numbers this is your

numbers yeah

field now

x xx xx

mhm

yeah this this one is i 'm sorry i gave you just one er it 's all the numbers ex [org1] actually

yes

it 's like always and you see that we are at four hundred ninety thousand euros er and here is already in the fourth quarter is already er in cluded er the forecast of the next [thing2] the delivery

yes

mhm

so that 's the the second delivery you would get from [thing2] an d there is including this er around to reach your forecast which you gave us in your plan around one hundred thousand euros which is still mi ssing with [org1] for the next two months actually

which is

nothing for you or what yeah that would be great

this is th- this is very easy

yeah

yeah

really

yes

that 's great because your store is big enough or what your warehouse

no because er always y- you take a look on a- all the orders from the the last year and the year before you will see that we will have in the last two months as far as i know it 's at least one hundred and twenty thousand ex [org1] in the last two months

it 's always just the the most

important

a ha okay mhm mhm

of the year

and you see also here and then er it 's it 's weak a weak period weak time in first quarter

always

always

just is

this is always like that

the strongest part is the

the the last four months always yeah yeah yeah

the last four months yes

the last four months

we as a company make fifty per cent of turnover in the last four months

mhm

and thirty per cent of turnover in the last two months of the year

mm

so it 's very

mhm

and yeah and yesterday i wrote to [firstname2] because in april you gave me er a forecast that you would like to have the christmas bags this year again because you had it in two thousand four last year we did n't have any foil and we checked now so you can you you you sent me a forecast of one pallet

yes

but you can order more as well so we checked everything already and erm

well [firstname2] will include it in in the order no problem

everything is available

and i wrote him yesterday that he can include it

yeah

okay

it 's not a problem

it in the next order

so basically regarding the the the the [thing1] we will have at least

xxxxxxxxxx

x

xxxxx xxx

[thing3]

yeah

did he order [thing3] already [firstname2] to you

[thing3] just have a look here no

no well he will include them for sure for the er the next

and for the next order

yes yes yes

xxxx xxx xx

xxx

because here everything is included er the orders which e r were delivered yesterday and to day we pick ed up yesterday and today

xxxx xxxx xxx xx xxx xxxxx

[S7] would you like to have another coffee

okay thank you

yeah

okay then we i mean the plan was actually the six hundred and forty-five er which you see on the it 's with [thing2] so it was five hundred thirty with [thing1]

with [thing2]

just a second er [firstname2] is there just to

uhu

yes [thing3] are in the in the seven er in in the order to come

mhm

and also the bags

aha okay great

x

hundert fuenf

x x xxx xx

hm

you will get the order today he prepared it for both [thing3] and and christmas bags

today

okay

so he knows already

mhm

das war meiner

alles klar

okay yeah and on the se- on the third page actually you see like always the er all the dispensers you had so far

mhm

mhm

so er you will definitely i think erm order [thing4] [thing5] because you did n't have that much quantity so far everything else is okay so [thing6] next year we will have [thing6] with thr- three new characters

o h great

well this is good

so it will be a family out of six erm yeah but to the assortment plan for next year we can discuss after showing the news

mhm

mhm

okay then i give you that 's in -market that 's i have so that 's all your figures you sent me er

yeah

yeah

or that [firstname2] sent me on a monthly base also included er the figures of the kosovo

yeah

you see then the next pages you see it then er month by month and e r when you have a look on june june the in-market sales are quite big because er it 's including six months of the kosovo just in june because he sent me a whole list and i did not divide it into six months and in september e r it 's included kosovo figures of er of the third quarter so

yes yes yes

mhm mhm mhm

no okay

yes

it 's one reason why it 's it 's very big in-market sales in those two months actually and in total your er because saying okay nine months are sold within the market s we should should have er three quarter of total amount actually we have er sixty-four per cent of the dis pensers which is little bit be low

on the first page

below the plan

below the yeah

on the first page

mhm

er with candies it 's okay

compared to to to the plan

compared to the to the total plan

mhm

candies is more or less on plan [thing2] erm here the the plan was actually too high with the [thing2]

we were counting on [org3] to do more

yeah

but actually

[org3] sells the [thing2]

they d- they used to but they stopped

mhm

so er this was this is the reason maybe why the [thing2] are not that er

mhm

mhm

accepted mhm

yeah

yeah [thing7] is already above the plan so that 's fine e r [thing8] er i will check about er the metal tins which [S5] mentioned yesterday hh maybe we

yes

find a solution to i do n't know

okay

putting in the in the tins a nd what else do we have yeah the the [thing9] line the bracelets actually this we did not have in the plan for last year

hm

because we yeah we did n't know how successful they will be probably so it 's quite good er [thing10] it 's i think [thing10] is going down because there is lots of of low products

competition yeah

yeah there is the erm how do you s- m- ma- [thing11] or something like that locally it 's the it 's the same thing

mhm

we saw it in the store checks last time yeah

x saw it xx

the same thing

but with [thing10] i hope we can give you more information at our meeting at cism at the moment we er re design the whole packaging and the whole concept actually of our [org1] [thing10] to make it mo re appropriate to the whole [org1] line and to make actually one line er which is currently which is the [thing10] er [thing12] to go into the kids direction also with a branded packaging

mhm yeah

so there are some nice ideas already in our marketing and it 's licensed yeah

this would be nice

and all these licenses

yeah mhm hm

yeah this this wo- this would be nice

and the [thing13] it 's more in the yeah in the the teenager grown-up grown-ups adults more in sportive er

adult

uhu

section actually so maybe this will bring some more new input er and will

oh yeah uhu

boost the sales of [thing10] but erm i can not show you anything at the moment because it 's everything it 's under preparation not decided yet so maybe it 's the ism again it will

for the fair it will be ready no

hopefully

should should be

mhm

but at least i give can give you some some more information so that 's for [thing10] yes

x xxxxxxxxxxxx xxxx

and yeah the trucks do you continue with the trucks next year

the trucks er you mean the dispenser

yes

the power trucks

the yeah the power trucks

yeah that was there

the power trucks mhm

yeah we continue we just

because someone told me it will be stopped

we hope that the the er actually for the next year the the sales of dispensers will will go up because er because of the simpsons are back

mhm

which is

the [org4] - the [org4] movie we have

simpsons hopefully we will get shrek

the [org4] mo- now we have the official [org4] on on on in serbia

mhm

all the movies so all the the [org4] characters

yeah just lion king we have to revise because

xxx sponge bob x xx xxx

sponge bob we do n't have no no

sponge bob

xxx xxx xx xxx xx xxxx xxx [firstname2] xxx xxx x

it 's already terminated

yeah but

do do do do we order trucks in this moment

because i think [firstname2] [firstname2] has the opinion that it is over

i have it here no

maybe he has

no but he can

please check

he can ask me all the time er when it 's for montenegro you have mickey mouse [thing6] and trucks for the kosovo you have power trucks loony toons lion king jungle book lion king we will not have next year any more

yes

o kay

hm

so this we have to revise because i got the information just yesterday hh er jungle book cars [thing4] chicken little [thing6] ice age heffalump turtles bratz and [thing5]

this is for kosovo and from us

it 's for kosovo and for you you have [thing6] bratz [thing13] cars and [thing4]

so he did n't order trucks for us

no

please [S1] write it down i think that

i will check with him xx xx xxxx x

xxxxx xx xx xxxx

he forgetting it

xxx xxx

xxx xxx xxx xxxx xxx

maybe to send it in next order pardon

next year simpsons

the simpsons is fixed si- simpsons it 's just the the shrek which is open and bee movie because they 're both from [org5] and we 'll be ne- negotiating next week in this interest it 's not

yeah yeah that 's for sure

and this is the most important

in my opinion the the i 'd say the [org4] is the xxx

and

and we will have e r [org6] hello kitty we will have for europe that 's also not included becaus e

no

aha aha

yeah yeah yeah

we got the information also yesterday

yesterday i mean you mean simpsons will be the most important for next year

power trucks

yes because the simpson was er

yea h er according to the plan though

was er the biggest in our market in er er er five er

ja ja da muessen wir aber schon das layout yeah yeah yeah

okay okay okay mhm

yeah he will order he will all that he he was planning to order trucks for november he will have the order today so i- it will in clu de trucks

m hm

also

mhm great

if he does n't if he does n't mark down to

yeah i che- i wrote down and and i will check it

x

sponge bob

sponge bob

mhm

it 's a pity you do n 't continue with sponge bob

yeah

but okay

may be what

xx x xx xx xxx

mhm

aha

what is this

e r this is the erm er star wars

xx x star wars

i know i know but this collection is silver what is it is this a special edition or what

ah

f rom from america

from

from the boss

yeah yeah yeah

from the from boss himself i guess

they look great com pletely

hm

poah

poah

poah

but they think that they are not not not for retail no

no no no

no no i think they are they are just for for [firstname3] er i have to ask him

mhm

for mister [lastname3] himself i think

because it 's

i collect s- collect special editions if you want to know

just if just in case we want to know

yes

and this er

only only all the limited ones you mean

mhm yes yes something which which is not you know will sell hh and will you ever continue again with this er body parts

mhm okay mhm

yeah yeah

no

no for me it was so great

yeah yeah but we will really flopped er when the time we did this e r

was n't it too difficult for the kids to to to put it on or

no we s- we simply i think did the mistake we did n't communicate it properly so nobody really knew what to do right right

understood

and you could buy them separa tely

separa tely mhm mhm next to next to er blister card to the [org1] dispensers yeah yeah

or they were all together sometimes they were

xx xx xx x

right right right mhm mhm yeah yeah yeah

i think what

what [S5] mentioned yesterday to to co lor your own [org1] dispenser that would be a ve ry nice idea for the for the kids

it would be great because children can play with

[org7]

mhm mhm mhm

be creative

hm

mhm mhm

i mean it depends on the on the character on the head which which they will use

yeah yeah yeah

but to to paint it to color it it 's very nice

or or to have something that they can put on but er in a cheap version of paper of

m hm

car ton or something that they can play with

m hm mhm

this can be also interesting because they can cut it

instead of the plastic you mean

instead of plastic so they can maybe cut it from the backside and then put it on dispenser

a cheaper version

yeah yeah yeah

mhm

yeah

this can be also interesting for them so that they can change it

mhm a little bit yeah yeah

mhm

on on it yeah

and use it for for different characters

like this paper dolls

mhm

which were attrac tive in my child hood you could er cut out the the clothes

mhm mhm mhm

cut yeah yeah

yes

very similar to the yeah yeah i know yeah

yeah yeah this this is the idea peop- children would like

mhm

mhm just one erm amendment to the in -market sales hh er maybe you can erm ask [firstname2] if he can also put in the n- the figures of bracelets and of [thing14] because normally i do n't get this figures from him

[thing14] did n't er show hh

or you used them for for sampling so

mhm

the bracelets he does not sell send you in the s and s re ports

no

ju- because that 's it 's let me see

how is that so

xxxxx

xxxxx xx x xx xx

haeh

that 's the re port i get from him

and there is no bracelets

there is no no bracelets included actually

maybe because we were out of stock at the moment

well it hap- not at the moment it happened a few times this year unfortunately

i know

xx xxxx x but er he included it er in the plan

i am on it

wi- with

but in the plan but in the plan you have it here

it i i saw it in the plan but just for for

[firstname2] wi-

no no he with all his apologies he said i stick to the the format i have the the old one

that 's what i meant what i thought yeah

to day he will send you

yeah

no problem

he just stick to the er

because in the kosovo it 's included in the kosovo figures so therefore

yes but he he forgot

no problem

it happens sorry

no no problem

but anyway er the er her- for the next year the forecast is a whole truck of bracelets for us

yeah that 's good sogar and i pass it on im me diately to make sure it 's on stock all the time because the problem is that er

they are available

hoping they would n't some now lack of the

often er in [place1] they they i do n't know they produce something else instead or they use the the different foil but even you you got i think the bracelets with the the [place2] foil as well so

we do n't mind

we did not care about this yeah yeah

we do n't mind

just have them

mhm but this should change

may- may- maybe you can address this once once mo re this evening to [S5] er to convince him that 's that 's really something for you you know because hh er in our range internationally the bracelets is

okay

in serbia and in switzerland

is no thing you know and that 's why i mean

and in both countries quite good so

yeah right

yeah

because it 's listed really listed in in [org8] in switzerland hh and you sell one hundred oder sold one hundred and fifty fift-

and so nobody really takes care of it even if we address it that it is very important

one hundred fifty thousand pieces

okay

and in croa tia and other poor countries

because it 's nothing

i 'll i 'll re-

the problem here is er that croatian er decla ration is not on the on the packaging so it 's just er

er i 'll mention it i 'll emphasize it to him tonight to him i 'll mention it

jus- just one

once again yeah right

no problem i 'll do remind him about it

yeah right

yeah english french er so this main languages and serbia we put in the serbian language hh and this was one of the main problems oder one of the main mistakes actually we did because now on the foil erm i do not have any any croatian or bosnian language on it and even if they would like to have the product it 's not possible to bring it in because er i can not sticker this small packaging because it would be too expensive this product comes from [place1] if you have to open it s- put a sticker on it forget it

and and they are not ready to do it by themselves

they are not that erm

organized

organized and dedi cated to [org1] like you are actually so it 's you know it 's

that well organized

that well organized yeah

okay

because they have not not the people

no co-packing

to do it

yeah yeah

we have the erm mani- manipulating facility in the warehouse

that 's good

but it 's good because for all these these kind of different packaging it 's it 's really you 'll be very flexible

and help it helps

yeah yeah

and it helps and also sometimes where you have the producers that they say okay you will have a delay because you can not you can not we did n't have time to sticker we do it we do it ourselves very helpful thing to do so

m hm mhm

it 's okay hhh

and this is er

yeah gives you much more flexi bility

yes thanks

yeah

hm

the re port [firstname2] sent me of [thing2] er the first column and i just er calculated it er in single pieces in the s econd

okay

column to see so it 's er in july we had the first delivery to [org9] therefore we had around fifteen thousand dispensers yeah and august september was actually quite weak in the sales and hopefully with october with the er tv commercials

hh we ho- we 're we 're hopefully with tv campaign yes but the good thing is that we hope you see we we have sold so far more or less er we we have sold the the half

seventy per cent

the half of of of of the first

mhm of the this first first order

yeah and we hope to to er to get it all cleared out by the end of the year

mhm

hopefully with the help of tv campaign hh and then the delivery coming in december will give us a stock

so this deli very is fixed you 're you 'll take this quantity

yeah yeah we will take the delivery in december no problem

okay mhm

we will take the delivery in december and hopefully this will give us now the th- then the january february this is a very weak season for us

mhm

so these are the quantities that will last but the tv campaign is something that will show us

the possibilities

the possibilities of the product

mhm

then w- we we think that the tv campaign is done correctly is is well targeted to the group to the target group it should be and that the s- given that the tv commercial is really great

mhm

and given that we have the distribution on the level that basically people can can buy it now all in er where- wherever they

mhm

they they go we we think that it it will give us erm

mhm

the er the real it will show us the potential of the product at the market

yeah

so we 'll have anyway you you 'll we 'll we will keep we will we will keep in touch and you 'll have all the feedback as usual

so when i when i understood this correctly about three hundred fifty thousand pieces are planned for next year is this correct

of

sorry this is not

your in

yeah in in in your plan

for

for [thing2]

xxxx [firstname2] 's plan

not for the [thing2] there is no plan for the [thing2] - there is no forecast for the - [thing2]

xx xx xx hundert tausend

nein das ist unsere

a h das ist unsere

that 's not included

i 'm sorry

no no no

because after the campaign we will see the potential

uhu

we will see yeah we wi- wh- you s- you when you asked us

okay

we did n't want to put anything at the moment

you you remember when you asked us about the forecast for two thousand seven we said wh-

no you gave me once you you wrote er around like [S4] mentioned er around

i think i think maybe

three hundred thou- three hundred fifty thousand pieces yeah

no i jus- took i right i i mhm

no this was the plan for this year th- we were

no

no for the next year

yeah

but that 's quite high is n't it

but it w- it was e r quite in the beginning and

mhm

i think it 's yeah

we will see we have to see after the commercial

but that is

after the tv campaign what the results will be

this was from may the the pink one

no becau- yeah yeah because er

but this was in may when er maybe it was was was th-

nobody knew anything

ye s well i think the thing thing no we said that our estimation varies from one one hundred and fifty to two hundred and fifty thousand pieces hh this was

the first month

no just

the beginning and for and

for this year

x xxx xx

and this was in regards to fi- to our sales of [thing15] mhm

which is in pink

yes

we compare it with with the sales of [thing15] and we will sell this year around

mhm

two hundred thousand or or something over two hundred thousand

mhm

mhm

pieces

pieces mhm

of [thing15] so this was our erm th- then this was for two thousand seven so we hoped we hoped to to have the sales of the same the sales in two thousand seven the sales of [thing15]

mhm

in two thousand six

mhm

so we hope we hope we still hope we can do it we do n't know i- whether it 's possible but

no no i jus- yeah i just wanted to to er

yeah because you 're

note it down because in our plan that 's what i 've seen from from your figures is

mhm

that we have we have three hundred fifty thousand pieces in our internal plan which is already er presented to the board just to bring it down on a on a realistic basis i think two hundred and fifty is more realistic than three hundred fifty

it 's much more realistic than three hundred and fifty yes

yeah

kannst du das irgendwo trotzdem festhalten

mhm

mhm i mean it does n't make sense if we communi cate from the very beginning such an high er

well the the

expec tations

yes

expectations and we can not fulfil it and we always are behind behind behind

yeah yeah yeah

be- be- because you you asked er it 's it 's really er th- this email is dated thirtieth of may

yeah it was from may yeah yeah

we star ted selling in may

i fully agree with you i just wanted to hh to nail it down once again mhm mhm

yes er

if it 's we we wou- what would be the ideal thing for us it would be not to give any plan just to

yeah but

to wait little more

you can not

yeah but we have to work with plans because we have to

yes i know

we have to

you have to produce

we even have to give plans where we just er more or less in troduce the product even not knowing erm

ri ght

any thing

do they like it or do they not like and all our other countries they will not get such budgets you can have

and

and you must n't forge- right even that 's that 's true really even e r belgium did n't get er your budget so

so and and for next year we 'll not have this budgets either so

an-

and we must calculate that we need three months of lead tim e to get the goods from from from [place1] you know and when we spread to all our

mhm

other countries then we really erm need to be very very realistic not to overdo it and not to to save the same to have the same problems like the bracelets

where is

when when when when okay to be to be to be on the safe side

mhm

when is the last moment that you have to give the estimations

muessen wir fragen demnaech-

could could it could it

i think within till end of november

could it could it wait until the end of the year to see the results of the campaign and to see to see

yeah we just can be on the safe side and say okay we bring it down to two hundred fifty thousand pieces

look

but but it 's

o h xxxxx xxxxxx

but but but the er the thing is that november and december

mhm

as i told you for us as a company ma- it is thirty thirty thousand thirty per cent of total turnover we would n't know

mhm

it 's the best yeah

mhm mhm

maybe two hun- two hundred fifty thousand would still be too much we do n't know and then what happens

mhm

mhm

if you plan it and we i mean

xxxx

vier hundert tausend

[S3] suggested to put one

sind mir reingegangen wobei vier hundert tausend fuer belgien

two o three

ist realistisch haette ich gesagt ist wirklich realistisch

one and half

mhm to to really to play it on the safe side i would i would say er that we should wait a bit until the end of the year if it 's possible

yeah we 'll talk with with [S5]

mhm mhm mhm mhm

today that would

hm

yeah

your phone is

okay

and then then then you see erm

x

okay that was from in-market er then more or less all the the marketing activities we have already

discussed already

discussed just one more question in the in the listing markets of montenegro last time you told us that [org9] will open three [org10] shops in monte negro

it still did n't happened

okay

we

also [org11] is planning one which

[org11] is

is announcing yes but we do n't know when [org9] [org9] purchased er five five terrains five different different terrains constructive terrains

mhm

- structible terrains and we erm but so far they have n't opened any of it

any

mhm

mhm

as far as we know four of them will be in in the city of in the capital in podgorica and one in niksic

mhm

this is this the those are the e- the information we have

from [org11] or from from [org9] - from [org10] than from [org9]

from [org9] and [org11] will open

[org9]

probably sometime next year in podgorica as well but when we do n't

and [org12] also announced one till the end of the year but will it happen or not we do n't know at the moment

year but

with [org12] is you never know anything so

mhm

[org13] is opening another one till the end of the year

yeah yeah yeah in serbia

[org13]

[org13] is opening the other one yeah m- [org14] is building a new one in novi sad the the same as in belgrade st- the same store as in belgrade they are building in novi sad now

mhm

hh er [org15] which is the cash and carry of [org9]

of [org9]

is opening one in novi sad and one in nis in december

so there will be new big outlets and so on

yeah

one in novi sad and

one in nis

nis

in nis okay and [org9] in belgrade

sorry

or the [org9] is one new in belgrade

no no [org9]

in novi sad again

[org9] - [org9] [ORG15]

also novi sad

yeah [org15] is er

[org15] [org15] is cash and carry

is cash and carry from

brand

from [org9]

yeah

of [org9]

okay

we said [org13] in belgrade

[org13] is in belgrade

a h [org13] sorry [org13] was it yeah mhm

i think one of er i do n't kn- i 'm not sure if it 's a hyper- or a supermarket but som- somewhere between one thousand and two thousand

yeah

square meters

and i do n't know if you have this information here [org11] is opening at the moment two new

yeah

outlets

one in novi sad today and one in nis in in november

so everything is concentrated around or in

novi sad nis and belgrade three

novi sad and nis okay

three cities with opportunities

yeah

mhm

mhm

hh well

also our marketing activities if you have noticed are always based there

yeah yeah yeah yeah yeah mhm mhm

it 's xx in this areas

it 's very simple belgrade and novi sad combined make seventy per cent of country 's

mhm

gross domestic product so pf

xx do the actions there

right mhm

hm

okay

hh there is also one interesting thing for you er [org16] has has been sold to [org14] - to [org14] but they 're not that they are now er

opening x

they have started er a a chain of small retail stores hh it is called [org17] [org17] [org17]-

mhm

the [org17]-

[org17]

[org17] [org17]

mhm

so far they have one hundred and ten small stores and we work directly with them with direct deliveries and direct visits by the sales reps to take orders is is the condition to work with them and they 're opening their first cash and carry i mean the [org17] in the city of zrenjanin i do n't know if you 've heard of it it 's in vojvodina it 's fifty kilometres east from novi sad

mhm

have n't heard

hm

nothing to expect much about

n othing to yeah hh yeah there is also one other one other er er er chain one other er chain which you know probably from croatia it is called [org18] [org18] you know them

xx mhm oh yeah

they 've opened their first store in subotica we work with them they plan to open five more in vojvodina but so far there

subo- er it 's directly on the hungarian border subotica

subotica yes they opened a [org18] [org18] opened one

mhm mhm

and also i do n't know if you are aware there in se- in serbia as well there is the [org19] association

yeah

yeah

it 's also in croatia it 's the same all the small shops are under their roof of [org19]

in croatia and in hun gary

purchasing organizing yeah yeah

it 's actually the association of wholesaling companies and er this is the [org19] in serbia at least this is the association of whole saling companies which have fran chised retail stores belonging to each and everyone them with regional with with one wholesaling company being the regional center for a particular er for a specific part of the country

so association of wholesaling company and they

and their outlets

and

and they have either the either a a ei- the stores either belonging to them or they have franchise stores

mhm

and a very big player is also [org20] the formally known as [org20]

yeah yeah yeah

they are very they have three hundred franchised stores of them small ones

mhm

they are they are the the the biggest and most important wholesaling company well organized and for your information s- sti ll

yeah

few months ago [thing1] was the only er range of articles they wanted to have from us

mhm

because they have very strict formulas of turnover when they decide what to accept for their

mhm mhm mhm

assortment

and if its of any information for you er the average size of a sale point in serbia grocery store and whatever is thirty-five point eight square meters this this this erm this is ridiculous but this is what it is

mhm

yeah yeah yeah yeah

this is the average

mhm

space of a sale point in serbia

yeah yeah yeah yeah yeah

x xxxx xxxx

then you really really

the the shops around the corner

e r yeah er well er by by by the accounts well

carefully think which products you will take

nobody knows er if you take the w- w- we we [S2] and myself we attended a conference organized by [org21] magazine in june and there were there were lectures by three different research and marketing agency [org22] ad-

and anal yzing regionally

yes

situation

[org23] - [org23] the marketing board and the third one i do n't know who who was the third one hh the the point is all three of them have given di fferent figures

x of the of the square me ters they have

er

no the n - the the thing an- no the the thing is that that they still have n't determined what is to be considered as a point of sale in serbia hh

analyzed

okay

because they say because in serbia bakery shops are not point of sale for us because they only sell products made by them for example this is one example hh so

their own yeah

mhm

mhm

per sonally my opinion is is the the the correct figure

mhm

er of the total universe of small sho- of point of sale in serbia hh is the one that the distributor of [org24] and [org25] and [org26] has

mhm

mhm

which is [org27] and the number is twenty-three thousand

mhm

hh there er er this is the total total number so these are the very small ones and the big ones the all of them is around twenty-three thousand

mhm

hh er if you take how many hypermarkets there there are in serbia what you here would call a hypermarket there is not more than ten of them

yeah right mhm

mhm

okay hh now the supermarkets there are a round four hundred and fifty of them what you will call supermarket

mhm

so meaning a store space a selling space over five hundred square meters and the others are all the others are very very small

mhm

directly out of those twenty-three thousand we cover directly four thousand so far we hope that the number by the end of next year will be around six thousand

mhm

and besides [org27] which is distributor of [org24] and and [org26] and [org25] er we are the only company that covers that many s- points of sales

mhm

points of sale directly er the biggest wholesaling companies in serbia and there are around er one hundred and fifty of them but the biggest one for example [ORG20] has three thousand clients

mhm

and then you have [org13] from belgrade which is around one thousand and and so on we are listed and working with all of them so we think we cover the y- if if if somebody would to do the the [org22] would t- to give us some figures and if to consider tho- those twenty three thousand stores in serbia we think er that he will find [org1] products in about twenty to twenty-one thousand for sure this would be the nun- the the numeric distribution

mhm

because the the rest is covered through the wholesalers yeah yeah

but [org22] -

of course the [org22] the guy from [org22] he was asked a direct question er from some of the participants some- somebody from the public raised his ar- his hand and asked a question

mhm

the guy from [org22] said that he can not do er er er er sustain- sustainable research

mhm

hm

in serbia because for them he can not they can not de ter mine the universe in serbia

mhm

for two reasons they do n't know what what how to define what is the point of sale

yeah

mhm

one and second there a lot of stores that open and close the o- th- they just close over night

yeah

yeah

and for them the figure is never safe

yeah

and that that that is that was the answer from the [org22] guy so

yeah but [org22] is many working with the organized trade so erm

for him it 's very

that that 's that 's right

but then it 's not clear

that 's very lo gical because they do n't work in the out-of-home market and and all these twenty-three

message actually for the

mhm

thou sand small shops are the out-of-home market so

yes

they they just measure the organized food er market and that 's the ten [org28] - [org28] s and and about er three hundred [org29] s or four hundred and fifty and that 's it

and that 's it

yes

yeah

and that 's a ver- small universe for them

mhm

mhm

er to measure

if if if they measure them then we 'll have [thing1] distribution one hundred per cent numeric and rated so

hundred per cent numeric yeah

yeah yeah yeah yeah mhm mhm mhm mhm

so it 's very it 's very it 's very easy

mhm

in in that case hh but er th- this is the er the these are the figures so this is why we can not give you

mhm

mhm

okay these are the [org22] data this is something because they can not give you the data

yeah yeah yeah

yeah no that 's fine for us

the thing is the thing is that way to distribution that the participation of m- modern trade in in way to distribution in serbia

mhm

is some where between fifteen and twenty per cent hh and tha- th- they gave us the forecast

yeah

and they say that until two thousand eleven th- th- the ratio the proportion will stay the same

mhm

and nothing will change

yeah

and they will say they say that serbia will always be a a market predominantly of the p- the market predominantly e r conquered by the small shops and the the the the

mhm

the traditional trade like gree ce like sou- south italy

yeah

huh well they they gave us a figure

right

in italy that only twenty-eight per cent goes through modern trade which was really astonishing figure so hh

yeah

right mhm

okay then erm one more thing er during our last store checks in er [org30] erm they did n't have the six-packs first and then er the placement was was er also [thing1] was was er placed in the lowest line of the shelf and you told us

i think that you have new pictures of [org30]

you i have pictures so

it is in- er included in this picture

yes

yes

because you told us then that you it 's already under negotiation that you will

it 's here

that you will change it

ah dann ist das [org30] okay mhm thank you

xx x x

er the the the fact is that [org30] we had pay ment problems

mhm

mhm

and e r for a for a period we were not delivering to them

x xx xxx x xx xx xxx

mhm

so

and and that situation improved in the meantime a bit or

yes thanks to [S7] 's friend somewhere over there

mhm

they are greeks huh you they are the same mentality and you have to squeeze the arm you have to hh

are

mhm

yeah yeah yeah yeah yeah

even though over there they come as international chain they paid bad

yeah yeah yeah yeah yeah yeah yeah

so

mhm

now the the the problem of the payment problem with [org30] is now taken care of and it 's much better

mhm

hm

okay

x xx x

and erm coming back to monte-

i 'm sorry hallo sollen wir noch warten oder

the snacks are coming

ja

halbe stunde schon noch schnell wir machen nur schnell die news durch ja

ja

five minutes ten minutes more

yeah

because then we can er

you we go through it okay no problem

yeah

we go through it we we can show the news afterwards as well no problem

mhm

no okay whatever

x

but it 's

yeah

no we are not hungry

ten fifteen minutes then we are

it 's okay

er just one more thing to montenegro er

yes

last time you said we have around four hundred fifty pos which we covered you cover at the moment and the plan is to six hundred by the end of

it 's done

it 's done

it 's done because as if you recollect you take the the report given to you in the end of june

yes

mhm

er there were two two kiosk chains to be covered now they are covered it 's finished

okay

and we arri ved to have a six hundred of them

mhm

mhm

actually montenegro in general is exceeding the plans

mhm

given so we are

yeah

we are quite happy with the operation in montenegro e r in

x kosovo xxx xxx

k- kosovo is growing you know that hh in montenegro the thing is that er the bracelets are number one a nd er the the sales of metal tins are are much better then any other package of refills that the the rotation of dispensers when they put it on a rack is three times up comparing to the normal so for the next year and for the the er the the future orders

yeah

yeah

they will order more and more of racks to be posi tioned wherever they can because it it it showed hh that the the rotation is much much m- three better lit- lit- literally three times better

mhm

mhm

great yeah

when you have it when you have it on the

mhm mhm

on the racks

that 's good yeah

and er

yeah

we hope to er to we hope to increase er next year in montenegro we hope to do much more marketing activities in montenegro next year

yes the task for this year was to develop e r

to build the distribution

the distribution

yes to and and to development er out sales net and

mhm mhm mhm

to complete the organization and to er cover the market absolutely

mhm mhm

hm

yeah yeah yeah

yeah sure when it 's your first year with your own own company there

and now next year yes yeah

yes it 's the first year

mhm

so next year we will focus on some marketing activities actions er rising of brand awareness and everything else

mhm

which we do in serbia regularly

i will go there next year for one time

okay great

yeah in summer i i i i i i guess somehow that is going to be in the summer period

of course it of course

no but actually i ac tually i also [S5] will come next year

end of spring

to visit you as well we come together hh and i 've planned one more vi sit to to serbia so that it 's

mhm

yeah

two visits from us to you and once which would be great if you can come to us as well

of course

for sure

so that we see us besides the ism four times

we have to visit all the castles

right that 's a good point

xxx xx

they are many of them

every year every year a new castle and you have to come as well to see more

a nd the the

yeah

the er e r when when do you w- when you come do you want [S5] do you want the trip with [S5] to be to montenegro

to montenegro i do n't think so

no

no

because he definitely would like to see belgrade

he has n't been to to to belgrade

yeah

of course

for many years so i think it 's more important to

yeah

so the first trip will be together with him to belgrade

okay

and we should fix it definitely at the ism

no problem

okay

hh okay

so where are we now

yeah

mhm

okay

er one more the the stand-up blister that 's the new one ich meine you will er receive it one plus one instead of the er stand-up bag

yes

e rm actually ich meine you got the the products already and everything you just have to let us know when we will

start

start with this product because from our side everything is available now and you have to x

yeah but you have seen that we have still in stock one plus one

yeah

no just when you when you order then er

okay

when you would like to order one plus one you can start to use the stand-up blister

yeah

just for your information and i mentioned [thing14] er on the agenda as well because this product will not continue next year so but it 's not that well selling

mhm

more or less and er you gave me already all the invoices that 's just the sheet

you have started with necklace now we are waiting er bracelets now we are waiting for the necklace

with necklaces

maybe

this is including er the last order and also including the

talk to [S5] please

yeah

the order with [thing2]

it 's really maybe with with with

so far

we had great success at [org31] with sort of necklaces

yeah

yeah

mhm

this is the remaining

with something here

yeah yeah

like er flower or heart or some thing so i was thinking maybe with some er

you gave oopsla

mhm

you gave me invoices and then you can prepare the invoices and we will send er we will pay

mhm

licensed er

yeah but- buttons more or less

heads

[S3] as always at the end of the year

like you have this little with the ear

mhm yeah mhm

you give me

to open for the candies but on the necklace for the example maybe it would be interes ting for children

on the fir-

it 's just for your information

mhm mhm

this is up to now

yeah

mhm

just with the

mhm mhm

by the end of the year we do we fix it

cos they they want they like when they can put something on themselves

mhm

and also if po ssible for you

when when they can show it mhm mhm

yes

the the the er this the the the desk the promo desks

yeah

that we deliver

yeah

you also if it 's possible you send it to hungary is it possible

yeah we agreed already you just sent me an invoic- but a sep- separate invoice because

xxxx xx xxxx xxx xxxx xxx

because just

xx but a se- a separate invoice from the promo desk because

you will have the separate invoic e f- s- from the promo desk

yeah

from the a and p nook standard [thing1] and you will have the third invoice for [thing2] campaign

for [thing2] yeah okay

just one remark from [S7]

fine

yeah

just that you know the in- the you will be receiving the promo desks with non- with non -commercial invoice just to to let you know so when they arrive they will have no value just the

okay

xx xx xxx

custom you will they will have a value for customs purpose only not for resale blah blah blah blah blah

yeah

x xx x xx x x

yeah

okay

yeah

and you send me the invoice because we have to erm what you paid to [org32]

you will have the

yeah yeah yeah yeah yeah y- you will have the invoice

oder what you charge us because we we we have to pass it on to ost yeah

y- you will have no no problem you will have the invoice from the [org32] but but the for for we er the- [org33] is the exporter so you will have the

xx xx

yeah

[org32] did n't want to do the exporting nothing to do with that

mhm

that 's okay for us

so

we made the papers

mhm

but but it it it has some value

x x xxx xxxx xx xxxx xxxxxx xxx xxxx x x x

yeah it needs some value for customs purpose

this is the same this is the same er

the seven

this is the same er amount of [org32]

yes

plus two hundred and fifty euros which transport charges

for the transport

xxx for seven erm

mhm because i have to pass it on then to to the austrian distribution partners okay

okay

thanks thanks

then so we covered hh one two three then the news actually

this is something we are looking for

yes

x xx xxxx xxxx xx

and more interesting than the figures

and you 're right and and this is more interesting

xx

xx xxxx xxx xx

xx xx

some of the new- -s of the news you know already okay this you know already it 's the [thing5] which will be also yeah hh here it 's

x xx

or some

buzz i have my son has the flying buzz already

the buzz yeah

not not not that the not your dispenser but he has a toy

yeah uhu okay buzz is here x xx

hm

but that 's another product which i have to show you

hh

xxxx

these kind of boxes

yeah yeah xx x hh okay here is all six er dispensers hh and you know that er those four these are the new ones

great yeah yeah

original

and these are from the cars and from the incredibles

buzz flying buzz

yeah

so it is nothing new for you there hh the crowner the packaging blister card and how they look

well this is for us market right w- with three refills

xx

right right right right

okay

you have it with two

yeah yeah yeah i know but just

mhm

the pictures are with

yeah

meet the robinsons

meet the robinsons it 's the first assortment oder the f- yeah the first movie

a new [org4] movie

we will have next year

ah they look great

da ist noch ein fenster offen darum

ja passt schon passt schon the faces look great do n't you think so

x

actually it starts in serbia on the nineteenth of april

yeah

then you know it already from the last presentation i think that the boy e r the louis the blond boy this one er is the genius and he invents er all the time different kind of s- machineries and e rm he invents a a memory scanner because he was adopted when he was was very young and he want to figure out what happened with his family to get some more information so he invented this memory scanner hh and this is the bad guy bowler hat guy it 's hh very sophisticated [org1] dispenser

uhu

funny bad guy

yes he er he stole him the er this machinery this invention and together with wilbur robinsons he 's one member of this spectacular robinson family er

robinson family

together they want oder try to get back

they hunt him down more or less yeah

the the invention and er carl he 's the robot he helps them as well here you can read then the story again here you see the dis pensers in the crowner will it 's us but it will be the same more or less for

yes yes yes yes mhm

here you have first release dates and as you know already nineteenth of april it 's in serbia but they 're just few countries mentioned so do n't mind about this one hh then shrek

this is very good shrek is back again this is very good yeah

yes

e r

we hope we will get we will get it

we er yeah

because the con tract is not signed yet

because it 's

yeah it 's not fixed yet

oh

it 's fixed for us but er [S5] and our licence director they they fly to los angeles next week and they have a meeting with [org5]

mhm

to discuss this once again so hope fully

so mister [lastname4] has n't give you the er the green light so far

but they are very

i do n't know is it mister [lastname4]

from from [org5]

[org5] this is [firstname4] [lastname4] no

i do n't know

is it

i 'm not

yes he 's it 's his own company he 's the owner

really

of [org5]

aha okay so you you know more than we know

er we thought erm to have one new character and it was under discussion to have the gingerbread man or pinocchio

mhm

but actually we did not erm get the green light for pinocchio because this belongs to [org4] from the character

mhm

and er the gingerbread man it 's it 's too thin to put it on a on a [org1] dispenser

yeah

and er as it looks now we 'll just have the four shrek dispensers but they get new colors of the boxes and new design of the blister card and everything and

mhm

just for your information and we hope to have these four anyway erm yeah release dates er we have seventh of june in er serbia that is like argen tina actually

hm

then ratatouille this will be und du kriegst einen tee oder was

nein x xx xx

oh je would like to have a tee as well [S2] or

some tea

a tea

ye s please

[S1]

no thanks

which one a herbal or a black tea

any

not black tea

fruit herbal

er camomila

haben wir kamillen tee bitte ja

kamille

muesste ich schauen

schaut 's einmal nach bitte danke

mhm einmal

ja

er it 's another [org4] [org34] movie and the story is quite funny so the main character is this this rat called remy he 's a french rat and er he wants to become a a chef a chef cook and erm yeah he comes to to the er restaurant of his his great idol monsieur er august gusteau and er there he works then as as a ghost cooker because here you see the main character because lin guini he works in the kitchen as well and he wants er linguini he er spilled

he spilled a s- a pot of soup

he spilled out a a soup yeah a big pot of soup and then together with remy er they cooked it again more or less nobody found it out and er emile is the brother of remy and he 's a er real rat so he

hm

eating all the garbage

eats everything

eating everything

even if he if he do n't know what what he 's eating because i saw the trailer hh er of this movie last weekend and it 's i think it will be a great movie it 's so funny and and the p- the people or the the characters are very significant and skinner is the bad guy so far we did not oder do not have er real dispensers i copied you the first layout from

mhm

from the xx and of course the the color of the dispensers they will be changed so it 's not white or black or

okay

xxx

interesting

then what 's here already mentioned er it 's this logo it 's eighty year of [org1] because next year we celebrate er eightieth [org1] anniversary

wow

and we do fifteenth of our company

really so we have

mhm

combination of

yes

mhm m hm

to make some some promotions and actions

it will be great

mhm great i would think

xxxxx xxx xxxx xxx xxx xx x

and starting er with the first assortment next year that is meet the robinsons we will er have this logo on all blister cards and all the packaging for six-packs et cetera and er yeah yeah release date i men- yeah i mentioned not no it 's july in in serbia i have no fixed date so far but should be around the twentieth

mhm

and then the simpsons as already mentioned because there is e r a new er movie as well coming up in in july in the cinemas but actually

movie

as we have er ratatouille in july and er hopefully shrek also in june hh we see the simpsons as a classic assortment to have in the whole year

x xxx xx fall

mhm

in fall yeah ins tead of autumn it 's the american

it 's nice

the ameri can

you should always say fall

fall

yeah

yeah because they say autumn

i prefer autumn i prefer autumn

fall

because i always argue with him that autumn is more common word for

you have the american

mhm

here yes i would i would i would say yes

i had an american professor

yeah therefore

for me fall and it 's shor ter

fall

and eas ier to pronounce

instead of autumn

au tumn au tumn

anyway

yeah yeah in these a re the characters like like they were actually they will also be

hm

yeah re vised a little bit get some new colors and we will have er the the clown trusty as in

the a h the clow- the rusty yeah rus ty rusty the clown

rusty rusty rust

rusty rusty

rusty

you know

yes

yeah

cos

my very good friend

we are not simpsons

well sim- sim-

no no no

watcher actually

but simpson simpson it okay it 's for the kids but it 's in fact it 's for the adults

yes because there are two targe- two target groups yeah yeah

if you rea lly go into it and you think about it it 's for the adult

doing already the forecast for simpsons

yeah

in time means

er at least in in

s- se cond end of second quarter maybe yeah

end of second quarter

or beginning of second earlier

earlier earlier earlier earlier

earlier okay march

earlier das kommt drauf an wer es wo braucht april

april april

april okay

as soon as possible

as soon as possible

ja ja weil der x braucht es ja auch viel dringender glaub ich xx hinten braucht sie

you let us kno w immediately when it 's ready

mhm

hm yeah yeah sure

and available

because it 's so known for us that we do n't have to wait for the movie to come

mhm

yeah

no it 's not not necessary hh and then bee mov- bee movie as i mentioned before it 's also from [org5] and it 's er there 's the relation with shrek so if we gets the shrek e r licence we will have [org5] - er bee movie as well

aha

okay

er the main character is the bee this one

xx

barry b benson he lives in a in a bee hive and he founds out finds out that er er the the the hu mans they steal more or less the honey er which is produced by the bees and he would like to change this and he is successful in changing this so

mhm

nobody takes the honey away anywh- any more and er then you can imagine then there is a big chaos in the hive because there 's plenty of honey nobody takes it and er he has to solve

the problem

this this chaos and and the problems he caused actually and it 's it 's december so end of november

yeah this is the end of the year yeah okay

end of the year

and december it 's end-of-the-year movie then er we had a packaging relaunch of the mickey mouse and of loony toons so it 's a new blister card it 's much

hm hm hm

nicer and and bright it looks like party

hm hm hm hm hm hm hm

[org4] is in- is eternal in fact

hm

mhm

it is eternal i mean

mhm mhm

so that 's what it looks like then er but it 's also not finalized at the moment we intend to have er we call it now summer winter collection but even this is not decided yet if we really really will stick on summer and winter flavours hh the idea is to have an additional flavour erm which we maybe when we have in the shops we have the fruit flavour we have maybe cola or sour mix to put one away and for a period of time to bring in new flavours this could be er when we call it summer flavours or winter flavours or we will have a new name

or maybe disco very flavours

som- discovery flavours

because we want to change the flavour on the blister pack er every half a year and we want to catch the curious people who are will ing to try new flavours

something new

er on and on and on so

mhm

we were not

that 's the main idea

quite sure yeah yeah

of this

how we 'll do it because summer and winter is according our opinion a bit dangerous because when the winter fruit mix hh is hanging on the shelf or in the shelf in may i think it 's not attractive any more for the consumers so and and do n't to have er if if we do n't want to have the threat hh i think we should keep it a b- a bit more erm unisex you know to have it there to have it there the whole the whole year

and not so seasonal-related actually

hh and so x

and is it possible that winter fruit has additionally er some vitamins like you have in er your [thing10] s maybe this could be an winter advantage

mhm

i fully agree with you but er when when we talked to the french people for example they w- they do n't want to have vitamins at all

uhu

so they they they even say no er so it 's it 's really e r

yeah

and when we do it internationally for all of of our partners er it 's not so easy to find the right the right decision right right right

yeah you can not

mhm

because in our country i always think of our country which is poor

mhm

yeah

mhm

people can not buy separately fruit or er some erm

[thing10] products vitamin x

[thing10] s products or anything and then it would be an advantage for them to have additional vitamins in the f-

mhm

mhm

mhm

monthes with r you know that

mhm mhm mhm mhm

mhm mhm

all the monthes with r

mhm with r

where you should do n't go barefoot

you need additionally to take some vitamins

yeah yeah yeah yeah yeah

excuse me this this was just a little opinion

no but it 's the same in austria we say the same

mhm

hm

yeah so it 's the ism at this time maybe earlier but

maybe in summer beta-carotene for example

yeah right

yeah

if you are a a s- erm nice face skin

yeah

that 's the packaging of the loony toons the new ones

mhm

now

what now gift packaging

yes we have a gift packagi- packaging the first is er with [thing5]

mhm

another one will follow then with the mickey mouse and the idea is to have erm four different dispensers out of this out of this family of six and erm a four-pack of refills in this box and to have it as could be a promotion article could be to have it in in toy or f- stores erm or for in-and-out promotion at the moment er it 's we are under the process to er prepare a single-stack display or a display at least for the x

good idea for the four -pack

mhm

for gift reason

the the the prices er two forty per box and rsp is should be around six euro

two forty per box xx xx

it 's okay

the price is okay

the price is okay

yeah and next will be then the er mickey mouse and for next year erm we plan to have the simpsons and maybe a shrek box

great

and this is sure to have for next year

that 's sure

that 's that 's sure already yeah yeah that 's sure

x xx xx

starting

starting er this is already available so erm yeah it 's already available now

really

really

x xx xx x xx so they shall have it for the christmas

xxx

so because the

because

period

you yeah in in serbia christmas is later so the the er packaging material is available the boxes and the dispensers we have anyhow because it 's [thing5]

how is it packed what 's the logistic

in twelve pieces per carton

it 's in twelve

a carton of twelve

a carton of twelve and

be cause so far we do n't have a display it 's just but i can send you on monday

it 's just

es ist ein ganz ein normaler it 's just a n ormal transport carton

yeah

a normal transport carton

it is called [thing5] gift box

a brown one

no it 's gift

gift box

gift box [thing5]

gift box [thing5] okay i 'll tell [firstname2] to put one pallet how many pieces is one pallet in total of how many box- gift boxes is one pallet

[firstname5] is doing the technical data sheet already so i think by monday we will have it

i think it 's yeah

xx xx x

erm i by monday we could say it yeah

x xx xxxx

cos he 's preparing the order now so he

okay he can add it already

can include it

for [org11] it 's interesting xx x product from [org11] buy product from

mhm

three pallets

x three okay

okay

xx ciao yeah well he will have er two of them immediately

mhm

mhm great haben wir da schon ein datum wann das fertig sein wird noch nicht gell

okay this we discussed already the last time you [thing16] bag and you wrote me that it 's not

nothing

accepted from the trade

bag- bags are difficult

yeah mhm there 's also another bag what we er prepare already

party candy bag

mhm

it 's it 's one hundred one [thing1] minis so it 's er yeah it 's a party bag it 's not er to use it to to refill it or to fill it in a dispenser hh it 's the small minis and to have it er when you have a party to have it as small er small gifts or some presents more or less for the kids

only this inside or something else for the party

only only the minis but but the minis

xxx

it 's just just minis but we do n't have samples or anything else at the moment it 's just

xx xx xx xx xx xxxx xxx xxx x

mhm

and

new

new

for [thing2] ah first er because er we did some yeah

improvements

improvements on the dis pensers

give me

please

we have a gentleman here

right

x x so leicht x

that 's what men are for sorry i 'm kidding

to be gentle yes

yeah to be a gentleman

but i 'm faster because with the next er order or with the next shipment you receive already a new version of the [thing2] - new version

this is the new

so er our new order will have new images

which means

that 's on on the packaging

yeah

yes

yah yah yah

that mea n er now it 's easier

ah you can save it yes

it 's ea sier to open it

yah

right

so we improved this

yeah yeah yeah

okay

and how you open it it 's now here instead on the top because it 's easier to open in this way and we made this blue instead of white and you put the sugar-free even here as well which was not before i do n't know maybe we have an old dispenser here that you can see the difference

yes

xx x

mhm mhm mhm

yeah

yeah i just i just

yeah

you see

mhm

these were the old ones it was orange you had it here to open you do n't have the sugar-free and it was quite difficult as well

so just improvements you know

but the images are the same not the new ones

no this the the next delivery you will get with the same images and then the when was it the next

no this will this will be the new collection and this also in connection with the eightieth anniversary

yes

because these are our old e r layouts or sujets

yeah

from the [org1] ladies

these are much more co- colorful

and we we

these are much more better much better than this one

ri ght we we play we play with this classic

yes

so it 's not possible that we get those instead of those next time

not before march no because it 's still on the on the

xxxxx xxx

yeah yeah

because it 's under preparation the the design

but the belgiums are are waiting for this already

xxxxxx

so they they they highly welcome

this is this is this is much more much much

much better

much

xxxx xxxxxx xxxx xx xx

yeah yeah they highly welcomed it

and still no possibility to do anything er regarding the price

no unfortunately

we i i think e r when we do when we start with the the co-packing here in in hungary

yes

er we will lose money more or less because er then then er we have to take it once a gain er to to re work or to to prepare it once again

yes

and we do n't even know ho w ho w where we g- we will get er at the end of the day with with our price so hh er to keep it is necessary for our partners but not very good for us to keep the price level

mhm we

i mean maybe one day maybe one day when we can produce it here er we will have a better a better

can i take it with me

no sorry

price

no

price

i will because it 's the only er the only ones but i will as soon as we

in the shop

but

have first samples which

yeah right

which i can give you

it 's interesting to sho w that something new will come

yeah

mhm

it 's when you get the presentation under the table here er printed version and on cd

okay thank you

there you will see it but

could you could you up can you erm put it

is it yours

it 's yours

could you put the er the presentation on the stick so that i could put it o- already in the computer

yeah

if it 's not a problem for you thanks just download it and i 'll i 'll x load upload it in the computer afterwards

maybe i just finish it

yeah yeah to finish and then no problem

and erm what else we thought it 's a kind of ethno fantasies

xx x

xx

xxxx x x xx

erm

as a next assortment but this is not valid any more it 's just now x

this is still no it 's still under discussion because internally we we could n't find a a consense regarding regarding this collection

yeah

a consensus

haeh a consensus right erm

a consensus

erm yeah okay

because we we erm think that maybe er elvis presley could be much more attractive tha n er the ethno collection

yeah

and we 're right we 're just now

we think

we think

just elvis presley or the erm

different different sujets from from elvis presley just elvis

you you did n't think about

in dif ferent in different stages you know when he was young

yeah yeah yeah

you know when he was in germany i- in the ar my and then fifteen years later and and then when he was at the age of forty-five or something like this

and you have n't discussed for example having erm a rock star collection or something like that

it 's also in our mind but i think this will be one of the next steps

mhm

hh but we are now we are now asking all our partners what they think er would fit better er into their market ei ther the ethnic collection or maybe

so

elvis presley

the [thing17] they are they are fixed so that 's that 's the next assortment we 're doing in march

the that 's fixed because because that 's really er

x xx xx

and this is also

this is absolutely great

da

right

because it speaks to the eightieth anni ver sary

yeah

right mhm

and you you come back to to the old [org1] lady actually what do you think it 's it 's this because next year this african style is is quite popular everywhere

this

no xx xxx xxx x

no this but this one or elvis

xx xxx xx elvis

xx xxx xx

hm

how do y- how do you have any kind of images of elvis presley

xx xxx x x xx

because in serbia

not yet we are we are er working on it

in serbia the sta- the ear ly stages when when el- er i- i 'm sure that ninety-nine per cent of serbians does n't does n't even know that elvis presley 's

is dead

no that he 's had a military service done in germany

xx

for example

but they know they know at least

who is elvis presley yes

who who he is

yes of course

okay

and

these are you know much more colorful because they look er green all all the way down and here you have cut with yellow or or or you know

no okay they will then be in the packaging there will be green as well

and also

elvis presley the the i mage

here

you have to

that serbians have in mind of elvis presley

the packaging will be the same it 's it 's green or it 's it 's orange

is l- later stages

and you will see

always dressed in white you know and

i think we will have one of the sujets will be dressed in white

just of the the front side

white with the er

cos this is yes with the

and with lar-

yeah right right

but then xxx

ah yah yah

the colors is they are very im portant for people i think

but this is also one of the points we have to convince [S5] because [S5] is not so convinced about the elvis presley and and we think that elvis presley would be a bit more attractive

yeah yeah sure

that 's true

be- because look

yah even if you 're

if it 's green

this one

e r to our partners than than this collection that 's why we we could n't find a consens- consensus

but it is

but it is the main packaging will be green cos you need er

decorate

back back color

you need a decoration you need you need a color that you can read the decoration

in the meantime we 're still working on it

but this would be better not to be the same color like the the this

the best would be rock stars

collec tion

mhm mhm

i do n't know how it expensive it would be

yeah but this we will would not be changed actually

for you

we even think about

x xxxxx

erm l ocal rock stars so if you have some rock stars in your country which are very famous i think in few few years er we will be at the stage to to produce er locally sujets just for for for a country and not in- internationally any more you know

mhm but internationally it would be nice if you could have i do n't know er madonna and erm i mean the big guns

mhm

known by by everybody

mhm mhm

hm i do n't know how expensive i mean u two madonna

i do n't i do n't know either right

but the price

i 'm

we we do n't we do n't have any idea whether we could get the green light to do this so e r

rolling stones or whatever

i 'm i have no idea whether they will will this allow of course

okay elvis presley he 's dead but

but

right right and we know that we will get the er licence in case we want it

hm the beatles

for example

freddy mercury is very popular

but beatles they do n't

right

because they asked already bec- of the beatles they just are er they just allowed to have the

mhm mhm

erm how 's it called

xxxx x xx xxxxxxx xxxxx pop star

die zeichnung the the

uhu the draw- just just in drawing

yeah in a drawing picture not not real face of the beatles

not not not

does n't matter

mhm

well for

it 's in teresting to have four different so that everyone picks the the favorite

yah

yeah hm

one

that 's also new what we will have it 's a double packaging

but in general do you think that elvis would be more appealing to

i think that this would n't be appealing at all for our market to be honest

really

this is not good this is too small like here

okay

must be big

okay

well the these are our personal opinions

we collect personal opinions of course because we are right now at the stage to collect them

yeah sure

i mean the problem

and to and to be

for this is

at the end of the day a bit wiser

yeah

this is er for children and this is for children

because

we we also have some different er

in in the first e r first sight

opinion

opinions of course and then we start

mhm

for me

this is not

and then we start discussing

yeah

and and if you want to do something o kay elvis presley yes

if

you are staring at er

yeah

but elvis presley is dead and for-

it 's grown-up this is better

a bit forgotten okay

yes

this is better

mhm

to have

that 's why i think four different if it 's possible

but

yes of course

but

four different so that everyone picks its e r favorite

n-

it 's always going to be x it 's

no no she means four different artists not four different stages of elvis

aha

ah okay

okay o kay okay sorry i did n't

four different yeah

e r but a bit more re cent artists if i could say i do n't know how expensive it would be to put i do n't know madonna and er

hh

rolling stones a nd people like that i know it it could be expensive but

elvis is not very popular in serbia

elvis is dead forgotten it 's been like thirty years since no twenty years

next year thirty years thirty years next year

thirty years

thirty years si- since he died so er

so this would be more attractive for our market as a picture it 's something colorful nice ethno african

if if we choose between elvis and this but not even this is

mhm

okay

this is okay the movies

okay yeah

mhm

the movies is okay

mhm mhm mhm

but then if you are thinking or spor - or athletes why not athletes you put david beckham you put er i do n't know ronaldino

i 'm sure we can we can we can afford this i 'm sure

but always four different always four different

hh

well

xxxxx xxxx xxx xx xx x xx xxxx

xx xxx x

or e rm i do n't know

it is very ex-

please do n't forget we are not [org35] you know

yeah

we 're still we 're still

and it 's very it 's very expensive i suppose four different licences that you need

it 's really expensive

but for us

yeah

for our country for example athletes known athletes

yeah

would be more popular than elvis presley or or so- even some of the rock stars

mhm

xx x

das ist in deutsch gell

and well [S2] just gave us gave me an idea

xx xx xx xx xx x

hh a playboy edition

pardon me what

yeah yeah

x x xxx

a playboy edition

yes

with this icon you mean

we we asked already with with the classic moments

uhu okay no you mean for this

yes

but they they do n't exist

but but art acts

i mean art

mhm

naked ladies

mhm

playboy girls

xxx xx xxxx x

but [org1] is not something to do with this so so that 's why it 's not so but er for for the majority of our people they are

i mean it 's very it 's very yah yah i fully agree but it 's very dangerous because then they put us in this direction or in this corner and that 's very that 's very right that 's very dangerous yeah yeah yeah

yes yes yes that 's why i said no of course immediate

i know art must be i think

yah yah yah yah

like this

like this right right

mhm

because er xx xx x x

or movie star collections

hh

movie stars

but always four different is too expensive to have

star

yeah

you 're reaching for the stars i mean

always

no no no art picasso for example different things or something that is very known

mhm

or do you have any ideas because our marketing department asked us asked us already

mhm give some ideas and

to give our own ideas so do you have an- in despite of of

i mean not not now just think about it and if you if something comes in your mind just let me know

pop stars and very famous athletes do you have any ideas

i 'm not creative person

something for

i mean it must n't be for the also it it 's not no need x for next

but [S2] is very creative

eighty years of [org1] and fifteen of [org33]

me

almost almost

yeah next year fifteen er fifteen years of [org33]

fifteen years

celebration yeah

ach so

yeah [org33]

[org33] yes

we were talking about the

they are great they are absolutely great

the next designs

they are really great and the ethnic co llection is in question

colorful and

on the question

i i personally like it more than elvis

so do i

x xx xxxx xxx xxxx x

or picasso or something like this

mhm

me

it would be nice picasso would be nice

is elvis a popular

not so much

no

guy

er it 's history

mhm

but it 's nothing at this moment huh

no no

mhm

rather freddy mercury or madonna or some thing

yeah freddy mercury celebra- would celebrate his sixtieth birthday this year

yes

yes this this can be interesting more than elvis or beatles it 's always interesting

would fit perfectly because you know he was homosexual

beatles also

yeah yeah

so female and we get an other audience

to attract him huh

from freddy

mhm

it would be interesting but i know it 's too expensive four different stars anything so that everyone can pick its own

hh but hh the

star

or or for the boys

but then it is too expensive i suppose to get four different x

hh

the the problem is you know the problem is you have to ne gotiate with

four different

four different agencies four different stars hh and the numbers your are

yeah you are selling

yes

you 're selling and the revenues you are granting them

yeah i understand this

are then on a very small level

also [S7] - what [S7] says for the male population it would be nice to have er like bmw or audi sign or whatever like you have on here

again four different licences

because the mans are fan of they want to have watch the

eyeglasses sunglasses

ferrari whatever

ferrari audi but big if audi big audi to s-

hm

xxx xx xx xxx xxx xx x x x

fotographieren wir deinen und tun ihn hinauf

ja genau und deinen

und meinen

xxx xxx xxx xx x x x

i prepare ours myself like

und meinen

und dann dann machen wir noch fuer den sueden von serbien haben wir dann noch den

like versace motives

den [firstname6]

haben wir den

[firstname6]

ver- versace motives or picasso motives or these things

x xxx x xxx xx

xx

mhm

xx xx

so these african ethno i like this is colorful and nice and

mhm

also all the things that stamps use like world of animals world of this and that like like for the for the stamp collectors

mhm

mhm mhm mhm

i mean anyhow this is a really sensibit- sensitive topic

yeah

because with the collection you 're putting on it you are addressing tar get groups

the target yeah

so for example if you have the

but this is really great i i i like it very much

so you should be as neutral as possible

yes this is true

at least at the very beginning you know in the first collections

to have as wide as poss ible target group

yeah yeah yeah yeah

because if you have audi or bmw it 's mainly addressed to the male population if er if you have e r something which is more and more going in the direction of of of one specific er se gment of the total target group

yeah xxxx x xx automobile xxx x xx group

but do you think

do you think these

xxxxx x xxxxx xx x xxx

this old [org1] ladies er i think will is is

this is great

will fit very well also to the eighty years

this is

yes

and it 's so colorful and so eye-catching if you put it here for example you see how how great it looks

xx xx

if you try it here for example

xx problems with this

see how more co- er more more more

hm so gehoert es

more much more eye-catching than this

mhm das ist auch falsch so gehoert es this is how it looks

the reason is the big the big font not to to cover this is the same like like this

x xx xxx xx xx x xx

mhm

the same first side like this

mhm

mhm

right

mhm

but colors er i like co- colors

xxx x xx xx xxxx xxxx this is er er becau- kajeo xxxxxx x xx

he think his feature is too s- too too too sma ll in life

in head

in light

mhm

this is

but but i do n't find it so i it it is

mhm

colorful this is important for me

mhm

to be colorful

i think the most important thing is how it er comes out of the shelf

yes and this look at this

yeah in regards to xx

compare- compared to this

yeah right but this is the disadvantage you have in licences because you have to

it 's like colors of

fulfil their color needs all that stuff

yeah i know i know i know

the style guides

i know

mhm

and this is our own licence

and that 's why i think that ethno is full of color and that 's why it will be also

du und warum ueberlegen uns mit dem

eye-catching

that 's true the colors are it 's very warm

fresh

nice fresh colors yeah mhm

that 's why i thought of picasso he has this very and also versace they have this colors which people recognize as their motive and

mhm mhm

and everyone knows who is picasso who is versace like it was for well andy warhol as well

mhm mhm mhm

something which is erm of art edition which people understand

xx xx

you first see [org1]

mhm

after that you see versace picasso if it is too small it is not interesting for target group like

mhm

like me

mhm

it is always for children but when you see this you see [org1] but you see grow picture

ladies

big picture

big picture

hm

and maybe it hh i want to see what is this

mhm

m hm

a lot of colors it 's always for children

mhm mhm it does n't attract your curiosity mhm

mhm

xx x xx

mhm

xx x xxxx xx

eh bunt bunt bunt ist nuer fuer kinder

xx xx x

hhh hh

it 's difficult to find the right

very

mhm

licence i can imagine

very very

ten person ten different opinion

right right right

yeah

and this is without licence this is

right

chea per for you

this is great

that 's our own licence

yes

this is great with your anniversary comes together

right

mhm

mhm next year

i 'm sorry that we will not have it in the next er

next shipment

next shipment because it will give us the idea is it important er the licence or the outlook

mhm

itself this is great

i think both

yeah both for sure but what more

but anyhow if you have a strong licence licence

licence is a licence yes

sells

li- licence sells

okay

okay