business meeting at a food company

Suchergebnis

Gesamter Bestand

business meeting at a food company
|

a h

hello

nice to meet you

hello i 'm [S4] nice to meet you

how are you doing

thank you very much

m hm thank you

xxx hello [S4] yeah nice to meet you

mhm

thank you

mhm

so gruess gott

gruess gott xxx

x mich da zu ihnen

genau

xxx

wo sitze ich denn da oder was

so you just arrived from

yes just from arrived from e r

from

frankfurt

pa- paris via frankfurt

paris

it 's a little warm in here right xx

yeah but it 's very windy outside so it 's

it 's quite

aha

it 's okay

do you mind if we take out the jackets o r

yeah sure

from frank furt

actu ally we start from paris

actual ly

but to to er frankfurt

ja but you you were not at ism

not e r i already told [S5]

yeah

in my pr- in my pres- previous email er our company policy e r we made decision that we will participate er ism o- every other year

every second

every second year ja so frankly speaking y- you know already [firstname1] is is not here

he 's on vacation

he 's on vacation this week ja skiing

okay

yeah because if you know this week is is er

so er

school holidays

mhm

so he 's taking his his children

mhm

for for for some skiing

so regarding e r ism e r next year we 'll definitely be there

mhm

but since we decide to attend every second year

but er every year we come to e r europe

mhm

because in er frankfurt we have another big er sale for e r the the home er domestic e r er products like er

chocolate

no no no

and the er xx

tableware

aha

kitchen e r accessories

mhm

because we 're we are distributor fo r for the new [org2] 's knives

mhm

also e r

and that fair was in frankfurt

am biente

the fair is in ambien- er the- they call it ambiente

aha

e r two thousand four e r but we should be there e r every year because about four five of our principals are there

mhm

so ei ther my self or mister [S2/last] or even boss should be there every year

okay

we 'll try to take that opportunity visit [ORG1]

mhm

if you do n't mind for the year whe re where we do n't visit

perfect

er Ism so basically we can er meet every year

mhm

either in ism or we visit here

perfect

sounds great

of course either er [firstname1] or you you meet with [S5] or

yeah

i will be glad to

[S3]

right

visi- visit us e r whenever

[firstname1] was there last time in

march

la- last march

xxx xx

yeah

x xx

mhm

sorry gentlemen to interrupt you i just forgot to bring you a coffee you wan na have

e r yeah coffee would be

okay

would be a good idea would it

did you hav- did you have lunch yet no

but i

but we did we did e r put put e r i also

yes

appreciate your time because just kn- knew that your office hours

o h that

finish two o'clock in the af- erm afternoon

in this in this job there is no office hours

we do n't have office hours

ba- bad for you

right

we are we usually er even fri day we work until six

we assume that er here in austria people work as we do xxx

ja not really we are a little lazy

do you work on on saturdays also no

no no

not all company e r bi- bi- e r takes off

mhm

fri- er saturday but company like us is a x ing company we er do n't work sunday saturday

mhm

but most korean companies still many of them are open half day

m hm

yes

mhm so maybe first of all please let me introduce myself

okay

erm i 'm in the company fo r the the seventh year now

okay

xx x

e rm i used to be responsible fo r south-east asia

e r

er meaning er you know thailand indonesia singapore malaysia philippines and australia and also in in europe some countries like northern europe and southern europe a nd since er [firstname1] is taking more and more er management responsibilities in reg- in regard of marketing and and e r

mhm

a nd management within the house erm he gave over the responsibility also for the northern part of asia

mhm

except for japan

m hm

e r to myself

mhm

and beginning of this ye ar er er we hired also [S3]

mhm

who will

basically it will be together that we that we er are here for you for your

mhm mhm

er for your markets

mhm

so whenever in the future you will er basically communicate to the

mhm

two of us

m hm

e rm the only thing is that erm since we have never met and [firstname1] is not here

mhm

there was a past history and the knowledge

m hm

erm is basically

[S5]

you get through

in [S5] 's

[S5]

in [S5] 's hands because she probably knows more about the history and wha- what

yes yes exactly

what used to be and er frankly speaking i also am not too familiar yet or too much involved yet er

mhm

e rm into korea

mhm

that 's why maybe we will have also time to first of all speak about your company

mhm

in order for me to get a

mhm

get a picture to know y- i mean we have to come to korea anyway

mhm

to to to to get deeper in- involved in the market but i appreciate your your visit as a kind of first e rm

sure

e rm let 's call it

mhm

restart since last year was not the the

mhm

the best ye ar er as i saw in the files maybe we can also talk about that

sure

erm ja and then we will present you also the news for this year

mhm

of course a nd when is your flight at

our flight is seven twenty in the evening

seven

seven twenty yeah

so we sh ould be at the airport at the latest five thirty

five

no even later six

seven six six thirty

okay six thirty

it 's a small it 's a small air port

m hm

so it 's not it 's not frank furt

yeah i was there okay

you 've seen it basically where you came out that 's the whole airport there

yah that 's the er actually second time but er i forgot that i have to walk to the terminal from the e r from the airplane

airplane

o kay

okay

there 's no

right

there 's no

yeah

right right

fo r the

yeah

the next connected

a very very small airport

i know

a nd you 're going to frankfurt

we have to be er to be back at frankfurt

and then frankfurt or xx

three nights in frankfurt and er

o h another three s- still the fair or

yeah

be- because fair started actually e r

yesterday

yesterday but our whole team except us except us

e r to day

toda- today they er fair starts

aha

[org1] is very important for us so we decide to skip one day

okay

the two of us

wow

an othe r

seven

five people

seven

seven people

mhm

wow

from our company it 's er they arrived er yesterday

so and you do n't

we have to join them tonight about ten o' clock

poah so you do n't have any jet lag or so

haeh

jet lag

because we arrived er paris

i am e r in europe for

yah yah e r wednesday

okay wow

w- we are in paris for two days

but what 's what 's what 's e r the weather like

paris cloudy windy

yah

yah and a ll rain

and in korea

korea when we left it was minus about three four

three four

wow

so you also have snow there

yeah sure

it 's freezing

yah

yeah

of course it 's pretty fun also

not as much as er here but e r we do have

yeah

four different seasons you been to japan

no er no

you 're mostly in er south -east asia right

i have been only to countries in south-east asia yeah

w- w- which one

e rm thailand malaysia indonesia singa pore philippines

thailand xxxx

viet nam

people over there come to korea for skiing

really

ye ah

and i

wow

a- a- then ou- you understand er what the what the weather like er in korea

yeah but korea does not have any skiers in the world championships yah

but we hosted wo rld

yah right

yeah

world cup ski event

right

we do n't have a great player but we do have good nice facilities

there 's a

there 's a world cup place

right

okay the giant slalom is taking place in korea i think yeah it 's always in the morning you have to get up in the morning to watch that race

hm so we were also

so would you like any thing

e r

not this time

not at at at the moment e r

okay

we 'd also tried to get e r to nominee e r to to be nominated as the er host country for e r winter olympics but we

lost to

mhm

vancouver actually

mhm

vancouver

yeah in

canada

in canada

one of our pro vinc es

two thousand and ten i think

yes yeah

yeah

mhm

because it was a big e r opportunity for them

yeah because

that 's big province

austria was competing also for having the olympic games then salzburg was

oh really

e r really

so we also lost

next player

mh m

it was just the same

we 're in the same boat

erm and since when are you distributing [thing1] in korea

e r i think it 's good good three years xxxxx

xx ninety-nine

ninety-seven ninety-eight

xxx xx

nine ty-nine

it 's eithe r

ninety - nine or

ninety- eight or ninety- nine yeah

ninety

ninety-nine

okay

ninety- nine

and

yeah and l- let us

like milk

give you some

ist die milch eh genug

mhm

background

x xxx xxxxx

mhm

of myself and mister [S2/last] as well as our company

mhm

just as as you mentioned we have to know each other a little bit better before we er

xxxx

xxxxxxx

erm

sorry xxxxx

i i joined this company nineteen ninety- six

thank you

okay

but at the time i was responsible logistics

mhm

e r a- and i took over this e r management early two thousand january two thousand two

mhm

okay e rm and the company started consumer good business e r er nineteen ninety-five

mhm

e r with one or two e r international brands such as er er [ORG3] writing instruments you know [org3]

mhm

an d we we we have some pet food from states those are those were the two e r items we start with then we added

mhm

er as time goes by we added e r some famous brands like [ORG4]

mhm which you still have

which is er a- at the moment the biggest

m hm

revenue contributor okay

really

yes this yea r i mean revenue not the bottom line

okay that 's what i thought because oth-

e r

xxx x

this year

actually the federal budget starts middle of the year till the second er sept-

septem ber

september to er august

mhm

and last year e r this year it w- was of about eleven million us

mhm general xxx

this is our sales

okay

yeah

also the the kinder surprise egg

no no er sur- sur prise kinder surprise no

o kay

be cause of xxxx

xxxx

we we e r actually tried to to to do some activities in this area but sav-

mhm

er the infant safety

infant safety issue

yeah

really

mhm

okay so the- there is no kinder surprise egg in korea okay

no no

they have a [org4] is not at the moment is not interested

mhm

because you know it 's coated with chocolate

right

inside is a plastic

like a small

capsule with a very small toy

right mhm

mhm

so children can er eat that to y

o h

sw allow er and that caused some

right

some safety er concerns

mhm

erm anyway we do n't have er

okay

kinder surprise e r s- so let me continue we had e r we added [org4] then we added xxx [org2] knives

mhm

er we also e r [org5] from germany

mhm

e r

and othe r some er other household ware

do you have different divisions like a confectionery division and a

yes yes

mhm

so e r [org1] is belongs to e r on a lem- let me put this way i 'm responsible the whole operation

okay

the consumer goods as well as logistics for logistics we have a separate company called [org6] logistics

mhm

xxx

[org6]

yeah yeah

[org6] logistics

mhm

and mister [S2/last] er i 'm bit er er we we we sh- share our functions

xxx

mhm

i 'm more for er er strategitic planning as well as e r business relationship with our principal

mhm

er in the meantime mister [S2/last] he 's the vice-president of consumer goods e r he 's more of the operational er side

mhm

so in most cases he make his own decision

mhm

okay but any stra- strategic decision he e r discuss with me

mhm

because i have another responsibility fo r logistics company i have to look er into there e r [ORG6] korea er was founded er nineteen eighty-nine

m hm

okay

mhm

but as i mentioned our consumer good business started nineteen ninety-five

okay

okay e r we started our business with er some tech nologic products still we have erm tech nology business unit the [org6] group e r is er made of three big swiss trading cooperations

what does [org6] stand for

yeah

so all those three were merged e r in a time of time er span of of three years

mhm

so first merger was between [org7] and s- er [org8]

mhm

that was year two thousand one

mhm

yes

a h there it stands anyway

mhm

hm i do n't know

then er this [org8] [org7] group merges with er [org9]

mhm

e r er last year

and now it 's [org6]

yeah

mhm

no no the year is two thousand two sorry two thousand two

two thousand okay

mhm

now it 's formed e r a big corporation called er [org6] now it 's the the largest e r trade- er trading er house

mhm

er in the region in the region means in asia

mhm

whole asia

m hm

okay e r about forty per cent our forty per cent of our our group revenue comes from consumer goods and logistics

mhm

abou t hh twenty-five per cent from our er health care

mhm

so our competitor is like [org10] in swiss

mhm

and the othe r remaining e r thing from our er xx ingredient e r chemical and er technology

mhm

okay but again er consumer good is the biggest portion of our group activity

mhm

er back to korea hm i joined this company as a logistics manager in nineteen ninety-six and took over er management er responsibility january two thousand two okay he joined e r june two thousand two

mhm

e r my background is er marketing and i er joined from [org11]

mhm

he joined company er he used to work for [org12]

mhm

the korea mobile phones

right

oh yeah

he worked for [org12] [org13] and e r some local er importing company selling distribution company selling er er cosmetics

m hm

that was his last position

m hm

okay e r

from cosmetics to sweets

but we w- actually we handling so many

right

different products

right

e r for cn- confectionery food items er we have two divisions under him one is called er consumer food division

mhm

[S5] probably you have er our old file introducing our our company you can refer later

i have i 've certainly have

but

yeah i did n't bring e r that one since it 's possible

xxxx x the file

cg is consumer goods

could be

mhm

yeah under cg there 's a consumer food division

mhm that 's food yeah

yeah mhm

e r there we have two brand er one is [ORG14]

mhm

the other one is e r you know [org14] chocolate

ja ja

from er swiss the other one is er [org15] that 's a probably second largest second la rgest food manufacturer er from states

xxx

x in one

is that of september two thousand and two

hm yes

have you one

i changed xx

a- anyway i 'll send you by email a most updated er company presentation when we go back okay

mhm m hm it it sorry

e r

mhm

er it would be nice to have the the corresponding er person

whoever is in charge of

o kay we will do that

mhm we will do that yeah

we 'll do that

is that possible

sure sure

okay

thank you xxxx

mhm

xxxx

xxxxxxx

xxxxxx

[org15] is the er american company which owns more than forty or fifty er international brands e r h- like [org16]

[org16]

no no [org16]

[org16]

[org16] tomato ketchup [org17]

mhm

hhh yeah so many [org18] peanut butter

mhm

er you know the american foods

right

yeah i e r and ccd is er er consumer confectionery under them er we have er [org1] and [org4]

mhm

okay that division is headed by [firstname2] [lastname2]

mhm

kennen wir den

i 'm not sure well not personally un fortu nate ly

ya h ya h

mhm

he joined our company er last year

mhm

e r m

la st year

june

yes

what is he division manager or a product manager o r

he 's a division mana ger

okay

yah he 's a division [firstname2] [lastname2]

[lastname2]

and e r be fore he handled [org1] [org1] was handled by mister [lastname3] er mister [lastname3] was here er last year with with us

mhm

[S5] right

mhm

now he er when we s- launched this [org15] and [org14] last year we decide to e r move mister [LASTNAME3] the previous one

mhm

to take over the new responsibility for [org15] and [org14]

okay

okay and er by e rm you know [ORG4] and [org14] is er somewhat competitive in some sense

mhm

so it should be s- separated e r w- was the conditions e r we agreed with er [org4]

mhm

so there is now under mister [LASTNAME2] the [firstname2] [lastname2] and under mister erm [lastname2] is e r marketing staff er we call the product manager e r for [ORG1] is miss [lastname4] [firstname7] [lastname7] and so [firstname2] [lastname2] and miss [lastname4] is two persons at the working level er who could be your counterpart

mhm

okay

daily correspondence er what ever actually given to them but

do we know them

im-

yes actually

okay

not not personally erm

but on email contact we have

we 're glu ed

on way

that shall change

on the on the way to here from the airport i already told [S5] that for ism two thousand five e r we 'll have these two to attend

mhm

and if possible e r we 'll also send them of course with your with your e r arrangement s er like you did for bring other people this year er we 'll as- ask them to visit here to

mhm

look around factory because it was really helpful for us last year

right

er after we visit here we we can er er know much much e r better than before

yeah of course and y- you know the

yeah yeah

the persons you know all persons

because we are yeah yah

did you go to hungary also or just you know

hungary

no not to hungary

what was in hungary

na there is our plastic factory for the dispensers

e r

e r no no no no

time was too short unfortunately

mhm

so we 'd like to here x

but visited we visited nice places around [place1]

we did [place2]

yeah

mhm

we visited a lot there

ja ja

and i i i learned that keppler is from [place1]

keppler

oh keppler ja ja

jo hannes keppler right

voll arg

how do you know keppler

then

know him

yeah cdd means cons-

do n't know it either

con sumer durable division where we have er [org2]

mhm

e r [org5] [org19] [org3]

mh m

and [org21] [org21] is a swiss er pressure cooker

mh m

o kay fld stands for er fashion and lifestyle division where we have er [org21] ladies ' scuffing

hm okay

fo r [org22]

fo r

[org22]

m hm

a ha okay

very very expensive product then eighty per cent for [org3] the er woman 's hair act service

yeah

mhm

then we e r recently started a watch imported from swiss

m hm

the the [ORG9] is very famous fo r watch distributor they used to er distribute er [org24] [org25]

er m- many others e r product

mhm

then e r we also have e r

[org26]

the fs xx

full service

full service where we have er [org26]

service

mh m

coff ee from germany so we sell machi nes be ans coffee be ans filters w- we 'll do some er bakery e r er e r m- m- material er sooner or later

mhm

the last one is our duty -free team where we also sell some product to the duty-free shops down town in flight e r

a duty- free shop downtown

okay

down t- e r the there 's a duty-free shop in downtown like hongkong you know if you go to hongkong there 's a duty-free shop at the down town

yeah

mhm

also in the airport right

mhm mhm

and also some based our duty-free items in international flights

okay

mhm

so we handled [org3] and er [org23] the fan accessories th- through our duty-free er operation

mhm

that 's about our er organization e r over all sales turnover this year is about hh one moment xxx it 's about thirty-five million us for consumer goods total

mhm quite an impressive operation

our whole group [org6] is about e r they own about sixteen thousand people er all over the world mainly in asia and er and in europe

mhm

including australia and er new zealand and er the turnove r is hhh xx xx

xxx

xxxx xxxxxx xxxxxx

xxx xx

it 's about four hun-

er five hundred million

hm xxxxxx xx x xxxx hh maybe always diffi cult to convert

five

five billion five billion

it 's about four billion us company

mhm

four billion us dollars

quite impressive

er [thing1] xxxxxxx i understand some other countries in the asia we handle [thing1]

really

pardon me

some some other region in a- a- some countries in e r indonesia

s- i i i s- thought some of our affiliated company handles [thing1] no

indonesia

not in

we are the only one

yeah i had once a meeting with [org9] in in singapore we were talking about

yeah

vietnam

mhm

because e r they are somehow affiliated with the [thing2] 's distri buto r

yes yes yes

in viet nam and we want we contacted them then fo r but it actually it neve r really

okay okay i totally

worked out

understand

well

okay quite impressive and you started with [thing1] ninety- nine

yeah ninety-nine ninety-eight either

yah hh

sure

and actually the development was pretty good with a very good year in two thousand and two

mhm

and last year was

er last year was not

di saster

not satisfactory even to our selves

yeah

and we brought some e r presentation material for you

mhm

it 's okay

we 'll we look together

we always share

and if you allowed me about let 's say an hour we can go through because

m hm

it gives you er as as the contents shows you

yeah

the market overview e r what was the korean ecommu- economy look ed like in two thousand three and er its outlook for this year

mhm

then er we can go over to e r year two thousand three business review

mhm

what was our target and what was our achievement and what was the problems and what actions we

mhm

er took

okay

and the last last one is the business plan fo- plan for this year

mhm

our objectives and strategy

mhm

a n- er and w- we do have some a and p er summary

okay

is it okay that i go with this presentation okay okay yeah mhm

please please ja

er before we start erm page twenty-three is missing okay but it 's not that important thing er of c- and there 's a

mhm

we made some er cohe- correction here and there

because we really e r ran out of time but my plan is to send you the er finalized one

mhm

er right after we go back via email

okay

okay i e r like to have your understanding i 'm at- page four er this is e- our economy situation from year two thousand two and also the forecast for this year

mhm

as you see the top line the er er gdp growth er last year was really bad from six point three percenta- percentage of per cent of er year two thousand two e r in the last quarter of ye- year two thousand two er most of the economy -ic e r institute they forecast the economy will be quite okay

mhm

in year two thousand three but actually it turned out to be e r not as good as er we expected

mhm

major er cau se could be e r there 're some but er sars was also not the major one like er to e r to other asian coun tries like er china hongko ng but

mhm

yeah yeah

korea was also bit e r influenced

mhm

because we lost lot of e r tourist

right

mhm

they know- they

then also the conflict with north korea right

there was also our continuous conflict

yeah

of course it is international concern of their er nuclear development

right

that also er a bit impacted also there 's a erm erm individual credit crisis that means the government to er government used to e r be e r the er you know government used to er allow bigger spending for er es- especially the young gene rations to revive the economy but actually that t- turned out to be a

mhm

wrong decision because people er spent too much money without proper planning

okay

that bring er

they could 've bought [thing1]

that actually brought e r e r that er crisis

mhm

for each individuals so y- the young generation used to have er five or six different credit card

mhm

they spend the money when the bill comes they use the other credit card to

yeah

pay that one

yeah

like a chain reaction so that you could

right

you know she has to pay er the the last money anyway

right

yeah with interest rate

right

so e r also the the korean e r politics any er government er policies fo r economy was not that effective to er solve e r deal with the problems but that was what happened year two thousand three so er that really result in e r i- less confidence among consumers

mhm

so they do n't eager to spend money because future is a bit er er not clear

mhm

yeah

excuse me how many people live in korea

er about forty -five million

forty

it 's forty - five mill ion

forty

forty-eight forty-eight

poah

f- forty-five

forty-five

really wow

wow

xxxx

wow

in s- south korea or

in south korea

in south korea north korea we do n't know exactly how many because they

poah

right

many of them starve to death but er we believe that there are less than e r about seventeen to eighteen

mhm

million e r if the their government keep feeding them

wow

forty million

but they 're also our future consumer you know when we get er unified

right right

e r

yeah but that will take

a couple of years right

no body kno ws exactly when because has been that situation for half century already

mhm yeah we have i mean on a small scale that kind of situation here in europe with cyprus cyprus is an island also the turk- and and the greek side yeah

er yeah sure turkey yeah turkey and greece

mhm

and the the greek the greek side is now joining the european union

but

i know i know

and now they are discussing a bout very fast to get reunited

mhm

but our situation is more e r

yeah yeah i know it 's more difficult right yeah

historical

and more difficult

right

e r our economy e r w- we rea- we wrote read very int- interesting article xxxxxx

yeah right

i just t- just took the magazine from the aeroplane air plane

without e r

permission

without any er notification er this article er is about e rm the concentration of economy into metropolitan capital area

mhm

okay okay hh roughly sixty p- over sixty per cent of our economy is e r concentrate in the capital area which cause s a lot of issues and problems you know seoul is city of about twelve million people

twelve million

yeah a bit smaller than er beijing i think e rm it 's very it 's quite quite la rge city er with a more than one million cars on the street

i would n't have thought that

poah hh wow

okay er anyway that 's the center of our economy culture politics

mhm

so basically er any occasion e r

and also sales

also sales especially for the imported products like er [THING1]

mhm

er our sales e r i 'd say three quarter more than three quarter

m hm

seven ty-five per cent

m hm

is consumed in er metropolitan seoul area

mhm

so that also has some implication for our distribution coverage

mhm

er so far we er concentrate in er er metropolitan seoul area anyway let me let me go through

ja ja

okay e r year two thousand two our er gross national income er i think this is per per capita it 's about well xxxxxxxxx

w- was about ten thousand us

okay

e r before economy crisis which occurred ninety-seven er we really we could reach twenty thousand us very easily

m hm

but actually that was our our our

mhm

hope er because of ex change rate e r now we expect that we will reach on a again twenty thousand us with in the next two two two two to three years

mhm

unemploy-

u- unemployment rate is quite stable er it 's about

three per cent but no- er because last year economy was so bad there were many e r e r people who could not find job after

a higher education like college or uni versity

mhm

the trade side er our export er however interesting thing is the our export actually recorded heist er quite recently so e r the main er items was er automobile

mhm

and e r

xx mobile

the mobile i mean the the it

m hm

espec ially the er e r er communication er

m hm

we sell a lot of [org12] mobile phone er item

mhm

e rm so we have some er surplus trade trade er surplus consecutively from year two thousand two we also expect some er this year er exchange rate against euro this is bit er issue we have at the moment er our korean won is e r depreciated e r substantially because the euro er is very very strong

mhm

okay e r it was fifteen thousand er sorry fifteen hundred fifty almost fifteen hundred er hh third quarter of last year it was about thirteen hundred twelve something twelve hundred something i mean so within e r three or four months time the euro e r went up almost twenty to twenty-five per cent

m hm

that also er is a pressure for us to to maintain er our position

right

that 's a bit our

but

e conomy okay

one fourteen us dollar euros are n't we now at one twenty-seven already

uhu

haeh

e r

maybe

this is if you look at this is a

it 's different

lg e co nomic research institute referred to november last year so

aha i see

year two thousand four is more of the e r forecast

but that

fore cast

mhm we have

yeah not the actual

yeah

mhm

you have to change that because one euro is one dollar twenty-seven

so this is not er the real er number but a forecast ing number back back to november okay

forecast

mhm

you have to change that

yeah

one dollar you get at one euro you get one dollar twenty-seven

right

right now at this time

er page five is the er

i think is the descriptive e r part of what i have just explained

mhm

okay e r i think that 's just a repetition of what i have just explained

right

now i 'm pages

some more water

yes

yeah xxxx

i 'm on page seven with some er comparison chart between er year two thousand two and year two thousand three there is a result e r

mhm

the unit here is er coffee no unit here is er e r that 's skin card based on skin card e r

so the the dis penser not the candy

dispenser

er average monthly sales year two thousand three was about twelve thousand five hundred twenty-three however this is the minus sixteen per cent in terms of growth rate compared with er year two thousand two okay

mhm

and this chart shows you er what has been er wha- what was the er our monthly fluctuation as you see there 's some peak in april

mhm

because we have children 's day

mhm

right

like i think japan also has a children 's day i do n't know whether it 's may or

i think yeah

yeah but e r children 's day in korea is er fifth of may

mhm

so april we do er some peak sales

mhm

er for the pr- pr- preparation of er er may fifth which is the children 's day

do we have children 's day no

in japa n

no we do n't have

you do n't have a you do n't need a children 's day

we only have mother 's day

children 's birthdays

er every day every day

it 's children 's

children 's day every day

every day is chil dren 's day

-ren 's day

right

you have mother 's day

yes

but er we have

father 's day as well

father 's

where is the father 's day father 's day also

yes

yeah o-

sometime in june and mother 's day in may

we have we have just one parents ' day

o h

hm good

nice as well

so you do n't have to make a double spending

o kay

right

but normally i have to say mother 's day is celebrated

mhm

and father 's day is

is missed most

much less

a h

it 's not that important

it 's always the girls that get celebrated

er also i 'd like to make c- comment that er [firstname1] was he visited korea e r

march

march sometime in march er and we had a very e r good discussion e r and e r we agreed to do some active er activities in convenience store e r but e r i shall explain later but that we d- actually we did to to try to list our i- er product in in con- convenience store but actually that was n't e r successful because we have lot of returns er from convenience store that means the [thing1] er in korea in convenience store was not successful as we planned

in what packaging

e rm mo- mostly

x xx

skin card

skin

and xxx

what twelve

xxxxx xxx

yeah yeah yeah

of course i- i- i- if we talk about convenience store there 's very limited erm shelf space

and the the xx xx is er twenty twenties age of twenties

of er yeah

yeah mhm

and mostly female

yeah so you need to have the right er general fortune

so be cause cvs the mo- frequent visitor of the cvs is the er generation with age of

yeah

hm o kay

twen ty

mhm

so it 's not a loca- i mean place for the children to visit buy [thing1]

yeah

okay so a- anyway it was e r a good learning from us

it did nothing have to do with the packaging

no of course there was er some pricing e r pricing er barrier e rm

in convenience store

convenience store we 're talking about like convenience store is like [org27] or

yes

yes yes yeah

mhm

er but let me continue if you look at the monthly sales starting from july up until even november we 're really e r our performance was not good com- even compared with the year two thousand two

mhm

e r that was also e r er convenience store is is part of this result because we pushed a lot and actually it it the convenience store did n't e r sell off to the consumers then it really come back to us as a a return goods and also there 's some e r postpone- postponement of er delivery from your side so we had some little little bit of out of stock situation e r

for four months or what

not four months but er e r

i think it was just one time er

one time

one time d- one time delay yeah

mhm

anyway that with a e r the that was not major e r er contributor for er thi- this poor performance that er e r that 's what happened er last year

mhm

in overall sense okay

yeah bec- in the last minutes of meeting there was like in convenience stores a hundred fifty of six hundred fifty [org28] stores carry [thing1] at the moment [org29] will be the next approach total five hundred are targeted

yeah

mhm

erm

xxxx

is so we are s- still in the [org28] stores

xxx yeah

yeah

yes

in hundred fifty of six hundred fifty or

i do n't think so maybe hm at about forty to fifty per cent of [org28] xxxxxxx yeah

fif- fifty per cent so it 's more than

three hundred

yeah

i- i 'll give y- i 'll i have e r

ach so

more detail information

okay

yeah in the later chart

mhm okay

okay so er if i summarize what we have achieved in two thousand three er by product er category e rm the value here is the million korean won er our general target year two thousand three was about we will increase about forty-seven per cent compared to year two thousand two in terms of value

mhm

but actually we ended up with hundred thirty- four so it is minus twenty-one per cent in value er

yeah but from our side it was minus seventy per cent how is that possible

from two thousand two turnover to two thousand three minus seventy

you mean the our purchase

you know xx

right

yeah also this xxxxx

ja aber ich rede davon

ja ja

seventy per cent

seventy seven zero per cent

mhm

er skin card was minus sixteen

mhm

and re fill was minus fourteen

m hm

and in practice we started er quite reasonable we started into active product from er october e r last year for the xxx

mhm

e r so the er sales achievement is quite poor meantime we spent actually er over thirty-eight per cent of our budget for the a and p which is the er our target was twenty-seven but actually er we 'd used up er er twenty-seven million but we used about almost thirty-one million so we spent about er fifteen per cent more

what did you what what what excuse me

a and p

xxxx

n-n

xxxx

of twenty-three per cent of your sales you spent in a and a and p

yes hm

because our sales is quite low

okay

yes

right

i f if you look at the top line our original target was two hundred fifty million won er but we achieved only fifty-f- -four per cent of our original target that 's why the percentage wer- er a and p percentage against sales

mhm

almost more than double

right

from ten point eight of our plan to twenty-three point two as a as a actual okay

and the interactive

interactive we started only e r started from october two thousand three okay

okay

yeah yeah

xxxxx

now e r by character e r the er let 's look at the one by one loony toon e r may er account for nineteen per cent of our total sale simpson is twenty e r

mhm

walt disney eleven and mister bean fiftee n jungle book twelve i and the others are quite e r

mhm

er the minor okay

hello kitty

hello kitty is e r five

but because that was successful all over asia

mhm hm

and we had targeted also fifty thousand piec es

yeah that was our original plan yeah because hello kitty is quite well known quite known in korea

yeah

right na all over asia

yeah

mhm

that 's why i kind of wondering why

i li- er i have to check when we started a- the response from the cons- consumer is quite good

right

i think we started late

probably we s-

late yeah

we launched it quite late

be cause in hongkong we got the [org27] listing because of

mhm

erm hello kitty right

so in summary the e r e r three major er figure character is loony toon e r walt disney

winnie-the-pooh

a nd e r jungle book

winnie-the-pooh

yeah

no winnie-the-pooh is just seven mister bean e r although we pushed a bit

xxxxxxx xxxxx

but actual uptake was not achieved

mhm okay

also the children they do n't know much about mister bean

m hm

mhm

okay

and simpson figure

simpson

yeah but mister bean was n't

the children does n't know

a h

was not planned anyway right

xxx

w- what sorry

mister bean was not planned anyway to be launched

yeah yeah

as far as i see

exact ly

actually the only thing i

actually we sold it but many of them are returned

right

m hm

okay so uptake was not good

mhm

xx xxxx

the other three loony toon walt disney and jungle book are still steady seller

loony toons

yeah of course

loony toon walt disney and jungle book

walt disney

excuse me do you have for the diff erent assortments always one bar code right

er one bar code for all assortments

yeah it 's always the same bar code for all assort ments

yeah for one dispenser plus two refills it 's the same bar code

okay

as far as i know

er we got in hello kitty again the response is so far er so good so er we have some e r some some er expectations fo r hello kitty er of course i 'll give you more er details of our learning

mhm

from last year especially the er what we have to er do for year two thousand four

m hm

but hello kitty was a bit er early to say but it looks like it will be quite successful

mhm

er character okay

m hm

of course this er share of business and variation is based on value i 'd have some okay the next one will be quite er more analytical over er on our sales result per distribution channel okay so we have here convenience store department store [org30] hypermarket like er [org31] [org32] [org32] is local one and also general trade er bakery shop we do we do not have any er

mhm

sales outlet and special outlets here e r is like er er [org33] [org33] e r is the family restaurant owned by [org34] okay so if you look at e r cvs there 's a e r increase from may the sales e r increased from er dramatically from april to may and maintained er quite a good number in ju ne july and august then dropped dramatically again from september and october november even december there er is some minus number

mhm

er it it is as i mentioned er when [firstname1] was in korea in march we agreed that we have to do something for the cvs because we thought some opportunity there so we really push so we listed products

mhm

after couple of months when there 's no er uptake occurred the cvs head o- head headquarter asked us to er return er the the collection of return goods so that 's why why the number looks quite good fo r almost four months then all of a sudden the number dropped dramatically from september all the way to the end of

and that 's for sure the packaging with the plastic

i think so xxxxxxxx

but why would we launch this this

xxxxx

this packaging

it was a skin skin wobbler

yeah

this one

yes this one

and the packaging

yeah yes your present one yes right

cos usually for the for the convenience we have that that licensed impulse carton that 's why i 'm wondering why

vielleicht war er zu breit

why why you went with the the plastic tray

oh okay

because this plastic tray usually is not the best packaging since er it 's very difficult to merchandise if you take it out you will never

yeah yeah xxx

xxx

haben wir ueberhaupt noch einen

xxx

nein xxx

ich weiss nicht

we we get one sample of that impulse carton

well if you go to er cvs there are multi- layers of shelf

mhm

okay er to put this kind of hi gh display

xxx

yeah so is it on hooks in the in the cvs or is it in the in the cartons

it 's in shelf but x

it 's lying in the shelf or or

it 's lying on the shelf

aha

and the shelf heigh t is quite limited

mhm okay

okay

so the best location for this is a top shelf

okay

the top shelf is really tough to get

mhm

we have to com- compete with er the others

mhm

er where e r which also want to that spot to have that spot

sure sure

mhm

unless we have some good reference of sales

right

they do n't give that spot to us so many cases cases we end up with a in the middle or or the bottom

mhm

then this because of the height er we fetch we u- er actually in most cases should be er without

xxxx

so that 's why we use the plastic er which is er this this low low item

mhm but again that i understand it right the products are just lying in the shelf they 're not hanging on a hook they are just lying in the in the shelf

xxxx xx

xxxxxxx xx xxxxxxx

xxx xx

this one

aha this one you have

yes we made e r maybe around september o r october

mhm

xxxxxxxxx xxx

xx xxxxx

here you are on page seventeen

xxxxx

ah yeah

e r

xxx xx xxx

mhm

yeah

and this is the presentation for the convenience stores

er convenience store as well as supermar ket

super market

for multiple purpose

mhm

we made about three hun dred

there are so we made this er this er er display maybe around oct- maybe october or november

mhm

so we are now starting

because we realized that the visibility of this product is really important

right

and er in many cases the location er the [org1] product is found is er is a mid- middle er mid- m- mid-level of the shelf or the the the low the lowest

mhm

where the visibility is really where visibility is really er low

right

and so we decide to make this kind of a special er display

mhm

so we can e r

it 's there

yeah

you get it

that one

yeah

this one you know

mhm

yeah yeah so we can er persuade e r the er cvs store okay

mhm

xx xxxxx

mhm

e r the ne- er department store er i just see er there 's some peak in april and octobe r and december er we learned that depart- at er for the department store distribution er only the children 's day and christmas there 's er some peak but o- other than that the sale is just er quite stable and low okay

mhm

[org30] e r during month of may till september there 's er almost none because we had to concentrate into cvs okay so the- there was some trade- off between cvs and [org30] during the month of may till er august but from november there 's er some e r sales again er by that time we er concluded that cvs is not a a best e r solution for us so we change our er distribution er target

mhm

more to

e r where also we fight for shelf space

mhm

but these e r local products which is not exactly same concept as er [THING1] but some candies with some er to ys

mhm

selling between five hundred to six hundred korean won

m hm

where as our retail price is er fifteen hundred so it 's only one third of our price

mhm

so hh we sold a lot with some promotion activities in hypermarket but hypermarket we have to fight with local product with a very e r low price

mhm

er general trade xxxx

xxxxx

the general trade is the the candy shops

tra- traditional channel

tradi tional channel e r a bit looks for sure quite a fluctuation there

but so far we had in all channels in creases right

e r

in total

so er we see some er potentials in hypermarket and general trade okay

yeah but those twelve per cent in cvs does that mean we increased

twelve

twelve per cent in cvs

no no that 's the er

general

oh it 's general share

yeah general business

okay

again e r the major contributio- -butor in terms of e r value e r among our sales outlet are those two so hypermarket and general trade

mhm

with er thirty-seven and thirty-one per cent

general trade er you sell directly to or wholesalers o r

wholesalers

to er

wholesalers

to wholesaler

mhm

and it 's true that there was some change of our organization e r last year er if if er [S5] remembers well e r as i er explained to e r mister [S4/last] er earlier today that we changed e r division manager from mister [lastname3] to [firstname2] [lastname2] [firstname2] [lastname2] took over e r as of september first was that september first of october

er augu-

sep tember okay

but in the meantime of er august

yeah he was a product manager e r used to be handled by [firstname5]

mhm

before [firstname6]

from before [firstname6] e r

ye ah [firstname6] to [firstname5] [firstname5]

[firstname5] yeah

there 's er some er frequent turnover

yeah xx

for the product manager fo r e r [org1] we did in e r less than one year time from [firstname6] to [firstname5] then now

[firstname4]

[FIRSTNAME4] [lastname4] e r so that al- that was also cos erm

xxx xx

not smooth e r internal er operation as well a- as well as understanding of market

right

to be true

to be frankly with you

ja ja that 's that 's clear if you change the product manager s frequently then

yes

cos everybody needs time to get into the business and once he 's in to

that 's yeah

another change so

mhm

e r

but this one is now [firstname2]

[lastname7]

[lastname2]

yeah

[firstname2] [lastname2] 's divi- division manager

division

ach so okay

and [firstname4] [lastname4] is the e r the er product manager

okay and sie she 's here to stay

oder auch nicht

o je

is she not

oh-oh

we appreciate these two [firstname2] [lastname2] and [firstname4] [lastname4] it 's really e r er important e r staff of ours

mhm

er and w- they are really e r dynamic and challenge er for their er success because those teams are also e r handles er [org4] and [org4] is really successful brand er we have okay

mhm

and [firstname2] [lastname2] knows the er [ORG1] very well because er e r he has been in england fo r from

he was raised in er england

in eng land so

with e r also

it 's a big friend there right

yes right

he knows e r

[org1]

from his childhood

from his

childhood okay

child hood dreams

right

so she 's very sure to to promote er the [ORG1] business

xxxx

mhm okay

the next one is er our year two thousand three sales by er major account e r the CVS we have three major [org29] and er [org30] which is owned by [org35] and [org36]

mhm so [org27] is not there

[org27] no

okay

e r [ORG28] as you see we did very actively from february till er march then we start to have some e r continuous return same as [org29] and [org36] xxx xx xxxxxxxxx think it was n't

xx x xxx xx

hm and and and e r [org36] which we started may we e r could n't sell more to them while we have n't started to receive returns which is not a good news again

mhm

e r among the department store [org37] is our major client

erm excuse me

yes

and approximately how many outlets do they have

which one

[org39]

i think two

two

department department store yeah main ly in junct- main department store in downtown junction yeah

then [org29] approximately five hundred or

[org31] will be the next approach that will be xxx

xxxxx xxxx

xxx x

well that 's the e r total number of their shops

mhm

but i did n't bring how many we actually listed

mhm

because that does n't automatically mean that we cover

all

all of their er shops you know

their

their shops many of them are loc- located in the e r out-seoul in some er regional area where our product er is not

yeah is there like a a a central listing and you del- deliver the product to central warehouse

yes

yeah

yes yeah

and there

is a planogram

mhm

in the shop

sure but er their head office decide the merchandising of each e r so every store does n't have a same product because of the

mhm

purchasing power and er the purchasing pattern is

right

somewhat different from e r

yeah

those stores

mhm

then [org30] er [org38] er e r is the the major one hypermarket er [org31] and [org32] e r those two other

how many how man- know how many [org31] s there are

probably about

thirty-one thirty thirty-one

thirty [org31] xxxxx

not not all of them

again not all of them er have [org1] products

really

o kay

and [org32] is about

sixty-one

sixty-one stores er maybe i- it 's worthwhile for us to give you how many out of those e r er stores we we listed

m hm

maybe we can give you e r

like how many

yeah

s- stores of each chain there are and how many

mhm

yes yeah

yes yes

yeah

we will give you detail

and because i r- i read here in the in the last minutes of meeting from [firstname1] wi- the meeting with [firstname1] last year

mhm

with ha- [org39]

[org39] yeah

[org39] super the full listing in forty-nine stores still exists but there has not been any sales this year

hm aha

so i guess we lost that listing oder

so tha- that was er year two thousa nd three

yeah last march

report

right last march

and erm okay i 'll check

o kay

one mo ment

sure sure

just a moment only the sales in [org38] according to the level of listing in [org39]

no sales

no sales for forty-nine supermarkets oh the listing exists but there er was no sales

the full l- listing exists but there was no sales to the forty-nine super markets

mhm mhm

xx xxx

ja wir haben eine listung aber das produkt ist nicht im markt

ja super also das xxxx xx

yah can you check on that please

yes

o kay

so er then general trade and er specialty market e r have some contribution there again er also we can learn from this statistics that hypermarket a nd general trade e r accounts for more or close to seventy per cent is it seventy yeah about sixty-eight per cent of our total e r sales

of course what would be interesting here would be the comparison to the previous year

mhm

o kay

like in what chain did we

mhm

increase decrease i mean is the problem in one

mhm

chain or is it like through all the chains

mhm

er on page twenty-eight we ha ve that that much detail ed level but we have some summary of er comparison

mhm

not in store but the sales number of number of stores okay anyw- anyhow we will er provide the information you

menti oned

cos then we can really see

yeah sure

sure sure sure

in what chain

mhm

happened what and m- if it 's minus that means returns

yes

yeah

so poah

yes a year

so that means [org38] for instance they got the last delivery in april then one two three four five months no delivery and then they returned the april delivery

mhm

i think [org36] we started listing er from no

no [org38]

er [ORG38] okay

oh [org38] yeah

yeah yeah yeah yeah yeah yeah because for for one two three four five months er we fight with them we persuade them okay le- let 's see and wait and they 'll

m hm

they keep calling us hey mister xx

i have to tell you we focused on the hyper market and general trade

yes yes

mhm

that 's that 's another reason

yeah

but start to receive the er return goods from october quite a lot

wow hm

okay page twelve is er just a graphic of e r our top five clients

mhm

[org31] [org32] [ORG32] is a local e r hy- hypermarket [org38] [org36] and [org29]

mhm

okay starting from page thirteen e r what er those e r we listed what we saw as a issues and er what was the action we took to c- to er correct our input

mhm

er we saw some issues of a l- very low consumer uptake even we successfully listed our products in er cvs

mhm

e r and that a re again the visibility e r based on the location of the er our products on the shelf

mhm

and and a lack of er our investment in promotion of course the er in- er investment should be justified by the er er sales but er we saw these too as er major e r cause for this very low consumer uptake

mhm

and er the actions we took e r is the er [org31] is a good example but we e r tried to do some annual program with [org31] for ongoing display merchandising and we e r developed tool store fit er size rack er which er i e r showed the

mhm

pictures on page twenty-eight and also we called it wire rack so that was a bi- e r that was our er a and p er

seventeen

page seventeen

mhm

oh yeah pa- sorry page seventeen

mhm

we produced about three hundred of that

of those

yeah

yeah i i i drink a lot

keep talking

get thirsty

right

good

er we also did some consumer promotion for the festive season here means festive m- here means the er children 's day that really er paid off e r as we saw in the er in the statistics a nd er for their brand awareness e r activity er we last year actually we had a plan to launch our home page

mhm

er but still e r we will launch er very soon this year but actually actual er home page set was set-up was not

m hm

com pleted last year

mhm

due to e r poor sales e r our distribution coverage was actually in some area was er reduced e r the major re- reason is the er we could n't generate critical mass e rm a nd also there 's er one time e r forecast and sh ipment er was not smoothly er er support our business

mhm

because of a partner er forwarding

a gain er er the er that 's from our side e r we we give er

e r the cause of this er e r issues

mhm

all right

the action o- er done is a key account management program we asked er [firstname2] to set up e r some program with imp- the the important er key account to develop some annual program for ou-

what is an annual program

it 's a yearly based program

ja ja i mean in regards of assortment in regards of placement or in regards of e rm activities

xxx

or in regards of price -off promotions or

xxxxx

erm mainly the activities

promotion ac tivity

promotion activities yeah

tas tings or

yeah like er tasting but e r

and

the most im- important thing is the display

mhm

so we made the [firstname8] rack er so this xx yeah

so this this clown or

yeah

aha

in [ORG1] we do those kind of er erm display

actually i 've got pictures er er

m hm

not next to erm

yeah

so on six

page six teen

six teen

m hm

xxxxxx

e r it 's not easy to maintain the [firstname8] rack in the

yeah

er hypers- hyper market

m hm

right so

haeh

because [firstname8] rack is too unique and quite visible

yeah right

but

mhm

placing this one in the middle of the

tra- traffic is not really easy job to

right

maintain you know

mhm

anyway er we also e r trying at the moment to develop some new channel like a family restaurant where childrens come e r there with their parents

mhm

and also er new product launch like kitty hello kitty we as i mentioned the response is is quite promising er of course we should er maintain our human resources

mhm

to do a accurate forecast and communicate with the e r [place1]

m hm

to er er to get the er the right supply er in time

m hm

or on time

so at the moment we have a order in our house

n-n

now

i do n't think at the moment

was ist denn das eine palette oder

x xx

you have order received

no no no i do n't think so

xxx xx x xx

nein sag nein weil i do n't think so mhm

yeah because we still have er e r

xxx xx xx xx

stocks

mhm

okay from page fifteen e r these are the er activity highlight e r may last year er we did some promotion activity the theme of the activity was happy children 's day

mhm

o kay

e r the er the value we achieved er through this activity was twenty-three million korean won and activity er was that er point of sales the the production er we we we actually d- made some prod- pro duct of a pure sm like a balloon display rack wobbler

mhm m hm

and this was e r through the thirteen hyper markets er we t- we took the indoor promotion like we give a free er give aways free balloon and also we did some buy two get one e r r- refill free

mhm

the picture is as you see x there

mhm xxx

another activity e r we during the summer the theme was welcome uncle [firstname8]

welcome uncle [firstname8]

mhm

e r so we got [firstname8] rack and poster er we did activity e r in twenty hyperstores

i think about

er of [org31]

thirty

i think in twenty out of a

mhm

thirty-something out of e r

our

two thirds

yeah two thirds so in the picture you saw some [firstname8] rack last one not

xx xxx

but not the least least is the er

mhm

er we 've developed this er wire rack to improve our er the visibility of the product especially in the shelf of er er limited space

mhm

e r we r- released the se product in the local super market as well as individual children 's stationery shop but started e r almost the at the end of last year

but m- you know that you could have those racks also from us i mean i do n't know if you b- if you buy it cheaper in in korea but

xxx x

x x xx x x

i think that 's cos it 's i x

do you have a similar one

here bigger

hm bigger

xxx xx

should have again xx

ours wide i would have thought

e r

maybe yours is a little bigger than

wider

mhm

erm yah mhm yah mhm yah

yah this was the problem because it was too wide

mhm

yeah

mhm

yeah wide

so i i said you will visit korea anyway but er

right

you know er getting a space in the s-

na that 's the same everywhere in the world getting space in

in a supermarket

it 's like a battle

the only

the only thing here i mean it 's a very nice display but

mhm

i 'm not sure what the licenser of hello kitty

u h

will tell us or

licency

the li-

lic enser

the licenser of hello kitty because i think that 's a hello kitty dispenser

there and i 'm not i 'm sure that this is not approved by

o h

what

[ORG40]

[org40]

mhm

[org40] and if there is like simpsons

mhm

on a [org40] e rm

mhm

a h

header card

that means hello kitty should a- always e r display with a hello kitty only

nein u-

nein usually

display rack

usually every material needs to be approved by the licenser

aha

right

so every

yeah

every logo layout needs to be approved

hm okay

a h

if we do n't have the approval for that and some body from [org40] goes into a [org31]

mhm

o h

and sees that there erm dis-

that there is er

but ours does n't have a [org40] e r the the kitty

simpson

mhm

picture

yeah it has the kitty dispenser in the hand

where which one

er the

yeah the clown

[firstname8]

the clown this one is a

it 's a kitty

is a hello kitty dispens er

dispenser

a h

o h

the

you mean the the clo wn

i mean it 's very nice but if [org40] sees that

so we are in trou ble

e r

would n't like it er

okay

i i know what you mean

it 's the same with those racks they are beautifully done but we should get an approval from the licensers first

mhm

aha

because

you know we get approval

the problem is not the product but also the display in it too uhu uhu

right

xxxx

excuse my korean

and so what what what would be the proper procedure

the proper procedure

er at this moment surely er

na the proper procedure is because usually also with those racks

yeah

er you basically have er [ORG41] and [org42] er on one kind of display

mhm

the the the general rule is every kind of printed material

containing a licence

needs to be approved by the licenser so the proper procedure would be you send us the art work we have to get in contact with licens er

mhm

all right

they tell us erm what needs to be changed so usually it is quite a

and they give the approval

yes on our own

mhm

a long

mhm

erm procedure some times

hm mhm

sometimes we for instance in in thailand where there is millions of copies of licenc es and

mhm

i see picture

because

yeah

we m- might face problems you as well as us because we are the lis-

well

mhm

er in the first place

we are we have the contract

licenser

in the first place we do n't like to cause any er conflict

mhm

yeah i mean

e r in terms of er licensing e r

right

issues

i mean on the other hand of course it 's

you have you spent you invested a lot to [org40]

right

and er er i fully understand that you do n't want to cause any trouble with them

yeah bec- er we can not because

i know

they will sue us

i know

all right well hm

er when we go back we will immediately

send this

mhm

to you

as a sample

mhm

and please check with [org40] whether this can be acceptable or not assuming that e r if if if they say no probably we will have to change the visible

i i think they will say no because usually

they will say no

usually every licenser er giving the approval for a header card for a display wants of course his licence to be on the display then they will never accept i mean we can check with them but they will never accept

xxxx xx

er [ORG40] dis penser and then

mhm

i do n't know

mhm

anything else but hello kitty

mhm

on on th- on the

i mean this is this is only a small example i mean if you have seven hundred e rm or three hundred how many

three three

three hundred we produced three hundred

if you pro duced three hundred and

mhm

you have it in the stores since when since a couple of months

only e r one and a half month

x months

yeah then i think in that case we should not wake up any any dogs by going now

xx x

now since it 's in the

o kay

in the trade

yeah

now to the licenser and ask for permission because if they say no you have to remove everything

m hm

i think that 's for three hundred displays not not relevant

mhm

but maybe we can agree in the future whenever

sure sure

you put any kind of display so or do anything even if you place and ad in a in a comic magazine and you lo- you y- y- you use the licence everything basically needs to be approved except if it 's images of our products i mean if it 's the if it 's a donald duck dis penser

mhm

you show that needs no approval if you if it 's a pro duct

i know

product is er

like but but if it 's like the the

like this one for this one we needed

mhm

four

yes

four approvals from because it 's four different licensers to be on that kind of

mhm

of leaflet

mhm mhm

ja so maybe in the future we we can we go the

mhm okay

the correct way plea se

so e r that means we better change as soon as possible before any [org40] people see that and in itiate some unpleasant er hh power of action against it

yeah i wou- i would say since according to the figures erm you you should put [org40] characters anyway on there because they 're very very successful

mhm

so i would suggest to put hello kitty on the display

but er the problem is this [firstname8] rack holding

right

a kitty right

right so basically it is not allowed

mhm okay

but i hh i mean i i do n't know if if

half

what is the chance that in three hundred

yeah

the year it is

mhm

shops of

mhm

somewhere in korea that

xxx xxxxxx

xxx xxxx xxx x xx x xxxx xx xx xxx x

xxx xxx

it 's like a in surance you know

pardon me

it 's like an in surance you buy

right

the chance you

right

got in the acci dent is really really low

right

only for xxx just

and you buy

any insurance yeah

yeah

whatever this e r licensing should xx we better do something

right right so

mhm

sie koennen ja das fuer einen anderen spender nur muessen sie halt die xxx

yeah if you take again an un licensed

xx xxxxx xxxxx

character like

take it as a

santa claus here

xxxx xx

what if a- anyway we we we could do some

sticker

producing some sticker to cover this e r

to cover yeah cover hm

this er

kitty

hello kitty

mhm

but with some

some kind of promo tion

other

er writing or something

right

yeah

or a

we we 'll do a

price tag or something

ye s right

we 'll find out what we can

yeah i

yeah

m hm

but it it is very good e r good er er good advice

mhm

from you okay

and please in the future always

mhm

okay

yeah yeah

be careful with using licences

right

x a bit unprofessional from our side

n- yeah i mean i i see the good intention but y- i also see the risk of

sure sure yeah

o f the licenser

if we so- produced about thirty thousand

right

then then i would be sweating by now

horrible

anyway i anyway

i would please call immediately

and we 'll do something about that okay now er i 'm on page eighteen pardon yeah page eighteen these are the summary of our learning point e r er from year two thousand three operation er what we have learned er as a first the the product use product use here means that we have to show something about [thing1] to to er put put some er there 's a character called digimon digimon is japa nese er you know di- digimon

mhm

right

digimon yeah

mhm

yeah it is quite trendy character

still

yah

and er our competitor local competitor which sells er not exactly the sa me concept but a product with some to y figure they 're using er digimon

mhm

i believe they e r pay a lot of er licence fee for that but e r this kind of e r figure can be dramatically grow er awareness and volume er in this regard we believe er kitty hello kitty which is quite world-famous

m hm

e r can be accepted in the market but er we believe e r we want a series of kitty i mean kitty figures could be er er different figure probably you have i have n't look at this er new channel yeah yeah o kay

we 'll show you the

the news later on

then e r dis-

in terms of distribution e r

xx xx xxx x xxx xx

we believe the modern trade especially the

xxxxx xxx

cvs

mhm

is not people keep collectible product s e r which is [thing1]

na ja if if i m- may erm make a comment there

mhm

the impulse channel erm

impulse chann el

the impulse channel or the cvs er cha nnel

mhm

is very much er licence -driven meaning if it 's in the impulse channel the licence is very important i mean nobody would buy [thing1] there they just see hello kitty or whatever and then e rm that is a i think a very crucial point o f what licence is in the cvs

and if you had for instance

just a thought last year mister bean

in the convenience channel then i would say that might be a reason that it did not work if you had e rm hello kitty for instance or any kind of movie e r

topic which is hot at this moment

yeah

like this year for instance a spider-man movie comes out

mhm mhm

if you have the spider-man characters

mhm

in the shops

mhm

and you can profit from all the the m- the the the promotions of the

mhm

of the movie and the mer chandising

mhm mhm mhm

then i am sure and i see that in other countries that the s - the cvs erm channel

m hm

the impulse channel works but it 's very licence-driven if it 's the wrong licence you 're out

yes

mhm

and i guess that happened last year that it 's j- was just i would assume it was mister bean and mister bean was not very

mhm

let 's let 's call it not very popular

e r that 's exactly w- what we m- meant as a product use

right

okay and of course er should be very timely okay our experience last year

jungle

jungle b- jungle book

mhm

e r actually launched er after two or three months of a real the movie e r sold

movie movie was e rm from last of february something

mhm

m hm

and about xx

the product was available was sometime e r

june ma- may or june

may

yeah that is of course

so peoples already forgot

right

so the the the the the peak of er

right and that 's

jungle book

that 's what i meant er by the l- licer- having a li cence

yeah

mhm

yeah

a popular licence at the right time

right

and then it also works in the impulse channel i 'm sure

yeah

also movie sh ould be successful

right

so it 's like er spe culation

right

right yeah but that 's er also kind of our job and our risk

right

also a risk to find out what will be popular next year

mhm

i mean that 's

i thought is er spe culation no

right and sometimes you have

and also mista kes

some times you have a hit and sometimes not really so

mhm

we have to admit mister bean was not really a hit and erm

i mean you mean the er the overall market

right

general trade

a ha

oh really

general mister bean was not really a hit

mhm

per sonally i like er the mister bean er very much

yeah me too but

a nd et was also

i do n't know if you had et dispensers but et was also

probably we did yeah really

yeah

not a hit

yeah

okay

okay er now er talking about target er kids are no more gullible than adults per haps even less so they 're

xxxxx

excuse me er gullible i 've never heard that word what does that mean

gullabry more like that

x [firstname5] xx

gullible

gullible gullible yeah gullible means not english word but like er greedy

e rm

er oh oh no no no

xxxx sometimes i i 'm i 'm bit confused

have you ever heard it that word

yes yes

yeah na then we look it up in the dictionary does n't matter

mhm

i 've nev- i i 'm just curious because i 've never heard it

erm i 've heard it but i 'm not sure

gullible i i 'm not sure but e- either greedy

m hm

if i 'm correct or easy to be deceived

mhm

okay

gullible

if i 'm right

mhm

but w- why should we d- deceive

xxx xx

deceive kids

perhaps

any way

x xxxx

i will look it up

o h yeah i think it easy to be influenced

quite unfit fo r small child ren

yeah

or easy to be deceiv ed i think yeah and er gullible er

mhm

so that 's why it says their intake of advertising

m hm

is reception of advertis ing is

xxxxxx

mhm

is larger than any other demograph- er demographic group

mhm

okay

mhm

anyway sorry for er

no no it 's just sorry for my

e r

no no no no

i 've just never heard it

mhm

it 's bit er quite american er

now e r e r this is a and p spending summary for last year e r by agreement er [org1] decide to er contribute ten per cent of our xx we purchase

mhm

that is that is the er made contribution so e r er year two thousand budget e r which is atl is er above the line hm e r means mostly er advertising and

m hm x

public re lations

yeah

okay and below the line is er mainly our promotion activity

mhm

e r our t- a and p budget target is twenty -seven million korean won okay

m hm

er our budget according to our budget we decide to do most of e r spend that most of fund to promotion activity which is er below the line as you see there e r above the line which is advertising and promotion only accounts for e r six per cent

mhm

for the total but actual we we e r used about

xxxx

aha

three per cent e r in er atl and ninety-seven per cent of btl so actually we spe nt about fifteen per cent mo re than our budget target whereas our er sales reduced twenty per cent of er our actual compared to two thousand two even purchase amount is dramatically er reduced to minus seventy per cent er in terms of our xx we purchase from er your side

mhm

okay so e r

so- sorry that 's that 's in korean currency

yes

mhm

we get actually actually y- you get you know that 's

yeah the problem of course we have there since our

m hm

turn over to you

mhm

de creased by seventy per cent

mhm

er we have a a minus

m hm

with the ten per cent erm a and p contribution now of one thousand euro

yeah

i mean that 's the materials we have sent to you

mhm

most ly the [firstname8] [org1] racks

mhm

and the wall displays

yeah xxx xxx xx x xx

so you spent e r almost one thousand euros er more than the

mhm

right

the the w- what should be the er

m hm

pro per target i mean the the budget

yeah

right yeah

mhm

yeah because yeah because they our turnover decreased by seventy per cent and there fore

turnover

mhm mhm

yeah

i clearly s- i clearly see your

we need to know what the

your point

yeah

mhm

i drank almost one bottle

xxxxx

and and no no need to go to the bathroom yet

o kay

like a camel

right

hm xxxx

mhm

well e r [S4] i i see clearly er your your e r concern but er last year was our our er performance was really er unsatisfactory yeah

right

so let 's look at er this year business plan probably you can give us some er comment

mhm

er actually this presentation material is pre pared by of course [firstname2] and er [firstname4]

mhm

and they created some some er jargon do you know the word jargon jargon jargon

jar gon jargon

ah ja ja ja ja ja

jargon yeah

mhm

imc okay that 's integrate marketing communicative

wow

quite look- looks something huh

right

quite impressive

quite im-

e r this imc is e r er targeted i mean they made er four er components advertising brand news promotion and channel and and the the ultimate objective is to we have to build a brand awareness path otherwise will be quite e r diffi- difficult to be successful in korea

ri ght

okay so now the sales target we have raised hhh very e r aggressive one er this year compared to actual not the even e r y- year two thousand two but e r in terms of value this year we er targeted sixty three per cent okay

that 's in - market in-market growth

growth

in-mar ket yeah there 's a project xxx

that 's e r project e r we had e r

e r i-

it will become the er xxx xx xx xx

mhm

danke schoen

at this moment we could we did n't bring any purchase plan

m hm

er with us because we 're in the process of e r figuring out how many returns an d we we have to e r consider into this er target anyway we will su- we 'll give you very shortly o kay

you want some

m hm

okay e rm the most of growth most of growth will be in e r in er re fill of course er skin card is er thirty per cent

right that 's some excuse me that 's something i i noticed here when i i i saw the pictures with all your promotions

mhm

i do n't see any any re fills on any on any of this dis plays here when you have the the promotions

mhm

like the happy children 's day i do n't see any refills or the welcome uncle [firstname8] i also do n't see so this is i would say at least one row if you place a clown display you should

mhm

should be re fills

mhm

okay okay we 'll take that point

yeah

and to achieve this er sixty-three per cent growth over e r year two thousand three actual for this year er we have planned to spend about forty - two million korean won which is about thirty -five per cent more of the e r of the er what we have spent last year for er a and p er er er this will e r be about about twenty per cent of total er er sales okay

mhm

again er we expect that we would get your contribution of ten per cent of our actual we purchase which will which we we will er provide you shortly for our purchase plan er it will be early early march okay

what

the the figure for the purchase figure bec- because

ach so

we we 'll be back we 'll be back e r at twenty-eighth

end of this month

er not twenty-eighth twenty- seventh

twenty-seventh mhm

i 'll be back in in the office

mhm

so i need couple more days to er to review in detail then we 'll give you e r our purchase plan for year two thousand four

right because

ye ah without that xx

you can not really calculate what promotions you can have

xxx

of course you should you should have that number to to plan your your your part

right

okay okay

and i hope we have a seventy per cent in crease then this year

after a seventy per cent de crease

our marketing objectives are made of three points er increase distribution coverage level and also enhance er consumers trial and repeat and also er successfully launch new product items like the er hello kitty and the others maybe e r you will show us e r right after my presentation you plan

mhm

xx xxx

mhm

okay e r the sub sequent pages are about our sales strategy as well as our marketing strategy er w- we ha- we will execute some product visibility program to er display in merchandising in er promotions for both trade and consumer and and developing rack not er not no- only develop but er er using er [firstname8] rack xxx [firstname8] rack and er point of project calling i 'll just skip all the details so it 's not important

a balloon wobbler

i just have a question a balloon wobbler wobbler

i think balloon can not wobbler that 's a balloon wobbler

okay right

hm balloon wobbler

and er we have to regain some dispution in the in the er some er little bit probably cvs not in the big er scale but er we 'll try again as well as the er because we developed e r this er wire rack with fit size to the not only cvs but al- er not only hypermarkets also the cvs er so department store hypermarket special is also wholesaler and new channel development for fancy shop fancy shop means er er independent or chain shop where they se- sell fancy things like erm accessories or e r xx items for kids er family restaurant resumation and amusement park

mhm

and our marketing strategy is basically has two theme which is there er increasing our brand awareness and also we have to do some education continuously educate our er consumer okay to

excuse me when you started with [org1] did you launch the brand new or has it been on the market for for a longer time

yes

the [org1] brand

xxx ich weiss es nicht

na [org1]

haben sie [org1] eingefuehrt in korea oder hat es das schon frueher gegeben

is was there any distributor before us i do n't think

i i do n't know that 's why i 'm asking

i do n't know

we are the first one

aha

x xx

so you have launched the the brand or the product

yes yes yes

mhm

into the korean market

mhm yes

it 's not like in japan that it 's on the market for thirty years now

no no

okay

xxx

okay

ja da haben sie den auftrag gebraucht

mhm

get s of these to our marketing strategy

marketing

talking about xxx

and also for this er er continuous consumer education as i mentioned earlier we will launch e r er internet website

mhm

ah which has been pre pared since e r last year

right

yeah er probably you see some urgent e r the marked minutes

mhm

there that we already started to to develop

discuss about

yeah and discuss and develop

we will let you know the progress

mhm

okay we hope that you could have one e r xx

mhm

xxxxxxx xxxxxx i do n't know

mhm

which was that

erm e r xxx for the last part

supply single portions xxx

mhm

so what what what is your question

hh er what 's the single portion xxxx not the xx xxxx must this xxxx

okay

or not yet

decided i guess

mhm

xxx xxx

xxx

maybe it 's it is probably when you do a tasting

yes

you have the dispenser and let everybody take one

one candy out of the dispenser maybe

exactly yes

so why do n't you check on that

yes

okay er pages twenty-eight is the er sales target to channel so you see e r some change in year two thousand four target er for instance the cvs we er see a bit less er activity of course the er the er there 's an increase of our sales target in cvs but the the share of the er cvs to hold er the total to be bit reduced okay

mhm

twelve per cent to eight per cent then the increase major increase is will be e r not major but erm the increase it will be general trade and hypermarket the key accounts e r it 's more or le- more or less the same

mhm so we get back on the level of two thousand and

two

two in the

mhm yeah

mhm but we have ambitious plans when it comes to

general trade

yes

because we should buy some kind of a very selective er channel

mhm

we usually try er and get some general information about the er customized

mhm

market

mhm

yeah

so if you look at the absol- absolute number e r the er the major growth is in er hypermarket [org30] erm compared to year two thousand three

right

e r hypermarket [org30] and general trade ninety-five sixty-three and sixty-six per cent er respectively yeah

mhm

okay a and p plan for this year about twenty per cent of in-market sale of e r with forty-two million korean won e r to increase brand awareness we 'll spend some money not but the five million is not that big one to do some e r promotion and sponsorship

mhm

and again most of the fund will go to below the line whereas the in-store promotion is the biggest er component of

in- store promo means

w- we s- we

something like that or

yeah something like the picture e r wi- with e r

happy children 's day or

you know

promote yes promote er

mhm

to the promote yah there is the display rack tray sample e r more or less the same er level so er detail activi- activity plan i 'm on page thirty will s- spread over e r year round

mhm

from march to october e r course on online outline we 'll er do some p- promotion activity er xx xx

the the public relations e r we 'll make correction hopefully we will make correctly past the new trend

right

mhm

we should work with a pl agency then children 's day we have some er special activity or event like best man contest share your sweet to friend targeting for e r

more like half

e r children 's day and this may is the children school picnic er concentrate during this er season

er in the summer er we will do er in-store promotion you know the hypermarket can see er hy- especially hypermarket it 's quite cool inside there because air conditioning the people sometimes rather than staying home where it 's quite

mhm

hot they visit er hypermarket

mhm

to get refresh and er well that 's the time for us to do some er promotion also and we 'll do some sampling for students who visit amusement park and museum which e r usually er which occurs er mainly in september october period for these are total er er of a forty two million er we have a standing now

mhm

for example yeah of course this is a plan so e r there 'll be some er change and e r revision erm

right

of our plan anyway so we will give you that 's it

mhm how was the communication anyway last year

in what regards

in regards of figures er activities

xx xx good

yah

you sh- er there was er we accept that there 's some er problem from our side due to a turnover of the e r

m hm

re sponsible er

mhm

personnel from our side but

mhm

this year i 'm i guarantee you okay

mhm

er my coordiner [firstname4] will be er more

focused

er dependable

mhm

okay

because er especially [firstname2] er he he does n't have any er communication problems

mhm

so er with other er peaceful and i hope he use the same er practice in the er the the attention to to [org1] than xxxxxx

mhm

he can explain what is gullible anything

he 's the

right

i i i know gull ible is easy to be

e r affect- no deceived it is

yeah

i do n't think gullible is the right word

mhm

okay

xxx

okay

okay the last page is the our activity calendar e r theme er usually january march is back to school april may children 's day from june to august summer vacation september october field trip or picnic

school picnic

right

november december is targeted for christmas in there these are the matrix

mhm

okay that 's about it and er we we er noted down

mhm

e r whatever you asked

at the

e r at the requirement erm for us to send you

mhm

for more detail information and er

mhm

yeah what thank you very much by the way for that erm what would definitely for us be of course very important is that we get a a plan of purchas- purchases from our side

sure sure sure sure

that will be done er

but

no later than early march

but please not just in turnover but in carton per product

mhm

you mean detail

yeah

okay

so that we

sure

how many dispensers how many refills

sure sure

yeah

and what the assortment is because

right when

even what of the assortment

okay

xxxxxxx

mhm mhm

any idea

yes

but definitely please a quantity plan

mhm

that we

sure can you take five minutes break

sure

i have to go

yeah sure

the men 's room

sure

xx xxx

after two bottles of

hm hm hm hm

sure

you know we all need a stretch

right hh

aha

you also right

some

some people need a cigarette

do you want erm snack in between or

no hh

cos i 'll i 'll take me a snack i

please go

my stomach is already

yes

okay i 'll be back in five minutes

you know about plate right and erm

er show you the products show you the product

so if you could please provide us with this er quantity plan

mhm

and er with the with the as we said the key account e rm matrix of how many stores are there per per chain in how many are we listed

mhm

yeah i know

and before we hh go to the news i guess i have one one good news and one

bad news

okay

the bad news is n't i 'm sure now i am the bad guy because you meet me for the first time but

why is why why why you th- you think is the bad new s

pardon me

why you think it 's the bad news you know

because the bad news is that in times of this strong euro

a h

hm hm hm hm

we have

erm we

have to increase your price or what

we yeah we still

mhm

e r and i 'm sure you have discussed in the previous years er with [firstname1] also

mhm mhm

erm but we can not the good news will then be that i can offer you

er something that we can somehow erm support you

mhm

when it comes to to the currency

erm variations

throughout the year so there we have found something tha t that i can offer you but with all the the new licences we buy we we have this year four new licences and every year e rm at least four or five new assortments er with all the new packaging materials a nd everything n- new you will see later on we can not maintain the current price level

for for korea which we had in the pa- past couple of years as far as i know the last price increase was

quite minimal hm

yeah it was a a long time ago i 'm sure

er [firstname1] mentioned the need already last time but i guess i 'm the bad guy who has to as- to ask you now we need to increase the prices by five per cent

mhm

you mean the our purchase price

right

hm mhm hm

right are we

you mean the all skus all sku i mean all product or

na ja definitely the dispensers and refills

mhm mhm

not not the the the interactive

or the the fantastic but definitely dispensers and

and re fills also

mhm

since we switch to the new packaging

yeah

from the skin card

mhm

to the blister card which is a

we have that one mhm hm

far er more h igher value packaging

yeah

mhm

and with all those er changes and and investments i 'm i 'm sorry but we can not really e rm maintain the price level

mhm

my question is

mhm

the in -market prices

are we at a price barrier or a price point which we should not exceed e rm or is there room that you give those five per cent to the

well to be to be frankly with you er we really hoped that we could increase our retail price from fifteen hundred to two thousand okay which is about e r however it 's true that there 's a barrier

mhm

okay er that 's why we could not increase now it 's really really a difficult period for us if if we have to accept five per cent er increase of our purchase price

yep

while we had intention to increase but we could not because of the er the barrier from the er er er er trade and i told you that we fight against cheap local product with a retail value between five hundred to six hundred

yeah i i mean with the cheap local product we can never never compete i mean there we are so far away that

of course you know i i know

i think with the cheap local products erm we can not really erm m- might

well i i 'm only trying to tell you that we we fight against them

yeah yeah yeah i know

i mean the positioning of [thing1] is er really unique

right

there is no similar product in the market

right

okay so it 's not like selling one of the wine

right

e r fight against other wine you know

right

but e r anyway we 'll see we 'll see er how we can er cope with price increase in good

and in in regards of currency what what we can offer you and we offer that to to other countries that we will fix an exchange rate

mhm

erm which is erm one twenty so one erm one euro is one twenty us dollars

mhm

a nd everything if it further planned now it 's at one twenty-seven

approximately

mhm

everything above one twenty we will issue as a currency compensation bonus directly on the invoice as a support that you know that you the worst e rm case that you purchase the products is at a fixed exchange rate of one twenty

mhm

so that we can offer you as a support in order for you to erm to really plan

mhm

your your purchases

yes

jus- just a second i i i 'll ask just him about it

anyway okay

yah so that currency er offer we made you should kind of er also get some revenues back from that er

mhm

price increase and for you i think it would be best er

mhm

in order to explain it to the to the trade

yah

that we changed the the packaging from this

that that 's change in yeah

this lower quali- er quality er skin cards to this higher premium

mhm

packaging of of blister

mhm mhm

so wi- with that i guess your sales force

mhm

should be able to to get that five per cent through

okay

yeah

mhm

so you wrote mutual

pardon me

you wrote mutual news

right

well

right

xxx

right

xxx

and the same is for the refills

right they also come now in blister

refill

yes

a h blister with a blister okay

okay

a nd and what anything else you need that the purchase plan for for this year because otherwise we do n't even know what what to plan

okay

because we still have the problem with the er one thousand euro oversp en ding

mhm

of a and p last year so i mean my proposal would have been if we if we reach the two thousand and two turnover this year then we so i i would i would say we take it into consideration still those thou- thousand euros for this year but maybe erm along this year we can er create some some extra budget maybe in order to to have those er those thousand euros then erm covered

anyway the absolute amount is not that big i think

from our side

but the the you had minus

right

that 's the problem

right

you know eighteen hundred

right yeah yeah that 's that 's the problem the m- minus which

yeah

is not covered by the by by turnover

yeah okay sure

yah should we ask [S3] now to show you some

okay great

news from this year

yah

xxx

bitte

okay so our catalogue in the first pages you find the

mhm

statistics the production

mhm

kind of history

mhm

different flavours we can offer to you fruit taste sour mix taste and i think cola taste

by the way have you ever tried other taste do you have other tastes in the

yeah

cola you xxx cola yah xxx but not xxxxx

cola yeah

no cola no

so do you want to try the sour mix

this is the sour mix

oh this yeah we tried last

oh you already tried

last year yeah last year

okay

mhm

so let me carry on

mhm please

you find there

yeah are we are we going to launch that in in korea this year or

anyway anyway e r this will include it e r i mean the we will erm let you know

mhm

in the e r

xxx xxx

by product

oh xxxx

right because we we said here somewhere to concentrate on refills this year

yes

and erm maybe a concentration on refills could be like to have fruit sour cola er at a- at this point i m- maybe it would be also good e rm hh i would assume that in all the key accounts we have two products listed at the moment the the dispenser and the the fruit

mhm mhm hm

so there could be also if we say this year we focus also on candies

mhm

erm that we pick er one chain o r two chains where we get also the cola and the

sour mix ah sour ah

sour mix listed

in order to focus if we say focus on on candies this year

mhm

perfect okay so on page ten and eleven

mhm

we find new assortments coming out this year

mhm

that 's the shrek two

mhm

there 's a movie release

shrek was quite successful movie xx shrek two shrek two no

yes

yeah that 's shrek two coming now

when

good question

mhm

i 'll check it

coming back spider-man have to xxx

bring den spider-man auch bitte

a h [S5] you 'll check the schedule er the movie schedule for korea

yeah

mhm

should be around somewhere

yeah asia i 'm not not sure yeah the first movie was a a big success and

quite success in korea

mhm

and the second one when we see you know on the the licence a nd licencing and toy fares around the world

mhm

erm that the- there will really be a huge also not just for the movie but also a lot of merchandise

mhm

articles fo r for shrek two and that 's that 's what i what what i meant for instance once the shrek two movie comes into cinemas to korea

mhm

with the whole wave of of of

pro motion

advertise ments and promotions you should it 's not a

yeah because is a good opportunity for us to sell

right

with [org1]

mhm

even at the movie

right

yeah yeah

right

theater

right

yeah yeah

e r so

right after children saw the movie when they come out of the theater they

they want this

instantly find the shrek er figures

right

on the racks then they purchase yeah

yeah

yeah and the same is with spider-man

spider- man two or

a spider-man

spider- man

movie 's coming out

mhm

since this summer

spider-man movie was not that successful in korea

really

no spider-man er did n't e rm children know children they know er spider-man

yeah

but it was not as successful as it should have

okay

hulk hulk movie was not successful

mhm

yeah that that was globally that the hulk movie wa s was not too successful

mhm

while the spider-man movie was very successful

hm hm

so what what we can basically offer is erm either for the spider-man two release to just send spider-man characters in the cartons so that you have only spider-man characters

okay okay

mhm

if you say erm just spider-man is not enough we want to have some kind of an ass or tment

mhm

we can also send you the [org43] assortment that would be with hulk and wolverine

mhm mhm

yes

so both wi- would be possible we have one one spider-man blister card

mhm mhm

and one [org43] blister card so [org43] blister card with all three characters

okay

mhm

and spider-man blister card only with the spider-man character

mhm

this [org43] er this is the wolverine i i think that series of x men right

yeah

right

er the [org43] was not introduced to korea

okay

okay i know personally but er

yah

you know sponge bob

no it 's not known to korea

it 's not on tv

it it 's quite famous in europe for sure

yeah us

right yeah so we created a new assortment with sponge bob characters

mhm

as well okay and then the so-called power trucks

mhm

this is also a dispenser

x a dispenser how big is it

tha t 's that 's just a picture

how how when

just just i can give you

i just think we have got some sample somewhere but

just like this side

hm xx

yeah we try to find samples because at the fare at ism everybody loved those

oh really

those trucks yeah

mhm

the shrek movie is on release i mean the current release date we have on the eighteenth of june

korea

mhm

eighteenth of june

june

eighteenth of

so you have pro- product already when the product will be

we we have to admit that

avail able

shrek two will be available in april april

okay

so april

yeah

tight tight

right

yeah

mhm

but it should be then at least on the market

we we should er dispute shrek if the movie is the eighteenth of june should we we we sh- we have to finish er we have to start distribute around mid-may

yeah a month earlier

yeah

at least

so we should start production beginning of april

you have x

hey

you have the same xx

right

just prototypes for for your imagination

e rm hm hm

but they have a real body

a nd dispenser function as usual

so and the the the wheels are moving

yeah

ah it 's moving

yeah i think we get two europeans xxx

they are moving

of course it will be colorful

xxxxx

mhm

of course

four four different ones

four different this tankery

four different ones

container like this

yeah

so that 's four four different characters

four different characters

and

the price is the same

price is the same as in all right

price xx

yeah the figures

right but when we showed that on ism this was the the real highlight

mhm

especially for boys

mhm this looks like er very sophisticate er

that really looks very high quality

so where do you source this er plastic

that 's one xxx

trucks

where do we

where do you source

we source in xxx xx x

from your cz- czech re- er hungary

we pro- we produce it in

hungary hungary

yeah we have er we have one plastic factory in [place3] and one in [place4]

[place4] aha

xx xx xx xxx

which is

both neighbor countries of [place5] i do n't know if you 're too familiar with the the countries here in europe but erm

it it takes you two and a half hours to go there

xxx

czech czech was behind here right czechoslovakia

yeah

hungary as well

down

it 's to the eastern

uhu

this is austria

you are here at the moment

yeah

here is vienna

yeah yah

mhm

here is salzburg

mhm innsbruck

mhm

yeah

here is germany

germany mhm czech hm

here is czech republic

yeah czech yeah it 's er hun-

here here is slovakia

aha

here is hungary

hungary hm

hungary that 's czech

czech czech

mhm

czech that 's slovakia

slovakia okay

then there we have slovenia

slovenia mhm

and here is italy

xxx xxxx

slovenia is e r used to be russia russia right

it used to be former yugo sl- former yugoslavia

-slavia former yugoslavia okay slovenia okay okay

mhm

former yugoslavia

and here we have switzerland

mhm hm

a nd with may all those countries will be joining also the european union

a h

so slovenia hunga- hungary slovakia czech republic

hungary

will also be part of the european union at the moment we have a big order of the european union union and with may we will be right in the middle of a new central europe and our plastic factories is here one in [place3] and here one in [place4]

right

yeah

and it takes you two and a half hours to go from [place1] to our [place3]

mhm

totally

countries are not very big here in europe

er by car

no forty million people

not quite

except for france spain spain has forty

germany big

they are big they have an eighty-five or something eight eighty

how how many in italy

erm poah fifty

no no no

arou nd thirty-five

only

forty

mhm

how big is e r austria

eight

eight million

eight million yeah

and in swiss they have got

four six

four

swiss

xx xxxx xx

four five yeah

okay

okay we continue on the next page

very interesting

you will find the the assortments which are available right away the new one is the lion king

lion king x xx hm

this is new to korea i i believe

right

hm lion king is very very popular

mhm

yeah it 's a classic i mean

yeah

you you know even the classic there are

you know the er

there are good and bad

you know the the samples already what they look like fiction types

mhm mhm

different charac ters

pum ba

mhm

hey you even know the name oh you read it

er it 's on

the catalogue

yah i er hakuna matata you know

right

a h

that 's the lion

and er

sorry

timo- timon is missing

hm i do n't see him

yeah that one is

mhm

sim ba

may be on the rack but i do n't think so

mhm

xxxx simba

mhm

nala nala okay

mhm

okay timon is missing

this is er mufa sa

m hm

so the mickey mouse extreme winnie-the-pooh mickey mouse jungle book two you should know already

yes we all have this we have all this e- except lion king

yeah the same with

m hm

loo ny toons cool loony toons

mhm

loony toons back in action

mhm

haben wir back in action gelauncht dort

glaube ich nicht

so back in action would also be new for korea right

excuse me

back in action er would also be new loony toons back in action

action

all is new

would also be new in korea

mhm okay

that was also for a movie loony toons back in action which was in like december

xxx xx

and i 'm not quite sure if we have the new dispenser s cos i do n't think that

in korea

uhu

this one

you know here here

here

no i do n't think so no no for sure

do n't think

mhm

so this could be a new

xxx xx xx xxx xx xxx

a h there is some reason why why they choose erm

uhu

cos they 're angry look ing or what

angry yeah angry looking

that 's that 's then er we thought that would not draw a good e r

mhm

response from er critics

we did drop the xxx like put them on dass das unsere sind

is it just is it just drop donald is it just lack xx xx

yes

because of the this is the angry one

yeah and

donald is angry but others are not

pluto is also angry huh

mickey is angry

mickey is mickey is angry

haeh

goofy looks dull

poah

goofy looks stupid

he looks nice

yeah i 'm just kidding

well actually we 're we 're well we we have different opin ions

ex actly

mhm

we all have a different erm idea

but they would give some refreshment for the

yeah

for the xx xx

these are the xx extreme

mhm

in the old package

hm but mhm okay okay

ya h they look a bit funny

but all this will be er blister card yeah

in blister xx formulate what all want

blister card yeah

by the way speaking of blister

mhm

er the backside

mhm

of the backside the back

back

mhm

the back of the blister we print during the production process that means we can offer you now

mhm

a complete korean back

a h

so what ever

mhm

you want on there

this is your your space

if you need ingredients bar code erm

a h xx xx xx

hm hm

xxx xx xx x xx xx

xxx

that means er we can skip the pro- process fo r stick lab- er label sticker

oh you have sticker now

yeah i think so no no no no no we have a printing

mhm

i 'm sure

x xx you have a special sign xxx xx xx xxx xx xxx should i get the

i 'm not sure whether we have a

korean carton

yeah please i think we have printing i believe it

naja but this one the back is now country-specific

mhm okay

so you also if you want to have a some kind of promotion here or kind of a premium game hm or some drawing

mhm

whatever we can place on this

mhm

so how h- roughly how much space do we we er flexibility we have

the whole thing

whole thing

the whole thing

m hm

is yours

mhm

the whole the whole thing is yours

xxxxxxx xx this one is

this one for instance is only only for germany this is the german

mhm mhm

pack and the same of course here then

mhm

that was in former times with a lot of countries and declarations and that is now with only

mhm

iceland is iceland

mhm

yah

okay

so this is also a big advantage of this new packaging

yeah

how many

er you mean xxxx xx

naja we will define one

aha

standard

mhm

back like like one korean standard which we will use

yeah

mhm

our standard

all the time

cos there 's so there 's no minimum er

you have to print something anyway right

w- we print it anyway

okay

we print your order anyway and then

mhm

so there is no no meum only if you say we want to have a premium game

mhm

like for instance a some kind of shrek promotion and we pro duce to

promotion

to a special one then i know once a year we can do it but usually we use the

a shrek promotion

mhm mhm

standard one which you

okay

mhm

which you define how it should look like

mhm

okay

i mean your xx would be rel- related to [org1]

so meanwhile i can show you the loony toons back in action characters as well

mhm

they will all then be the blister packaging

mhm

xxx xx xx xxxx xx

xx x xx xx xxxx xxx

did you send the samples to our team

i guess we have to ask [S5]

okay

hm xx xx xxx xx

yeah i see cos we already have to

ah ja

dass wir die jetzt schon haben xxx xx xxx

hm so we all have a

no they know they have already their their own one

ah but this is old one

aber just in case they want to do some special promotion erm

but this is old one because old very very er old leisure

is it old one

okay so i do n't have an i have to do package xx

i mean we need to

xxxx

we need to do a new one anyway

yah o kay

and there you can update everything which needs to be updated

uhu

mhm

but does this is the old card

because it carries are old advert we move er to new location

okay okay then we better

last year

stick those cards otherwise we get

confused

yeah once once we receive your next order we will switch to blister anyway in production and then we need to clear all all er declaration things any way

o kay okay

and in regards o f

these er

x xx

new er characters

mhm

did you by any chance send samples already or

i just sent the xxxxx er i will show you anyhow

so so we should send you a couple of catalogues i would assume

okay

yeah

mhm

of course catalogues

catalogues a nd

samples

some new e r samples

whatever samples we have available

okay okay

x xxx x

lion king

xx xx xx xxx just lion king

and shrek two

loo ny toons back in action er

then sour mix

er shrek as soon as we have it

cola

shrek sour mix erm any other assort ment

what about the sesame street

sesame street they 're not xx

sesame street

because sesame street have some

you know these characters or

yah we have them in

is it popular in in korea

i think erm

sesame street e r

so we have a lot of new characters for korea this year

ye s yeah

mhm

yah but

okay a- anyway we 'll discuss with our team

mhm

er can we bring this to xx

of course

sure yeah

of course

mhm

so then immediately

xx xxx xx

hello kitty you know

yeah

yes

mister bean you know

but hello kitty we should definitely put more focus on i mean

more what

definitely

more focus on hello kitty

sure sure

because the target last year was fifty thousand and six thousand four hundred and hello kitty is an assortment all over asia

mhm mhm

very successful so

and then you have the baby bugs you should know these already

cos you

have had

mhm

two thousand and two you had the xx

mhm mhm

the bug friends as well and then we have our s easonal assortments halloween characters

e r

erm

as far as halloween and easter there is no

halloween and easter in korea

right

okay

and christmas not really

okay

christmas vague but er i do n't think this christmas character e r will be a success

mhm

yeah

yeah i mean we have so many other assortments

yeah

that seasonal assortments

we have to we have to sell

yeah

existing a ssortments

right

okay then we switch to the interactive line

mhm

where we can offer the cool school tool

which you have already

and coming out this year the sports set which is a stopwatch that has a dispenser function included a nd also a whistle

whi stle o h okay

yes it has

and the fun xx x x xx

mhm

erm

six-pack no

mhm

especially for completing xxx completing

cos this is this is the xx x x x xxx which you ordered last year was a little bit delayed

the idea was that because this year there is olympic games

in greece in august

and so for olympics olympic sports erm that that goes very well together that 's why we decided to to create something a sports set because sport will be in the middle of this year the

the keyword i would say

has a e r battery inside

it has a battery in side

m hm

because of watch huh

yeah

m hm

or xx watch

electronic watch

yeah

mhm

mhm could be x

but we do n't have the prototype here unfortunately

no problem

and the sp- sports set is coming out in june i suppose

haeh

na april x x

haeh

may

uh-uh

let 's say may

that 's brilliant we know

yeah optimistics say may

okay i 'm o n er page twenty

yah within the fantastic line

mhm

there are the teddy friends love edition is new this year

global issue yeah

mhm x they will arrive soon only right

x the whole year

just to have one of these

this will be really nice one fo r valentine

at valen tine 's day

mhm

yeah

which just

a subject in korea

really is

yah

really big

mhm

really

we launched for example with in japan for valentine 's day

mhm

be ca use

aha

for chocolate we sell about about close to sixty per cent of our annual sales

poah

hh poah

during valentine

wow

sixty per cent

because [org4] is your kind of gift

aha

yeah

right

so if if this er er teddy friends carries i love but i love [THING1]

now you know that that it said different things

o kay

i love you i miss you

i miss you

choose to be i love you i miss you

ha- happy birthday

mhm

lo ve

oh love

mhm

and i love [org1]

that 's what we show to you

okay you can drop this one if you want to

hap- happy birthday

happy birthday is okay

mhm

uhu

but personally i love [thing1] but er the i love [thing1] will not sell within the product x

yeah for the collectors

mhm mhm yes

for collect

mhm

okay good xxx xx x

mhm

okay

so the cats and dogs you know already

m hm

mhm

okay

the change

change is x xx

yes

yeah it 's the exchange

in the x

er it 's coupons with the like new product

well this is the regular pa- pack age line and this is the xx line

oh yeah mhm

x that

which are the small ones

and they are coming out this year

xxx xxx x xx xxx xx x xx

the mini-fantastics

xx x xxx xx xxx

the small one

this is small

yes but first of all

yeah

we start with the fuzzy farm

xx going away

uhu

mhm

and the cats and dogs

will continue

will continue the big success of the fuzzy farm

yeah

mhm

even this cand ies

half-size

half-price

cos it 's a small dispenser it 's a mini-dispenser

half-price mhm

i know

mhm

er the reason why i 'm interest in is the er the biggest barrier what 's the price point

right

of the full size

mhm

right right

but this one is only about eight per cent more expensive so with that we should no it 's less expensive

but

approximately twenty per cent less expensive

twenty per cent

at approximately twenty per cent less expensive

hm x x now

because we saw that also that the price point was too high for the for the confectionery shelf

mhm

yeah

mhm

you can improve it easily

yeah hm

dis- dis- display er unit looks very very

mhm

sensual very cute

very cute

mhm

this is really exciting for

xxx

so-called fancy shops

right

fancy shops right

xx xxxx xx xxx xx okay we 're very interest in

yeah but

xx xxx

the sample 's al ready in korea a couple of week agos

haben sie den

already

when was it

e r last week

okay

sorry

yeah and this thing is the funky fizzy tip and fun

mhm we are

it 's a

mhm

there 's a lollipop inside

yah mhm

if you open it

lollipop

mhm

x x x xx xx xx xx x

when you open it you find a lollipop in there

mhm

and the funky fizzly powder

a h mhm

so you have to

very sour huh

mhm

put it your mouth

yeah

it 's fun colo ring

mhm

put it back into the

yeah

bag and

mhm

and then lick it up

yeah and then

the tongue gets blue

so and inside of this package you find a sticker

mhm

of different characters of loony toons which is also collectable

yeah

but i just saw the controversy in [place3] y- you know

right right

yeah

mhm

but [place3] will be in the european union soon

no no that is no problem but

xx x xx x xx xx x xx

even the candy even candy is made in er made by [place3]

mhm die machen wir in [place3] oder [S4]

mhm [place3]

x x xx x x

xx xxx xxx xx

so do you like it

yeah the c- candy is not m- made in this

factory

no in in

in our factory in [place3]

[place3]

mhm

okay

okay the candy animals do we have got something here erm yeah

i 'm interest in how it work how you open

yeah i i i show you just a second

you 're getting a sample yeah can i

yeah you have to remove the plastic

xxx xx xx xx xx mhm

if you manage it

xx xx x

ja machen wir schon

xx x x x xx xx

and then when you watch his left

mhm

ear

yeah

you have to put it down

yeah i know

bit like this

and then the candy 's coming out so you have the the hook hook on it to hang on a

back pack

bag mhm

bag yeah

xx xx x

they got different colors

yeah

y- you have

xx x xx xx xx x xxx

xx xx x x xx x

inside of this

x xx xx x

xx xx what

we were

xx xx

ju- just

m- mister [S2/last]

you look very funny with the blue

sh- show us your tongue

erm no

but then

but that remains only for three or four days

xx xxx xx xx xx xx xx x xx uh this one this one some has issue

yeah

maybe because the er label is

a h the labelling goes on the i do n't think x xx

the the carton

but it 's gold yeah erm wir haben den sticker verloren we have a a sticker around the other part

sure

mhm a sticker

a label er a label

mhm

here

yeah around there so you can remove it easily

mhm mhm

m hm

unfor tunately i do n't have samples

a h

mhm

but all the the decorations on the sticker

mhm

so if we send the film you produce the korean

mhm right

mhm

yeah yeah

xxx

as a er like a wing huh

mhm

right exactly

okay good because always

mhm

that becomes issue

mhm

okay

this is al- also for [place3]

mhm

xx xx x xx x xx xx x xx x

so the on the next page you find the protocol de cline including this formula one race car

the dispenser function

xxx xx xx

x xx

xxx

this is new

that was that was created especially and that 's why i found your your chart very interesting for the duty-free channel

er to have

a h

several gifts in the duty-free channel

it 's our oldest line

and also for for toy e r stores like i do n't know [org44] if it 's in korea or not

mhm mhm

but toy stores but mainly for for duty-free channel

yah could be

mhm

where pricing is not so much an issue

x x xx

than in the regular food trade where you

yes

and that er access large [thing1]

mhm

giant dispenser right

yeah that 's also for

mhm

use duty-free is too big

haeh

too big

too big yeah

too big

mhm

too big for what

for the shop

for duty-free because when they buy at the duty-free they have to carry all the way e r

and then they go to xxxx

duty-free x xx x x xx x xx

mhm

because duty-free they er buy this for their out going directions you know why i 'm

yah yah

but is too big for them to carry

well i mean i do n't

this this one e rm might be nice but er

thi- this is big one if you have a dispenser function inside here

mhm mhm that 's xxx candies so ld erm er in-flight

it 's delivered with eight candy rolls

haeh

also an option yeah if you have contact to that in the in-flight maga zines

xxx

in - flight e r maybe in-flight that 's that 's to be that 's to be right

a h in-flight yeah yeah

here you 've got the

is it so quite er xxxx xx x xx

too big

we 've got that cool bag function

mhm

if you if you backwards

ah yeah yeah i see ah

go straight ahead

mhm

xx xx x

so they 're packed with eight candies himself package

xx xx

yeah what else

w- w- we will try in-flight

there 's also the pencil case in the gift line

mhm

and inside the pencil case there 's a dispenser which comes together with two candies these are in

okay

okay in in the back of the catalogue you find all the measurements packaging

uhu

for the candies for di- -spensers

yeah that 's especially important when you place the next order that all the dimensions of the packaging material changes because of the switch to to blister

mhm mhm

so you have to consider by planning er the content of the container that the dimensions of the packaging material is now changed they get bigger

so our importing department have to consider

increase

that increased volume

right

mhm

right

but they may have to er re flect this into volume er in the container

right

mhm

so unfortunately the the di- the disadvantage of this packaging is that we transport a lot of air so with it so it makes the vol ume

the shipping cost

right

mhm

we increase no

right

how much percentage you lose in efficiency you calculated

ooph not not really but i guess

not awfully

i do n't have a

okay

an answer at hand but it 's

okay

and we 're the last pages they show us the cvs material

mhm

[firstname8] [org1] rack the shelf display wall display and the giveaways and incentives we can offer for you for example the the truck

the big truck is different to the other one because this is just a promotion truck not a xx xxx

as a present

a surprise

mhm

promotion just for promotion

just for pro motion

yeah there is no

no no dispenser fun- function no candies inside

this is a a truck light

mhm

right

mhm

okay you find everything in the catalogue

mhm

described me- measurements so in case of any questions is there anything i can can help you

with this catalogue er i discuss without you

mhm

and then we make a new plan

sure sure sure sure sure

mhm

if you want to have any more samples or

yeah we will send you a sample package

we 're quite nice

wh at ever we will need samples we 'll contact er

whatever you 'd like

right

our charming staff

and i 'll send them to

is there any thing

mister [S2/last]

i send the samples to [firstname4]

is there anything special which should be included into the sample any product you want to have for sure

we put everything in

i will i 'll i 'll provide you everything

yeah yeah put everything yeah

okay

everything okay

the whole xx

yeah for idea

merry christ mas

right

merry christmas

e rm

one is an xxxx

love edition xx xx

one one pallet per item

a sample

die xx geben wir ihnen noch dazu okay ja und was haben wir noch

well obviously we saw a very er interesting series of new product and er e specially have to do some erm maybe assessment from from our side

right

it 's too early to give you so this is really success success ful item on there but

mhm

i really saw some e rm very progress

mhm

yeah i mean the change from er last year 's

right

e r product

yeah and it had it had it had also been some kind of erm lack of communication with the changes within your

mhm

organization with the changes here so

uhu

maybe we can see this meeting as a new start a restart for

sure

mhm

for m ore communication more

mhm

more planning together

mhm

we will also come to korea what i what i kindly ask you is

please

er until september or so last year we received on a monthly basis a stock and sales report for us to also follow to be somehow involved in in success or not s uccess of of the korean market

mhm

so i would kindly ask you to send again on a monthly basis the a stock and sales report

mhm hm yeah

maybe with some note what hap pened in this month like for instance we had a very successful promotion in [org31] o r whatever

mhm

or sour candies are listed through the organized trade

mhm

some good news

okay

yeah

and also of the bad news and something like last year that you are out of stock because we can not deliver we should not i do n't know what reason it was but

mhm

that is something we will avoid from our side

okay any- anyway the er i said communication er it 's quite er important e r especially the er during the change of organization er both sides

yeah

your side also

right

mhm mhm

my side also

this year is going to be big success

hopefully yes we we should

mhm

yeah

again er i really appreciate er you 're er our great er patience

erm when last year or

e r i wonder what er [firstname1] e r told y- you your team er h- how to express your concerns in erm interest in in clear er the er appreciat ed is er our poor result er but i really er thank you for your patience but er again this is this this is excuse but er we really had a hard time to keep er the previous er employees erm

mhm

unfortunately er product managers er all of them er er they left

mhm

for er their own personal er interest or other opportu nity but that does n't mean that our company er is er less interest to them of course it 's true for them but er our company is er getting bigger and bigger not only er the sales turnover but the yeah the bottom line is er improving

mhm

e r overally e r this year we we er er expect more than thirty per cent growth

if you have in total last year i got the picture for your company last year only reflect in [org1] or all over

mhm

your business the decrease of sixteen per cent or was that just

some some part decrease

m hm

some part er we increased okay it it 's our job to make [org1] in the group of s uccessful

right

yeah

because er even in other product cato- category like er le- let me give you example the [org2] 's knives every year we we er grow a minimum twenty per cent but tableware [org5] another kitchen [org26] also from germany same group

mhm

actually last year was terrible

m hm

be cause of economy

right

so it 's true that not every product category enjoyed growth some of them has to suffer

and [org4]

[ORG4] er was we we did quite good

yeah

yeah we did quite good er and it may l- sound strange but er the valentine really er become a fad among

mhm

young generation

m hm

and er not only er valentine xx er special e vent like a the college entrance exam

mhm

it probably sounds very s- strange but in japan and korea even taiwan i think er entrance exam there 's a entrance exam period

yah

and both wish a good luck the young generation they give a kind of present

mhm

for good luck

mhm

and er chocolate become a

mhm

er good item

yeah

so e r thanks to those

xx xx x xxxx

yeah thanks to thanks to that er er er the trend

mhm

er our business grew very fast

mhm

of course there 's a er our activities which support the success and i i really hope the same thing goes with er [thing1]

right so let 's see that there 's a new start this year and

needs

yes

you should you should er come to visit korea

mhm

feel the er feel the market

right

okay er it 's similar to japan a more or less

mhm

quite different from south east asia bit like japan but some things it is different

yeah

okay

mhm

and it 's a it 's korean language is that close to any other language or

no it is very unique

so it 's completely er erm you do n't understand any other words you do n't have any other words in common with other languages

we have common in writing

mhm the japanese have some thing

no no no no there is a too historically historically we are influenced by china

aha

mhm

okay and we still use chinese character

u hu

in our language but the reading er the pronunciation reading

mhm

the character is different

mhm

er ja pan is the same as as us they have their own language

mhm

but they still use lot of chinese character

mhm

okay we have our korean er language develop in fifteen century okay

mhm

and e r our language is very phonetically very scientific

mhm

okay for instance how do you pronounce mcdonald

mcdonald

the family or what

mcdonald

the er h- h- how do you how do you pron-

mc donald

mcdonald american they pronounce mcdonald

yeah okay

okay in korean we can write mcdonald as it is almost sounds similar

mhm

japanese language can not express that er the pronunciation

mhm

you know how they write it and read makudonaldu

sounds spanish

maku do naldu

makdonaldu

ach so

and

another

the japane- er chinese xxx xxx

yes

mhm

so well this is just er

right

one example

mhm

but er we have our own language which for foreigners is er quite difficult to learn

yeah yah i can believe and

i can imagine

a nd

but we have very simple er alphabet

and is there a second language like au- in austria for instance english is kind of second language

well koreans if they er they just go through the er normal education system

mhm

we learn english from nowadays fourth grade elem entary school

mhm

right

until they graduate university you know

so if i if i step into a taxi in seoul i they will

that 's that 's big problem

like japan they they and er japan and japanese and us er quite similar

mhm

education system

okay

xxxxxxxxxxxxx

but do n't expect do n't expect you can

okay

do n't expect you can er e r communicate with

japanese taxi driver with english

mhm

okay okay

but now there is young generation they

mhm

speak er basic english then

mhm

okay then i would like to thank you for coming from frankfurt to [place1] for this afternoon

okay

no no problem

it was really an important meeting

yeah

i would say to get to know each other and to bring ou- ourselves on one level again

mhm

i really appreciate your time if you came back i 'm sorry that you go back with a blue tongue

e r when do you do you have any er rough rough plan er what when you er going to visit korea you have any er idea

i would say roughly around may

in may hm

roughly around may

may would be er may would be fine

yeah

to both of us because er we have very extensive er business trip schedule until april

mhm mhm

mhm

april again we will be in er swiss yeah

okay

but may is fine

okay

yeah it 's will be around may but

and it will be very very fi- good weather in may

yeah

okay

that 's why i said may

you know

warm er it 'll be about

between twenty twenty to twenty twenty-four twenty-three degree

perfect

celsius

perfect weather for store visits

and what about summer you 've thirty degrees also

erm

yeah

more more higher than thirty yeah

no no no

xx thirty

i- it 's like in austria

thirty is quite high between twenty-seven to thirty

so ou- we can combine our climate you 've got the snow we 've the snow

i think weather here and korea

is really the same

is a bit similar but here winter is a bit er long

lon ger i think

mhm

i think

okay

a bit colder i think actually

mhm

but more or less

someti mes in korea it becomes minus fifteen and l- and low

mhm

and lower

you 've got the four season

yeah

do n't forget that we have a xx

right

right well at at the beginning i thought that we would have some time also for maybe some store visits but i guess it 's time for

yeah

xx okay

taking you to the airport anyway i mean it 's not you 're not in a rush but [S3] will take you to the airport

no problem our luggage is in the in the er

in the car

car yeah

mhm

is that at a xx car

okay

we use the same car

okay

yah then again thank you very much

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https://arche.acdh.oeaw.ac.at/api/171762
https://arche.acdh.oeaw.ac.at/api/171762
https://id.acdh.oeaw.ac.at/voice/voice3-0
voice.xsl

Researchers – VOICE 3.0 XML	Hans Christian Breuer Ruth Osimk-Teasdale Hannes Pirker Marie-Luise Pitzl Stefanie Riegler Daniel Schopper Barbara Seidlhofer Omar Siam Daniel Stoxreiter
Founding director	Barbara Seidlhofer
Principal investigators VOICE 3.0	Marie-Luise Pitzl Daniel Schopper
Researchers	Angelika Breiteneder Hans-Christian Breuer Nora Dorn Theresa Klimpfinger Stefan Majewski Ruth Osimk-Teasdale Hannes Pirker Marie-Luise Pitzl Michael Radeka Stefanie Riegler Barbara Seidlhofer Omar Siam Daniel Stoxreiter
recording	R3
Publikation	Austrian Academy of SciencesUniversity of Vienna
Datenbeschreibung	2004-02-20 Portable minidisc recorder with electret condenser stereo microphone recording R3
Datenverarbeitung	Domain professional business Speech Event Type meeting Used to mark a stretch of speech commonly preceded and followed by a pause or by a change of speaker. A u is, however, not required to be bounded by a pause or a change of speaker, nor does it represent a turn in a conversation analytic sense. At a minimum, a u is some phonetic production or noise made by a given speaker or a group of speakers. Used to mark lengthening of sounds and intonation (fall, rise). The following type attributes are used to mark: lengthening lengthened sounds intonation a significant change in intonation, marked with the following function attribute for: fall falling intonation rise rising intonation Intonation may or may not coincide with syntactic boundaries. Used to mark a pause either between or within utterances. Used without dur attribute to indicate a brief pause up to half a second. Used to mark text supplied by the transcriber because the original is unintelligible or needed to be anonymized. The reason attribute is used to mark: unintelligible unintelligible speech anonymization anonymized speech Used with different type attributes to mark: type overlap overlaps type onomatopoeia onomatopoeic sounds type ipa transcriptions in the international phonetic alphabet Used to mark contextual information relevant to the understanding of the interaction or the interaction as such. The voice:desc attribute provides a short prose description of the contextual event. Used to mark the point at which some paralinguistic feature changes. The following attribute values are used to mark: voice voice quality imitating laugh neutral phone reading reading_aloud sigh singing whisp yawning tempo speed of utterance a accelerando l lento neutral neutral loud loudness f neutral p Used to mark speech which cannot be transcribed with certainty, because it is difficult to hear or understand for the transcriber. Used to mark a word or phrase as belonging to some language other than English. The following values for the type attribute are used to mark: L1 the speaker's first language LN a language other than the speaker's first language LQ a language where it cannot be ascertained whether it is the speaker's first or other language. Whenever possible, the voice:translation attribute provides a rough translation of the non-English speech into English. Used to mark laughter and other speaker noises and non-verbal feedback. speaker_noise coughing nods shakes head smacks lips sniffs swallows whistles wordlike laughing Used to mark speech which is stressed or emphasized in a way that goes beyond regular nuclear stress. Used to mark lexical forms (tokens), but also word fragments, onomatopoeic noises, spelling and breathing. For laughter see vocal. For pauses see pause. w is used with ana and lemma attributes to mark its part-of-speech and lemma. The ana attribute may contain more than one reference if different interpretations are possible. w is used with join to indicate different part-of-speech categories for contracted forms like isn't, don't, etc. w is used with part if tags for indicating spoken mark-up (like lenghthening, overlaps, etc.) occur in the middle of words. Since tokenization into w elements was first added in VOICE 3.0 XML the number given in this automatic token count differs slightly from the number of words specified elsewhere in corpus header and text headers. Used to mark points where a short portion of speech has not been recorded or has been left untranscribed, whether for editorial reasons, as part of the sampling practice, or because the material is inaudible or comprises sensitive content. The following reason attributes are used to mark: not_recorded Not recorded speech not_transcribed Not transcribed speech Further information on the reason for a gap is provided within the voice:desc attribute. Used to mark other-continuation, i.e. whenever a speaker continues another speaker's u without a pause. Other-continuation is to be interpreted temporally and does not relate to form or content of the speakers' utterances. Used to mark speech directed towards a particular speaker. The whowho attribute indicates the addressed speaker. Used to mark the beginning of a new audio track used in transcription (usually three minutes in length) and thus refers to the audio recording of the transcribed speech event. Used to mark a pronunciation variation or coinage as described in the VOICE mark-up conventions [2.1].the VOICE mark-up conventions [2.1]. An existing word corresponding to the PVC may be provided within a commentcomment attribute within the voice:pvcvoice:pvc element. Additional phonetic transcription may be provided within a voice:ipavoice:ipa attribute within the voice:pvcvoice:pvc element.
Lizenz	https://creativecommons.org/licenses/by/4.0/

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