we do for a_[org17] is this

mhm _0

this is for free that you get from you _0 and then _0 we call it for mum and a kid _1

f_xx f_xx f_xx f_xx f_x f_xx f_xx

f_aha f_die f_mama f_x f_x f_x f_x

f_das f_ist f_aber f_nicht f_bloed

mhm _0

this ca- this action we call it for mama and a kid _0 and this was meant for a_[org17] because a_[org17] un- a_[org17] unit has to be er _0 rather expensive so _0 we wanted to introduce _0 a_[thing1] together with it

mhm _2 hm hm _0

it 's for you xx

and this was at the beginning of the school when we asked for this we also made this action in a_[org27]

i like the idea

yeah yeah yeah yeah

yeah yeah yeah f_das f_waren f_die f_dings f_wo f_wir f_gesagt f_haben f_ob f_sie f_es f_brauchen f_xxx _0 f_und f_die f_freuen f_sich f_weisst f_eh f_weil f_die f_haben f_wir f_da _0 f_die f_sind f_beim f_xx f_herum f_gelegen f_ja

just put it _0 please please put it all with in i- in this bag it 's for you

you really use our old stuff

yeah _2

another one _1 aha this is xx

mhm

that 's a a_[org5] bag _0

yes this is a_[org5] bag that we give er o- on our _0 sampling activities as gifts _0 on street events as well

f_naja f_aber _0 f_zum f_samplen f_also f_die f_idee f_gefaellt f_mir f_sehr f_gut i really like this idea

f_und f_wir f_haben f_noch f_voll f_viel _0 a_[org5] f_spender _4

mhm _4 mhm

a_[S7] invented this packaging @@

yeah _0 i like it

because we were thinking how to put it all together _0 er for for the

yeah yeah yeah yeah yeah _0

cheap money i mean not to have any _0 cartoon at it anything that would er _0 put money

yeah yeah yeah yeah yeah yeah

yeah yeah yeah yeah

and the foil _0

yeah _0

in the value

and it 's done in your warehouse

yes

hm _0

by your own people

this is very nice

yes

mhm mhm _0

mhm _4 @

and here they are now x but they could n't _0 er put er the picture like this so they _1 say that this is _1

mhm

free of charge mhm

gratis yes

mhm _10

hh now we co- come to our buy and get activities that we mostly do in er _1 er wholesaling companies and er in our direct distribution so if you would like to explain this _2

xx x

hhh well the idea is always to get _0 to buy s- to buy and to get something for free huh and it 's always with this counts and always with _0 hh with gifts

mhm

and the incentives and the the incentives x goes to er to _0 to er to clients making purchasing orders and also the incentives are for the er for the sales reps to push things _0

mhm

so basically there is always the er the strict assortment the er b- the the compulsory assortment that you need to buy _0 and then there is always a choice _0

x xx

and er there is the er merchandising standard that means that for example a_[org5] a_[thing1] has to be at the checkout i mean the checkout in a small shop or beside the cash desk

mhm

and then they get _0 some gifts

they get gifts they get additional discounts and they get er special payment terms

mhm

and t-shirts and caps and

yeah

mhm wow

things like this

and er _0 also the er the sales reps _0 having _0 a certain number of ac- o- of actions _0 done like that _0

mhm

purchasing al- order _0 complied _0 with the rules _0 they get bonuses

this was absolutely great succe- a great success this

yes

mhm _0 mhm _0

mhm _0

yeah yeah _0 with the erm _3

all the shops even those that never had er

mhm _0

dispensers in their assortment

f_xxx f_xx _0 this

mhm

wanted to have this

this is for me right

this is for you yeah

thank you _0 very much _1 thanks _0

this is what _0 what we were able to organize that quick

okay thank you very much

but you know we tried to get the big one

yeah _0 okay

i like this idea as well very nice

and the xxxx is as well

okay thank you _1

mhm

and what _2

it 's a very good use of the _1 of the free dispensers _0

mhm

yeah but of course thanks to you because you when- whenever you offer us something like this then we er can be inventive to do something

and and and we get the refills for fo-

yeah

yeah yeah yeah yeah to do something with it _0 yeah

x x xx _2

so you have pictures here _2 of the positioning _2 here come position xxx this time _0 without the maxi with some er _0 new positionings _4

and there is the a_[org13] _1

yep _0

right

well _0 these are _1 empty because _0 you see when it 's ta- er when the picture was taken

f_xx f_xxx f_xx f_xxxx

the the the er yes the pic- the a_[org13] was hh there were make- they were putting the new shelves on their checkouts _0

mhm

so these are all new _0 and we were _0 in when it was filled it was _0 but now _0 it is how it looks like

mhm _1

the hangers

yeah _1 f_x f_xxx f_x f_xx f_xxx f_xx f_xx _2

you can see the hangers here use them _4

the hangers is there

mhm _1

so a_[org22] did you know that a_[org22] is bought by a_[org28] now _0 that 's why the

this is called s_M a_[org22]

s_m a_[org22] name new

mhm _0 _10

bless you _2

f_x f_xx

f_das f_ist f_es f_schon f_auch f_schoen f_hm

mhm _0

f_ist f_schoen f_gell

f_hab f_ich f_gesehen f_ja _3

and the bracelets

xx xx _1 mhm _5

f_und f_das f_klumpert f_geht f_auch

x _0 _3

f_ah f_ja

f_siehst f_du f_'s

mhm _15

f_xx f_x f_xx f_xx f_x f_xx f_xx f_xx f_xxx

@@@@@@@@@@@ hh @ mhm

this is little bit hi- high up this is

but they do it because erm _1 they say _0 children steal it because it 's open _0 the boxes are open

it 's sold that _0 by piece _0

mhm

so they want er parents to give to children that 's why they put it so up

mhm mhm _3

this is something we are trying to er _0 correct _0

mhm mhm

@@ _8

y- there you remember it there this is the new _0 er th- the new cash and carry we went to and there have also wh- wholesaling _0

yeah

uhu

hh part of the company

mhm

owned by a_[org29] _0

yes _2

mhm

yeah and a_[org28] _2 but i think at a_[org28] you have seen and this is the shelf that we have er _0 rented for the action _0 here _0

for two weeks or or

mhm

for a month

no it 's a front shelf

mhm mhm

ah it 's again yeah _0 like you did last year

yes yes we always do it in this _0 part of the year

mhm _3

because this we do in in belgium as well but just for one week _0

well the prices i g- i i reckon prices are not the same

a whole a whole

right mhm

you you see here that i- it says permanent low price _0

mhm

here permanent it means at least three months hh so for the for the for one month they are in the leaflet _0

mhm

they put us on this shelf

and three months they have this price

mhm mhm _3

a_[org5] and a_[org7]

yes _3

there is a_[thing4] next to a_[org5] already

@@ you see

@@@@ _0

@@@@ _2

so a_[org17] _6 a_[thing4] again near near us

yeah _2

here 's a design _2 f_xx _0

f_xx

just waiting to be conquered @@@

yeah _5 f_xx f_x f_xx f_x f_xxx f_xx _0 f_xx f_xx

f_x _0 f_xxx _1

then a_[org16] you know a_[org16] _0 petrol stations

mhm petrol station _3

er we are er _0 on the special display and on the checkout

mhm

and down there on on this shelf where they put everything which is for children _2 and do you know this article this is er _1 a_[org30] _0

they 're making the bottles

yeah yeah

this is a_[ORG30]

yes _2

this is these are the bottles

f_ah f_da f_sieht f_man f_'s f_schau f_her f_da f_ist f_die f_tube f_drauf f_da _2

yes

and you can see a_[org12] toys _1

it 's doing well this bottles _0

ah the bottles in the season _0 in the season for the special er special shops _3 petrol stations we we have ordered it _1 you can see a_[org12] toys and erm and a_[org5] _0 po- er _1

interactive

interactive down there

mhm _1

now we come to the

very impressive

yeah x x xx xx _0

hh mhm

so expenses you read it when you 're alone @

@@@@@@@@@

i got already

@ and we come to sales figures which is more important for you at the moment _2

@@ a box

wow so many activities

many activities yeah

yeah these are for two three and a half months _1

you have all our activities before in in the report

yeah yeah sure

the listing matrix

that we gave you

we are basically at every checkout _0 in every at every in every key account _0 in the country now _0 so er _2

and the new position in a_[org13] _0 which is marked down there

a_[org13] is new

mhm _6

mhm

and we have also list in a_[place17] for for a_[org5] a_[thing1]

has n't changed because w- w- we already had the er

mhm

you said yeah

yeah we already had the the checkouts

xx as well _0

hm w- when _0 whe- the

f_xxx f_xxx f_xxx

xx xx last

the last

yeah _0 hm but _0 immensely

and _0 a_[org31] it 's it 's

f_xx f_xx f_x f_xxxx f_xx

yeah at just when when at the a_[org5] a_[thing1] listing matrix _0 er a_[ORG14] is not _0

question mark any more but it is there y- you have seen it

ques- i- it 's done it 's in the picture so

because xx yeah

yeah

mhm

but a_[firstname8] made a mistake he did n't _0

yeah

yeah _0 put it _0

included it

yeah

so it 's new listing a_[org14]

and s_[org31] it 's it 's still under negotiation or

it 's still under negotiation and it is listed _3 okay _0 f_xxx f_x f_xxx f_xxx _1 f_xx f_xx f_xx f_xxx f_xxx

no no just a_[org14] is a m- er is a mistake here he forgot to correct it

erm a_[org14] is a mistake yeah

mhm

no it is _0 information you gave me on this

a_[org31]

a_[org15] look _0 we have started _0

w- working for example two new variants of a_[org9] last year _0 and we are still not listed with those two because they are _0 they 're _0 in serbia they 're operate like that they 're very slow _0 and they change _0 the twice the manager _0

mhm

mhm _0

and er the manager is not sitting in serbia but somewhere else so without them er without him they can not do anything yeah

yeah you ca n't reach them x

mhm _1

so you have s-

what interests a_[S6] _0 the most _0 @@@@@@@@@@@@

the plan for next year

this is all

but we have _1

this is all what interes-

interest me most

@@@@

up to now _0

we have now division by _0 customers it is er _0 more important for you a_[S4] because you know them

mhm _2

then sales by territories which is be- belgrade _0 as usual the strongest specially in er _0 dispensers

dispenser

mhm _2

xx xx x _0 xx

f_xxx f_xx

hm er _0 may i have a question i i do n't understand this hh _0 er for example a_[org10] _0 you have got three a_[org10]s

yes

yes in serbia

okay hh and what what do you mean by twelve twelve these are the checkouts or

checkouts

okay the number of checkouts

yes

number of checkouts _2

okay _0 thank you

but what 's surprising me _0 in the south serbia we have ten per cent of dispenser sales but only five per cent in

and the basement f_dann f_sind f_zwoelf f_boxen

a_[thing1]

f_also f_beide f_sind f_sind f_gelisted

f_sind f_im f_checkout f_ja f_ja f_ja f_ja _0

in refill sales

f_ja f_ja

in the south serbia _0

yeah _0

i expected it the other way around

no because er er in south serbia it comes _0 from the black market

hm _1 from kosovo

from kosovo and in kosovo it comes i do n't know where from _0 because er a_[org8] is also not er purchasing er refills _0 as you know but o- only o- dis- dis- _0

just figures

just dispensers

mhm

dispensers _0

because er black market there is very strong

and bracelets when he can have them _0

mhm _0

so er

x x xx xx x

the the _0 the

on the black market

he 's purchasing bracelets when he can have them

and dispensers and he does n't order _0

okay

xx xx

refills at all and this the same in south serbia _1 er the the refills come from somewhere for a very cheap price so that 's why we can not sell it there very well _2

yeah

it was always like you said it is it was always that in south serbia in in the years before _0 in the past _0 we had much better sales of refills but not at the moment _2 and this is the impact of

mhm _2 f_aber f_einen f_haben f_wir f_gefunden f_oder

black market _1

south serbia er this is a part near the kosovo border _0 and this is the problem of hh _0

mhm

kosovo black black mailing i- no- not black mailing but er

or from bosnia

black marketing

black black black marketing

but

it could be that also comes from bosnia there is the part of serbia called a_[place5] _0 it 's between bosnia _0 and kosovo and serbia

mhm

so they smuggle it somehow without paying all the taxes and er it 's very cheap so

yeah

one way we found _0 one way of smuggling

what

and we will stop it

really _1 okay _2

we have er we have noticed that t- this is er decreasing i- in belgrade

mhm

yeah

it should

but still they have _0

some some quantities

some quantities

but with an _0 the restructuring of a_[org5] p_hungaria _0 we are now try to find _0 this kind of _0

yeah we heard about it from hungarians

sources

holes @@

sources

all the holes @

@@@@@

and one definitely we found

the ho- the holes that are _0 l- leaking

all the bla- _0 a- _0 all the black all the black holes @@@@@

yeah hh _0 you 've got it for montenegro afterwards the sales figures

it 's not so interesting because you do n't know this model _1 let 's call them chains _1

mhm

that 's just for your information we put it there _1

hh er one thing er f- for montenegro is for you to know it 's six hundred thousand _0

people

yeah _0 yeah

out of which two hundred thousand is living in the capital _0 so thirty per cent in erm podgorica hh and seventy thousand _0

podgorica

so it 's the strongest part of course

in a_[place6] where our company is based which is fifty kilometres from podgorica

this is really a small area

hhh so ba- basically the er er the the central is _0 the cen- the th- if you if you look it by territories the sixty per cent sa- the sixty-seven per cent share of sales _0 is due to the fact the simple fact that _0 half of the population lives

mhm _0

or more th- more than the half population lives _0 in po- in those two cities

mhm

and the er all the purchasing _0 and much of the much of the er the national product is _0 comes from from those two cities _0 so

mhm

f_xx f_x f_xx f_xxx f_xxx f_xxx

mhm f_x _1 f_xx f_xxxx _0

hh so we g- gave you a sales in montenegro month by month _1 for serbia

the for serbia you

and and for altogether a_[S4] has _0

from our stock and sale report

yeah

yes and a_[firstname8] sent me even quarter three of kosovo

yeah and this is now let 's see

yes

so you have it for kosovo

i have kosovo the whole ye- f_also _0 until end of xxxx

hh so @ a_[S6] @ forecast two thousand seven @ this is what _0 interests you _1 so forecast two thousand seven _1 in euros

the sure one

the sure one in euros i expect six hundred and six _0 thousand _0

without a_[thing1]

without a_[thing1] _4

to be on the safe side but we always hope to do more

hm mhm _1

we always know you do

and then

@@@

the next page you got the dis- the the dispenser assortment a_[S4] which is

approx _0

mhm

okay

approximately

without knowing news _0 from your side

mhm _1

so we 'll show you afterwards _2

okay thank you it was very impressive _0 all the activities you 're _0

thank you

you have done for a_[org5]

you 're always is a big challenge for me you personally so @

only in a couple of months

@@@

this was yes is it 's done since they you you 've been to serbia the s- twenty-seventh and twenty-eighth of june hh and s- since then _1

mhm

hm _0

wow _1 f_ich f_klinke f_mich f_aus f_gell

f_ja _1

so when you come now to _0 details i will _1 jump out _1 and see you later

okay

okay okay okay

thank you very much _0

see you later

thank you for your time _0 for support

i will show to _0 i will show to the big boss he have to see this

mhm _0

okay

yeah _1 thank you _1

we have posters here as well _0

f_bis f_spaeter

you have posters if you want to _1 to have one to have couple of them with you _0

this is how it looks like _1

mhm

mhm ah they x the stickers _0

and some of those i gave you before _2

yeah this yeah _0 thank you _1 and these you had to prepare by yourself as well or is it

yeah we we print them

yes yes

from a_[org19]

we print them and w- we have the army of girls _0 in the warehouse o_ptʃ o_ptʃ o_ptʃ o_ptʃ

wow

mhm

@@@

so if we can make it er through the factory production it would be zero but _0 this was the quickest way _2 to start with _5

maybe we have a short break _0 hm

yeah

yes _0 cad- could i er where where can i smoke outside

sure

okay _0

no i mean outside of the building i 'll go out _2

no we have downstairs we have a a smoking room

a_[S7] let 's go

a_[firstname9] will _0 a_[firstname9] will show you because he 's a smoker as well _0

f_xxxxxx

@@@

Wie die DATEN-Darstellung funktioniert

Die angezeigten Daten sind auf ARCHE, im XML oder RDF Format, gespeichert bzw. archiviert. Die Daten können sehr unterschiedlich dargestellt werden. In dieser HTML-Darstellung wurden XSLT-Stylesheets und XPath verwendet um Daten von ARCHE abzufragen und in eine HTML-Struktur zu transformieren. Dieser Prozess schafft die Möglichkeit, eine benutzerfreundliche Web-Applikation zu erstellen.

Beta Version

Der Beta Badge weißt darauf hin, dass die XSLT-Stylesheets derzeit noch in Entwicklung sind. Die Darstellung der Daten kann sich daher ändern. Zusätzliche Information zum Projekt oder weitere Funktionen könnten in Zukunft noch hinzukommen.

Weitere Informationen

How the DATA-Representation works

The visualized data are saved and archived on ARCHE in XML or RDF formats. This data can be represented differently. In this HTML-Representation the data is transformed into a HTML structure. This process is achieved with XSLT-Stylesheets and XPath.

Beta Version

The Beta Badge is active because the XSLT-Stylesheets are still in development. Therefore, the Web-Application can change and data could be visualized differently. Furthermore, additonal data or functions could be added.

More Information

https://arche.acdh.oeaw.ac.at/api/171762
https://arche.acdh.oeaw.ac.at/api/171762
https://id.acdh.oeaw.ac.at/voice/voicepos2-0
voice.xsl

editor
Researchers	Stefan Majewski Ruth Osimk-Teasdale Marie-Luise Pitzl Michael Radeka
Researchers	Barbara Seidlhofer Stefan Majewski Ruth Osimk-Teasdale Marie-Luise Pitzl Michael Radeka Nora Dorn
recording	R3
Publikation	Barbara Seidlhofer, Stefan Majewski, Ruth Osimk-Teasdale, Marie-Luise Pitzl, Michael Radeka
Datenbeschreibung	2006-10-20 Portable minidisc recorder with electret condenser stereo microphone recording R3
Datenverarbeitung	Domain educational leisure professional business professional organizational professional research/science Speech Event Type interview press conference service encounter seminar discussion working group discussion workshop discussion meeting panel question-answer session conversation Used to mark a stretch of speech commonly preceded and followed by a pause or by a change of speaker. A u is, however, not required to be bounded by a pause or a change of speaker, nor does it represent a turn in a conversation analytic sense. At a minimum, a u is some phonetic production or noise made by a given speaker or a group of speakers. Used to mark lexical forms (tokens), but also word fragments, pauses, onomatopoeic noises, spelling, laughter and breathing. w is used with ana and lemma attributes to mark its part-of-speech and lemma. Note that for tokens with ambiguous tags w may contain nested w elements to express alternative interpretations. breathing coordinating conjunction cardinal number discourse marker determiner existential there formulaic items foreign word (non-English speech) preposition or subordinating conjunction adjective, positive adjective, comparative adjective, superlative laughter modal verb noun, singular or mass noun, plural proper noun, singular proper noun, plural onomatopoeic noise pause predeterminer possessive ending pronoun, personal pronoun, possessive pronoun, relative pronunciation variations and coinages adverb, positive adverb, comparative adverb, superlative response particle particle spelling out to, infinitive use interjection unintelligible speech unknown generic verb tag verb be, base form verb be, past tense verb be, gerund or present participle verb be, past participle verb be, present non-3rd person singular verb be, contracted form verb be, present 3rd person singular verb have, base form verb have, past tense verb have, gerund or present participle verb have, present non-3rd person singular verb have, contracted form verb have, present 3rd person singular other verbs than be and have, base form other verbs than be and have, past tense other verbs than be and have, gerund or present participle other verbs than be and have, past participle other verbs than be and have, present non-3rd person singular other verbs than be and have, present 3rd person singular wh-determiner wh-pronoun wh-adverb partial word function breathing function coordinating conjunction function cardinal number function discourse marker function determiner function existential there function formulaic items function foreign word (non-English speech) function preposition or subordinating conjunction function adjective, positive function adjective, comparative function adjective, superlative function laughter function modal verb function noun, singular or mass function noun, plural function proper noun, singular function proper noun, plural function onomatopoeic noise function pause function predeterminer function possessive ending function pronoun, personal function pronoun, possessive function pronoun, relative function adverb, positive function adverb, comparative function adverb, superlative function response particle function particle function spelling out function to, infinitive use function interjection function unintelligible speech function unknown function generic verb tag function verb be, base form function verb be, past tense function verb be, gerund or present participle function verb be, past participle function verb be, present non-3rd person singular function verb be, contracted form function verb be, present 3rd person singular function verb have, base form function verb have, past tense function verb have, gerund or present participle function verb have, present non-3rd person singular function verb have, contracted form function verb have, present 3rd person singular function other verbs than be and have, base form function other verbs than be and have, past tense function other verbs than be and have, gerund or present participle function other verbs than be and have, past participle function other verbs than be and have, present non-3rd person singular function other verbs than be and have, present 3rd person singular function wh-determiner function wh-pronoun function wh-adverb function partial word
Lizenz

Suchergebnis

Gesamter Bestand

previous