business meeting about coordinating a PR campaign across several countries

Suchergebnis

Gesamter Bestand

business meeting about coordinating a PR campaign across several countries
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okay so erm before you start [S3]

yeah

erm i will so who is missing

yes

i wanted to show the the commercials

yeah

so er i do n't know

mhm

yeah

shall we start shall we wait

yeah

wo ist die

who is missing

sie telefoniert ich glaub jetzt schon laenger weil

bad luck

du musst

okay so let 's see the commercial it 's in e r it 's in czech

did you understand

yes

of course

okay now e rm

hhh

this is of course an animatic stor- animated storyboard this is not a final commercial it 's only for te- test e r reasons that it 's like this

mhm

in machine we move like er uni wien okay so e rm maybe have an something in english as well erm that would help you to understand e rm the ah let 's see if this is in english

excuse me

okay so it 's basically it 's a modern trend and good for it these are the messages not more and we say by the way it 's environmental friendly okay good so this is basically what i had to say now it 's up to you do you need the

yeah

beamer

yeah

e rm have you received my er critique brief format because it was replied from you that you are not xxx the office have you

e r i have it i have here

yeah

okay good i 'm to sorry for the very late but your question was like xxxxxxx

you er

he was here i think

arrived together with the eu commission european commission arrived today

ah therefore you were late

in the vip area

it 's on not but now

erm yeah only the to find

if anything

if any

why i could find it

ja ja immer so kurz und dann springt er wieder um

no i can find it er did the same again

erm i would i would close it and open it afterwards

because

so what now

er now fun- function f seven yeah here this one

yeah erm ye ah

hhh yes yes it 's here

okay

oh good

okay so i will sit there if you do n't mind okey-dokey hh i would like to take you brief through the er i 've been thinking because i think that e r at the level of evaluating of the [org5] proposals in the countries it 's it 's important to understand what was really what the agency was asked for i think that reference documents always should be created brief e r because this was really originally what agency was asked for at the original level and e r i am think that this should be valid also on the country level so that 's why i would like to start with the creative brief highlighting the mo- the most important elements of the creative brief which e r i mean for me was the most important when thinking about what offer [org5] e r er came to us er as a proposal hh er then we will switch and talk pr concept and pr contract er er pr program template because we agree d er working with the [org5] that someth- something like a manual of executional elements will be accepted across the hh er across the region and the countries will have kind of flexibility of choosing the elements from the manual when thinking about the program for every single country then we will go to the pr budget which is erm i think that 's sensitive topic

e r then pr communication er the key elements of the communication which are not finished yet but i have er at least er i 'm going to show you whatever i have e r potential issues are a part of the communication then we will go into the [org5] responsibility to let you understand what was the split of the responsibilities between regional and country and what we you can expect from the agency on the regional level and what is the exclusive responsibility of the [org5] in the country hey er then we will agreed something on er hh what i think are next steps for timetable which we should probably think er of and er i will i have for you the cd that we call it toolbox whatever was er any documents which might be of interest of you from the legal perspective from the q and as perspective message trucking or whatever our presentation is on the cds i put it everything for you so you will have a kind of library of reference of thinking of any problem which i xxxx er in the meantime when working on the project okay so let 's have a brief of objective as i said er the tool er elements which end up to be very appro- important in this project were e r the following one was we been thinking that we are together with the advertising communications should educate consumers hh e r and the fac- er second things which we 've been thinking about becau se this project is kind of risky one at least erm we 've evaluated as er kind of risky e rm project we been thinking that er in front an advanced addressing polemic er arguments from the perspective of governments er from er from government and non-governmental organizations and this is a point which we have to think about e r when thinking about pr program so one is pr communication the other is stakeholders stakeholder to address this big questions but e r when the questions are addressed the best things is er is probably to involve them so e r later i will show you that we 've been thinking about how to involve er stakeholders to let them communicate next to us that this project is important this is the right thing to do e r assignment as we sa id er strong educational elements against consumers should be a part of the pr program and in pr pro- program proposal which in agency was asked to come with and then e rm a communication platform that says er which are including false stakeholders and led them to support us with our project hh the target audience was er assigned as as housewives very very very very wide because this is everything erm basically the same consumer who use our [thing1] but it 's even more complicated because it 's not premature user it 's just user of [thing1] so e r very wide one also government and agencies ngos e r were er are target audience for the pr communication hh and of course er media media via which we would like to achieve consumers and also governmental non-governmental er organizations er this is an abstract from creative brief which you probably have noticed this is all about e r the the the e r the consumer what consumers might think the big issue is what consumers might think about our project they might think basically that they are cheated because they ge t less powder for the same amount of money so there is a high risk of overdosing e r at the process of switching from one to another [thing1] and in the process of learning how to use new [thing1] e r which arrived just arrived on the market just in one step so suddenly overnight and w- we will er wake up in the in a new situation when there is only or in the short period of time the only [thing1] very much concen- much more concentrated on the market okay so er this is the reality we have to face this is the the the the biggest risk from the perspective of consumers and probably consumers ' organizations as such e r key messages erm key messages this is er another things which we have e r how to say there is always er d- discussions around because on one hand the key and major message which we would like to be transferred to the consumers that our [thing1] are e r thirty-three per cent more compacted and v- via this are more convenient for the for in in usage okay but on the other hand er the point is that by the way this is an environmental aspect in this so our [thing1] will be probably via this reduction will be probably will be via this reduction er more environmental friendly or no [thing1] can not be environmental friendly [thing1] are er less harmful from environment am i right

good okay

yeah so and er in this communication we have to find a balance because on one hand this is er very tempting to use this environmental messages however but on the other hand we as er producers will be not credible why we are using this environmental messages so er the communication should be erm constructed the way that we as er producers will be saying just basically about er thirty-three perte- per cent compaction which is more convenient for the consumer in usage on the other hand our st- potential stakeholders supporters should say about any environmental messages which might be at the by the way so a- i- and it there is a hel- there is a chance and e rm potentially hope that this two messages will somehow mix in the perception of the consumers okay so key messages is major step to a reduction of the environmental impact across the whole europe by promoting and encoring the reduction of chemicals packaging and ener- energy saving production xxx in use this is very primary but it 's very tough for us to to defend it so compact [thing1] provide more convenience by using less [thing1] to wash the same amount of laundry this is a key message for for producers and for the [org4] okay the second key message is that the first will happened so the changed compaction is the major step to a reduction of environmental impact will alwa- only happens and the second will only hap- only happens that the consumer will get more convenience er when consumers will adapt new habits when washing meaning will use e r aqu- appropriate dosing thirty-three per cent less will fill up the machine up to the er er will not wash with underfilling condition and will use recommended low temperature because then there is possible energy saving which is the beauty behind this project also for consumers okay any questions so far am i talking too much

okay special consideration by thinking about pr program one is that we do n't really want to talk as producers

n-n

this is an industry e r initiative this is [org4] this is national association e r project and we as er as producers e rm may talk or should talk only with er when approach ed by media basically we would like to keep it on the level of industry this is an industry move it 's not [org1] it 's not [org2] it 's industry it 's common decision hh e r though are providing consumers with some conveniences and e rm reducing the impact of [thing1] upon the environment so

mhm sorry but erm hh is there in in other countries in my country it 's not like that but er is there a possibility to have some people on e r industrial level or er in my country it 's still [org1] [org1] [org2] or [org3] people

this is central yeah but this is association

in the

there 's nobody out

all about i mean

yeah but just it 's changing the the margin or or or er

yes but it it happened also in [place1] i mean we in [place1] we ha ve a director or secretary or whoever of the national association who is completely independent person okay but

we ll

this person is more like a i would see him like administrative i mean ooph okay so whenever it will er go to saying to i mean to stood up e rm behind this project also that for the project

mhm

er probably one of the industry member will do it probably [org2] or [org1] i mean this is n't sure

yeah

hh but under the label of association

mhm

so saying we 'll i mean media knows about you whatever you were saying so if you present yourself as association member okay so media will pretty do the way they and an- this is all about and association is consistent of er many industry members so at the end of the day members will speak but on behalf of the association and on behalf of the whole industry and the whole group of

mhm

er er i mean for example erm if you if you did a press conference you would probably have the director of the association there and then you would have somebody from [org2] somebody from [org1] somebody from [org3] or whoever i do n't know

with journalists

but with journalists from [org1] so

of course their chairman would be the guy of the association

yeah but he is from [org1]

yeah okay in in in in th- that case it 's yeah then at least you need somebody who is from a different company yeah

yeah but this person is really as [S3] said e r i do n't know an administration guy and he is not willing to or able to to speak for for us it 's just er kind of background or platform for us but not er possible to to communicate this project in any way if their decided in case of letters but not to to speak out e r

mhm

and who will be deliver the product from [org2] side there will be a special person dedicated to this project but the question will be or not

[org2] is having one person for everything for pr for er rnd for marketing for everything

could that be that the case for

because x xx there do nothing

yeah but s- there must be some body from [org2] then it 's it 's

it 's it 's this guy he 's he 's bo- mister [lastname1] or whoever that no not [lastname1] is it yeah is n't this guy who knows

no it 's mister [lastname2]

a h mister [lastname2] okay then it 's mis ter [lastname2]

he is doing everything but er he 's he 's like i mean i 'm doing three things altogether and i 'm not doing anything you do it

hh yeah

that 's the situation we are [org2] country and [org2] 's doing nothing so

hhh well we are a [org2] country sorry for that

mhm

yeah but

come on but if you say we are a [org2] country then i 'm sorry i have to say hey no we are not

that that 's that 's what was said

no it 's accor ding to something

[org1] has a major market share in in [place2] and and this is important

yeah but

of course but er according to some project er er agreements that the country signed by the

[org2] coun try

er like er somebody is leading the project in the country that 's what i meant by this er [org2] country

yeah

and er there are some other countries where

okay

[org1] is the leading company

right in fact we decided that [org2] leads the project in the country in terms of of involving the association this was specifilly de- specifically done because [firstname3] [lastname3] from [org2] is [place2] and he made the presentation to the [place2] association in [place2] language

mhm

which is easier for him than for me for example therefore we decided he would do that now in the association if [org2] can not provide us with somebody who can take the lead the n of course we have to take the lead

yeah

that 's it

it 's not hit hit

yeah

okay so yes

okay

so in this case we are the lead but i would involves mister [lastname2] from [org2] in a press conference he has to sit there

yeah

at least if he does n't talk no problem but he has to be there

okay

mhm

er it just ends up that i 'm writing everything i 'm correcting everything but mister [lastname2] he 's just you know like er giving me the tasks to do it ts hh xxxxx

it 's probably more likely to you do n't let him this

okay erm may if you just discuss this with [firstname4]

yeah yeah sure but er

yeah

[firstname4] is also upset by this it 's not only only the er the pr it 's also the marketing [firstname5] [lastname5] is doing everything in marketing

mhm

hm i know that but it 's another story i guess okay

okay that 's it the- the- then i think of this situation the i mean the crucial would be for pr program who will be the primary contact person for [org5] okay hh i f xx xx xx xx with the help of er i do n't know xx or whoever he will establish yourself as a major person for the [org5] contact probably it 's mister [lastname2] or whatever who will have nothing to do because everything will just be er not not past through him but direct ly to you so you will have to

mhm

of course you will have to make it work and you will have to make a decisions hh but at least it 's will be not that you were asked by mister whoever

yeah

it 's from [org2]

mhm

okay so hh one of the things it 's st- the the most important still no matter w- which company we are from we are an industry representatives here and we are to speak on behalf of industry er consequences we do not mention that 's for sure and e rm okay and we do not mention any specific x competition if i mention because one this is one of the risk of this project that we are working as a industry er on one common project we exchange er between each others a competitive informations a nd it 's important to reassure external audiences that it 's not against the law that this exchange of competitive i- er information is hh with the help of external agencies like research market research institutional whatever and er that we will not try to hh erm you know e rm p- push others from the market for example because we agreed on something between two three or four companies on the markets e r what is very important especially i 'm sorry i have to xxx this is my daughter sorry

it 's all right

erm

who caused one

a nd er so especially in the situation when we have er when there is no independent person from the association side no secretary no director it 's important to have the stok- stakeholders on er right next to us during press conferences and the occasions to communicate the project to the external world so that will be someone who will say next to [org4] next to producers who at the end of the day this national er national associations who will say that this is right thing to do yeah and independent expert if anything happened also would be a nice idea to have hh okay hh so this was agency was briefed like that was briefed also with the budget we will switch to the budget e r points later on the pr program assumption was that as it was settled by the one regional pr agency what will be with the project e r across the whole region e r the countries which were er to be e r covered with the project is at the end of the day sixteen however e r it will happen over a the time of two years but not regionally in spring in spring we will have coordinate six countries

seven or eight seven

eight eight eight

eight yeah how many countries we 'll have

[place6] [place1] [place5] [place7] [place3] and

xxx

mhm

yeah yeah hh that there will be e r that agency will come up with one regional concept about centrally develop executional manual for elements which can be done on the level of countries and as this regional concept is to be accepted regionally by the [org4] er then there will be an adaptation of the project on the country level er with the inter agreement with local national associations e r that the project will be tailored to the needs of three e rm three different sizes countries let 's say the most important countries like t one will be [place5] e r [place8] [place1] the growing number in fourth one then there will be tu two countries and tu three countries and depending on that will be the the project will be bigger or smaller and then there will be one central budget which has to be enough for the whole er program okay now we have this tu countries i have listed just only those who participate in this spring in april starting the project in april so [place5] [place2] [place8] and [place1] is t one countries and t two is [place3] [place7] [place4] and [place9] yeah okay thank you so i have to switch to [org5] presentation actually so so this is the concept which agency finally came with and we have accepted e r the concept is clean up your laundry habits hh e r okay from the principle of feng shui i will leave it because i think that you have read it before so e r why we have agreed on this concept because i think that the next slide gives you all the rationale behind because we are really e r the problem was the one which i have mentioned at the beginning how to find the balance good balance er between two key messages which we have one message which is how to educate consumers that they have just dose differently and use different washing habits accept different washing habits on the other hand how to e r how to provide general public with some environmental messages is ap- when appropriate if appropriate and how to mix it up everything under one common umbrella so the concept which agency came finally with clean up your laundry habits we thought that it 's wide enough broad enough which will allow us to talk about trivial things like er dose thirty-three per cent less and at the other hand also including from the perspective and from the er stakeholders ' messages like this will give us some environmental benefits as well so clean up the laundry habits it 's it 's the concept which gives us the both opportunities we can have a press conferences for er l- light-hearted er woman 's media as well as for the general media with the participation of stakeholders having the same umbrella concept and can living with this concept so this was the reason why we have accepted it because we thought that this gives us the flexibility to tailor the message depending on who is talking to whom yeah hh so as it was in a brief agency was thinking about the concept from two perspective one is consumer focus so this communication w- will be more light-hearted e r focus more key messages like for consumers like convenience like modern trend and er on the other hand un- under this umbrella will we will incorporate stakeholders ' communications which will probably be more focused about er potential environment benefits behind the [thing1] compaction okay core messages us again ag- a- a- again accordingly for the consumers talking about convenience compact [thing1] are convenient less [thing1] are needed for washing er compact [thing1] are the latest step in the evolution of household lan- er household laundry supporting we will switch to more er i do n't know how to say to more environmental things like compact [thing1] can help you help the environment less packaging less chemi- chemicals less energy in the process and more like this okay so this is a concept of the pr communication now the question is now we are coming to the point when the question is how many tools we have and what we can do on the country level what are the activities which agency has proposed to be part of the communication or to cons- or to create the communication at the end of the day okay hh first the stakeholder research and dialogue e r it was said also in the creative brief which we er you will notice when you will look it through carefully that we have agreed that before we start pr communication we will do on the country level stakeholder campaign we as a national association so we will as a national association approach potential stakeholders who can be our allies er potentially hopefully and also those who can be kind of our enemies or our op ponents in this initiatives to understand better who is like to play which role in the when the product is launch to understand the problems to address the potential issues may have hh and also during this proce- process to recognize those who will become our stakeholders ' supporters agency called that in the presentation champions so who will be those stakeholders who we will invite to stay er to stand up next to us during the press conference for example saying that this is right thing to do it 's has many side benefits for environment for society so let 's do this let 's help the industry to do this e r agency e rm basically it was said that agency will not be responsible for this stakeholder campaign so national associations and members of national association should approach the key stakeholders personally and once the champions is recognized the champion is given to the corporate to the agency and to [org5] and [org5] works with the stakeholders then how to in volve the stakeholders into the communication er of the pr program hh however it may happen in some countries that e r you might need an [org5] support i think in the stakeholders ' dialogue and e r dankeschoen er in the stakeholder dialogue so er especially is important because [org5] has done er initialed research on the markets trying to understand the potential stakeholders we have in the countries and what they think about the project hh so i think did agency deliver the stakeholder research at the meeting

no no

okay i think that [firstname6] did n't want did n't want agency to deliver this knowledge personally i have asked my agency in [place1] to deliver their knowledge about potential stakeholders which was er results of the initialled research upon the [place1] er market on this topic so you have probably you can ask agency to come with the n- with the presentation not only the general concept er but also the results of stakeholder campaign stakeholder research they did something like a few months ago

they promised they would send it e r presented this first er

okay

concept regional concept it was not

yeah

mhm

on the local basis

okay

and er so they should find out the stakeholders but not going to meet them

mhm

yes

in the project

i mean this was basically the thinking i mean especially for the countries where [org2] is strong because basically [org2] has relations yeah they have many peoples working upon external relations at least in [place1] there is something like that person is doing nothing else but working upon the er stakeholders different kind of stakeholders

yeah

hh so i can assume tha t they have stakeholder in [place1] so i would really love to rely on the relations already existing relations e r they might have but it does ha s to be the true for every country so it depends so from that perspective i think that in [place1] whatever agency has done at the beginning because they did this research trying to prepare themself for the deve lop ment of concept i mean to understand what 's are the risk on country levels few months ago [org6] did the research on every country so they have som e think ing behind they know some persons or er at least organizations and they can share this knowledge whenever is appropriate i do n't think that e rm i have to need them very desperately and their relations because i have very well developed [org2] but er but in the countries where [org2] is not active maybe agency should be will er engage a little bit also in the stakeholder campaign okay

but here or in [place3] there were er already on the first meeting some stakeholders er mentioned and er the guy from [org2] already got er had a meeting with the bureau for chemicals

you did

under the ministry of health and er

yeah

from [org1] we are visiting the consumer association in [place3] we somehow divided er this

the responsibilities

the respon sibilities for already

okay

known and existing

and who will go to this consumers your rnd guy

er no me and marketing e r

okay

woman and er we are promised the [org2] guy will send us the presentation

m hm

he he used in in his network

yeah yeah yes

j- just a question from my side was it like really that they had to do it in every country this stakeholders research because has told my [place8] agency they did n't know at all that they will had to take part in this project and they were even a- you remember i was writing to you

yeah yeah i remember i mean

mhm that 's the [place6] the [org5] he has no

in [place6] [org5] does not exist they were working with an alternative now

mhm

a represent ative yeah company is not an not an xx

no not new now okay mhm

but li- i mean there 's i contacted the agency and they were like they are pa er [org2] agents pr agency and they were like even talking about interest of conflict and being slightly resistant to corporate so they for sure have n't done any researches on that and they did n't know anything about [org4] so this pf

mhm

i think that the the the point is that

mhm

there was probably a kind of agreement on the top level between [org5] and [org6] to work up on this project whenever it happens

mhm

but the negotiations with the [org4] were rather long

mhm

but i do n't think that they involved

er [org1] more into the process

mhm

but

and before this er letter of xx was not signed before we did not accepted the final brief i know that today there is a teleconference [org5] has teleconference with all countries

mhm

er in the project of the spring so i think

okay

so i think yeah

i know that also the me- the countries have a meeting like [place4] this agency had last week meeting with [org5] like centrally so they are working now but like yet for sure it 's not done yet

okay

like this steps which you talked this is just i wanted to plant there 's it

yeah that 's

in june i was informed by [firstname7] [lastname7] who is leader of this project from the [org5] side that

mhm

today he has a teleconference with all countries

okay

mhm

aha

to give them the presentation to brief them to talk to whatever yeah

mhm

i do n't think that they will create er the location to meet all those people together like we could afford i do n't th- i would n't expect them

but at least teleconference and er somehow he 's responsible whenever it does n't work i mean they have to be moneyed because as as an agency who received this project be cause is a network with ac- er across across the region

uhu

we should really push them to work as a network without having e r any

okay

mhm

i mean not accept any apologies or whatever they have to work as a net- network this is the beauty to have them yeah

mhm

okay hh so er ba- basically again having hhh er talking about the e rm all the knowledge it 's i- which is behind this project i mean the [org4] and ma- members of [org4] when i talk at [org4] i 'm always thinking about the [place13] and the

mhm

the the headquarter when i talk in national association i 'm talking about the association in the country just to ma ke you hh understand because we also er always have such a problem hh so [org4] done a great job an- i mean and the and the members of [org4] did a a erm a huge job already thinking about all this scientific aspects of the project thinking about the hh e r life cycle analysis thinking about the q and as messages about the legal opinion on the project so all erm potential risk which are how to deal with this risk everything was done at the level of er [org4] without really incorporating [org5] in the process of thinking okay e r i think that this was somehow right becaus e because this project er was to be accepted on the [place13] level with the european committee was briefed also on this project and so on so forth it was really really a political thing hhh e r so those documents are some of them are completely ready some of them are in the drafts n- nevertheless you will get all of them here in this cds so you will get everything what is about this project the project descriptio n scientific dossier so from the scientific perspective what 's going on about this compaction e r this xx er memorandum which is very legal f- fifteen pages of legal deliberation behind the project what is legally accepted what can be legal risky and how to deal with this potential issues hh so e r i think that also [org5] - we we i have to make sure but i think that we also at the end of the day we share this information with [org5] so [org5] from some perspective and from at c ertain point should be really able to talk about those problems but only at the country level we decided that if [org5] is going to manage issue management they should use all those documents and communication pattern which was de veloped within the [org4] and they have to adopt it on the country level only so they were not working yet upon the central q and as and probably they will not work n- n- no one is acce- er expecting them to work upon this regional q and as but in the other hand er there are needs to adapt this those q and as for the er country purposes every single country purposes because of different kind of stakeholders to be engaged in the campaign and so on so forth this is already [org5] responsibility okay so they will warn

so we should develop local ones

sorry

we should we should develop local q and as with [org5] together

e r y- kind of

yes

i mean again there is a ooph like with working with different companies there is erm different thinking behind what q and as are and what are not okay there is a discussion between [org1] and [org2] what are really q and as [org2] position okay is that q and as is more like bunch of information background information about the project

okay

mhm

okay they are d- difficult questions but the they are not whether that difficult quest- what questions which probably should happened and might happened but the answers behind those questions below are like a library what can be said in this situation not ready-to-go answers they are more like when ooph talking about interviewing communication media training for the case they love to use a document which they call message truck i have those docu ments for you as well and i will show them to you and it will really depends on you what you would like to use the documents which er

er [org2] call message truck

we message house

they have we have message er house they call it message truck and message truck is the it 's er we will c- we 'll come to this or you would like to have more like q and as things hh but the th- both things are really parallel and they like comprehensive to each other so i th- there they should not be in those documents e r contradictions internal contradictions but okay er this is something which you have er really digest by your- by yourself i mean i can not really help you i can provide you those documents that those are drafts er but e r then you you with your agency depending on the really characteristic of every country and cultural differences of all that countries and consumers ' understanding maybe this q and as have to be done some additional questions ma- may may come like er with this s - s- sul- sul- sulfide whatever the things

phosphate

phosphates

phosphates whatever hh er in your countries so er okay so but this is something which we do not probably er discuss on the regional level this is something which is to be done on the country level

okay

okay hh so stakeholder press pack e r yeah they call it stakeholder press pack they call it press pack which will go e r together with the to to a co- well a company e r press briefing for general media with the participation of stakeholder who will support and saying this is right thing to do okay hh so [org5] regionally will develop kind of press pack a blueprint like a masterpiece to be adapted on the country level so you will get something and based of this you will have to develop your own press m- press kit press materials okay

things which okay agency is thinking that we should do the same thing across different countries er like er to do then a survey how consumers behave e r how they are the washing habits but in more light-hearted way something which is proper for the communication for woman 's media hh a nd but try to collect to get a data the same data from different markets from different countries so to make this way to make it very attractive for media and to sell it as a news and behind this news by the way thirty-three compaction it 's coming thirty-three per cent comp- compaction is coming so this is n- agency e r general idea we did n't see any execution any erm i mean er yeah okay very general question as you can see if you can clean up er one area of your life what would it be i mean they go really into very light-hearted things personally i d- do n't really understand the beauty of it i think that we have to wait for the execution and and more specific pro posal of the agency the beauty is for sure that this is a unique occasion to have er a data which can erm compare our consumers in different countries okay but the question is which questions will be asked and how credible how for which money

how yeah

and yeah

er so it wo n't be for sure xxx or whatever so er because it 's too expensive

so the question is how we can really how whether this th- th- this this this data will be really really very very very attractive we 'll see okay the issue management good things about is that agency er within the agency f- fee all potential issue management 's things are included so whatever it happens from agency is to work with and support us with the issue management without additional e r remuneration without the additional agency fee so er hopefully it wo n't be necessary but if w- we just have it within the fee agency fee hh er i mention because it was n't that obvious at the very beginning of the discussion with [org5] so this is one of the successes of negotiations that we 've got they support just for free whenever it 's appropriate and this as we sai- as us as us e r as i said at the level of [org4] this regional level the biggest documents communication documents like message truck if you like like q and as like scientific dossier like l- legal erm e r like legal er description of the project and so on so forth those documents were developed and are ready more or less some of them more some of them less however on the basis of country how to tackle with this every single issue which com- which might come this is responsibility of e r [org5] to take care for on the country level and to deliver and provide us with the er substantial support in any issue management which may happened okay so this is it so hhh having said that there was an intent of like letter of intent signed between e r [org4] and [org5] on the regional level which says that e r er agreed scope of activities for a t one country so this biggest countries which is [place1] [place5] [place8] and i have forgotten hh e r like you have here yeah and [place2] of course is

press conference briefing for general media e r three press releases altogether for national trade and consumer media two interviews with [org4] or with any stakeholders if appropriate so agency is responsible to to have to place one or two interviews e r [org5] will identify role model and use it appropriately e rm through the communication to to to to the media and general public hh er consumer press briefing with role model if appropriate will happened two to three interviews with role model will be placed media house partnership will happened attitudinal survey will happened local expert opinion piece thinking sociologist or psychologist if the results results of atti- attitudinal survey are to be somehow supported or somehow erm explain to general public we will need someone who will say about it so er it can not be us it has to be some expert a psychologist or sociologist this is er all about

is this local expert it 's local expert it 's just a

yeah

psychologist

this is psychologist or sociologist to give an an opinion on the results of attitudinal survey as as appropriated

aha so it 's correla ted

this is correlated one to each other and on buying issue management okay so this is corporate activities for t one countries

how did you specifically come up with this split of the countries because for [place6] it 's like that one country is

genau

[place8]

yeah

is t one and the second one two other are in t two

i mean

this was decided by the erm train and marketing task force at the regional level i think

quite strange yeah

but regional level you mean what is regional level like locally or

i mean the the task force like there are [firstname3] [lastname3] from [org2]

i mean i 'm glad for it because this is the first time like it 's really the case than [place6] is divided the first time this is the reason i am

m hm

e r i mean because it was

i 'm not sure whether it was not also suggested by the agency that [place8] is especially sensitive of the environmental things

they are more sensitive they are more sensitive

more than more than any other [place6] countries that 's why although not because of the size but because of this environmental

hh issues which are a xx host

in general sensitive as yeah you could be right

that 's why the [place8] was was

our compensation

mhm

was positioned like i mean separately

mhm

and er out versus the rest of the countries okay t two [place7] [place9] [place4] [place3] it was agreed that that will be press conference e r press release er for that general media interviews with [org4] or er stakeholder representative and issue management so not too much

consumer role normal xx

nah

no hh er because of the money basically

mhm

okay we 'll come to the budget in a minute t three was will be just covered with the press releases a nd issue management if appropriate okay

t three are [place10] [place11] [place12]

those country er do n't know when will happen the xx [place11] was i i do n't remember exactly but some of the countries are again t one

yeah

okay i e r [place12] for sure is t one was recommenced

is t one

[place12] was recommenced as t one

mhm

[place11] i think as well i 'm not sure but we should to i can check okay we 'll check it together

okay

where 's the letter of intent

they know the information they rather pollute

ah yeah there is the letter of intent for sh- okay

[place1] und [place2]

this is spring the latest xx [place10] [place12] were t one [place11] was t two

okay in the next in septem ber okay

yeah and some where somewhere and no one knows exactly

yeah

er so okay be cause i did n't invite er them here

yeah

mhm

but it 's okay

yeah because it 's it 's it 's it will start in sept ember

it 's done in september

mhm

okay

and that 's it from the presentation of [org5] yeah okay something like that any questions comments mhm no

are we going back to er what are the next er the next parts of the presentation because i i may have some questions but i 'm not hh sure maybe you will talk about it later on so

it 's occasional yeah but

erm i mean my basic hh er my basic thing is that i do n't know where is e r the end of let 's say mandatory arguments and where is the beginning of what we can e r up- update or adapt er locally

mandatory

because er sometimes it can be in a in con- in a contradiction

mhm

with what is what is really decided we can not say a different way so that we will get er the press releases and some some

mhm

q and as or some things from questions and ans- possible answers hh but er

mhm

the question is how how much we can change it what is the level of er our creativity on the local level it can

i mean okay

put in

at at the end of the day the objective is not to generate any risk on the country level so i would say that whenever it appropriate to change q and as or to change the answer because for the country it will be better

mhm

i would change it i mean just mind that we

okay

can not s peak on as a company that we have to talk as an association that we should convey the message of thir- thirty-three per cent

mhm

as the primary message for us

mhm

that we can also mention by the way environment but we as a [thing1] company are not very credible talking about environmental production and er from the perspective of [thing1]

mhm

so we can say that er w- we are trying to be to provide less impact to the environment via this project but if then is er necessary to adapt because the situation i mean it really forces to i would say this is

mhm

our responsibility from the country just to act appropriately to the situation well i would n't be i mean okay q and as q and as who did q and as q and as did [firstname6] and me ha ha so

trust me but i if you think y ou know better just do it better okay

i mean er even in some cases when you will look via through our q and as there are sometimes two options of answers because [firstname6] was very much er convinced that he is right and i had different proposal how the answers should be should be answered so there are already some

mhm mhm

to some questions are er m- different answer moreover to one question there is no answer yet i mean you will think about the answers because hh okay no who did q and as [firstname6] and me yeah and [firstname8] [lastname8] you know you remember [firstname8] yeah so [firstname8] also i mean look it through and probably we 'll have to look it through hh more er but basically i think it xxx but not that much

yeah i mean

what are the salvation to charter of sustainable cleaning that we were talking here on this this room with [firstname8] [lastname8] some time ago

i mean

are we er er if er er if i 'm s- if i 'm right we did not do anything in in that respect or we did it did did your country do anything about this the charter of sustainable cleaning

n- no

does anybody knows about it

i mean

so we ca n't argument on this

er my association did er posters from the charter of sustainable charters and then there were this is the last things which was

mhm

yeah

no yes yes m- together with this er new regulation of [thing1] regulation via euro pean commission yeah

yeah

so i know that we did er leaflets and we in er my country and we did posters this was done on the level association

yeah

and the questions

we did nothing

i have n't seen any press release about from the association side but

yeah

m- m- it might be that it happened

mhm

okay but i was not very much involved at the time in the work of association so i do n't know okay hh what it has to do i mean this is nothing in common however everything is in line one of the question stakeholders

uhu

er in q and as and w- we are trying to answer tha t this is basically has nothing to do but basically it is everything together this is the same digression of getting of achieving more sustainable er sustainable washing or er

mhm

more sustainable industry er this is all about so this is like another proposal another er another er activity which is not inter dependent but it 's next to yeah nothing i mean whether it 's okay coming to the budget budget is hh e r three hundred thousand across the europe this is a budget which agency er [org5] will get er for the project majority of money is to be paid in january still in at the end of january a huge amount of money is to be paid still at the end of january so whenever our costs connected to the project agency is to be asked to think about the costs because agency got already money there is no intention to pay anything on the top from our country budgets to the project because the projects is to be done within that budget which is to be managed by the agency who got already the money so if any questions like

travel costs and whatever agency of course

so we ca n't even save money

okay

over sometime if we skip some of the er activities we ca n't save it because it 's already paid

this is really tough questions

ah i guess it 's true right

this is a really tough question yeah okay this sentence i mean e r because okay i also okay let 's maybe start with the second slide there is a split which i s er in the letter of intent how much is agency fee and how much is executional costs on the country level okay however thi s contract was e r negotiated basically e r

if for the sake and for the

for the quality of the project which will not happened

mhm

so personally i would not rely on it okay e r so we will have to live with this budget or i do n't know what

erm this is also together with the er external fee or or external costs for this erm survey

no i don-

for this survey or

yeah erm i mean the the the ooph even

i have n't

e r even erm erm okay before the letter of intent because we started with the er i mean be very honest the agency we started talking with the agency from the list of activities till this menu which was set this menu was the price for every single element was proposed by the agency so and it was said that pr er er erm so media briefing will cost agency fee of two thousand and a half thousand then something attitudinal survey will cost agency fee of four thousand euro hh tha t e r er media house partnership arranging media house er that publishing house partnership will er cost agency fee three thousand euro something like that hh but somewhere during the process of the the okay and when started with this agency proposal we ended up with the agency fee which consumed all total budget for the project okay so then it was negotiated that the agency fee will totalled something like two hundred twenty thousand eighty thousand was saved for the execution and this is the results of this negotiations so somewhere in between e rm i was discouraged to talk ba ck about how much of agency fee for every given afford of the agency because it will ruin what was negotiated okay and i do n't know the risk is only like that that at the end of the day agency will say that the budget of eight thousand eight hundred is finished and you can do no thing

mhm

but our fee is our fee and thank you very much dear [org1] [org2] and whatever okay

ooph

which probably happens i don- i 'm not going to be very optimistic i think that t two and t three countries are save because in t- er t three countries there 's nothing to happen basically in t two countries whatever is happens this four and a half thousand euro will

cover the costs i think so

it 's er

yeah sorry but who decided this it 's for me it 's crazy

er er the truth was we could accept this or we could go country by country with the agency and [firstname3] and [firstname9] were afraid to

mhm

okay they were afraid to go without the agency we have to accept this or we would be without it when is is is the the last letter of intent was signed when e r between christmas and new year eve

okay

mhm

till the very end on thursday before christmas

mhm

we had still discussion with the agency and negotiation with the agency

mhm

with agency yeah mhm

so they were keeping our suggest to the very very end and the guys were afraid

mhm

to give up the agency so we had at the end of the day we had to accept it i mean i would shoot the agency for that because i think that we are on the lost position we can not negotiate any penny from the agency

do you think it should make sense to then speak with their mother house with personal xx in this case

ooph i mean this contract is still not signed

because they

mhm

contract is still not signed

because [org7] is our global agency and hh it the i know this project is not a [org1] project but i think we e r

i mean it 's

s- suggested the agency and maybe we can

i mean that [org2] is somewhere in between there where this g- i mean

mhm

no one will er accused us that it was us who give [org5] because [org2] er somewhere in between

yeah yeah yeah

yeah

we 've been thinking about er maybe more creative ideas from other companies we 've been thinking about maybe do you know any other er network of the agency who we could be

mhm

i mean er p- pitched between [org5] and maybe someone yeah

the question was the that there 's a network

i thi- they had no ideas

mhm

[org2] has asked they had no ideas

mhm

so no one will sue us that it was us who proposed [org5] no one remembered this okay

mhm

the point is that the budget wa- is spent basically for the agency fee because if they start to negoti- if they receive a budget like three hundred thousand

mhm

and come up with the first proposals which consume all the budget that 's for the agency fee so whatever is negotiated it 's okay so we end up with the agency fee at the level of two thousand twenty er two th- er two hundred twenty thousand

mhm

eighty thousand for the executional costs which is pf so now what we can do it 's add money from the country budgets okay i f several companies will er give something i think that maybe this is way because at the end of the day how we can equip the budget on the on the central level i think that this is what really agency thinks about because at the end of the day there are only

mhm

four or maybe this eight one hundred sixty one countries now

e rm

the three

yeah seven

no one point

i thought t one

no no no no no no but now at this one two three four

yeah the first

five six er the and six

yeah

six okay six so maybe if we could add something like five five hundr- er five erm er fifty thousand another fifty thousand into the project er there will be money for the execution agency will be very healthy with the agency fee and whatever yeah or th- and at the end of the day agency will be very healthy it will x have more xxx

how does it work for the marketing campaign

marketing campaign is something different because er there were just only er money for the e r

they are xxx

central money was just only for advertising development then country has to spli t the costs according to the share of what is the market share from the marketing budgets of every single country

and for the

mhm

so there is not central budget for the marketing things at the regional level just only for pr

[S3] who is the person for example in [place5] who knows all the details of er this agreement er with [org5]

i do n't know you will be the only one probably or maybe [org2] will brief the persons

no i 'm not maybe maybe [org2] is projected there in [place5] i i i was n't involved yet

you do n't know

so i i know that from [org2] xxxxx

it depends how [org2] i mean from [org2] also i mean it was the s- the same story it was said er [firstname6] from [place3] [place3] who was working about this project from the [org2] side from the very beginning on our side for the corporate communication from our side was [firstname8] i joined in october or something they were active few months n- earlier okay because the agency i joined at the end of october hhh e r agency was briefed already in september or or not or

in september yes

in september the beginning of september

in august were the pitch there were the first pitch in in in brussels

yeah

and in september was then a concrete briefing

and who is the project leader the general who

er of other but of what

by [org1]

for [org1]

mhm

[firstname9] is er pro- pro- er is er leader

and is he

[firstname9] is the leader of the project i wa- i joined just only for corporate communi cation things

for

mhm

but from [org1] at the very beginning it was [firstname8]

mhm [firstname8]

from the very beginning [firstname8] was from the very beginning and basically i think that from our side she is the leader of the corporate communication but really hh negotiation was er paying no where

it seems quite chaotic

what

it seems to be the s- the situation a bit chaotic nobody knows

it is

yes

i mean er everybody 's knows but there is no i do- i do n't know how to say i mean agency was very clever i mean agency

it was clever and the agency there is xxxx

agency was very clever in this situation i mean

the agency will steer this this project

sorry

the agency will steer this project

an- er this is the beauty of this yeah

but

so we er

i think it 's not a disadvantage because i think it 's very difficult to steer between companies

yes

so there 's [org1] there 's [org2] we are a com- this is the competition normally and i know [org4] they are working together but hh i think we need a neutral

yeah

and the company it 's

partner

yeah

we need it yeah

yeah

yes but er we we need it to have erm to know er what are what are the agreed er main tasks of the agency what are the obligations of the agency and what are our obligations who knows

no this is clear

what do you mean with the obligations

wha- what xxx what what are what are the the next steps we have to do

this is here in this presentation

yeah but is this

i mean that 's th- er ooph

do you have a working group this pr working group

should be at er your national association

may be

maybe i do n't know anything about it

someone from your rnd department sh- should know of it know about it

how xx can be there and and rnd you know can be a part of part of the xxx per cent of the eu and with the national asso ciation

mhm mhm

yeah

they should form also that they should form the the pr group as well

this is the

maybe has to ask her

if if this if [org5] does n't have a

xxxx

representative like official presenting the [place6] can we change companies because a very first thing that we check out from the yeah from asking is that they are extremely expensive and nothing cr- nothing good so like can we somehow affect this choice of the representative company if th- if they do n't have it like this

officially al ways set representative company or this is clearly [org5] 's choice whom they are choosing

i mean this is [org5] choice

and we can no way affect it

hhh

if they do n't have it like er really there like [org1] has [org1] like you know this this kind of choice xxxxxx

yeah i mean [org5] promised us to have a network across all countries promised to work within tha- tha- that ne- network i do n't know

mhm

i mean in [place1] there is [org5] in [place2] in [place5] there is [org5] offices like this

yeah we do n't have this is the reason i 'm like like maybe there could be waked u- way out to some other because we had represesentative a very good agency [org8] pr agency

yeah erm [org8] would be also our partner now fo r corporate communication i have a meeting end of january with with

so maybe we can use them instead of this

e r it 's not [org8] it 's another er maybe it 's [org8]

but it 's under [org9] basically you know

no ooph

not under but together

it 's another c- er we sear- we are searching for a agency for [place6]

mhm

and our need is that the the agency can work in all three countries together

but [org8] could because they are working with representatives in all three countries and they were very successful in all three countries

then it is [org8] one er i will have a meeting end of january with [firstname10] and with all the

uhu

yeah with the agency for us for [org1] but maybe

for [org1] but this is for future but er what about this [org4] maybe then

the question is this agency has to be connected to our network xxxxx [org5] the question could be if this agency can work also for the [org4] project this is the question yeah mhm

can be that yeah okay

yeah exactly

maybe we can s- hopefully find it out who m we should address because it would be more easy to work

i can check this i can ask er

[firstname7] [firstname7] [lastname7]

[firstname7]

[firstname7] first to say that we will work there with this agency and not with their

er can you write down me the agency which you like to we can xxxxxxxx

but i will send it to you i 'm not sure if it 's [org8] if i have to check this in my email cos [firstname10] first sorry yeah first [firstname10] er suggested it and then sie she checked it they are not possible to work in three countries but

i will just go between it the the between struggle

yeah

okay coming back agency what should happen now agency should come with the proposal how to make this project er on a xx level on the country levels what they propose to make for the country country

this are this are the agency 's e r obligations these standpoints

i mean those are only those are points for er t one countries yes

yes

and they should come with the proposal for the money they have what they propose to do with whom how and what are and so so forth okay er once again wishful thinking of [firstname3] [lastname3] when negotiating was that no matter how much it will cost agency will do all points which were negotiated okay

is it in the contract for them

mhm

the contract is not realistic yet

mhm hm

today the guy who is supposed to make the contract will come back from i addressed this my my concern that it will not happen that agency will not give up any part of the agency fee for the sake of xxx of execution i addressed to [firstname3] [lastname3] and he said do n't worry we will try to e r make it more clear in the contract to make it more understandable for [org5] that more important is not the split which you have here but the split e rm which was in the erm agency presentation what is obli ga tory mandatory for t one country from the agency is supposed to deliver all t one country elements of the program not thinking about the money

mhm

this is wishful thinking on our side what how it will end up i 'm not sure i 'm very worried that agency signed that for eight thousand eight hundred money because our celebrity will cost you four thousand

mhm

er one press conference will t- cost you another three thousand you have one thousand left for which we can do pf and this will be end of the story

er i do n't want a celebrity

you do n't want ce lebrity

yeah because i do n't it 's not effective

okay

in my country

in our country okay when i talked to another agency agency said that celebrities i mean it 's out of date this does n't work any more

mhm

a nd not for sure in [place1] are not credible they would not suggest to do so so

yes to have but xxxxxxx

[firstname11] [firstname11] die [firstname11] [lastname11]

we tried this with the [thing2] girl you know

yeah

er deep into the water and this

the south african

yea h and and xxxxxx and so on and it never worked

mhm

never worked erm so it 's stu pid

mhm

okay

mhm mhm

so erm

it could be any one on the picture dozing a [thing1] into the it could be any one any lady any african lady

mhm

hm so okay so if we still are not sure how to win the four hundred thousand for the celebrity right

yeah

yes

er but i i read somewhere in in the brief that er pr campaign should er should start like one month before and not three is it

nah nah no

is it within is the timing within the budget is it said like er

e rm okay so another e rm painful things which e r is not in the presentation

we should ask if

w hich is not

the contro lling

not in the presentation so er when erm

because it

final presentation for [org5] came there was erm cps over the x of schedule so when needs to be done what and till when

mhm

ended up started something like in january and ended at the end of april okay so i 'm supposed to have on tuesday erm tomorrow meeting with [firstname7] i 'm going to ask him tha t we will switch again according to the creative brief so agency will start working i mean the execution of the program will agency will not start working but execution of the program program is to be launched one month before and

no e r i can not reach and i 'll get back to the other 's meeting because [firstname7] is out of office

mhm

[place8] office

mhm mhm we 'll think about it so the pr program will start one month before and will end ti ll mid- -june i hope at least i hope yeah for the period of three months but do n't think that this is anything we can do

but within these three months or four months or whatever they have to fill in these er

yeah those this elements

e r

but if they do n't they have to deliver it in july august september they have to i guess

tough question i do n't know

or in in in in other words erm i guess i 'll have to check how good is the relationship between the [org5] erm agencies in the countries because i can go to to our agency or [org5] and would say just you have to do this no matter when or

m hm

better sooner the better but you you won- it is agreed that you do this this this and that and then i 'll wait if they come after me to

yeah but they

er be- er beckon and say oh-oh this is not agreed

i mean what i would propose

can or can not i propose

yeah but what i would propose i would try to push for all elements to be executed which agr- which a- which agreed

mhm

and look what happened and see what happened this is also what i 'm going to

mhm

that in the letter of intent is said that those things are happened

mhm

and we will said whether [firstname3] [lastname3] very optimistic was right or me and [S1] are right that it wo n't happened as

as [firstname3] [lastname3] thinks that it will happen okay so er i would try to push the agency and er look what happened the feedback is important in the meantime we w- we should sign the contract and i hope that in the contract should be something more specific specific said going into the direction that no matter what agency will deliver the quality what was and all the points which were agreed okay because at the end of the day just only a few countries which are really tough here in this game e rm so by the time being i would push agency for everything to happened

mhm

within three months or whatever does n't really matter

but they start to work now

erm yes they are they are supposed to come for the meetings okay no maybe not yes i think that with er this week or next week we should have at the national associations meeting with the agency e r invited the agency at least like it happened in [place3] how it was

mhm

agency came

of course

with the presentation which i have shown

maybe was n't mentioned yeah the same one yeah

there was any feedback from the national association from the members from other companies

actually there were some topics er we discussed about who will e rm come up with a press conference who is going to to be the hostman of the press conference so there were some topics on where is the red link er with pr and advertising together with this label will it be also in pr market concept we w- we were having some some discussion on this er special topics yeah

but not yet er about the stakeholders

not

not yet and what was the next

that was er

and what was agreed that agency will come back and what they will come back and have kind of in their presentation within two weeks

the the specific [place3] media yeah

three weeks when

e rm we are having the next meeting on tw- twenty-third of january until then we should have also the information on the er discovering of the stake- stakeholders er non-governmental organizations er mostly because these governmental organizations are here and we are al- already doing this over er mister [lastname6] was

mhm

that er one year already we are going to speak

you are going to the s- con sumer mhm

e r or yeah or i i would e r want to ask for the presentation so i c- i can compare it with er [org2] guys one

no but this is ju- only one presentation

the only presentation there is okay

this is the only one presentation so all documents are ass- are assured the q and as which you have i have received on thursday from [firstname6] [lastname6] so

mhm

okay

everything what is circulating

mhm

assuming that this is very last version is common between all er at least [org1] and [org2]

okay

mhm

one more question er before e rm we had a presentation of mister [lastname12] and he told us if i understa- understood him correctly that er laundry sustainability project must not be linked with compacting and er this working group has er e rm named this er project like er direct translation er compacting [thing1] project so it must not be named like project of com-

we ca n't na-

compacting

we ca n't name it sustainability and we ca n't name it compact so how we should name it

i have here this problem because when i 'm going out to this organization i i have to present it in [place3] language

mhm

i i believe we should avoid this compacting word compact word or

maybe we also have to avoid sustainability

i think also sustainability 's m- m ore positive

yeah

i think it 's more logical

it is but we ca n't do it because it is environ mental and we ca n't do it

okay

practically so we

mhm

e rm

all the project documentation is named [org4] sustain ability or [thing3] sustain ability pro ject

sustainability

politically correct is talking about sustainability e r there were of course discussions also at level of construction of the concept of the project whether it 's e r necessary to talk about sustainability especially that in our c- er i mean the sustainability concept is not very popular among not only western europeans but also in the eastern eur- even less popular among eastern europeans so whether sustainability really means anything to any body in our countries the bottom line is that not but this is politically correct yeah so er so th- everybody decided to be on the level of sustainability sustainability is politically correct th- this is one of the project which erm is still popular is the sustainability concept as such we should not talk about compaction

er if i understood e r

xxxx told us

corr ectly

[firstname9] said something about

yes because compaction has er something to do with the producers you know and we are

we wanted er to go from the industry

it can give also the super compact

go to the consumer

yeah yeah

which we do n't want to which failed in some countries try we tried so for examples in supercompacts like [thing4] and stuff some tablets in er nineteen

yes yeah

but it failed

yeah

and er if we talk directly about compacts it can involve thinking about these

hh so what then we have to talk about

which is not

any ideas because i do n't know that no i do n't know

dosing

about dosing no it 's it 's

convenience of dosing i do n't know

but i have problems with the core messages because i think it 's er are similar to

what

that e r er the first core message is that compact [thing1] are the latest step in the evolution of household laundry i can not be true simply

mhm

because evolution is not finished in case of compacts

yeah and it and it it is for me it is also not a key message yeah

xxxxxxxx

can not be true it can not be core message

it 's for me it 's

this

i mean

a very important step er a new step a new

yeah but the the most

the most modern step or er or something or

the most modern

okay we 'll come to that

but not the latest

mhm

and the second one is that compact [thing1] are convenient because of less [thing1]

i mean er you 're addressing exactly the problems which we have i mean er there is very difficult is really to prove that this project has something to do with the convenience for consumers

yes but it 's simply not true

it it 's simply does not have nothing to do with the consumer with the convenience for consumer okay because the only convenience for consumer which you can find is that someone will carry fifty-three per cent less [thing1] in the bag

is that really xxxx very convenient

coming back for super market

yes

this is the only convenience which may happen

th-

yes

which is so trivial that do n't even try to talk about it i mean this is a mi- a major problem in this project because we are not to talk about environment because [thing1] are not environmental friendly

yes

okay hh e r we should erm m- moreover we can be we can be x that we propose something to consumer which is against their convenience and benefits we should find in this project er consumer benefits okay because then we will have a problem with european commission that we do some thing which is against maybe the consumers so we should i mean as a standard

but

industrial move yeah

yeah this is sort of one one thing that we er catched as er as something really good for consumer er at least in our country was that er we claimed somewhere there that er erm it is like five per cent less er of electricity you use

yeah

but mister [lastname12] told me that it is not true it ca n't er logically be true because you just er use the same er washing program

washing

your er you use in your washing machine hh the same machine

the same machine the same electricity

you just put a less of the of the powder which er

yes

[thing1]

can not influence that you save the electricity it would be great if we can s- claim it because electricity is becoming more er expensive

we can

okay it depends on what

but it 's not true it is in your official er presentation

okay so

no but erm erm the beauty is like this that basically e r this compaction e r can produce er major energy savings but in the process of production

yes and not in and

and transportation

not in the house hold

m hm

not for consumers

at the er consumers ' end it might produce savings but only under the condition that consumers wish e r avoid underfilling will wash in the lower temperature and will correct dose

and then in the end of the day they will not wash i do n't know three times per week but only two ti- two times per week and and at the end of the year it is minus five per cent is it like that

something like that yes

okay

that 's why this is so important we will come to the message truck i will sho- show you now the message truck which is stakeholders no this is not this one hh e r yeah okay it 's not finished so in this sense where it 's something

what we would like to say for example ou r [thing1] has the same e r our [thing1] has er the same efficacy so w- wash get the same quality perfor- performance of the product using thirty-three per cent less of powder okay let 's assume that this is our key message then we go up and we say that compact [thing1] bring in convenience and performance yeah we as a producer can talk about performance we can talk about the quality of our product because we can say as a producer that er [thing5] and whatever er has the same quality the compacted form versus the one which was previous- previously on the market because the e r nation- national association [org4] [org4] can not say that because producers can change the formulation behind that move which is unpredictable er this i- this is responsibility of every single industry member player to secure the quality or or and performance of the product wide compaction or not to do this i f we are going to secure and confirm our our erm performance of our product we can set in the center that no matter of the compaction our [thing1] wash the same got the same performance yes then we start to talk to consumers we as a producers about convenience less space at ho me about less weight to carry few choices in stores wash the same amount of laundry energy er save money by saving energy in water but it will happened only if and we er go now here and the on the erm left-hand side if correct washing er if you acc- e r if you wash correctly if you accept er correct washing habits which are dose correctly wash at lowest recommended temperature fill up your machine consumer will no go- will got will get will have no chance to get any benefit behind this project if not accepting a completely new washing habits those three ones

why we do n't stress this smaller amount of er washing powder you get the same per formance

we can stress it it 's our choice this might be in the middle we this could be our point of entry

this can be this can be a good message for the consumer

yes this can be our point of entry this can not be point of entry of communication to the industry because industry as a whole can not confirm that the performance of all washing powders will became on the market the same but we as at [org1] can say to our consumers we compact it but our [thing1] are erm er as good as it what used to be before got the same completely the same performance are more compacted are co- more convenient give you a chance to save the money but when you additionally accept the chan ged washing habits

save the money

which are on your left-hand side and then you go to the right-hand side and by the way this is good for the environment for the society because in the whole production and transportation process you can save even twenty per cent of energy okay for example because this is something those numbers you will find in the scientific dossier for example they claim something like that yeah less packaging waste this will be something like ten per cent waste less [thing1] this is obvious less pooling bio de gradable organic materials okay and at the end of the day we can say that we have our stakeholders that there many others who support us and are going to say that this is right thing to do so this is a message truck whenever a question will come this is one of the answers you should end up because this is key messages which we would like to convey to the to the public yeah hh e r this message truck in the i- in the industry situation looks little different i- something different in the middle this thirty-three compaction i have entered by my- i mean i added by myself because [firstname6] did n't [org2] did n't talk about this thirty-three per cent compacted product they told just only about the sustainability which is brings benefit to consumer society as a whole okay

mhm

what does it mean thirty-three per cent compaction

so i was wrong there is xxx in sponsoring

yeah

but still erm erm very much the same i mean the the the message truck is except this middle part which is different we can be more specific we can con- reassure our performance of our products here is just only blah blah blah for the benefits but which benefits we are the same at the same truck what is they now x laundry less space at who le less to carry okay but erm erm some savings but it will happen only if on the left-hand side you can adapt this new washing habits which are at not avoid underfilling e r dose correctly lowest temperature on the right-hand side by the way this is very good for the environment and we have many supporters which are mini yeah something like that e r and this is stakeholders ' message truck to the consumers so what the stakeholders can say and here is the difference because stakeholders will push really or we expect the stakeholder to s- push the message of an on er of this environmental messages so they will say that this is right thing to do because this is benefit for the country benefit for society benefit for consumer because this is environmental benefit on the left-hand side energy saving less packaging hh so there are most focus of this environment okay but this all will happened or will happen in a stronger if consumer will accept new habits of washings this is on the right-hand side yeah so they are again talking about the dosage dosing about the temperature about other filling and things because at the end of the day e r really a lot of things has to be done on the household level on the consumer level this can give really us er a benefit but erm erm the consumer has to changed to get a maximum out of the project also on the every household level because industry can really save energy e r save water save whatever but if consumers wo n't do this what happened really okay and that 's it so this is er i mean the beauty of the message truck i do n't know er er okay this is not finished yet but at least

er like this is

gi ve you understanding of

mhm

how it looks depending on who is the originator who is the the end consumer of the message truck here is also the message truck of the er the g- to consumers lsp what is lsp i do n't remember i mean this [firstname6] is very sophisticated er anyway

good so this is [org2] work basically yeah this is what i 've showing you so i stealed everything from [org2] what i can and i share it with you

but this is okay so with m essage truck coming back so this is really key message portfolio you will see when you will go individual because we can not do it one by one by you through q and as you will see tha t we are trying to come back to this messages erm having in mind different questions which might happen not probably not everything of them but basically somewhere we are trying to end up or with the consumer benefit or with the environmental benefit or with the supporters or with the additional erm washing habits which consumers have to adopt somewhere end up answering any questions which might happen to xx i mean nasty question we trying to end up with the positive key message which we which we have okay so delivering on our importance suggested se- sequence so up then left right and bottom so this is the sequence hh with relevance to who is the message originator and who who is the message addressee man of communication whatever okay hh e r this message actua- er took us through by basically to summarize who is going to talk a- about this project with the general public i would say that one hand there is an association okay association industry is talking about the project is launching the project it 's good to have someone next to us like a stakeholders who will say this is right thing to do okay e r this might be role model starting any stakeholders talking from role model who maybe we do n't like that much but ending up with any environmental ministry which happen ministry of health consumer organization whoever who will be appropriate person to to support us we can talk just only if asked by media i can not expe- i can not imagine that media will not ask companies one by one that 's why it 's so important to have a common message truck by all companies shared common q and as at least as a base for further deliberation that 's why we exchange each within the companies all documents which exist so whatever i have delivered i mean i have developed i share with [firstname6] wha- whatever [firstname6] did is shared with me and [firstname8] whatever it was [firstname8] thinking she shared with us just to make sure that at least within this key players of the market and the majority markets are [org1] and [org2] we are able to to say in the one voice okay i think that to- today or this week [firstname6] is doing with his organization the same what we are doing here so he is briefing [org2] guys on all thos e er all those er project elements which we are trying to cover now with the same open questions no no- not resolved which erm erm erm we have because okay e r anything else here not yet anything else i do n't know

but the communication of this all this messages so if we do n't agree about the common usage of i do n't know whatever pos is with the working group so we do it alo ne is it allowed then

i do n't think so

if if we can not agree if somebody is against

i mean e r one thing is whether it is i mean i think that erm how to say no company would i mean the sense of investing if any activities is probably to share the costs because then you get a scale

mhm

yeah so erm the i mean beauty i s that we can share the cost we have the bigger scale we can say that we all as a industry so i can not imagine that one company w ill do on behalf of [org4] something which the others wo n't decide to do at least or okay you w an na spend money on this just spend but we have to kno w what you produce so all pos is probably no matter if er everybody 's decided to spend money on them but all poss at least should be agreed on the national associations ' level

to have just consistency of the communi cation

mhm yeah

this is what i think i mean the beauty er the i mean

mhm

the i deal situation that everybody 's will agree on certain things and that we will share the cost because then

mhm

but if not i do n't know how it happened

okay

at at least in [place1] i know that we have advertising and probably will have print for sure not billboards

mhm

i think so i mean there is no support for billboards at wi- at least within [org1] and [org2] did n't come with the billboards campaign proposal until now so i i do n't think that will come still

mhm

yeah leaflets were not discussed yet no one will

no one will

nobody came with the idea i 'm going to come with the idea on tuesday yeah tomorrow because we

what about web pages

what

what about web internet is there going to be at least some information on [org4] e rm

okay

i do n't know the web was not covered hh could be a good question i do n't know no one was thinking about

becaus e er journalists may also refer to you know which i think

do [org4] has a page do [org4] has a page yeah

yep

yes ye ah

yes

of course i think that they will have the

but really every country

haeh

every country every country

i do n't maybe the main country i i

mhm

had a look on it and they had different coun- -try si des i have to check this

erm it 's a question of e r if they have some of their press releases on the

ye ah of course normal they have the press

[org4] dot org or something like that then it has to be in line with what we what we communicate

i mean but er any

it has to be er

any press releases which are going to be er

erm issued er erm during the the run of this project

m hm

will be originated by [org5] okay so at least this blueprint this master

mhm

press release will come from

mhm

e r [org5] who will share it with the organizations for adaptation so at least the core

mhm

should be more or less the same

mhm

then of course depending on stakeholders depending on role model depending on anything else

mhm

this will start to vary but key messages should be er some how in synergy only er or at least only because there will be one maste r press release done by [org5] regionally and share it with the organization with the network

mhm

hh er then

mhm

yeah hh erm okay i think that er i 'm going to s- erm tomorrow i 'm going to have a meeting with [firstname7] and one of the things which we 'll try to discuss will be er cps meaning what is to be delivered on the regional basis by when all those things which are necessary for our national network

mhm

for the country network to work with has to be delivered [thing4] [thing4] has to be delivered like i should i have here

some timelines you know

timelines yeah so okay we do not have yet timelines this is only because the cps which [firstname7] included into the presentation ended at the end of april i do n't want agency to end working end of april once we launch the product the the initia tive on april eighteenth will be impossible okay

mhm

so someone is trying to make us stupid but i do n't think so that we will agree at least on this yeah so erm this one erm erm this is one of the reasons why this presentation do not incorporate any cps because i mean to smooth the process i said [firstname7] okay let 's get rid of the cps charts

mhm

we will discuss it on tuesday so on tuesday or maybe during the week i should have some information about the cps on the regional level

mhm

i do n't think and i will try to discourage [firstname7] try to work upon cpss on the country level because i do n't think it 's necessary i mean i think that every country will do more or less i do n't know they would like probably to hh work cpss for the countries like a master master cps maybe something i did for your orientation what agency was asked for unde r i mean from the headquarter hh but i do n't think we had really to keep this on the country levels if you think differently yeah if the national association had different er thinking i i think that a- at least cps can be changed maybe not key messages but at least cps yeah hh okay e r potential issues there are many potential issues which you will find in the q and as

so q and as one of the er the way of of yeah this was my version if you have something er slash one it was my version so this is to recognize [firstname6] answers my o- my answers so question number seven this is a proposal of my answers to question number seven [firstname6] has something different okay hhh what is the benefit of the project okay and this is er an attempt to pu t into the answers all this key messages or all message trucks element which we have on that review like the use of environmental impact of [thing1] consumer convenience washing correctly meaning new habits thanks to which we can save energy water and [thing1] also in the households something like that okay so but you will have something like er forty questions er in the q and as documents

so this is er new li- nice library i can assure you

[S3] sorry this are questions e r for the company or to the industries

not for the xxx for the industry

for the industry

this is for the xx

no the the company never appears i think

no never no never

never we never talk as [org1] yeah

or only if we are asked for it

if we are asked for it

if you are asked for by media that okay do you know about the and what you did

yeah yeah

mhm okay

so we trying to erm i mean convey all the messages which industry conveying plus some additional which industry can not do like about the performance that our products this compacted are the same good performance and quality as

mhm

it was be fore

but as we decided in [place3] that the spokesperson for the industry will be is [firstname6]

yeah

means he is

he will talk always as a i- as a national associ ation

yeah yeah

never like a [org2]

yeah yeah

yeah

mhm we agreed on this yes some kind of and those questions are meant for

yeah

questions

yeah but er mister [lastname13] should also know this because some maybe he he is asked personally what do you think about the [org4] project then he should also

okay

then

yeah

have the same e r wor ding then yeah

cou- yeah

yeah

exactly so i mean the the approa- [firstname6] approach is that q and as this is like a background that q and as should not even be translated into local languages i mean do whatever you want this is approach of [org2] approach okay that q and as i took q and as as we usually treat q and as ready-to-go answers okay you never learn by heart this answers because it 's impossible but at least to give you e rm give you the the the the feeling how to escape from the very tough questions to the to g- go be back to the message truck okay

mhm

they think that this is also such an experience for someone who was provided with q and as this is kind of experience this is kind of media training for the person but really what the only the the only things which person can really grab understand and stick to is message truck because it 's one page there no one will remember how to answer thirty or forty questions tough questions which were in the q and as so what is important is important to have message truck all the q and as were tried to be answered having message ground truck agreed okay so

mhm

so this give you a feeling how to escape from uncomfortable points to the more comfortable for you points

mhm

something like that e rm so at least this is approach of [firstname6] i think that practical one this is practical yeah but at least s- some attempts how to answer the t- tough questions and h- how to escape from the toughest uncomfortable xxx to the our key messages of the message truck but you have i do n't remember thirty-four questions there hhh okay [org5] responsibilities this is basically so regional concept and plate program development on the regional level yeah this is what agency has finally delivered this is what on this blu e background with the blue background this is what agency hh er proposed us there were more slides i erm i cut few slides so the proposal of [org5] was little bit longer but the essence is there okay so they did it hh providing local n- network on the countries level as [S1] has mentions this is important in in case of such a comprehensive project with many different stakeholders with man- i mean many different companies xxxx having one agency who will trying to synergize the communication acro ss the whole region will be really an asset so this is something which we expect from [org5] to have a network local country-tailored adaptations of the program this is what is going and should happened on every country level e r in cooperation with national associations so at the at the level of national association w- which might means that it would be you or it would be you and one colleague from [org2] hh [org5] should propose a plan how to adapt the regional concept and one and elements of executional el- which executional elements they will do on the country levels budget management as i was said agency got the money agency got the majority of money end of january and should not ask ask for any money correlated to the budget the question it 's whether we can really work up on the split which was suggested by the agency meaning can we really have a chance to get something from the agency fee and put it into executionals if not we have to live with money which was in the letter of intent and that 's it hopefully not hh but the budget managing basically is on the agency side however we knows the numbers so it might be

sorry [S3] but they have a controlling

you get a monthly report of them and yes and and

yeah of course

yes of course they they they promised to yah sure

but the so okay but the question is should we talk about because if we start of the money then i do n't know how to make it because

yeah

whenever they are going to deliver all points which are in the menu i do n't mind how what they spend okay but i think that at the end of the day they will come

yeah

i understand yeah

with the with the money to me that they do not have money for the execution yeah

okay

so at this at this point we sh- probably we will have to start talking money with them but if not i i i would personally propose to

mhm

it 's okay yeah

mhm

push them to do any thing what is possible

yeah

do n't asking about the money

yeah

because agency got the money on the regional level it will be

yeah

i mean i will try at least i i make a nice try or if not i will have to start talking about the money but nice try is

no it 's

mhm

there is

is probably essential at the beginning hh okay program coordination this is what er also agency promised that they will coordina te across the whole region that will erm erm i mean try to care about the synergy across the region and er among the countries and for sure agency is responsible for the execution issue management as i said at the very beginning in the [org5] proposal was that er erm [org5] will be paid extra for the any issue management what happened on the our level so for the every one hour of work additional one hundred one er euro hh so okay this was negotiated so issue management and is within the fee x and achievements assessment meaning every every month they are suppos- i mean a- again i think that you should try to er set it on every country level how often you would like to see an agency how often they will should come with the reports every two weeks every three weeks every one one every month i do n't know it will depends it you you should do it on your own according to what you think er will be right for your agency and for the country and for the project which you are going to run in your country i mean

and [S3] and monitoring it was mentioned i think er i believe er they will have to be provided

they will also

yes

uhu

for sure i think as well

this issues management er does it what actually is erm wha- what is covered by for example is er issue of phosphates now that is really becoming er quite er important in the project is it also covered in in in this

yes

yeah

yes whatever is related whatever is hot getting hot

mhm

with the correlation to the project what ever you are asked because this project is running is part of the game

mhm

so for for sure for example we will we we will not probably have this phosphate questions in our q and as and we would not expect them but you for sure and this is role of the agency to give a nice recommendation how to deal with this problem

mhm

okay

cos it 's also they are paid e rm because i chose them as agency for [org1]

yeah

and they are paid with a monthly fee for [org1] and now they will have a fee for [org4] but it is the same work

this is the same

no it 's not it 's not the same work

in some

in some in some cases

yeah

it 's the same peo- the same person

oh yeah it might happened that this is the same person

and er so this is the biggest part of our work in the first er

but it 's another project

first few months of er of the year

a- er attention er you ca n't use your budget f- your corporate communications budget for [org4]

yeah i know

you ca n't use it yeah

i i just i 'm afraid that er erm agency will use this as getting er some er er

no they ca n't

big amount of money from one side from the other side and then

what they do with the money it 's it 's not our problem yeah they have to deliver for you for the corporate communication for [org1]

yeah

and they have to deliver for [org4] how they mix it up and make apart it 's not our problem

mhm

as long as they are again only accor ding to the plan and according to expectation on the whole projects

yeah

but

but if they

er if they try they ask then you can say and sorry this is different budgets yeah

mhm

you got your money al- already from [place13] yeah

mhm

yeah

okay so hh [firstname7] [lastname7] and i give you this name because it might be important because during talking with er with your partners in your countries they might call this name he 's the leader of the project from the [org5] unfortunately located in [place1] so this is really

really shitty job so he is here and he is er coordina- i mean development of the concept of the executional manual deve lop ment of the er of some elements of those so-called blueprints like press releases like survey because if it has to be across the countries it has to be coordinated or decided once at the the very beginning may be maybe a partnership but this is something which er he said maybe yes maybe no but for sure coordination er for su- for sure program budgetings all questions on program bu- budgets w- will come back somehow to him hh e r and cooperation with association and marketing task force are xx xxx or whatever yeah local [org5] program applications execution recognizing stakeholders corporation er budget management e r corporation with national associations and results assessments of course clippings should be clippings all this yeah but this is results assessment this is kind of results assessment yeah this

mhm

and this understanding next steps

xxx

we are coming to the end now i guess

yeah

thanks for that okay so be the members of the working groups in the associations fo r su re

yeah

for who ever was not

till now has to be then i think that this week and ne- next week should be this kick-off meetings for the agency er i think that this objective which was set for the [place3] meaning that agency will come and will try to brief all national associations ' member about the project is right because i know about the project now you know about the project maybe someone else from [org2] will know about the project but in the association there are many others members which have no clue about er what pr is er about at all not kn- kn- thinking about they have no idea what 's really pr program for for this project means so i think that this first meeting should be like kick-off meeting to brief all members of national association with the general concept giving feedbe- feedbacking agency on what we think may be talking about stakeholders is appropriate for sure in some countries er where [org2] is maybe not that active with the regulations and er asking them to come back with the m- proposals of country-tailored e r plan pr program something like january erm erm for i- i- another two or three weeks we should give them probably yeah and that 's it this is what should happen e r in timings e r just for the next month yeah then of course the corporation will depends on who should be the direct reporting line for the agency because this is again so- how you how are decided in was no

all old members

ooph

directly xx x x

it won- it wo n't work i mean it wo n't work i mean i i think that it should be one the m- er i mean the most two persons who will really work with the [org5] because it 's never works in the group with more than one two persons

but then they will be stronger the stronger ones will be [org2] and [org1] because all the others e r some of the trade er er came to this meeting e r some of them were not er er

invited

e r were did n't know about the project yet and er

then what i what i would suggest i i mean of course national association should be should have the erm [org5] program presented at some period of time okay to get a comparance of all members of national association

mhm

but i think that this has to be something agreed already between [org5] [org1] and [org2]

mhm i believe it will work like the work like this but

i think that it should be like thi s and then

it was so funny situation because e rm all the others were looking so sadly so that [firstname6] to- er t- told to them so e r er you all have the possibility we all have this possi bility to talk directly to [org5] so

yeah but i think they

at the end i believe er [org2] and [org1] will be

ye ah yeah yeah yeah

the most active part it was

maybe it was political a political move yeah

mhm

i believe it was

yeah it was but at the end of the day probably one or two persons and no more because it will never work

yeah

okay this two person has to decide what is right for the country and just er let the agency work because otherwise we will be in the middle of nowhere

mhm

i mean with all those people giving feedback

mhm

never-ending story the same was

yeah i know this from [place14] from the association normally they send it to all members but then they send all back their

yeah

statements and it 's for me it 's

it 's

horrible yeah

it 's horrible

but e rm yeah

it 's political but er er i would if possible i would i would try to avoid to giving the chance to all those people who do n't have

ridicul-

you can not

er who do n't know what is pr really to give them a chance to feedback all press releases for example

and

i think more or less the pr -related persons who should do this no- not the rnd

yeah

yeah yeah

they they can have with the arguments but i think to bring it to the consumers it 's the task of the pr men

you 're right for sure this is like er in [place1] it was the same i never worked with the association before we have this mister [lastname14] with who was from rnd who was er active member of

mhm

er association [thing1] association in [place1] and once this project started i mean with the nice kick from the [thing1] side i was invited for the meeting so yeah i think that this we just has to because this is the the the the beauty of this project

[S3] i 'm not sure i 'm understanding this erm d- d- did you think about er erm [org5] should present the the concept to all the members

i mean at this meeting of task

like of rnd and marketing and oth ers

i mean who will be at this because for example er tomorrow we have in [place1] a meeting of the national association on this project there will be for exampl e media plan covered maybe it 's something about advertising xx i i mean er media plan okay media plan

mhm

whatever whatever media we decided to choose

mhm

and there will be pr there are two topic agreed that within the group

mhm

who are the people interested to the association with this project two topics will be discussed

yeah mhm

that 's it so who appears will discuss who will not appear will have no decisions

mhm

but everybody who are some how was established as a working group worked for the [org4] for project there are representatives of we have [org1] [org2] [org10] [org11] because [org11] is someone important

mhm

[org12] does not appear because w- with two per cent of the market they are not interested er in in er they do n't wan na

mhm

they xxx there is [thing6] this baby [thing1] but i do n't remember who else and probably that 's it yeah

mhm

so those people are going to appear on the next meeting and those people will have a chance to hear something about the regional concept for pr program

mhm

and they are to say yes this is something which we want to happened

mhm

but if we formed already the pr group then er we can discuss it with pr

no this is not pr this is a marketing task force this is a if [org4] four task force this is called [org4] four task force

but if we if we have the

but if we had pr group let 's say then er we can discuss it within this pr group and e r i 'm just afraid of a first meeting with er too many people who ca n't too much discuss discuss it they had a pre-information

you know that

they had a pr- er th- the whole group had a pre-information

and how many is in the whole group how many

the er the whole group is er

huh

e r like rnd group and marketing group and the pr group

mhm

this is it three groups altogether this is the

ooph

i mean they should be probably briefed on the concept

that 's it

yeah but maybe later on maybe the first would be that the meeting i think it 's maybe better to meet er only with pr people to make it clear and then only to pick s- some some small part to tell them this is going to this and then and not

i mean er they started this on your side i think i mean i will go with er presentation to the whole group done by [org5] on the regional concept and kick off let 's come back in two weeks time with the proposal but then i would

yeah

probably i would prefer to get something f- i mean to agreed o- what they want to present in two weeks time

mhm

not to be surprised in front of th- of others so i probably wo n't let [org5] to present something which i will be not happy with just because if everybody starts and i start to question agency in front of others it wo n't be politically correct and it wo n't bring any benefits to the to the results of the of the meeting

i know that 's

that 's what i wanted to es- erm escape

yeah yeah so at least you should be in line with the agency to be able to support or defend somehow agency and your th- your thinking via the agency or e r agency via your thinking because otherwise yah

mhm

okay so on the one

mid-march mid-june this is what i said i think that the program sure lasts

mhm

i mean the execution of the program executional elements of the pr program should be mid-march mid-june assuming that the advertising started on april eighteenth yah this will be the s- er three months of time of agency engagement pr program running mentioned in creative brief if so i think that this will be something which i would like to have a look with [firstname7] [lastname7] i do n't know whether you agree on this or not you would like to have something different later end -march

well i do n't think it 's the first eighty ninety per cent we can say it in september but maybe there are some like add-ons e r during during that period of time but er it will be an only small percentage of what is issued in the media i think september rea- is realistic

september by september they wo n't do it by september

yeah like this assessment we are talking about assessment of the results

what

ah results

yeah

ah yeah results september this is okay

yeah

but how l- l- l- let 's this er program execution

oh yeah

is this mid- -march maybe june

end

end-march end-june but we have er to have in mind that in the creative brief it was said that this is three er m- months of er program execution

mhm

so we should to the three months because they will not work longer

mhm

if i di- if i did a ceremony which we agreed at er should be er as soon as possible for signing of the of the licence agreement

yeah

then we go e r for beginning of er or first half of the february

do you want to make it

very important

i- in public

yeah

publicly

i want to make it public because of erm er getting er the small companies and private labor producers and so on and retail pa- er partners on our side so this sh ould be their communication why they should come and sign it as soon as possible but it can also change because of this phosphate issue it

yeah

it depends

yeah

because i 'm not sure if we get er enough er along three er third parties er people on our side till till this er february

uhu hh i mean er er we will have also decide the issue xxx but i do n't think that we will go to media participations that will be just only ceremony for the participants so it it wo n't be correlated with the announcement of the project

mhm

because i would like to make this announcement having on my side stakeholders

mhm

who would already say yes let 's do this let 's whatever it 's er let 's do whatever it takes e r to convince consumers to educate consumers because this is right thing to happened to our environment to society to our saving that energy xxx

mhm

yeah so i would probabl- we will have the signing ceremony but we will not go to make it make it public event with the participation i think xxx ev ent yes but not with the participation i think okay

mhm

okay so those are attachments with i promised at the end so you have sustainability licensing agreement because as you know the erm the company 's er getting er

that version okay whenever it 's er ended up the working of all in and when i have a final one i will send it to you of course hh xx memorandum this is this legal briefing of the legal e rm e r legal looking at the project with all potential questions and issues which might happen with some suggestions how to resolve this questions and issues hh executional guidelines for n- er for national association and local task force final okay so this is a document that you will find what you should do at the level of national association in terms of marketing and in terms of pr okay so this is an official document which was issued for your understanding hh e r presentation for national associations of the sustainability project template presentation of national associations of the presentations probably which used [firstname9] to brief you on the pro- on the project e r pr campaign will be final this is what i have sent you also via email but you have on cd as well q and as this one which we have discussed with erm different version of answers for the same s- questions take whatever you like hh e r pr scientific dossier final and summary one page of summary of the scientific dossier so all library which was created upon this project you will get hh have a nice dream

thank you

and the press release will

will come over time no not yet come on xx

i am because i am this er f ebruary x you know i 'm not in march i 'm in february

okay so when you would like depends xx weeks

media briefing we we have planned it for

first week of january

start of march

okay start of march end of february

or mid-march

i i r- the first plan for the ceremony is ninth ninth feb- e r ninth of february february the ninth

ninth

yes

ye ah who decided this because i ca n't

the ass ociation

yea h but i mean i think they should also coordinate

who should do this

with the plan

but this is the this is the first e r erm first draft o- or first proposal of this e r date but of course er er everything depends on when we get the the information if we do n't get the information hh but still we are depending also on er the min- the time of the m- the minister of environment because er

yeah

he is most probably on our side and he can also speak on the ceremony he can be the the e r the person who e r gives us support e r in that case his er er time is very limited and we can not

yeah

change it every every three days so we have to pr- prepare at least some er some ideas of the of the date we can not change it every time

yeah that 's not the question but the question is er to start a- -ccordingly to the plan yeah to the the plan of the agency be- otherwise it 's a problem if you do n't have any tools then you ca n't work

all we all m- we already know what we we wo n't be we already started with a lot we did a lot of working without the agency because if we waited on the a- the agency then we would have the progra- the the whole project sometime in the summer or something because we e r it is it was not our fault that all the agency e r erm thing was so so late so we already did a lot of work we already er picked up some ngos which are r- relevant and so on and we also had to do it because of the phosphates issue because

mhm

there the erm really really erm a lot changing the position of er the industry because on one side we want to say that er we do something good on the other side or

mhm

or big producers like [org2] and and [org10] are coming back to to phosphates so they will tell us if we are crazy

mhm

at the end of the day that we are not er credible that is

mhm okay

so it 's it 's like er we want to do a- as as erm the best work we can do but at the on the other side er it can f all into the water

yeah but on th- o n the other side if there is a creative brief that agency will gets to work for three months period if you start in february you have agency by may ninth

ouch hh

and thank you very much because the agency will say come on

i do n't think erm it can happen of course but erm i do n't think they will at least in [place2] they will do it like that i w- i will go into xx

because they are fresh yes you are right they are quite fresh and they

yeah and

they just started and they all they have all the reasons to show themselves

yes you 're right yes

mhm

okay okay but basically basically i will try to make er er agree that agency will start working like mid-march with some exceptions which might happened yeah

mhm

till mid- -june yeah

mhm

basically okay

mhm

xxx to do it

okay

good that 's it i 'm sorry

that 's it so

i 'm sorry that 's it

that 's it do you have some

any questions

maybe we can discuss this also during lunch

i want to

cos the canteen

i wanted to ask you for som e

advice sorry for saying because really we are in the situation that er

we do n't know what to do so

what 's the problem you you were in er i mean the ministry promised that no the producer promised to escape

e r the ministry ministry of environment promised that they will er sign the er phosphate xx

when

during last year every time they er

okay

cancelled it because er ministry of agriculture did n't want to do it er because they have the right

but

to er to to have a veto on that

but why they had the

because e rm

was xx x

they have good relations with the er local company called [org13] which is

o kay

pro ducing phosphates they are really small but they are [place2] and they have er they are in the region where big er er erm unemployment is so er

they pro ducer it also [thing1] they produce also [thing1]

they have all the reasons

they pr-

yeah they local [thing1]

local [thing1]

but er there were some connections with the personal connections with minister of agriculture

jesus

it 's er high politics and e rm e r at the end of the day we found out e r last week that er there is no e r that minister of agriculture will not stop them now probably they w- they do n't have the er the reasons now because e r the minister has changed hh a nd e r now we wait till minister of en- environment comes back from the holiday and say if they really signed it or they not si- signed it or because already there are e r erm articles in in the newspapers that minister of er environment is e r not er doing anything to hh e rm to provide a bit of phosphate ban and so on and that er phosphates are damaging er are causing this this er water plants and water plants are damaging er people 's health that is equal like phosphates e r e- equal [thing1] equals er e rm er water plants equals e r the

but there is no x

damage of the health

but there is no ngos who say because at least what what i 've heard in [place1] is that they are depends on an

equal

ngo a different erm perspective e rm a rough evaluation of the of the impact of [thing1] phosphates e r upon the environment is like two up to twenty per cent so only five up to twenty per cent something between five of twent- it depends on the on the

yeah we all know that

on the x organizations

but there are

only this amount er getting is getting to the environment the

mhm

because of the [thing1] the rest because of the the fertilizers

yeah we we know that

yeah but the problem is that er during er last

i do n't know number of years we were all o f e r we were forbidden to to communicate about phosphates

yeah

just on a react-to basis and since we did not communicate it e r before nobody e r changed this view that o f er there is the commonly shared view that er [thing1] are the most problematic for the for the er er on because of the phosphates hh and er it is er it is my belief that it is due to our lack of communication in the last years and now if we wanted to do something it will be too hard to change it now because it is widely shared that really [thing1] are

that [thing1] are responsible responsible number one yeah

responsible for

yeah number one responsible

but it 's not true

it is not true but everybody thinks that so how will you will we hh change the opinion of people media er ngos and every body

mhm

yeah but that was the

it was the reason why have the phosphate-free

through several months

they have not change

mhm

yeah [org1] is out of it but e r hh er because we can always say erm yeah we are

we do not have phosphates

we do n't have phosphates but e r the credibility of industry

for years now

which is behind this project is in question because e r [org2] and [org1] either are g- going back to phosphates because it is cheaper for them it is

easier because er everybody er around the countries are producing phosphates and [place2] was er the only island without phosphates

but er but it 's really not the er industry i mean er this is the ministry step the ministry move which has to happened will be the ban signed or will not be signed yeah what happened if the ban is signed [org2] and [org10] will cope with wi- wi- will aligned with this ban yeah

yeah and but it has to b- er it has to be also for a small producer producers which have problems with the with this phosphates e r change because they do n't have the money to change the chronology or that 's the problem the smaller ones the local ones

if your minister want

do you think that minister will she signed this ban or not

it is er unfortunately it is not only up to minister it is only up er it is also up to other ministries which can er give the veto to that

yes

mhm

because of some

whatever xx xxxx

xxxx

mhm

xx xxxx but either is not bad

er well now the public realizes that there is no ban

and they wanted to have that

and now there is a big big open open question of phosphates hh and then we come with the with the new issue that can really be quite easily lost with all the phosphates issues that have that aligned because now the public is er bec- erm learning about ph- that phosphates are possible and since er it was e r several years a program about phosphates then it is erm yeah a big issue for them you know

okay but so maybe we discuss i have reserved in our canteen a place [S3]

yeah hh you did n't know my favorite place

it 's until two

it 's until two o'clock open but it 's only until two o'clock so we have to have yeah

okay let 's go

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https://arche.acdh.oeaw.ac.at/api/171762
https://arche.acdh.oeaw.ac.at/api/171762
https://id.acdh.oeaw.ac.at/voice/voice3-0
voice.xsl

Researchers – VOICE 3.0 XML	Hans Christian Breuer Ruth Osimk-Teasdale Hannes Pirker Marie-Luise Pitzl Stefanie Riegler Daniel Schopper Barbara Seidlhofer Omar Siam Daniel Stoxreiter
Founding director	Barbara Seidlhofer
Principal investigators VOICE 3.0	Marie-Luise Pitzl Daniel Schopper
Researchers	Angelika Breiteneder Hans-Christian Breuer Nora Dorn Theresa Klimpfinger Stefan Majewski Ruth Osimk-Teasdale Hannes Pirker Marie-Luise Pitzl Michael Radeka Stefanie Riegler Barbara Seidlhofer Omar Siam Daniel Stoxreiter
recording	R10
Publikation	Austrian Academy of SciencesUniversity of Vienna
Datenbeschreibung	2006-01-09 MD recorder with mono microphone recording R10
Datenverarbeitung	Domain professional business Speech Event Type meeting Used to mark a stretch of speech commonly preceded and followed by a pause or by a change of speaker. A u is, however, not required to be bounded by a pause or a change of speaker, nor does it represent a turn in a conversation analytic sense. At a minimum, a u is some phonetic production or noise made by a given speaker or a group of speakers. Used to mark text supplied by the transcriber because the original is unintelligible or needed to be anonymized. The reason attribute is used to mark: unintelligible unintelligible speech anonymization anonymized speech Used to mark lengthening of sounds and intonation (fall, rise). The following type attributes are used to mark: lengthening lengthened sounds intonation a significant change in intonation, marked with the following function attribute for: fall falling intonation rise rising intonation Intonation may or may not coincide with syntactic boundaries. Used to mark a pause either between or within utterances. Used without dur attribute to indicate a brief pause up to half a second. Used to mark contextual information relevant to the understanding of the interaction or the interaction as such. The voice:desc attribute provides a short prose description of the contextual event. Used to mark the point at which some paralinguistic feature changes. The following attribute values are used to mark: voice voice quality imitating laugh neutral phone reading reading_aloud sigh singing whisp yawning tempo speed of utterance a accelerando l lento neutral neutral loud loudness f neutral p Used with different type attributes to mark: type overlap overlaps type onomatopoeia onomatopoeic sounds type ipa transcriptions in the international phonetic alphabet Used to mark a word or phrase as belonging to some language other than English. The following values for the type attribute are used to mark: L1 the speaker's first language LN a language other than the speaker's first language LQ a language where it cannot be ascertained whether it is the speaker's first or other language. Whenever possible, the voice:translation attribute provides a rough translation of the non-English speech into English. Used to mark laughter and other speaker noises and non-verbal feedback. speaker_noise coughing nods shakes head smacks lips sniffs swallows whistles wordlike laughing Used to mark other-continuation, i.e. whenever a speaker continues another speaker's u without a pause. Other-continuation is to be interpreted temporally and does not relate to form or content of the speakers' utterances. Used to mark speech which cannot be transcribed with certainty, because it is difficult to hear or understand for the transcriber. Used to mark lexical forms (tokens), but also word fragments, onomatopoeic noises, spelling and breathing. For laughter see vocal. For pauses see pause. w is used with ana and lemma attributes to mark its part-of-speech and lemma. The ana attribute may contain more than one reference if different interpretations are possible. w is used with join to indicate different part-of-speech categories for contracted forms like isn't, don't, etc. w is used with part if tags for indicating spoken mark-up (like lenghthening, overlaps, etc.) occur in the middle of words. Since tokenization into w elements was first added in VOICE 3.0 XML the number given in this automatic token count differs slightly from the number of words specified elsewhere in corpus header and text headers. Used to mark speech which is stressed or emphasized in a way that goes beyond regular nuclear stress. Used to mark points where a short portion of speech has not been recorded or has been left untranscribed, whether for editorial reasons, as part of the sampling practice, or because the material is inaudible or comprises sensitive content. The following reason attributes are used to mark: not_recorded Not recorded speech not_transcribed Not transcribed speech Further information on the reason for a gap is provided within the voice:desc attribute. Used to mark the beginning of a new audio track used in transcription (usually three minutes in length) and thus refers to the audio recording of the transcribed speech event. Used to mark speech directed towards a particular speaker. The whowho attribute indicates the addressed speaker. Used to mark a pronunciation variation or coinage as described in the VOICE mark-up conventions [2.1].the VOICE mark-up conventions [2.1]. An existing word corresponding to the PVC may be provided within a commentcomment attribute within the voice:pvcvoice:pvc element. Additional phonetic transcription may be provided within a voice:ipavoice:ipa attribute within the voice:pvcvoice:pvc element.
Lizenz	https://creativecommons.org/licenses/by/4.0/

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